Thursday, July 30, 2009

Alfa Insurance - Transformation

Copy: "The problem with car rate insurance companies is that some of them will do just about anything to avoid paying your claim on time and up to your expectations.
Let's talk about being there for you when it matters.
Let's talk about tomorrow. Alfa Insurance."

(El problema con las compañías aseguradoras de coches es que algunas harán todo lo posible para evitar pagar tu reclamación a tiempo y a la altura de tus expectativas.
Hablemos de estar ahí cuando realmente importa.
Hablemos del mañana. Seguros Alfa
)




Agency: Lewis Communications Birmingham, USA
Executive Creative Director: Spencer Till
Creative Director/Copywriter: Stephen Curry
Art Directors: Roy Burns, Holly Cook, Drew Hughes
Agency Producer: Keith Dezen
Director: Kevin Donovan
Production Company: Form
Line Producer: Tara Handley
Editorial Company: Final Cut
Editor: Akiko Iwakawa
Online Editorial: Bottle Rocket
Telecine: The Mill
Colorist: Damien Van Der Cruyssen
Music: Copilot Music
Sound Mix: Brooks Audio

Baskin Robbins - Ice Cream Truck

Copy: "Don't be so vanilla.
Baskin-Robbins have 31 ways to do Soft Serve."
(No seas tan vainilla.
Baskin-Robbins tiene 31 modos de preparar helados
)



Agency: Cliff Freeman & Partners, New York, USA
Production Company: Smuggler
Associate Creative Directors: Cliff Freeman, Brad Emmett & Lee Seidenberg
Art Director: Sherrod Melvin
Copywriter: James Maravetz
Director: Randy Krallman
Director of Photography: Brian Newman
Editor: Tony Chang

Cadbury - Benchmark

Copy: "A man will never be as good as a whole Cadbury.
Cadbury. Give into pleasure."
(Un hombre nunca será tan bueno como una tableta entera de Cadbury.
Cadbury. Date al placer
)






Agency: Del Campo Nazca Saatchi & Saatchi, Buenos Aires, Argentina
Production Company: Primo
Director: Nico & Martin
Executive Producer: Carolina Cordini
Director of Photography: Leandro Filloy
Post-Production: Cinecolor

Funslippers - Morning Surprise

Copy: "Just fun."
(Sencillamente divertidas)





Agency: Publicis, Frankfurt, Germany
Creative Directors: Stephan Ganser & Jörn Welle
Art Directors: Merlin Kwan & Anne Henkel
Copywriter: Florian Fehre
Illustrator: Anne Henkel

Published: January 2009

Wednesday, July 29, 2009

Charmin - Stall Wraps

In order to promote the Charmin toilet paper brand, the agency wrapped the empty walls of public restroom stalls with visuals of home bathroom interiors & then replaced the sup-par bathroom tissues in each of them with Charmin branded one.
This action provided a unique 180-degree viewing experience, enabling visitors to feel more at ease within a traditionally uncomfortable and unpleasant environment.

(Con la intención de promocionar la marca de papel higiénico Charmin, la agencia cubrió las paredes vacías de los cubículos de los baños públicos con imagenes de interiores de los baños de una casa y posteriormente reemplazaron el papel de baja calidad de cada uno de ellos por el de la marca Charmin.
Esta acción dio lugar a una experiencia visual de 180 grados, que permitió a los usuarios sentirse más a gusto en un entorno que tradicionalmente es incomodo y no demasiado agradable
)




Agency: Publicis, New York, USA
Chief Creative Officer: Rob Feakins
Executive Creative Director: David Corr
Creative Directors: Dan Cohen & John Wagner
Art Directors: Dave Hermanas & Rob McKinney
Copywriters: Chad Lynch & Clarence Bradley

Released: April 2009

Bacaolinita - Healthier kids

Copy: "Healthier kids."
(Sus hijos más sanos)



Agency: Lowe Honduras
Creative Directors: Juan Jesús Martinez & Sergio Burgos
Art Director: Bruno Barbosa
Copywriters: Carlos Andino, Andres Cruz & Bruno Barbosa
Illustrator: Franklin Sandres

