The Ad Collector (a.k.a. Add Shots)

We've moved!! Keep on following The Ad Collector @ http://addshots.wordpress.com

2011-05-11T21:21:00.000-07:00

After a while without posting due to the many problems caused by not being able to access blogspot as a result of living in China and suffering the Great Firewall, I've decided to move to a hosting service that is actually "working" here at the PRC.

Please bear with me for the recent lack of action and check the new blog: http://addshots.wordpress.com

Ariel - Stain Waiting to Happen

2011-01-17T00:39:00.000-08:00

Copy: "There's always a stain waiting to happen."
(Siempre hay una mancha al acecho)

Agency: Saatchi & Saatchi, Tel Aviv, Israel
Chief Creative Officer: Yoram Levi
Creative Director: Eran Nir
Art Director: Noam Laist
Copywriter: Aia Bechor
Producer: Odelia Nachmias
VP Planning: David Kosmin
Senior Planner: Guy Gordon
Animation Studio: Geronimo
Photographer: Yoram Aschheim
Photoshop: Eyal Orlee

New Straits Times - Perspective

2011-01-17T00:17:00.000-08:00

Copy: "Gain a deeper perspective with the New Straits Times."
(Adquiere una perspectiva más profunda con el Nuevo Straits Times.)

True cost of Rwanda's coltan, higher than expected.
(El coste real del coltán de Ruanda es mas alto de lo esperado.)

Exciting times ahead with new stimulus package.
(El nuevo paquete de medidas promete un excitante futuro.)

Contents of Russian timber ship questioned.
(Los contenidos de un barco maderero ruso puestos en tela de juicio.)

Agency: McCann Erickson, Malaysia
Executive Creative Directors: Szu-Hung Lee & Hwa
Creative Director: Jules Tan
Copywriters: Szu-Hung Lee, Primus Nair, Zaidee Zainal & Benjamin Ng
Art Directors: Jules Tan & Jerome Ooi
Agency Producers: Jimmy Ong & Bridget Hong
Photographer: Loh Lin Shan (iRom)

GFBV - Kalashnikov

2011-01-17T00:09:00.000-08:00

Copy: "Every 43 seconds someone dies from gun violence. Your signature can help in the fight against genocide."
(Cada 43 segundos alguien muere por violencia relacionada con armas. Tu firma puede ayudar a luchar contra el genocidio.)

Agency: Jung von Matt/Elbe, Germany
Executive Creative Director: Sascha Hanke
Creative Directors: Jo Marie Farwick, Tobias Grimm & Jens Pfau
Art Director: Steffen König
Copywriters: Fabian Koeniger & Ali Antzar
Graphic: Daniel Breining
Concept Photographer: Francois Robert
Art Buyer: Bianca Winter

Audi - Footsteps of Progress

2011-01-17T00:02:00.000-08:00

Copy: "Progress isn't a philosophy. It's a force of nature."
(El progreso no es una filosofía. Es una fuerza de la naturaleza.)

Agency: Venables Bell & Partners, USA
Creative Director: Paul Venables, Kaan Atilla & Mathew Cullen
Art Directors: Jonathan Byrne, Brandon Sides & Ram Bhat
Copywriter: James Robinson
Business Manager: Susan Conklin
Producer: Mandi Holdorf
Broadcast Production Director: Craig Allen
Production Company: Motion Theory
Director: Mathew Cullen
Executive Producer: Javier Jimenez
Line Producer: Bernard Rahill
Director of Photography: Jeff Cronenweth
Post Production/VFX Company: Mirada
Head of VFX/VFX Supervisor: John Fragomeni
Senior VFX Producer: Mark Kurtz
VFX Coordinator: Paul Pianezza
Previs: Jeff Benoit
DFX Lead: Andy Cochrane
CG Lead: Marion Spates
Designers: Brian Cariaga & James Levy
Houdini Artists: Kevin Gillen, Ryan Phalen & McKendree Poston
Animator: Slavik Anishchenko
Matte Painters: Tim Clark & Elias Gonzales
Tracking: Jon Aghassian, Juan Colon, Colin Cromwell, Tim Donlevy, Dylan Jutt, Michael Karp, Candida Nunez & Jared Sanders
Roto/Paint Lead: Elissa Bello
Rotoscope Artists: Stephen Edwards, Megan Gaffney, Meredith Hook, Kenneth Lui, Carlos Rosario, Jackie Shibles & Midori Witsken
Lead Flame Artist: Federico Saccone
Flame Artists: Todd Hemsley & Chris Moore
Production Manager/HR Director: Tina Van Delden
Editorial Company: Motion Theory
Editor: Jason Webb
Assistant Editors: Jeff Aquino & Rigo Madrigal
Music: Stimmung
Mixing House: Lime
Sound Design: 740 Sound Design

Samusocial - Being a Homeless

2011-01-16T23:24:00.000-08:00

In order to raise awareness on homelessness, Publicis Conseil and Samusocial, an emergency service dedicated to help this people, put the spectators in the shoes of a homeless person on the streets of Paris. Under the concept «The street, Easy to enter, Hard to escape» this "real-time" 24-hour web film recorded through glasses with a built-in camera shows the difficulties homeless people face in getting off the street and drive support for Samusocial, who work tirelessly to help them succeed.

(Con la intención de generar conciencia social sobre los sin techo, Publicis Conseil y Samusocial, un servicio de emergencia dedicado a las personas sin hogar, ponen a la gente en los zapatos de una de estas personas en las calles de París. Bajo el concepto «La calle, fácil de entrar, difícil de escapar» este video-web de 24 horas de duración grabado a través de unas gafas con cámara integrada muestra las dificultades que los sin techo tienen para salir de la calle y orienta el apoyo popular hacia Samusocial, organización que trabaja incansablemente para ayudarles a triunfar.)

Agency: Publicis Conseil / Publicis Net, Paris, France
General Manager: Jean-Patrick Chiquiar
Chief Creative Officer: Olivier Altmann
Creative Director: Veronique Sels
Art Director: Quentin Schweitzer
Copywriters: Veronique Sels & Daniel Chandler
Film Directors: 4 homeless people
Production Company Producer: Marcassin
TV Producers: Tim Rosenberg, Pierre Marcus (WAM)

FNSF (Fédération Nationale Solidarité Femmes) / Association against domestic violence - Silence

2011-01-16T23:09:00.000-08:00

Copy: “Domestic violence. Keeping it quiet is participating.”
(Violencia doméstica. Mantenerla en silencio es participar.)

Agency: WCIE, Paris, France
Creative Director: Ivan Pierens
Art Director: Arnaud Wacker
Copywriter: Renan Cottrel
Photographer: Yann Le Pape
Production: Continental Productions
Photo retouching: Kilato

Published: November 2010

Heart of the City / Auckland Council – Beautify Your City

2011-01-16T22:40:00.000-08:00

Colenso BBDO in partnership with the Auckland City Council found a way to diminish the visual impact of rubbish in the city. They turned the ordinary rubbish bag into a "bushy hedge", which formed garden beds when placed curbside, transforming the city streets image overnight.

(Colenso BBDO en colaboración con el Ayuntamiento de Auckland encontró una manera de reducir el impacto visual de la basura en la ciudad. Convirtieron las bolsas de basura ordinarias en "poblados setos" que formaban jardineras al ser emplazadas en el arcén de la carretera, transformando la ciudad en una noche.)

Agency: Colenso BBDO, Auckland, New Zealand
Executive Creative Director: Nick Worthington
Creative Director: Levi Slavin
Art Director: Kia Heinnen
Copywriter: Zoe Hawkins
Agency Producer: Gabrielle Buckle
Additional Creatives: Lisa Fedyszyn & Jonathan McMahon
Photographer: Stephen Langdon
Retoucher: Kevin Hyde
Designer: Renee Lam

Amnesty International - Chop pencils

2011-01-16T22:22:00.000-08:00

To raise awareness and drive activism about human rights violations in China with an emphasis on prisoners of conscience, torture and executions, the agency placed special chopstick packages at Chinese restaurants. The packages actually contained pencils and the following text as instructions: Tuck under thumb and hold firmly. Write the Chinese government to help end torture. Take further action at amnesty.org/china. Don’t let human rights violations by the Chinese government give China a bad name.

(Para generar conciencia social y orientar el activísimo hacia las violaciones de derechos humanos en China con énfasis en los prisioneros de conciencia, la tortura y las ejecuciones, la agencia emplazó unos singulares paquetes de palillos en varios restaurantes chinos. Los paquetes contenían lapiceros y el siguiente texto a modo de instrucciones: Enganchar bajo el pulgar y sujetar firmemente. Escribir al gobierno chino para ayudar a poner fin a la tortura. Ir un paso mas allá en amnesty.org/china. No permitir que las violaciones de derechos humanos a manos del gobierno chino den una mala imagen a China.)

