Monday, August 16, 2010

Mars - Messages From Mars

Answering to the client's request of a sales activation in which the target audience was engaged by giving them the opportunity to experience the brand in a whole new way, the agency created the “Messages from Mars” campaign. This campaign was based in removing the iconic labelling from the bar, leaving it black, and providing consumers with a set of stickers featuring the complete alphabet in Mars typography, including punctuation marks. This way, interaction was thereby created through the heart of the brand: on the package where normally the logo is printed, with the bar becoming an interactive object that gave people the possibility to create their own messages and give these to friends, colleagues or family.

(Respondiendo a la petición del cliente de una acción que activase las ventas a la vez que captaba la atención del publico objetivo dándole la oportunidad de experimentar la marca en un nuevo modo, la agencia creo la campaña "Mensajes de Mars". Esta campaña se baso en retirar el icónico etiquetado del producto, dejando un fondo negro, y proveer a los consumidores con un set de pegatinas que contenía el alfabeto entero en la tipografía de Mars, signos de puntuación inclusive. De este modo, la interacción fue generada en el propio corazón de la marca: el envoltorio en el que normalmente se encuentra el logo, con el producto convirtiéndose en un objeto interactivo que dio a la gente la posibilidad de crear sus propios mensajes para ser entregados a amigos, colegas o familia)



Agency: FHV BBDO, The Netherlands
Creative Director: Mark Muller
Creative Team: Joris van Elk, Gijs Sluijters, Joris Tol, Thomas Aberson & Demy Sapthu

Friday, August 13, 2010

WWF - Turn It Off

Copy: "If you don´t use it, turn it off."
(Si no lo usas apágalo)






Agency: Contrapunto BBDO, Madrid, Spain
Creative Director: Antonio Montero
Art Director: Tontcho Ponsoda
Copywriter: Jose Maza

Published: March 2010

AMI Prize - Journalism Against Indifference

Copy: "Let no story go untold.
AMI Prize. Journalism Against Indifference."
(No permitas que ninguna historia quede sin ser contada.
Premio AMI. Periodismo Contra la Indiferencia
)



Agency: Y&R Lisbon, Portugal
Creative Directors: Pedro Ferreira & Judite Mota
Art Director: Joao Rocha
Copywriter: Sofia Moutinho
Photographer: Ryan Lobo

Published: June 2010

Thursday, August 12, 2010

Pilot Extrafine - Tattoed Lego





Agency: Grey, Barcelona, Spain
Art Directors: Jose Miguel Tortajada, Oscar Amodia & Dani Páez
Copywriters: Jürgen Krieger, Joan Mas & Luke Sholer
Photographer: Gonzalo Puertas
Illustrators: Diogo Dutra & Malen Feliz

Aspirin - Gone





Agency: BBDO, Jakarta, Indonesia
Executive Creative Director: Didit Indra
Creative Director: Didit Indra
Art Director: Herwindo
Copywriters: Eddie Nurcahyo & Awaluddin Rusdiansyah
Illustrator: Budi Sumanto, Milan
Photographer: Roy Genggam

Published: July 2009

Snickers - Office

Copy: "When you're hungry, you're not yourself.
Snickers satisfies."
(Cuando tienes hambre, no eres tú.
Snickers satisface
)



Agency: Latinworks, Austin, USA
Chief Creative Officer: Sergio Alcocer
Creative Directors: Norbi Zylberberg & Alejandro Egozcue
Associate Creative Director: Morris Dávila
Copywriter: Alberto Calva
Production Company: Argentina Cine
Directors: Augusto Giménez Zapiola & Rafael López Saubidet
Sound Design: AZ Los Angeles

Published: May 2010

Nestle Nescafé - Frappé

Copy: "Programmed to Frappé."
(Programado para hacer Frappé)