Published: May 2009

NABU - Almost Gone

Copy: "Almost gone: the wolf/codfish/storck.
With your help it will stay."
(Casi ha desaparecido: el lobo/bacalao/la cigüeña.
Con tu ayuda se quedará
)






Agency: BUTTER. Berlin/Duesseldorf, Germany
Creative Directors: Timm Holm & Michael Preuss
Art Director: Anna Weil
Copywriters: Hermann Weiss & Gordon Dahl
Graphic Designer: Andrea Heinrich
Art Buyer: Paul Seitz
Post production: 24/7 Postproduction

Published: June 2009

Accademia Teatro alla Scala - Dream

Copy: "One day the whole stage will be mine.
If you have a dream, bring it to us. accademialascala.org."
(Algún día todo el escenario será mio.
Si tienes un sueño, traenoslo. accademialascala.org
)




Agency: Tita, Milano, Italy
Art Director: Emanuele Basso
Copywriter: Giuseppe Mazza
Photographer: Reed Young
Producer: Sonia Rocchi
Scenographer/Stylist: Miren Marañon

Published: March 2009

Tappening - Lies

Copy: "If bottled water companies can lie, we can too.
Find out the truth at tappening.com or spread your own lie at startalie.com."
(Si las empresas de agua embotellada pueden mentir, nosotros tambien.
Encuentra la verdad en
tappening.com o difunde tu propia mentira en startalie.com)


Bottled water: 98% melted icecap. 2% polar bear tears.
(Agua embotellada: 98% casquetes glaciares derretidos. 2% lágrimas de oso polar)


Bottled water makes acid rain fall on playgrounds.
(El agua embotellada hace que la lluvia ácida caiga sobre los parques infantiles)


Agency: DiMassimo Goldstein, USA
Creative Director: Mark DiMassimo
Art Director: Chris Carlberg
Copywriter: Justin Prichard
Illustrator: Jan Kallwejt

Published: July 2009

Omax Wide Angle Lenses - Dirty




Agency: Publicis India
Executive Creative Director: Emmanuel Upputuru
Creative Director: Anindya Banerjee
Art Director: Raylin Valles
Copywriter: Emmanuel Upputuru

Tuesday, July 28, 2009

DEVK Dental Insurance - Club



Agency: Grabarz & Partner, Hamburg, Germany
Group Head Creative Director: Timm Weber
Executive Creative Director: Ralf Heuel
Creative Directors: Gösta Diehl & Oliver Heidorn
Art Director: Jan Riggert
Copywriter: Tobias Burger
Grafics: Matthias Khaled Baare

Released: March 2009

Monday, July 27, 2009

Sugus - Mosaic

Copy: "Since when do you like them?"
(¿Desde cuando te gustan?)





I do really need help with the credits of this campaign...

Sony Micro Vault - Virtual Expander

Copy: "Introducing the Sony Micro Vault with pre-installed Virtual Expander software. Now get more bite out of every bite of storage capacity."
(Presentando el Sony Micro Vault con el programa Virtual Expander pre-instalado. Aprovecha ahora mejor el espacio por cada bit de capacidad de almacenamiento)





Agency: 361-Degrees Advertising, India
Creative Director: Shiv vasisht
Art Director: Vishnudas Kunchu
Copywriter: Sameer

Arush Energy Drink - Batteries




Agency: BBDO Toronto
Creative Director: Ian Mackellar
Copywriter: Patrick Scissons
Art Director: Mark Mason
Photographer: Mark Zibert

Mini Cabrio - Ninja Night

Copy: "The new Mini Cabrio.
Always open."
(El nuevo Mini Cabrio.
Siempre abierto
)



Agency: Plantage Berlin , Germany
Creative Directors: Jason Schragger & Karl Dunn
Art Directors: Janine Jales & Johannes Jost
Copywriters: Martin Beswick & Benjamin Schwarz
Director: Tim Godsall
Agency Producer: Sandra Niessen

Discovery Channel - I Love The World

Copy: "The world is just awesome."
(El mundo es simplemente increible)