Agency: Saatchi & Saatchi, New York, USA
Creative Directors: Josh Rubin & Jason Musante
Art Director: Michael Arguello
Copywriter: Bassam Tariq

KitKat - Have a Breakism

2011-01-09T22:59:00.000-08:00

Rijksmuseum Twenthe in the Netherlands is running the Abstract USA exhibition from September 2010 through February 2011. In line with the succesful KitKat slogan, the agency added one more work of art to the collection, a painting that has no meaning whatsoever, to give people a break from all the modern art with multiple layers and deeper meanings. The big red canvas is what it is. Have a Break, Have a KitKat.

(El Rijksmuseum Twenthe de Holanda alberga la exposición Abstract USA desde Septiembre de 2010 hasta Febrero de 2011. En linea con el exitoso slogan de KitKat, la agencia añadió una nueva obra de arte a la colección, un cuadro sin significado alguno, para dar a los espectadores un descanso de todo el arte moderno y sus múltiples capas con profundos significados. El gran lienzo rojo es lo que es. Tómate un respiro. Toma un Kit Kat.)

Agency: UbachsWisbrun/JWT, Amsterdam, The Netherlands
Creative Directors: Martijn van der Werf & Thijs de Boer
Art Director: Marco Sluijter
Copywriter: Jeroen de Korte

Published: December 2010

Panda Cheese - Never Say No

2010-12-14T00:03:00.000-08:00

Copy: "Never say no to Panda."
(Nunca digas que no a Panda)

Agency: Advantage Marketing & Advertising/Elephant, Cairo, Egypt
Creative Directors/Copywriters: Ali Ali & Maged Nasar
Art Director: Hossam Fawzy
Production Company: The House
Director: Ali Ali
Producer: Hossam Fawzy
Editors: Mohsen Abdel Wahab & Azman
Sound Design/Arrangement: Hosny Ali
Lighting: Pedro Belray
Post Production: Azman

International Society for Human Rights - Scared Leaders

2010-12-13T23:41:00.000-08:00

Robert Mugabe (Zimbabwe)

Muammar al-Gaddafi (Libya)

Kim Jong Il (North Korea)

Agency: Ogilvy, Frankfurt, Germany
Creative Directors: Simon Oppmann & Peter Roemmelt
Art Director/Copywriter: Taner Ercan
Photographers: Robert Eikelpoth & Michael Breyer

Save the Children - The Lottery of Life

2010-12-13T23:19:00.000-08:00

Copy: "The lottery of life."
(La lotería de la vida)

Sierra Leone vs Sweden

Darfur vs Sweden

Palestine vs Sweden

Philippines vs Sweden

Agency: Lowe, Brindfors, Sweden
Creative Directors: Villard & Bartholf
Art Directors: Pelle Lundquist & Emmeli Österdahl
Copywriter: Stefan Pagreus
Photography: Stockfoto
Typographer: Ola Lanteli

Leica - Sharpest Details

2010-12-13T22:35:00.000-08:00

Copy: "Sharpest details.
Leica S2 with 37,5 million pixels."
(Detalles con mayor nitidez.
Leica S2. 37,5 millones de píxels)

Agency: Advico Y&R AG, Zurich, Switzerland
Creative Director: Christian Bobst
Copywriter: Johannes Raggio
Art Director: Lukas Wietlisbach
Photographer/Typographer: Luca Schneider

Amnesty International - Making the Invisible Visible

2010-12-09T22:49:00.000-08:00

"Making the invisible visible" is an outdoor campaign for Amnesty International featuring German street artists Mentalgassi that wants to bring attention to the case of Troy Davis, a prisoner who who has been on death row for over 19 years in the USA, and despite serious doubts about his conviction still faces execution [AI maintain that no physical evidence links Davis to the crime and seven out of nine witnesses have since changed or retracted their testimony, some citing police coercion.] The special posters are designed so that only can be viewed from an angle. An accompanying plaque also directs observers to a site where they can petition to stop Davis' execution.

("Haciendo visible lo invisible" es una campaña de exteriores para Amnistía Internacional que cuenta con la colaboración del colectivo de artistas callejeros Mentalgassi para atraer atención sobre el caso de Troy Davis, un prisionero que lleva mas de 19 años en el corredor de la muerte estadounidense esperando a ser ejecutado a pesar de las serias dudas que rodean su juicio [AI mantiene que no hay evidencia física que relacione a Davis con el crimen y que siete de los nueve testigos se han retractado o han cambiado su testimonio desde entonces, algunos alegando coacción policial.] La instalación esta diseñada de modo que solo sea visible al mirarla desde determinado ángulo. Una placa adjunta dirige a los observadores a una pagina web donde pueden firmar la petición para detener la ejecución de Davis)

Agency: Brothers and Sisters, London, Uk
Creative Direction/Production: Mentalgassi
Creative Team: Lisa Jelliffe & Kirsten Rutherford

Published: November 2010

Drive Dry - Looking Forward To Meet You

2010-12-09T22:22:00.001-08:00

Copy: "He'd/They'd love to meet you.
Never drink & drive."
(Le/Les encantaría conocerte.
Nunca bebas si vas a conducir.)

Agency: FoxP2, Cape Town, South Africa
Creative Directors: Justin Gomes & Andrew Whitehouse
Art Director: Ryan Barkhuizen
Copywriters: Mimi Cooper & Simon Lotze
Photographer: Sacha Waldman

Published: November 2010

Senat of Berlin, Department for Economics, Technology & Women - Behind German Walls

2010-12-09T22:10:00.000-08:00

Copy: "Sometimes you don't notice it at first glance.
Every fourth woman in Germany is a victim of domestic violence. Don't look away. Help and self-help: www.behind-german-walls.com"
(A veces no lo percibes a primera vista.
1 de cada 4 mujeres es victima de violencia doméstica en Alemania. No apartes la mirada. Ayuda y auto-ayuda: www.behind-german-walls.com)

Agency: DOJO Advertising Agency, Berlin, Germany
Creative Director: Joachim Bosse
Art Directors: René Bieder & Sarah Grote
Copywriters: Joachim Bosse & Dominic Czaja
Illustrator: Sarah Grote
Concept: Joachim Bosse, Dominic Czaja & Yassin Taibi

Published: August, 2010

Caritas - One Minute of Silence For Haiti

2010-12-09T21:49:00.000-08:00

After the fatal earthquake in Haiti, there was a massive coverage. Only two weeks later, Haiti was just a minor topic in the media. In order to keep Haiti top of mind & guarantee further support and donations for Caritas long-term reconstruction programme, the agency created “One minute of silence for Haiti”, a silent mp3, sold on major music platforms as a microdonation that managed to top the Swiss charts, was aired by all national radio stations, spread across the press and more importantly kept Haiti an issue.

(Tras el fatal terremoto de Haiti, se dio una masiva cobertura informativa. Solamente dos semanas después, Haiti pasó a ser un tema de poca relevancia en los medios. Con la intención de mantener a Haiti en primera plana y garantizar el consiguiente apoyo y las donaciones necesarias para el programa de reconstrucción a largo plazo de Caritas, la agencia creó "Un minuto de silencion por Haiti", un mp3 silencioso que se puso a la venta en todas las principales plataformas a modo de microdonación que consigió encabezar las listas de éxitos suizas, se puso en todas las radios nacionales, fue comentado por la prensa y lo que es más importante, logró mantener a Haiti en la mente de todos.)

Agency: Jung von Matt/Limmat, Zurich, Switzerland
Creative Directors: Alexander Jaggy & Lukas Frei
Art Director: Fernando Perez
Copywriter: Livio Dainese
Production Company: Südlich-t
Producer: Andreas Fuss
Agency Producer: Ilonka Galliard

Un Techo Para Mi País (A Roof For My Country) - Dislike

2010-12-01T22:42:00.000-08:00

Copy: "If you dislike this too, you can help by logging onto untechoparamipais.org"
(Si a ti tampoco te gusta esto puedes ayudar entrando en untechoparamipais.org)

Ecuador

Peru

Haiti

Agency: Prolam Y&R, Santiago, Chile
Executive Creative Director: Tony Sarroca
Creative Director: Claudio Wilton
Art Directors: Gonzalo Seguel & Francisco Baes
Copywriter: Samer Zeidan

Keep a Child Alive - Digital Death

2010-12-01T22:14:00.000-08:00

In honor of World AIDS Day on December 1, a number of USA's popular celebrities, like Justin Timberlake, Lady Gaga, Kim Kardashian, Usher and more, have sacrificed their digital lives and abandoned all social networking platforms, including Twitter and Facebook, and will not return online until their lives are "bought back" - when $1 million has been raised for Keep a Child Alive to help give real life to African and Indian HIV/AIDS sufferers.