Agency: McCann Erickson, Prague, Czech Republic
Creative Director: Tomas Otradovec
Art Director: Stefan Suchy
Copywriter: Jaromir Fischer
Agency Producer: Roxana Pfeffermannova
Production Company: Stillking
Director: Wolfberg
Director of Photography: Alexander Surkala
Sound: Soundsquare
Post Production: AVION

Published: May 2010

Career Times - Resurrect

Copy: "Resurrect your aspirations. Free every Monday with the Cape Times."
(Resucita tus aspiraciones. Gratis cada lunes con el Cape Times)


Lest we forget: Melanie Horenz's dreams of joining a management consulting died here 10/7/1998
(No olvidemos: Los sueños de Melanie Horenz de trabajar para una consultoría gerencial murieron aquí 10/7/1998)


In Memoriam: Randal Peterson's hopes of becoming an horticulturalist perished on this spot on August 2, 2002.
(In Memoriam: Las esperanzas de Randal Peterson de llegar a ser un horticultor se desvanecieron en este lugar el 2 de Agosto de 2002)



Agency: Lowe Bull, Cape Town, South Africa
Creative Director: Kirk Gainsford
Art Director:Lisa Hodgskiss
Copywriter: Alistair Morgan
Photographer: Dawid Wapenaar

Published: May 2010

Panasonic Viera 3D TV - Dino



Agency: Lobo, Santiago, Chile
Creative Director/Copywriter: Christian Quintana
Art Director: Edison Saravia
Illustrator: Ricardo Salamanca
Photographer: Patricio Pescetto

Published: July 2010

Wednesday, August 11, 2010

Loto Française des Jeux - Delivery

Copy: "See what your loto retailer can do for you?"
(¿Ves lo que tu vendedor de lotería puede hacer por tí?)




Agency: BETC Euro RSCG, Paris, France
Executive Creative Director: Stephane Xiberras
Creative Director: Olivier Apers
Art Director: David Troquier
Copywriter: Adrian Skenderovic
Director : Manu coeman
Production: Same production
Agency producer : David Green

Britvic Drench - Cubehead

Copy: "Brains perform better when they're hydrated. Stay Drenched."
(El cerebro funciona mejor cuando está hidratado. Mantente empapado)



Agency: CHI & Partners, London, UK

Creative Director: Ewan Paterson
Creatives: Dave Masterman & Ed Edwards
Agency Producer: Kate Hardwick
Editorial Company: The Whitehouse
Editor: John Smith (A.C.E.)
Editorial Producer: Lisa Kenrick
Production Company: Smith & Jones Films
Director: Ulf Johansson
Director of Photography: Stephen Keith-Roach
Producer: Philippa Smith
VFX Company: The Moving Picture Company
VFX Supervisor: Matthew Unwin
VFX Artists: Michael Gregory, Jason Hayes & Lisa Ryan
VFX Elements Camera Op: Tobie Lang
Colorist: Jean-Clement Soret
Post Producer: Chris Allen
Audio Post House: Wave
Sound Designer: Parv Thind
Dolby Mix: Tony Rapaccioli

New Zealand Transport Agency (NZTA) - Flip a Coin

Copy: "If you drink then drive you're a bloody criminal.
NZ Transport Agency and NZ Police."
(Si bebes y luego conduces, eres un maldito criminal.
Agencia de Transportes y Policía de NZ
)



Agency: Clemenger BBDO, Wellington, New Zealand
Executive Creative Director: Philip Andrew
Creative Director: Paul Nagy
Art Director: Sarah Jackson
Copywriter: Jon Pickersgill
Agency Producer: Marty Collins
Model Maker: Weta Workshop
Project Leader: Ian Ruxton
Photographer: Steve Unwin
Retouching: Steve Jaycock
Media: Emily Goulden

King's Stella Air Freshner - Flower Power

Copy: "Flower Power."
(El poder de las flores)






Agency: McCann, Thailand
Creative Director: Theerapol Koomsorn
Copywriter: Sorn Manawanitcharoen
Art Director: Akaroj Vorabunpott
Photographer: Chubcheevit
Studio: Chubcheevit

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