Agency: 72andSunny, USA
Creative Directors: Glenn Cole, Bryan Rowles & Jason Norcross
Designer: Bryan Rowles
Copywriter: Jason Norcross
Agency Executive Producer: Sam Baerwald
Agency Producer: Angelo Ferrugia
Production Company: Outsider
Director: James Rouse
Director of Photography: Max Goldman
Producer: Jeremy Barrett
Editorial Company: Mad River Post
Editor: Lucas Eskin
Producer (Editorial): Ann Kirk
Telecine: Company 3
Colorist: Stefan Sonnenfeld
VFX: Method
VFX/Online Artist: Alex Kolansinski
VFX Producer: Helena Lee
Music: Beacon Street Studios
Composer: Brian Chapman
Producer (Music): Adrea Lavezzoli
Sound Design: Lime Studios
Mixer: Loren Silber

Sunday, July 26, 2009

Ford Flexifuel - In the Womb

Copy: "For the next generation.
Ford Flexifuel. Up to 80% more carbon efficient."
(Para la siguiente generacion.
Ford Flexifuel. Hasta un 80% mas eficiente
)



Agency: Ogilvy & Mather, Stockholm, Sweden
Creative Directors: Bjorn Stahl & Andy Dibb
Art Directors: Attila Kilary & Hans Elander
Copywriters: Bjorn Persson & Micke Strom
Production Company: Stink
Director: Martin Krejci
Post Production: Glassworks

Mini - Minimalism



Agency: Webguerillas GmbH, Munich, Germany
Creative Director: Colin Conrad
Project Manager: Moritz Capelle
Producer: Jochen Hirschfeld

Aired: May 2009

Orbit Mist - Mist Style





Agency: Energy BBDO, Chicago, USA
Group Creative Directors: Frank Dattalo & Mike Roe
Chief Creative Officer: Dan Fietsam
Art Director: Isabela Ferreira
Copywriter: Jonathan Ozer
Photographer: Nadav Kander
Art Buyer: Laura Feeny
Senior Art Buyer: Liz Miller-Gershfeld

Friday, July 24, 2009

MTV - Model

Copy: "MTV includes early disappointment.
If it's MTVish we have it."
(MTV incluye decepciones prematuras.
Si está en la linea de MTV, lo tenemos
)



Agency: La Comunidad, Argentina
Creative Director: Ramiro Raposo; Fernando Sosa
Creative: Agustina Anguita; Julian Tachela
Director: Jose Prat
Production: The Lift
Producer: Valeria Chavez; Avelino Rodriguez
Post Production: Cinecolor

Thursday, July 23, 2009

Sour Marbles Candy - Really Sour

Copy: "Really sour."
(Realmente ácidas)






Agency: Ogilvy, Mumbai, India
Executive Creative Director: Piyush Pandey
Creative Directors: Abhijit Avasthi, Rajiv Rao & Anurag Agnihotri
Art Director: Ashish Naik
Copywriters: Saurabh Kulkarni & Nasrullah Husami
Illustrator: Deelip Khomane

WWF - TicTacToe

Copy: "It's your turn.Visit wwf.sg."
(Es tu turno.Visita wwf.sg)




Continuation of this campaign / Continuación de esta campaña


Agency: JWT Singapore
Executive Creative Directors: Ali Shabaz & Tay Guan Hin
Creative Director: Ali Shabaz
Art Directors: Christiano Choo & Karen Muck
Copywriter: Pradeep D'souza
Production Manager: Neo Kian Heng

CNN Turk - Weather Report

Copy: "CNN weather report. 99% accurate."
(Previsión meteorológica de la CNN. 99% de exactitud)



Agency: DDB&CO. Istanbul, Turkey
Creative Director/Copywriter: Karpat Polat
Account Manager: Ela Gokkan
Art Director: Leandro Camara

Wednesday, July 22, 2009

Bose - Mimes

Copy: "Bose Quiet Confort. Acoustic noise cancelling headphones."
(Bose Quiet Comfort. Auriculares con reducción de ruido ambiente)






Agency: Euro RSCG Singapore
Art directors: Shawnn Lai & Hans Ibrahim
Copywriters: Victor Ng & Tham Yin May
Stylist: Xindi
Photographer: Jimmy Fok (Calibre)
Illustrator: Kris Tan (Magic Cube)