(En honor del Día Mundial del SIDA, 1 de Diciembre, un nutrido grupo de famosos estadounidenses entre los que se encuentran Justin Timberlake, Lady Gaga, Kim Kardashian, Usher y otros, han sacrificado sus vidas digitales y abandonado todas las redes sociales, incluyendo Twitter y Facebook, y no volverán online hasta que sus vidas sean "compradas de nuevo" - cuando se recaude 1 millón de dolares para la fundación Keep a Child Alive que trabaja para dar una vida real a los enfermos de SIDA/HIV en África e India)

Agency: TBWA/Chiat/Day, New York, Usa
Chief Creative Officer: Mark Figliulo
Creative Director: Lisa Topol
Art Directors: Eric Stevens & Isabella Castano
Copywriters: Jonathan Marshall, Josh DiMarcantonio & Ani Munoz
Photographers: Markus Klinko & Indrani

Published: November 30, 2010

Ikea - Assembly Service

2010-11-23T00:31:00.000-08:00

Copy: "Next time: Assembly Service."
(La próxima vez: Servicio de Ensamblaje)

Shit (Mierda)

Help (Ayuda)

Agency: Grabarz & Partner, Hamburg, Germany
Executive Creative Director: Ralf Heuel
Creative Directors: Dirk Siebenhaar & Tom Hauser
Art Director: Oliver Brkitsch
Copywriter: Heiko Notter
Art Buyer: Indra Hohns
Photographer: Patrice Lange

UNICEF - Switch On

2010-11-23T00:24:00.000-08:00

Copy: "See what you can switch on, when the screen is off."
(Mira a lo que te puedes enganchar cuando la pantalla está apagada)

Agency: Lowe, Jakarta, Indonesia
Executive Creative Director: Din Sumedi
Creative Director: Ferly Novriadi
Art Director: Tania Huiny
Copywriter: Ferly Novriadi
Retoucher: Alexander Loppies
Photographer: Anton Ismael

Doctors of the World - We Are All

2010-11-03T01:37:00.001-07:00

Copy: "Make your donation at doctorsoftheworld.org.uk.
We are all doctors of the world."
(Haz tu donación en doctorsoftheworld.org.uk.
Todos somos Médicos del Mundo)

"With Steve and Greg illegal immigrants always get what they deserve.
Every month Steve and Greg donate 15 euros to Doctors of the World, enabling twenty illegal immigrants to receive care and blankets."
(Con Steve y Greg los inmigrantes siempre reciben lo que se merecen.
Cada mes Steve y Greg donan 15 euros a Médicos del Mundo, permitiendo que veinte inmigrantes reciban cuidados y mantas)

"As usual, Julie and Sam will spend their 40 euros on syringes.
Julie and Sam donate 40 euros to Doctors of the World, allowing twenty drug addicts to receive clean needles and care."
(Como de costumbre, Julie y Sam se gastarán sus 40 euros en jeringuillas.
Julie y Sam donan 40 euros a Médicos del Mundo, permitiendo que veinte drogadictos reciban jeringuillas limpias y atención medica)

"As soon as he has any money Hakeem spends it on whores.
Hakeem donated 60 euros to Doctors of the World, making it possible to for six prostitutes to receive care.
(En cuanto tiene algo de dinero Hakeem se lo gasta en prostitutas.
Hakeem donó 60 euros a Médicos del Mundo, haciendo posible que seis prostitutas recibieran asistencia médica.)

Agency: Saatchi & Saatchi, Paris, France
Creative Director: Christophe Coffre
Copywriter: Gregory Papin
Art Director: Fabrice Sudrie
Photographer: Lorenzo Castore

CAP48 - Look Me In The Eyes...

2010-11-03T01:28:00.000-07:00

Copy: "Look me in the eyes...
...I said the eyes.
CAP48. So that the handicap is no longer a handicap."
(Mírame a los ojos...
...he dicho a los ojos.
CAP48. Para que el ser discapacitado deje de ser una discapacidad)

Agency: AIR, Brussels, Belgium
Creative Directors: Grégory Ginterdaele & Marie-Laure Cliquennois
Art Directors: Marie-Laure Cliquennois & Marine Vincent
Copywriter: Grégory Ginterdaele
Photographer: 11H58

Published: October 2010

Colgate Floss - Brain

2010-11-03T01:22:00.000-07:00

Copy: "So you can think of something else."
(Para que puedas pensar en otras cosas)

Agency: Tempo Adv., Bucharest, Romania
Creative Directors: Adrian Preda & Bogdan Costin
Head of Art: Cosmin Ezaru
Art Directors: Viorel Holovaci & Felix Starcea
Copywriter: Bogdan Costin

Published: October 2010

Tide - Checkmarks

2010-11-03T01:11:00.000-07:00

Agency: Saatchi & Saatchi New York NY, USA
Creative Directors: Maru Kopelowicz, Michael Vaughan & Neil Levin
Art Director: Michael Vaughan
Copywriter: Neil Levin
Photographer: Mark Weiss

Published: January 2010

Insinuante - Juicer

2010-11-03T01:05:00.000-07:00

Copy: "Help a fruit turn into juice. Best Price Juicer, R$ 149,00."
(Ayuda a que una fruta se convierta en zumo. Licuadora Best Price R$ 149,00)

Agency: Propeg, Bahia, Brazil
Creative Director/Copywriter: Emerson Braga
Art Director/Illustrator: Edson Rosa

Published: October 2010

McDonald's - The M

2010-10-20T00:15:00.000-07:00

Copy: "The M. A sandwich for experts."
(El M. Un sandwich para expertos)

Agency: DDB, Budapest, Hungary
Creative Director: Péter Tordai
Art Directors: Guilherme Somensato & Rodrigo Fernandes
Copywriters: Giovanni Pintaude & László Hevesi
Photographer: Tamás Váradi

Eveready Alkaline Plus Battery - Make Life Easier

2010-10-19T23:36:00.000-07:00

Copy: "Eveready. Make Life Easier."
(Eveready. Te hace la vida más facil)

Agency: Boomtown Strategic Brand Agency, South Africa
Creative Director: Andrew Mackenzie
Art Director: Tim Jones
Copywriter: Ruan A.J Coetzee
Illustrators: Tim Jones, Stephen Roth & Gavin Booyens

Published: April 2010

The Christina Noble Children's Foundation - Unequal Childhood Paper-Cutting

2010-10-19T00:23:00.000-07:00

In order to raise awareness about the childhood inequality that street children suffer and seek their support in helping them, the agency used traditional paper cut as a medium, modifying it so that instead of showing a symmetrical pattern it had one side depicting a child in a loving family, and the other side showing the child in an abusive environment. The message was enhanced by the headline being a symmetric word play where the chinese characters convey the opposite meaning when turned around.

(Con la intención de generar conciencia social sobre la infancia desigual que sufren los niños de la calle y buscar el apoyo de la población para ayudar a cambiar dicha situación, la agencia se valió del tradicional papel cortado chino como medio, modificándolo de manera que en lugar de mostrar un dibujo simétrico representase a un niño en condiciones familiares propicias en uno de los lados y en el otro a un niño en un entorno abusivo. El mensaje es reforzado por el encabezado, un juego de palabras simétrico en el que los caracteres chinos comunican el significado opuesto al ser cambiado su orden)

Agency: Leo Burnett, Hong Kong
Creative Directors: Miranda Shing & Connie Lo
Art Director: Katie Ng
Illustrator: Chen Jie Rong

International Society for Human Rights - Press Freedom

2010-10-18T19:53:00.000-07:00

Copy: "Thanks to press freedom you know better."
(Gracias a la libertad de prensa no eres tan ingenuo)

World's largest military fair launched in China
(La feria militar más grande del mundo comienza en China)

Experts examine contaminated ground at Guantanamo Bay Naval Base.
(Los terrenos contaminados de la Base Naval de Guantanamo son examinados por expertos)

Devastating forest fires in Vietnam. State of emergency declared - army assists evacuation.
(Fuegos devastadores en la selva de Vietnam. Se ha declarado el estado de emergencia - el ejército asiste en las tareas de evacuación)

Ex-KGB agent Litvinenko dies of AIDS.
(El ex-agente de la KGB Litvinenko muere de SIDA)

Agency: Scholz & Friends, Berlin, Germany
Chief Creative Officer: Martin Pross
Executive Creative Director: Matthias Spaetgens
Creative Directors: Oliver Handlos & Mathias Rebmann
Art Director: Johannes Stoll
Copywriters: Florian Schwalme & Sebastian Graef
Graphic Designer: Philipp Tscherner
Art Buyer: Dominique Steiner
Photographer: Markus Bachmann

Lego - There Is More in Every Box

2010-10-08T01:18:00.000-07:00

Agency: Leo Burnett, Moscow, Russia
Creative Director: Mikhail Kudashkin
Art Directors: Arina Avdeeva & Rodrigo Linhares
Designer: Dmiry Jakovlev
Illustration/Photography: Ninjafilms

CNN - Background

2010-10-08T01:07:00.000-07:00

Copy: "Stories with the full background. CNN"

