Tuesday, July 31, 2007

Nike - Battle Of The Nine Gates

Advertising Agency: DMG, Beijing
Chief Creative Officer: Dan Mintz
Creative Directors: Kelvin Mak & Weibing Xu
Art Directors: Weber Zhang, Alan Guo, Ben Dong, Leo Sui, Hui Wang & Yeesin Heng
Copywriter: Ray Yuan
Photographer: Alan Guo
Designers: Zhenyu Zhao, Yuanyuan Ni, Sinel Luo & Zuoxiao Yang

In May 2007, Nike China and DMG organized in Beijing "The Battle of the Nine Gates", an experience marketing campaign focused around a 3-on-3 epic street ball tournament to unearth the best young players. The Nine Gates were the entrances to China's ancient walled cities, in this case, the city limits of old Beijing. Inspiration was drawn from the capital's imperial heritage, street ball culture and the arrogant Baqi style of Beijing baskeball. Pop culture meets ancient turf wars as the kids of Beijing stand behind their Gate.

Dozens of competitions were held, attracting 5,300 teenagers from 1,340 teams.

The campaign incorporated multi-media spanning from recruitment drives to artist-collaborations, music, videos, and post-final celebrations.

Konzerthaus Dortmund - Heaven & Hell

Agency: Jung von Matt (Germany)
Executive Creative Director: Wolf Heumann
Creative Directors: Sascha Hanke & Timm Hanebeck
Copywriters: Michael Okun & Moritz Grub
Art Directors: Patrik Hartmann
Oil paintings: W. Klimek
Photography: M. Schaar

Konzerthaus Dortmund - Symphony In Red

Agency: Jung von Matt Hamburg (Germany)
Creative Directors: Wolf Heumann, Sascha Hanke & Timm Hanebeck
Copywriters: Moritz Grub, Michael Okun
Production: Sehsucht
Director: Niko Tziopanos
Art Directors: Alexane Heyer, Martin Hess
Producer: Andereas Coutsoumbelis
Post Production: Sehsucht GmbH, Hamburg (Germany)
Music: Fazil Say

Durex - Enjoy The Other Side

Agency: McCann Erickson Italy
Creative Director: Federica Ariagno & Giorgio Natale
Art Director: Gaetano Del Pizzo
Copywriter: Chiara Castiglioni & Francesca Pagliarini
Photographer: Armando Rebatto

Monday, July 30, 2007

PETA - Sex Sells Ecology

People for the Ethical Treatment of Animals (PETA) is an animal rights organization based in the United States. With 1.6 million members and supporters, PETA is stated to be the largest animal rights group in the world.

In addition to focusing on animal welfare and protection issues, PETA rejects the idea of animals as property, and opposes all forms of speciesism, animal testing, animal product eating, factory farming, hunting, and fishing, as well as the use of animals in entertainment or as clothing, furniture, or decoration.

For more information click here

Chupa Chups - Full Of Fruit

Agency: George Patterson Y&R, Melbourne
Creative Director: Tony Greenwood
Copywriter: Julian Schreiber
Art Director: Peter Hibberd
Photographer: Adrian Lander
Typographer: Henry Winkler

Friday, July 27, 2007

Aflac Insurance CF Commercial (Japan)

I don't know the details behind this ad, so if anyone does...

Ariel Washing Detergent - Turn Back

Agency: Del Campo Nazca Saatchi & Saatchi, Buenos Aires
Executive Creative Director: Gaston Bigio & Jonathan Gurvit (Head of Art)
Creative Director: Jorge Ponce Betti & Gabriel Huici
Copywriter: Jorge Ponce Betti
Art Director: Gabriel Huici
Photographer: Matias Posti
Digital Retoucher: Pablo Romanos
Agency Producer: Luli Dragan

Wednesday, July 25, 2007

Tide - Stains Doesn't Stand A Chance

Agency: Saatchi & Saatchi, New York
Executive Creative Director: Tony Granger, Jan Jacobs & Leo Premutico
Creative Director: Audrey Heffenreuter
Copywriter: Jake Benjamin
Art Director: Mark Voehringer
Illustrator: Simon Danaher
Account Supervisor: Chris Foster, Andrea Diquez, Sarah Beaumont, Beth Galloway & Gus Marmarinos
Designer: Aaron Padin
Retoucher: Yan Apostolides

Tide Coldwater - Save Loads Of Energy

Agency: Saatchi & Saatchi, New York
Executive Creative Director: Tony Granger, Jan Jacobs & Leo Premutico
Copywriter: Jake Benjamin
Art Director: Mark Voehringer
Illustrator: Saddington & Baynes
Typographer: Kevin Li
Account Supervisor: Chris Foster, Andrea Diquez, Sarah Beaumont, Beth Galloway & Gus Marmarinos

Scott Kitchen Towels - Super Absorbent

Agency: JWT Kuala Lumpur
Executive Creative Director: Edwin Leong
Creative Director: Hasnah Mohd. Samidin
Copywriter: Daniel Kee, Jackson Mah, Edwin Leong & Hasnah Mohd. Samidin
Art Director: Yan Chay
Photographer: Mak Kah Heng ( Untold Images )
Illustrator: Yan Chay
Account Supervisor: Neal Estavillo & Shireen Peterson
Advertiser's Supervisor: Haniza Hj. Tahir
Production Manager : Leslie Chong

Spontex - When You Need To Absorb More

Agency: TBWA Paris
Creative Director: Erik Vervroegen
Art Directors: Ingrid Varetz, Cyril Drouot, Nicolas Boyer & Loic Cardon
Illustrators: Ingrid Varetz, Loic Cardon
Copywriter: Veronique Sels

Jobsintown.de - Life's Too Short For The Wrong Job

Agency: Scholz & Friends, Berlin
Creative Director: Matthias Spaetgens & Jan Leube
Copywriter: Axel Tischer
Art Director: David Fischer
Photographer: Hans Starck

Doom Insecticide - It's What Insects Fear Most

House Of Horrors
Trick or Treat

Agency: TBWA\Hunt\Lascaris, Johannesburg (South Africa)
Creative Director: Paul Warner
Art Director: Adam Weber
Account Executive: Avril van der Merwe
Copywriter: Hennie Stander
Photographer: Clive Stewart
Illustrator: Adam Weber

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