AMF Pension - Caterpillar

Copy: " The Future - a pretty good reason for retirement."
(El futuro - una razón bastante buena para la jubilación)



Agency: Forsman & Bodenfors, Stockholm, Sweden
Art Director: John Bergdahl
Copywriter: Jacob Nelson
Agency Producer: Magnus Kennhed
Production manager: Linda Hymèr
Production Company: Camp David
Director: Filip Engström
Executive Producer: Peter Kydd
Producer: Anna Adamson
Director of Photography: Linus Sandgren
Editor: Noah Herzog @ General Editorial
Post-Production: The Mill
Producer: Asher Edwards
CG Supervisor: Robert Sethi
Shoot Supervisor: John Leonti
CG: Jamie O 'Hara, Steve Beck, John Leonti, Chris Cushley & Matt Longwell
Lead Compositor: Becky Porter
Compositing: Zach Lo, Tara DeMarco, Giles Cheetham, Chris Knight & Phil Crowe
Telecine: Damien Van Der Cruyssen

BreatheRight - Theater

Copy: "BreatheRight. Anti snoring nasal strips."
(BreatheRight. Tiras nasales anti ronquidos)



Agency: CBGrey Paris, France
Executive Creative Director: Andrea Stillacci
Art Director: Jerome Gonfond
Copywriter: Baptiste Thiery
Director: Les Uns
Production company: Stink
TV Producer: Sylvaine Mella

Aired: April 2009

Pedestrian Council of Australia - Kid & Family

Copy: "Kill a kid. Kill a family.
Slowdown in school zones."
(Matar a un niño es matar a una familia.
Conduce despacio en las zonas de colegios
)






Agency: Saatchi & Saatchi Sydney, Australia
General Creative Director: Steve Back
Creative Director: David Bowman
Art Director: Vince Lagana
Copywriter: Steven Jackson
Photographer: Gary Sheppard

Hospital Aleman - Organ Donor

Copy: "Be part of another life. Donate your organs."
(Forma parte de otra vida. Dona tus órganos)





Agency: Del Campo Nazca Saatchi & Saatchi, Argentina
Executive Creative Directors: Mariano Serkin & Maxi Itzkoff
Art Director: Norberto Vatrano
Copywriter Lucas Panizza

Honda Original Spare Parts - Banquet

Copy: "Use original spare parts or you will end up eating them."
(Usa recambios originales o te los acabarás comiendo)






Agency: Euro RSCG Madrid, Spain

Need a lot of help with the credits of this campaign...

Linic Anti-Dandruff Shampoo - Funny

Copy: "Dandruff is not funny."
(La caspa no es motivo de risa)



Agency: Lowe Ativism, Lisbon, Portugal
Creative Directors: Susana Albuquerque & Joao Coutinho
Art Director: Senhor Ricardo
Copywriters: Susana Albuquerque & Sofia Menezes
Photographers: Filipe Rebelo (Maquina Invisivel)

Institute Drugs and Alcohol - Job

Copy: "Don't fool yourself.
Alcohol abuse never has a happy ending."
(No te engañes.
Cuando bebes de más nunca hay un final feliz
)

(John, me gustaría hablarte de la fiesta de ayer.
De como animaste las cosas, conseguiste que nuestro cliente más importante se relajase, e incluso regaste las plantas.
Además de ese divertido incidente al final.
John. ¡Estuviste formidable!
Necesitamos hablar de un aumento de sueldo
.)



Agency: LDV United, Antwerp, Belgium
Creative: Kristof Snels
Production Company: Lovo Films
Director: Floris Kingma
Executive Producer: Jimmy Snake
Director of Photography: Anton Mertens
Editor: Patrice Gautot
Sound: Christophe Loerke

Orbit - Juicy

Copy: "Orbit Gum with juicy fruity filling."
(Chicles Orbit con jugoso y afrutado relleno)





Agency: GITAM/BBDO, Israel
chief Creative Director: Guy Bar
Creative Director: Eran Bar-Yohai
Art Director: Hadas Liwer
Copywriter: Yohai Asher
Producers: Daniel Eshel & Noga Sagi
Illustrator: Alex Melik Adamov (OMG Art)