(Historias expuestas a fondo. CNN)

Agency: DDB&CO., Istanbul, Turkey
Creative Director: Karpat Polat
Art Directors: Ali Bati & Guney Soykan
Copywriter: Gul Kanik

Volkswagen Polo - 95% Recyclable

2010-10-07T20:53:00.000-07:00

Agency: DDB, Berlin, Germany
Chief Creative Officer: Amir Kassaei
Executive Creative Director: Stefan Schulte
Creative Directors: Birgit van den Valentyn & Tim Stuebane
Art Director: David Stadtmüller
Copywriter: Manuel Wenzel
Graphic Designer: Philipp Bertisch

União Zoófila - Funeral

2010-09-26T01:25:00.000-07:00

Copy: "He will never abandon you.
And you, would you be able to do the same?
Don't abandon your pets."
(Él nunca te abandonara.
¿Y tú, serias capaz de hacer lo mismo?
No abandones a tus mascotas)

Agency: Strat, Lisbon, Portugal
Creative Director: José Carlos Campos
Art Director: Rui Fazenda
Production Company: Take It Easy
Director: Rui de Brito
Audio: Som de Lisboa

Broadcast: September 2006

Omo Detergent - Dirt Is Good

2010-09-24T23:27:00.000-07:00

Copy: "Omo. Dirt is good."
(Omo. Ensuciarse es bueno)

Agency: Neogama BBH, São Paulo, Brazil
Chief Creative Officer: Alexandre Gama
Creative Directors: Márcio Ribas & Wilson Mateos
Art Director: Fabio Astolpho
Copywriter: Eduardo Andrietta
Photographer: Eduardo Rodrigues
Illustrator: Iran Alves da Silva

Toronto Zoo - The Polar Bears Merchandising

2010-09-24T23:16:00.000-07:00

Colouring and activity book
(Libro para colorear con actividades)

Puzzle

Agency: Lowe Roche, Toronto, Canada
Creative Directors: Steph Mackie & Mark Biernacki
Associate Creative Director: Sean Ohlenkamp
Copywriter: Rob Sturch
Producer: Brie Gowans
Illustrator: Matthew Walker
Print Production Manager: Beth Mackinnon
Studio Artist: Brad Kumar

Published: September 2010

ThaiHealth Promotion Foundation - Sleepy

2010-09-24T23:05:00.000-07:00

Copy: "Sleepiness is stronger than you.
ThaiHealth Don't Drive Sleepy Project."
(La somnolencia es más fuerte que tú.
Proyecto No Conduzcas con Sueño de ThaiHealth)

Agency: BBDO Bangkok, Thailand
Chief Creative Officer: Suthisak Sucharittanonta
Executive Creative Directors: Subun Khow & Vasan Wangpaitoon
Creative Director: Taewit Jariyanukulpun
Art Director: Nirun Sommalardpun
Copywriter: Pattrapong Lapjarupong
Photographers: Aunchai Secharunputong & Nok Pipattungkul
Illustrators: Ploy Lumthong & Tharect Kangkrich

EOS Magazine - Talking Tree

2010-09-20T01:49:00.000-07:00

Did you ever wonder what a tree would have to say if he could talk?
To create a discussion around climate change, EOS Magazine & the agency Happiness are monitoring a 100 year old tree living in Brussels' Bois de la Cambre park, using devices such as a CO2 meter, pH meter, ozone meter, weatherstation, webcam and microphone.
This equipment constantly measures the tree’s living circumstances. And translates this information into human language so that the tree is able to let the world know how he feels via words on Facebook and twitter, videos on YouTube, sounds on Soundcloud and pictures on Flickr.
Follow a tree's daily life on http://www.talking-tree.com

(¿Te has preguntado alguna vez que diría un árbol si pudiese hablar?
Para generar debate sobre el cambio climático, la revista EOS junto a la agencia Happiness están monitorizando un árbol de 100 años, que vive en el parque Bois de la Cambre a las afueras de Bruselas, mediante aparatos como un medidor de CO2, de PH, de ozono, una estación meteorológica, una webcam o un micrófono.
Este equipo mide constantemente las condiciones en las que vive el árbol, y traduce dicha información al lenguaje humano de modo que el árbol es capaz de informar al mundo de como se siente mediante palabras en Facebook y twitter, vídeos en YouTube, sonidos en Soundcloud y fotos en Flickr.
Sigue la vida diaria de un árbol en http://www.talking-tree.com)

Agency: Happiness Brussels, Belgium
Creative Management: Karen Corrigan & Gregory Titeca
Creative Director: Gregory Titeca
Head Of Art: Cecilia Azcarate Isturiz
Concept Providers: Tom Galle & Ramin Afshar
Graphic Designer: Basile Cuvelier
Programming: Fisheye
Web Development: Bliss

David Suzuki Foundation - The Tideline Project

2010-09-20T00:41:00.000-07:00

Copy: "Global warming. Just a theory?
Every single day 70 million tons of carbon dioxide are released into the world's atmosphere.
As carbon dioxide fills the air our thin layer of insulation becomes a thick heat trapping blanket.
This heat melts our glaciers causing sea levels to rise and landscapes to change forever.
As glaciers continue to recede at record-breaking rates, world water supplies are threatened as well as the habitats of endangered species.
Can you imagine your city underwater?
The Tideline Project.
Global warming is closer than you think.
Global warming is in our future.
But it doesen't have to be our fate.

(¿Es el calentamiento global solo una teoría?
Cada día 70 millones de toneladas de dióxido de carbono son liberadas a la atmósfera.
Mientras el dióxido de carbono llena el aire, nuestra fina capa protectora se convierte en una gruesa manta que atrapa el calor.
Este calor derrite nuestros glaciares, causando que los niveles del mar se eleven y que determinados paisajes cambien para siempre.
A la vez que los glaciares retroceden a una velocidad record, las provisiones de agua mundiales se encuentran en una situación precaria junto con el hábitat de especies amenazadas.
¿Puedes imaginar tu ciudad bajo el agua?
El proyecto Tideline.
El calentamiento global está más cerca de lo que piensas.
El calentamiento global esta presente en nuestro futuro.
Pero no tiene por qué ser nuestro destino)

Agency: Spring, Vancouver, Canada
Creative Director: Rob Schlyecher
Art Directors: James Filbry, Jeremy Grice & Shon Tanner
Copywriter: Jessica Mori
Photographer: Jeremy Grice

Published: July 2010

IKEA - Augmented Reality

2010-09-20T00:24:00.000-07:00

School: Nanyang Academy of Fine Arts, Singapore
Creatives: Gian Jonathan & Wai Wa

New Look Day Spa - Car

2010-09-17T00:31:00.001-07:00

Copy: "Mom, I crashed your car.
Life looks more beautiful when you are relaxed."
(Mamá, he estrellado tu coche.
La vida parece más bonita cuando estas relajada)

Agency: Fields, Brazil
Creative Directors: André Sartorelli & Fernando Lopes
Art Director: Lucas Zaiden
Copywriter: Paulo Lima
Illustrators: Yulia Brodskaya, Herbert Carlos (Grupo Magneto) & Anderson Lisboa

Arraze - Game Over

2010-09-17T00:28:00.001-07:00

Agency: Babel, Sao Paulo, Brazil
Creative Director: Ricardo Chester
Art Directors: Solon Giovanni & Pedro Henrique Fernandes
Copywriter: Pedro Cavalcanti
Photographer: Geison Genga

Published: March 2009

Pilot - Soup

2010-09-17T00:23:00.000-07:00

Copy: "Well done! Now you can watch Tv.
Pilot. Water resistant."
(¡Bien hecho! Ahora puedes ver la Tv.
Pilot. Resistente al agua)

Agency: Grey, Barcelona, Spain
Art Directors: Jose Miguel Tortajada, Oscar Amodia & Dani Páez
Copywriters: Jürgen Krieger, Joan Mas & Luke Sholer
Photographer: David Barra

NHS (National Health Service) - Mirror Ambient

2010-09-17T00:09:00.000-07:00

Copy: "Will you still be smiling at work tomorrow?
Drink a little less, see a better you."
(¿Seguirás sonriendo mañana en la oficina?
Bebe un poco menos para verte mejor)

Agency: BJL, Manchester UK
Creative Directors: Pete Bastiman & Tom Richards
Art Director: Si Hall
Copywriter: Steve Wilkes
Typographer: Paul Brownless

Published: July 2010

Greenpeace - Campaign Against Nuclear Plants

2010-09-16T23:49:00.000-07:00

Copy: "Do they know in what zone they are living?
(¿Saben en qué zona estan viviendo?)

