Anlene Concentrate - Fractures

Copy: "Osteoporosis causes 1.7 million wrist/1.6 million hip fractures every year."
(La osteoporosis causa 1.7 millones de fracturas de muñeca/1.6 millones de fracturas de cadera cada año)

Agency: BBDO Guerrero/ Proximity, Philippines
Chief Creative Officer: David Guerrero
Executive Creative Directors: Tin Sanchez & Brandie Tan
Head of Art: Paul Anderson
Art Director: Dennis Nierra
Copywriters: Meggy De Guzman & David Guerrero
Producer: Al Salvador
Photographer: Abet Bagay, Paolo Gripo
Retoucher: Manny Vailoces
Illustrator: Cherrelle Consulta