Released: July 2009

The Economist - Red Wires

Copy: "Let your mind wander."
(Deja a tu mente deambular)




Agency: AMV BBDO, Uk
Art Director: Sonny Adorjan
Copywriter: Milo Campbell
Director: Tom Carty
Production: Gorgeous Enterprises
Producers: Sophie Stewart & Ciska Faulkner
Post House: The Mill
Editor: Paul Watts

Phillips Wake-up Light - Phillips vs. The Sun

In order to promote the new Phillips Wake-up Light, the agency decided to find out whether the product will be able to make a rooster crow before the break of dawn...
(Para promocionar los nuevos despertadores Phillips Wake-up Light, la agencia decidió descubrir si el producto era capaz de hacer que un gallo cacarease antes del amanecer...)



Agency: DDB London, Tribal DDB Amsterdam, Netherlands
Global Creative Director: Neil Dawson
Creative Directors: Chris Baylis & Tim Voors
Creative Team: Bart Mol, Keith Kornson, Mike Hambleton, Pascal Boogaert, Maximiliano Chanan & Wijbrand Stet
Agency Producer: Jeroen Jedeloo
Production Company: Pool Worldwide
Director: André Maat
Producer: William Griffioen
Production Manager: Laura Rippen
Director of Photography: Coen Stroeve
Sound: Michiel Sanchez-Infante
Editor: Benjamin Putland
Motiongraphics: Superelectric.nl

Glade - Cop

Copy: "Your car never smelled so good."
(Tu coche nunca ha olido tan bien)



Agency: Giovanni+Draftfcb, Brazil
Creative Directors: Adilson Xavier, Cristina Amorim & Fernando Barcellos
Art Directors: Felipe Gomes & Marcelo Lobo
Copywriters: Rodrigo Dorfman, Fábio Penedo & Daniel Japa Brito
Photographer: Ricardo Cunha

Tuesday, July 21, 2009

Cosmofon - Nuns

Copy: "Free sms every weekend."
(Sms gratis cada fin de semana)

Monastery St. Helen. 140 years under vow of silence.
Pass the salt please... This isn't salt, it's pepper!
Bless you!
(Monasterio Sta. Helena. 140 años cumpliendo voto de silencio.
Por favor, pásame la sal... ¡Esto no es sal, es pimienta!
!Salud!
)



Agency: Newmoment, Macedonia
Creative Directors: Drakalski Dushan & Marko Gjokovic
Director/Copywriter: Drakalski Dushan
Production company: Mainframe production
Producers: Filip Dimitrov & Igor A. Nola

Ambipur - Fish



Agency: Grey Thailand, Bangkok, Thailand
Art Directors: Parom Kong-aum & Arusha Watcharaworakij
Copywriters: Krittipong Buntharam & Narathip Phueaksri
Photographer: Chub Nokkaew

Published: February 2009

Olympus Pen - Story

Copy: "Olympus Pen. Since 1959."
(Olympus Pen. Desde 1959)



Agency: DSG – The Viral Company, Usa
Producer: BigFish Fimproduction
Directors: Flo & Pete (Filmlounge)

Panasonic Lumix - Climber

Copy: "The tough new Lumix."
(La nueva y resistente Lumix)




Agency: The Campaign Palace, Sydney
Creative Directors: Cameron Hoelter & Kelly Putter
Agency Producer: Jacqui Gillies
Production Company: Goodoil Films
Director: Hamish Rothwell
Producer: Juliet Bishop
Director of Photography: Ian McCarroll
Editor: Stewart Reeves (Guillotine)
VFX: The Lab Sydney

Pringles - PacMan Billboard

Copy: "Once you pop, you can't stop."
(Cuando haces pop, ya no hay stop)



Agency: PnT, Amsterdam, Netherlands
Art Director: Paul Stienen
Copywriter: Thijs Vrieselaar

Released: July 2009

New England Aquarium - Let's Play

Copy: "You don't have to be a rocket scientist to know that speed is the difference between catching dinner or being dinner.
Let's play. Marine mammals in motion. New England Aquarium."
(No hay que ser ingeniero espacial para saber que la velocidad marca la diferencia entre atrapar la cena y convertirse en la cena.
Vamos a jugar. Mamíferos marinos en movimiento. Aquario de Nueva Inglaterra
)