Agency: Walker, Switzerland
Creative Director: Pius Walker
Art Director: Stefanie Huber
Copywriter: Martin Arnold
Graphic Designer: Rahel Witschi
Film Production: Pumpkin Film & Cobblestone
Producers: Caro Büchel & Pieter Lony
Director Of Photography: Manuel Mack
Editor: Alex Kut
Music: Malte Hagemeister

Smart - Not 2 Alike

2010-09-16T23:10:00.000-07:00

Agency: AMV BBDO, London, UK
Art Director: Pete Davies
Copywriter: Adam Rimmer
Photographer: Garry Simpson
Photographer's agent: Vue
Production: Lou Lou Locations

Published: March 2010

Papakura District Council - School Photo

2010-09-16T22:29:00.000-07:00

Copy: "Please no more speeding around our schools."
(Por favor, no sigais conduciendo a alta velocidad alrededor de nuestros colegios)

Agency: Ogilvy, Auckland, New Zealand
Group Heads: Martin Hermans & Richard Loseby
Executive Creative Director: Damon O'Leary
Art Director: Freddie Coltart
Copywriter: Matt Williams
Photographer: Meek
Retoucher: Adrian Fitzgerald

Garnier Sun Control Daily Moisturizer - Shade

2010-09-15T20:20:00.001-07:00

Copy: "Garnier Sun Control Daily Moisturizer protects you from the sun."
(La Crema Hidratante Garnier Control Solar te protege del sol)

Agency: Publicis Communications, Mumbai, India
Chief Creative Officers: Ashish Khazanchi & Prasanna Sankhe
Creative Director: Bapi Bit
Art Director: Dipti Deorukhkar
Copywriter: Karunasagar Sridharan
Producers: Shireesh Sabnis & Santosh Shetty
Photographer: Mahesh Khatate

Easy Home Improvement Store

2010-09-15T20:14:00.001-07:00

Copy: "Get organized."
(Organízate)

Dirty Room - Dormitory
(Habitación sucia - Dormitorio)

Danger - Garden
(Peligro - Jardín)

Agency: Prolam Y&R, Santiago, Chile
Executive Creative Director: Tony Sarroca
Creative Director: Alvaro Becker
Copywriters: Max Konig & Felipe Utreras
Art Director: Fabrizio Capraro
Illustrator: Ramon Barahona

Amnesty International - Leg

2010-09-15T20:00:00.000-07:00

Copy: "When you lose a leg, you don't just lose a leg.
Help us win the fight for a complete ban on land mines."
(Cuando pierdes una pierna, no es lo único que pierdes.
Ayúdanos a ganar la lucha por la abolición definitiva de las minas antipersona)

Agency: Publicis Mojo Auckland, New Zealand
Executive Creative Director: Nick Worthington
Art Directors: Lorenz Perry& Derrick Kim
Copywriter: Karl Fleet

McDonald's - McFlurry

2010-09-15T19:47:00.000-07:00

Copy: "Mix your own McFlurry - Choose between Cornetto, Daim, Kit Kat, Smarties, caramel, strawberry and chocolate sauce."
(Mezcla tu propio McFlurry - Elige entre Cornetto, Daim, Kit Kat, Smarties, sirope de caramelo, de fresa y de chocolate)

Agency: DDB Denmark
Creative Directors: Jesper Schmidt & Patrik Danielsson
Art Director: Mikkel Møller
Copywriter: Bue Peitersen
Photographer: Thomas Juul

Published: June 2009

Red-logistics: Move it as it is

2010-09-15T18:56:00.000-07:00

Copy: "Move it as it is."
(Muévelo tal y como es)

Agency: Promoseven, Riyadh, Saudi Arabia
Executive Creative Director: Ahmad Beck
Art Directors: Ahmad Beck & Ramero Firmeza
Photographer: Steve Kozman
Copywriter: Ahmad Beck
Retoucher: Amin Daw (Standby Production)

RSPCA - closepuppyfactories.org

2010-09-14T18:50:00.000-07:00

Copy: "Made for maximum confort.
Made for maximum profits. closepuppyfactories.org."
(Creado buscando la máxima comodidad.
Creado buscando los máximos beneficios. cerremoslasfabricasdecachorros.org)

Agency: M&C Saatchi Melbourne, Australia
Creative Director: Steve Crawford & Doogie Chapman
Art Director: Connor Beaver
Copywriter: Aaron Pepper
Photographer: Hugh Peachey
Head of Art: Murray Bransgrove

Published: July 2010

Brother Escuela de Creativos - Auto Promo

2010-09-13T02:14:00.000-07:00

Copy: "Second intensive semester. Enrollment period opened.
Brother. School of creatives."
(Segundo semestre intensivo. Matrículas abiertas.
Brother. Escuela de creativos)

“If you are looking for different results, do not do the same thing. Albert Einstein.”
(Si buscas resultados distintos, no hagas siempre lo mismo. Albert Einstein)

“The brain is like a parachute works only when it is open. Frank Zappa.” (El cerebro es como un paracaídas, trabaja sólo cuando está abierto. Frank Zappa)

Agency: Brother, Santiago, Chile
Creative Director: Daslav Maslov
Art Directors/Illustrators: Daslav Maslov, Sebastián Fajre, María Consuelo Ibáñez, Laura Vega, Lucas Cubillos
Copywriters: Daslav Maslov & Sebastián Fajre

Published: July 2010

WWF - Tuna

2010-09-09T20:31:00.000-07:00

Copy: "Only a tenth of the catch in long line tuna fishing is actually tuna.
To ensure the fish you buy is caught in a way that is environmentally friendly, text our fishms number. (079 499 8795)."

(Sólo un diez por ciento de las capturas de la pesca de atún con palangre es verdaderamente atún.
Para asegurar que el pescado que compras ha sido capturado de un modo ecológico, manda un mensaje de texto a nuestro número 079 499 8795)

Agency: Lowe Bull, Cape Town, South Africa
Executive Creative Director: Kirk Gainsford
Creative Director: Alistair Morgan
Art Director: Cameron Watson
Copywriter: Simon Lotze & Natalie Rose
Illustrator: Ben Crossman

Breast Cancer Foundation - Obsessions

2010-09-09T01:36:00.000-07:00

Copy: "Are you obsessed with the right things?
The difference between a pimple/a bad hair day/a big butt and breast cancer is that of life and death. Regular breast checks are the best way to fight cancer. Show support for the women in your life by purchasing a Pink Ribbon."

(Estás obsesionada con las cosas adecuadas?
La diferencia entre un grano/levantarse con el pelo indomable/un culo grande y el cancer de mama es de vida o muerte. Los exámenes regulares de mama son la mejor manera de luchar contra el cancer. Muestra que apoyas a las mujeres de tu vida comprando un Lazo Rosado)

Agency: DDB, Singapore
Executive Creative Director: Joji Jacob
Creative Director: Thomas Yang
Art Director: Andrea Kuo
Copywriter: Khairul Mondzi
Illustrator: Andy Yang Soo Kit
Digital retoucher: Agnes Teo
Photographer: Allan Ng (Republic Studios)

Pictionary - Draw It

2010-09-09T01:24:00.000-07:00

Agency: Ogilvy & Mather, Bogota, Colombia
Chief Creative Officers: Juan Jose Posada & John Raul Forero
Creative Director: Diego Ortiz
Art Directors: Camilo Ruano & Julián Perico
Copywriter: Diego Ortiz
Art Buyer: Daniel Restrepo
Illustration: Salamagica & EFE-X

Tide - Mixed Colours

2010-09-09T00:12:00.000-07:00

Copy: "Don’t let your colours mix."
(No permitas que tus colores se mezclen)

Agency: Vitruvio Leo Burnett, Madrid, Spain
Executive Creative Director: Rafa Anton
Creative Director/Copywriter: Francisco Cassis
Art Director: Sergio Lobo

City of Nettuno - Staying Alive

2010-09-08T21:04:00.000-07:00

Copy: "Staying alive.
Stay sober and you'll stay alive.
Every year, 6000 people get killed in road accidents caused by alcohol abuse, especially on weekend nights.
The City of Nettuno invites you to drink responsibly."
(Manteniéndote vivo.
Permanece sobrio y seguirás con vida.
Cada año, 6000 personas mueren en accidentes de tráfico causados por abuso de alcohol, especialmente durante las noches del fin de semana.
La ciudad de Nettuno te invita a beber responsablemente)

Agency: Link, Anzio, Roma, Italy
Creative Director: Hilde Capra
Art Director: Valerio Cicco
Copywriter: Edoardo Loster
Photographer: Domenico Apruzzo

Published: July 2010

Burn Energy Drink - Ride

2010-09-08T20:05:00.000-07:00

Agency: Publicis Mojo, Sydney, Australia
Chief Creative Officer: Craig Davis
Executive Creative Director: Micah Walker
Creative Team: Ian Williamson, Andrew Ostrom, Ruth Bellotti & Kirsty Gavin
Strategic Planners: Graham Ritchie, Simone Ellis & Will Davie
Production Company: EXIT FILMS
Producer - Karen Sproul
Agency Producers: Pip Smart, Corey Esse, Ali Dunlop & Lisa Vermaak
Director - Garth Davis
Editor - Jack Hutchings (The Butchery)
Director of Photography: Grieg Fraser
VFX - Colin Renshaw (Cutting Edge)
Digital Partners: The Rumpus Room
Creative Lead: Tomas Roope
Production Lead: Steve Wyles
Technical Lead: Kentaro Yamada
Social Media Strategy: Jessica MacCormick
Music Supervisor: Karl Richter (Level 2 Music)
Sound Mix: Jason Murphy (GAS)

Tipp-Ex - A Hunter Shoots a Bear

2010-09-07T22:43:00.000-07:00

To celebrate the back to school period and raise Tipp-Ex brand awareness, the agency created a viral interactive campaign on Youtube where a bear and a hunter have a face to face encounter, offering the viewers to choose what ending they want to see by changing the title of the vidéo directly on Youtube thanks to the Tipp-ex corrector."

(Para celebrar el comienzo del periodo escolar y generar interés hacia la marca Tipp-Ex, la agencia creó una campana viral e interactiva en Youtube en la que un oso y un cazador se enfrentan cara a cara, dando al espectador la oportunidad de elegir el desenlace que prefiere ver simplemente cambiando el título del video directamente en Youtube gracias al corrector Tipp-Ex)

Agency: Buzzman, France
Creative Director: Georges Mohammed-Chérif
General Manager: Thomas Granger
Art Director: Louis Audard
Copywriter: Tristan Daltroff
Project Mnagers: Bastien Chanot & Antoine Ferrari
TV Producer: Elodie Jonquille
Digital Production Manager : Mélanie Rohat-Meheust
Community Managers: Xavier Le Boullenger & Nicolas Mirguet
Film Production: Eleganz
Producer: Willy Morence
Web Production: Grouek

Jatam - Hello, Mr. President!

2010-09-07T22:23:00.000-07:00

In May 29th 2006, a volcanic mud eruption occurred in Porong, Sidoarjo, East Java, sinking over 10,000 houses and public facilities. Four years after the disaster, the mud-flow victims are still in limbo.
In order to help the victims of Sidoarjo mud-flow to build their life back and remind the President of their fates through a peaceful approach, the agency created this art installation that seemingly transported the current condicion of Sidoarjo directly in front of the presidential palace.

(El 29 de Mayo de 2006, una erupción volcánica de barro tuvo lugar en Porong, Sidoarjo, al Este de Java, hundiendo mas de 10,000 casas y edificios públicos. 4 años después, las víctimas de esta tragedia aún siguen en el limbo.
Con la intención de ayudar a los afectados a reconstruir sus vidas y recordar al Presidente de sus destinos de un modo pacífico, la agencia creó esta instalación de arte que transportaba en apariencia la situación actual de Sidoarjo directamente en frente del palacio presidencial)

Agency: Publicis, Jakarta, Indonesia
Executive Creative Director: Randy Rinaldi
Creative Director:Maulana Sagala
Art Directors: Dimaz Muktiarto, Arius Budiman & Iswanda Mardio
Copywriter: Dono Yuniarto
Illustrator: Teguh Yuswanto
Photographer: Marco Widjaja
Agency Producer: Ungky Widyoastono

Published: May 2010

The Topsy Foundation AIDS Fundraising - Selinah

2010-09-07T21:24:00.000-07:00

Copy: "Selinah has AIDS.
She agreed to be filmed everyday for 90 days. So that her story might help others.
The effects of AIDS can be reversed.
Help us provide the treatment that can give someone a second chance."

(Selinah tiene SIDA.
Ha aceptado que la filmemos durante 90 días. De modo que su historia pueda ayudar a otros.
Los efectos del SIDA no son irreversibles.
Ayúdanos a facilitar el tratamiento que puede dar a alguien una segunda oportunidad)

Agency: Ogilvy Johannesburg, South Africa
Chief Creative Officer: Fran Luckin
Executive Creative Director: Gerry Human
Creative Director: Bridget Johnson
Art Directors: Robyn Bergmann & Vidette Kay
Copywriter: Stephanie van Niekerk
Agency Producers: Lisa Wides & Debbie Dannheisser
Production Company: EGG FILMS Cape Town
Director: Kim Geldenhuys
Producer: Kerry Hosford
Editor: Kobus Loots
Music: Leah Siegel - "Human"
Post Production: Black Ginger

VB Beer - Cry

2010-09-07T21:10:00.000-07:00

Copy: "VB. The real beer."
(VB. La verdadera cerveza)

Agency: Droga5 Sydney, Australia
Creative Chairman: David Nobay
Executive Creative Director: Duncan Marshall
Creative Directors: Cam Blackley & Matty Burton
Creative Team: Guybrush Taylor, Chris Berents, Andy Ferguson, Marcus Johnson & Omid Amidi
Senior TV Producer: Paul Johnston
Director: Steve Rogers
Executive Producer: Mike Ritchie
Production Company: Revolver
Director of Photography/Cinematographer: Russell Boyd
Editor: Jack Hutchings (The Butchery)
Music: Neil Diamond - "Hello Again"
Music Production Company: Nylon
Sound Designers: Simon Lister & Tone Aston

Volkswagen Parking Sensor - Garden Dwarf

2010-09-07T21:04:00.000-07:00

Copy: "Get a Volkswagen with parking sensor."
(Cómprate un Volkswagen con sensor de aparcamiento)

Agency: AlmapBBDO, Sao Paulo, Brazil
Executive Creative Director: Marcello Serpa
Art Director: Paulo Marco Monteiro
Copywriter: Cesar Herszkowicz
Photographers: Hugo Treu (Estudio Nolan)

Nike - Michael Jordan On Failure

2010-09-07T20:34:00.000-07:00

Copy: "I've missed more than 9,000 shots in my career.
I've lost almost 300 games.
26 times I've been trusted to take the game winning shot and missed.
I've failed over and over and over again in my life and that is why I succeed."

(He fallado mas de 9,000 canastas en mi carrera.
He perdido casi 300 partidos.
26 veces se me confió la canasta decisiva para ganar y no acerté.
He fallado una y otra vez en mi vida, y es por ello que he triunfado)

Agency: Wieden + Kennedy, Portland, USA

Need help with the credits of this classic 1999 ad...

Courrier International Newspaper - Anticipation

2010-09-07T20:21:00.000-07:00

Copy: "Learn to anticipate.
Courrier International."
(Aprende a anticiparte.
Courrier International)

Agency: Saatchi & Saatchi, France
Creative Director: Cristophe Coffre
Art Director: Arnaud Van Den Abeele
Copywriter: Timothée Gaube

Published: September 2010

Volkswagen Adaptative Lights - The Moose Is Loose

2010-09-07T20:14:00.001-07:00

Copy: "Tonight, the wild moose.
Moose is loose. 150 meter.
Moose live in 2 sec.
Adaptive lights from Volkswagen. Be ahead of dangers."
(Esta noche, el alce salvaje.
El alce está suelto. 150 metros.
El alce en vivo en 2 segundos.
Sistema de iluminación adaptable de Volkswagen. Adelántate al peligro)

Agency: TRY, Oslo, Norway
Creative Director: Petter Bryde & Thorbjørn Ruud
Art Director: Thorbjørn Ruud
Copywriter: Petter Bryde
CGI Artists: Thomas Bråten & Ole Jakob Skattum Bø
Photographer: Sigve Aspelund

Car One - Inheritance

2010-09-07T19:59:00.000-07:00

Copy: "All your cars are at Car One.
Car One. Number one used cars dealer."
(Todos tus coches están en Car One.
Car One. El concesionario número uno de coches de segunda mano)

Agency: Leo Burnett Buenos Aires, Argentina
Chief Creative Officers: Seto Olivieri & Pablo Capara
Creative Directors: Luis Sanchez Zinny & Carmelo Maselli
Art Director: Carmelo Maselli
Copywriter: Luis Sanchez Zinny
Agency Producers: Federico Puricelli & Francisco Tanto
Production Company: ARGENTINACINE Buenos Aires
Director: Augusto Gimenez Zapiola
Producers: Nano Tidone & Marcos Landajo
Editor: Agustin Devitorio
Animation: Gizmo
Post Production: Aldo Ferrari

Anlene Concentrate - Fractures

2010-09-07T19:35:00.000-07:00

Copy: "Osteoporosis causes 1.7 million wrist/1.6 million hip fractures every year."
(La osteoporosis causa 1.7 millones de fracturas de muñeca/1.6 millones de fracturas de cadera cada año)

Agency: BBDO Guerrero/ Proximity, Philippines
Chief Creative Officer: David Guerrero
Executive Creative Directors: Tin Sanchez & Brandie Tan
Head of Art: Paul Anderson
Art Director: Dennis Nierra
Copywriters: Meggy De Guzman & David Guerrero
Producer: Al Salvador
Photographer: Abet Bagay, Paolo Gripo
Retoucher: Manny Vailoces
Illustrator: Cherrelle Consulta

WWF - Ivory Tusk

2010-09-07T19:31:00.000-07:00

Copy: "A display of wealth or moral bankruptcy?"
(¿Muestra de riqueza o bancarrota moral?)