Agency: Mullen, Boston, USA
Chief Creative Officer: Edward Boches
Executive Creative Director: Mark Wenneker
Senior Art Director: Jesse Blatz
Creative Directors: Matt Fischvogt & Jamie Ferreira
Senior Copywriter: Greg Almeida
Designer: Allie Hughes
Digital Imaging Artist: Bethany Acheson
Studio Artists: Mark Danish; Nick Minieri & Julie Sforza
Producer: AJ Hodgson
Art Buyer: Tracy Maidment
Typographer: Graham Clifford

Monday, July 20, 2009

Unicef / Tap Project - Desperate

Copy: "Thousands of mothers in underdeveloped countries face this decision every day.
For every dollar that you donate, Unicef's Tap Project will provide clean water for 40 kids."
(Miles de madres en países subdesarrollados se enfrentan a diario con esta misma decisión.
Por cada dolar que dones, el Proyecto Grifo de Unicef proveerá agua limpia para 40 niños
)



Agency: Casanova Pendrill, NY, USA
Executive Creative Director: Elias Weinstock
Creative Director: Alejandro Ortiz
Art Directors: Alejandro Ortiz & Dámaso Crespo
Copywriters: Alejandro Ortiz & Beto Arévalo
Director: Rodrigo García Saiz
Production Company: Alta Vista Films
Producer: Pilar Matallana
Editor: Keith Olwell (Proton)
Post-production: James Long (Proton)

Aired: March 2009

Budweiser - Lyrics



Agency: DDB London, Uk
Executive Creative Director: Jeremy Craigen
Art Director: Richard Denney
Copywriter: Dave Henderson
Director : Chris Palmer
Production Company: Gorgeous
Producer: Rupert Smythe
Agency Producer: Richard Chambers
Post production: Tom Sparks
Music: The Hours - "All Together Now" (cover version of The Beatles)

Barclays Bank - Fake

Copy: "These are strange times in finance. Everything seems to be built on hunches and trends. Is it too much to ask for a little insight and sound judgment? Maybe it's our devotion to these principles that's made us a bit more substantial."
(Corren tiempos extraños en el mundo de las finanzas. Todo parece estar construido sobre una base de presentimientos y tendencias. ¿Es demasiado pedir algo de entendimiento y criterio sensato? Quizás sea nuestra devoción a dichos principios lo que nos hace un poco más substanciales)



Agency: Venables Bell & Partners, USA
Creative Director: Paul Venables
Associate Creative Director: Tom Scharpf
Copywriter: Crockett Jeffers
Director of Broadcast Production: Craig Allen
Production Company: MJZ
Director: Nicolai Fuglsig
Line Producer: Emma Wilcockson
Editorial Company: Final Cut
Editor: Rick Russell
Post Production: The Mill
VFX Supervisor: Angus Kneale
Senior CG Artist: Ben Smith
Music Company: Elias Arts
Composer: Dave Wittman
Sound Design: 740 Sound Design

Fisch Franke - Living Poster

Fisch Franke - The living poster: Filled with water and real fish
(Fish Franke - El poster viviente: Lleno de agua y peces reales)

Copy: "Fisch Franke. Fresh as can be."
(Fisch Franke. Tan fresco como sea posible)


Agency: Publicis, Frankfurt, Germany
Chief Creative Officer: Stephan Ganser
Art Director: Nico Juenger
Copywriter: Peter Kaim
Art Buyer: Katja Bonnert
Photographer: Johannes Krzeslack
Architect: Thomas Breen

Released: February 2009

Sunday, July 19, 2009

Lego - History

Copy: "Making history. 50 years."
(Haciendo historia. 50 años)





Agency: Jung von Matt/Alster Gmbh, Hamburg, Germany
Chief Creative Officers: Armin Jochum & Deneke Von Weltzien
Creative Director: Fabian Frese, Gotz Ulmer & Daniel Frericks
Senior Art Director: Andre Price
Senior Copywriter: sergio penzo
Designers: Florian Zwinge & Tilman Gossner
Photographer/Producer: Claudia Schildt (Fabian)

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