Agency: Ogilvy & Mather, Bangkok, Thailand
Executive Creative Directors: Nopadol Srikieatikajohn & Wisit Lumsiricharoenchoke
Creative Director: Wisit Lumsiricharoenchoke
Art Directors: Nopadol Srikieatikajohn & Gumpon Laksanajinda
Copywriter: Kulvadee Doksroy
Retoucher: Surachai Puthikulangkura
Photographer: Illusion, Bangkok
Illustrators: Surachai Puthikulangkura & Supachai U-Rairat

Apologies

2010-09-07T00:12:00.000-07:00

Please excuse the recent lack of action in the blog, but I must bear the daily cat-and-mouse game with the authorities in order to be able to bypass the Great Firewall and access this account.
(Por favor, disculpad la reciente falta de acción en el blog, pero he de ingeniármelas a diario para poder esquivar la censura digital y poder acceder a esta cuenta)

Mars - Messages From Mars

2010-08-16T00:10:00.000-07:00

Answering to the client's request of a sales activation in which the target audience was engaged by giving them the opportunity to experience the brand in a whole new way, the agency created the “Messages from Mars” campaign. This campaign was based in removing the iconic labelling from the bar, leaving it black, and providing consumers with a set of stickers featuring the complete alphabet in Mars typography, including punctuation marks. This way, interaction was thereby created through the heart of the brand: on the package where normally the logo is printed, with the bar becoming an interactive object that gave people the possibility to create their own messages and give these to friends, colleagues or family.

(Respondiendo a la petición del cliente de una acción que activase las ventas a la vez que captaba la atención del publico objetivo dándole la oportunidad de experimentar la marca en un nuevo modo, la agencia creo la campaña "Mensajes de Mars". Esta campaña se baso en retirar el icónico etiquetado del producto, dejando un fondo negro, y proveer a los consumidores con un set de pegatinas que contenía el alfabeto entero en la tipografía de Mars, signos de puntuación inclusive. De este modo, la interacción fue generada en el propio corazón de la marca: el envoltorio en el que normalmente se encuentra el logo, con el producto convirtiéndose en un objeto interactivo que dio a la gente la posibilidad de crear sus propios mensajes para ser entregados a amigos, colegas o familia)

Agency: FHV BBDO, The Netherlands
Creative Director: Mark Muller
Creative Team: Joris van Elk, Gijs Sluijters, Joris Tol, Thomas Aberson & Demy Sapthu

WWF - Turn It Off

2010-08-13T00:18:00.000-07:00

Copy: "If you don´t use it, turn it off."
(Si no lo usas apágalo)

Agency: Contrapunto BBDO, Madrid, Spain
Creative Director: Antonio Montero
Art Director: Tontcho Ponsoda
Copywriter: Jose Maza

Published: March 2010

AMI Prize - Journalism Against Indifference

2010-08-13T00:00:00.001-07:00

Copy: "Let no story go untold.
AMI Prize. Journalism Against Indifference."
(No permitas que ninguna historia quede sin ser contada.
Premio AMI. Periodismo Contra la Indiferencia)

Agency: Y&R Lisbon, Portugal
Creative Directors: Pedro Ferreira & Judite Mota
Art Director: Joao Rocha
Copywriter: Sofia Moutinho
Photographer: Ryan Lobo

Published: June 2010

Pilot Extrafine - Tattoed Lego

2010-08-12T23:53:00.000-07:00

Agency: Grey, Barcelona, Spain
Art Directors: Jose Miguel Tortajada, Oscar Amodia & Dani Páez
Copywriters: Jürgen Krieger, Joan Mas & Luke Sholer
Photographer: Gonzalo Puertas
Illustrators: Diogo Dutra & Malen Feliz

Aspirin - Gone

2010-08-12T23:44:00.000-07:00

Agency: BBDO, Jakarta, Indonesia
Executive Creative Director: Didit Indra
Creative Director: Didit Indra
Art Director: Herwindo
Copywriters: Eddie Nurcahyo & Awaluddin Rusdiansyah
Illustrator: Budi Sumanto, Milan
Photographer: Roy Genggam

Published: July 2009

Snickers - Office

2010-08-12T23:11:00.001-07:00

Copy: "When you're hungry, you're not yourself.
Snickers satisfies."
(Cuando tienes hambre, no eres tú.
Snickers satisface)

Agency: Latinworks, Austin, USA
Chief Creative Officer: Sergio Alcocer
Creative Directors: Norbi Zylberberg & Alejandro Egozcue
Associate Creative Director: Morris Dávila
Copywriter: Alberto Calva
Production Company: Argentina Cine
Directors: Augusto Giménez Zapiola & Rafael López Saubidet
Sound Design: AZ Los Angeles

Published: May 2010

Nestle Nescafé - Frappé

2010-08-12T00:36:00.000-07:00

Copy: "Programmed to Frappé."
(Programado para hacer Frappé)

Agency: McCann Erickson, Prague, Czech Republic
Creative Director: Tomas Otradovec
Art Director: Stefan Suchy
Copywriter: Jaromir Fischer
Agency Producer: Roxana Pfeffermannova
Production Company: Stillking
Director: Wolfberg
Director of Photography: Alexander Surkala
Sound: Soundsquare
Post Production: AVION

Published: May 2010

Career Times - Resurrect

2010-08-12T00:19:00.000-07:00

Copy: "Resurrect your aspirations. Free every Monday with the Cape Times."
(Resucita tus aspiraciones. Gratis cada lunes con el Cape Times)

Lest we forget: Melanie Horenz's dreams of joining a management consulting died here 10/7/1998
(No olvidemos: Los sueños de Melanie Horenz de trabajar para una consultoría gerencial murieron aquí 10/7/1998)

In Memoriam: Randal Peterson's hopes of becoming an horticulturalist perished on this spot on August 2, 2002.
(In Memoriam: Las esperanzas de Randal Peterson de llegar a ser un horticultor se desvanecieron en este lugar el 2 de Agosto de 2002)

Agency: Lowe Bull, Cape Town, South Africa
Creative Director: Kirk Gainsford
Art Director:Lisa Hodgskiss
Copywriter: Alistair Morgan
Photographer: Dawid Wapenaar

Published: May 2010

Panasonic Viera 3D TV - Dino

2010-08-12T00:02:00.000-07:00

Agency: Lobo, Santiago, Chile
Creative Director/Copywriter: Christian Quintana
Art Director: Edison Saravia
Illustrator: Ricardo Salamanca
Photographer: Patricio Pescetto

Published: July 2010

Loto Française des Jeux - Delivery

2010-08-11T23:53:00.000-07:00

Copy: "See what your loto retailer can do for you?"
(¿Ves lo que tu vendedor de lotería puede hacer por tí?)

Agency: BETC Euro RSCG, Paris, France
Executive Creative Director: Stephane Xiberras
Creative Director: Olivier Apers
Art Director: David Troquier
Copywriter: Adrian Skenderovic
Director : Manu coeman
Production: Same production
Agency producer : David Green

Britvic Drench - Cubehead

2010-08-11T23:28:00.000-07:00

Copy: "Brains perform better when they're hydrated. Stay Drenched."
(El cerebro funciona mejor cuando está hidratado. Mantente empapado)

Agency: CHI & Partners, London, UK

Creative Director: Ewan Paterson
Creatives: Dave Masterman & Ed Edwards
Agency Producer: Kate Hardwick
Editorial Company: The Whitehouse
Editor: John Smith (A.C.E.)
Editorial Producer: Lisa Kenrick
Production Company: Smith & Jones Films
Director: Ulf Johansson
Director of Photography: Stephen Keith-Roach
Producer: Philippa Smith
VFX Company: The Moving Picture Company
VFX Supervisor: Matthew Unwin
VFX Artists: Michael Gregory, Jason Hayes & Lisa Ryan
VFX Elements Camera Op: Tobie Lang
Colorist: Jean-Clement Soret
Post Producer: Chris Allen
Audio Post House: Wave
Sound Designer: Parv Thind
Dolby Mix: Tony Rapaccioli

New Zealand Transport Agency (NZTA) - Flip a Coin

2010-08-11T23:09:00.000-07:00

Copy: "If you drink then drive you're a bloody criminal.
NZ Transport Agency and NZ Police."
(Si bebes y luego conduces, eres un maldito criminal.
Agencia de Transportes y Policía de NZ)

Agency: Clemenger BBDO, Wellington, New Zealand
Executive Creative Director: Philip Andrew
Creative Director: Paul Nagy
Art Director: Sarah Jackson
Copywriter: Jon Pickersgill
Agency Producer: Marty Collins
Model Maker: Weta Workshop
Project Leader: Ian Ruxton
Photographer: Steve Unwin
Retouching: Steve Jaycock
Media: Emily Goulden

King's Stella Air Freshner - Flower Power

2010-08-11T22:53:00.000-07:00

Copy: "Flower Power."
(El poder de las flores)

Agency: McCann, Thailand
Creative Director: Theerapol Koomsorn
Copywriter: Sorn Manawanitcharoen
Art Director: Akaroj Vorabunpott
Photographer: Chubcheevit
Studio: Chubcheevit

Binboa Vodka - Into The Night

2010-07-27T01:21:00.000-07:00

Copy: "Binboa Vodka: The night is ours."
(Binboa Vodka: La noche es nuestra)

Into the night 78% of people repeat themselves, repeat themselves, repeat themselves.
(En la noche, el 78% de las personas se repiten lo que ya han dicho, repiten lo que ya han dicho, repiten lo que ya han dicho)

On a night out 95% of party goers meet new people, 5% remember their names afterwards.
(En una noche de marcha, el 95% de los que van a fiestas conocen a gente nueva, el 5% recuerda sus nombre después)

Into the night 82% of people think their voice is stage-worthy.
(En la noche, el 82% de las personas cree que su voz es suficientemente buena como para dar un recital)

Agency: Rafineri, Istanbul, Turkey
Creative Directors: Ayse Bali & Murat Cetinturk
Art Director: Ozer Yalcinkaya
Copywriter: Gorkem Yegin
Illustrator: Pelin Kirca

Published: December 2009

Sete Léguas Boots - Enemies

2010-07-16T00:26:00.000-07:00

Copy: "Feet have a lot of enemies. Protect yourself."
(Los pies tienen multitud de enemigos. Protégete)

Agency: Talent, São Paulo, Brazil
Executive Creative Director: João Livi
Creative Director: Leo Macias
Art Director: Fábio Rodrigues
Copywriter: Antonio Nogueira
Art Buyer: Mario Coelho
Illustrator: Pedro Junior (Boreal)
Photographer: Eduardo Rodrigues

Audi Quattro - Banana Squid

2010-07-16T00:25:00.001-07:00

Agency: DDB, Istanbul, Turkey
Creative Director: Karpat Polat
Art Directors: Polat Gulkas, Edward Sedelius, Ferhat Deniz Fors & Andres Vergara
Illustrator: Cansu Kaykac

Hot Wheels - Big Boy

2010-07-16T00:09:00.000-07:00

Agency: Ogilvy, Mexico
Chief Creative Officer: José Montalvo
Executive Creative Director: Miguel Angel Ruiz
Creative Director: Abraham Quintana
Head Art Director: Iván Carrasco
Art Directors: Mario Salgado & Jaime González
Copywriter: Abraham Quintana
Planner: Javier Macías
Producers: Alejandra Diaz & Ereth Bolaños
Photographer: Diego Arrigoni

Land Rover - Beyond

2010-07-16T00:00:00.000-07:00

Copy: "Land Rover. Go Beyond."
(Land Rover. Ve más allá)

Advertising Agency: Y&R, Beijing, China
Chief Creative Officers: Marcus Rebeschini & Nils Andersson
Executive Creative Director: Nils Andersson
Creative Directors: Mike Shackle & Graham Lang
Art Director: A S Anam
Copywriters: Nils Andersson & A S Anam
Illustrators: Raul Pardo (Cream/Wishing Well)
Photographers: Kerry Wilson & Sebastian Siah
Typographers: Raul Pardo & Lee Aldridge

Dequadin Throat Lozenge - Match

2010-07-15T23:40:00.000-07:00

Copy: "Dequadin Throat Lozenge. Apologize to your throat."
(Pídele disculpas a tu garganta. Dequadin Throat Lozenge)

Agency: Ogilvy, Kuala Lumpur, Malaysia
Chief Creative Officer: Gavin Simpson
Executive Creative Director: Daniel Comar
Art Director: Yee Wai Khuen
Copywriters: Donevan Chew & Paul Lim
Producer: Koh Kiam Seng
Illustrator: Khuang Soon (Cubiz)

WWF - Biodiversity And Biosafety Awareness

2010-07-15T23:27:00.000-07:00

Copy: "What will it take before we respect the planet?"
(¿Hasta donde vamos a llegar antes de comenzar a respetar al planeta?)

Agency: Ogilvy, Paris, France
Executive Creative Director: Chris Garbutt
Art Director: Emmanuel Bougnères
Copywriter: Edouard Perarnaud
Art Buyer: Laurence Nahmias
Illustrators: Mathieu Javelle & Stephane Balesi
Photographer: Raphael Van Butsele
Typographer: Sid Tomkins

Corona Extra - Drink responsibly

2010-07-15T23:20:00.000-07:00

Copy: "Alcohol can alter your perception.
Drink responsibly."
(El alcohol puede alterar tu percepción.
Bebe responsablemente)

Agency: JWT, Madrid, Spain
Chief Creative Officer: Miguel Bemfica
Art Director: Juan Garcia-Escudero
Copywriter: Jaime Chavarri
Producer: Antonio Ortega
Photographer: Getty Images

Billboard Magazine - Made Of

2010-07-15T20:26:00.000-07:00

Copy: "Music. See what it’s made of."
(Música. Mira de lo que se compone)

Amy Winehouse
(Sarah Vaughan, Marvin Gaye, Billie Holiday, Sid Vicious)

Eminem
(Ice T, Run DMC, LL Cool J, Vanilla Ice)

Bono
(Bob Dylan, David Bowie, Lou Reed, Mother Teresa)

Agency: AlmapBBDO, Sao Paulo, Brazil
Chief Creative Officer/Executive Creative Director: Marcello Serpa
Creative Directors: Luiz Sanches & Dulcidio Caldeira
Art Directors: Marcos Medeiros & Danilo Boer
Copywriter: André Kassu
Illustrator: Marcos Kotlhar
Typographer: José Roberto Bezerra
Planner: Cintia Gonçalves

Jointfit - Newspaper

2010-07-15T19:55:00.000-07:00

Copy: "When pain becomes the same old news. Joinfit."
(Cuando el dolor pasa a formar parte de la actualidad de a diario. Joinfit)

Agency: Juara Idea Agency, Jakarta, Indonesia
Creative Director: Amalia Sari
Art Director: Tan Liana
Copywriter: Windy Andina
Agency Producer: Marwah Utomo
Photographer: Evelyn Pritt

Published: May 2010

Vigorsol Cult - Walrus

2010-07-12T20:41:00.000-07:00

Copy: "Vigorsol Cult. Sensational adventures."
(Vigorsol Cult. Aventuras sensacionales)

Agency: Bartle Bogle Hegarty, London, United Kingdom
Creative Directors: David Monk & Matt Waller
Creative Team: Dan Bailey & Brad Woolf
Director: Randy Krallman
Agency Producer: Georgina Kent
Production Company: Smuggler
Producers: Andy Barmer & Tim Lyall
Director of Photography: Ulrik Boel Bentzen
Post Production Company: Absolute Post
Editor: Andy McGraw (Cut & Run)

Citta di Nettuno - Anti-Smoking Campaign

2010-07-12T20:29:00.001-07:00

Copy "According to many scientific researches, people who smoke have a higher chance to die young.
On the 31st of May, the World No Tobacco Day, the Mayor of Nettuno invites all the smokers to stop before it's too late."
(Según varios estudios científicos, las personas que fuman tienen un mayor riesgo de morir jóvenes.
En el 31 de Mayo, el Día Internacional Sin Tabaco, el Alcalde de Nettuno invita a todos los fumadores a dejarlo antes de que sea demasiado tarde)

Smoking prevents dementia.
(Fumar previene la demencia)

Smoking prevents the minimum pension.
(Fumar previene la pensión mínima)

Agency: Link, Rome, Italy
Creative Director: Hilde Capra
Art Director: Valerio Cicco
Copywriter: Saverio Lotierzo

Published: May 2010

FNAC Festa della Musica - CPR

2010-07-09T02:10:00.000-07:00

Copy: "FNAC Music Party. For those that can't live without it."
(Fiesta de la Música FNAC. Para aquellos que no pueden vivir sin ella)

Agency: Forchets, Milan, Italy
Creative Director: Francesco Montella
Art Director: Livio Grossi
Copywriter: Luca Regonesi
Photographer: Davide Bellocchio

Published: June 2010

BC Lottery Scratch-Off Tickets - Win

2010-07-09T02:03:00.000-07:00

Copy: "Scratch & win."
(Rasca y gana)

Agency: TBWA Vancouver, Canada
Creative Director: Paul Little
Art Director: John Williamson
Copywriter: Mia Thomsett
Producer: Julian Davis