Wednesday, October 20, 2010

McDonald's - The M

Copy: "The M. A sandwich for experts."
(El M. Un sandwich para expertos)


Agency: DDB, Budapest, Hungary
Creative Director: Péter Tordai
Art Directors: Guilherme Somensato & Rodrigo Fernandes
Copywriters: Giovanni Pintaude & László Hevesi
Photographer: Tamás Váradi

Tuesday, October 19, 2010

Eveready Alkaline Plus Battery - Make Life Easier

Copy: "Eveready. Make Life Easier."
(Eveready. Te hace la vida más facil)








Agency: Boomtown Strategic Brand Agency, South Africa
Creative Director: Andrew Mackenzie
Art Director: Tim Jones
Copywriter: Ruan A.J Coetzee
Illustrators: Tim Jones, Stephen Roth & Gavin Booyens

Published: April 2010

The Christina Noble Children's Foundation - Unequal Childhood Paper-Cutting

In order to raise awareness about the childhood inequality that street children suffer and seek their support in helping them, the agency used traditional paper cut as a medium, modifying it so that instead of showing a symmetrical pattern it had one side depicting a child in a loving family, and the other side showing the child in an abusive environment. The message was enhanced by the headline being a symmetric word play where the chinese characters convey the opposite meaning when turned around.

(Con la intención de generar conciencia social sobre la infancia desigual que sufren los niños de la calle y buscar el apoyo de la población para ayudar a cambiar dicha situación, la agencia se valió del tradicional papel cortado chino como medio, modificándolo de manera que en lugar de mostrar un dibujo simétrico representase a un niño en condiciones familiares propicias en uno de los lados y en el otro a un niño en un entorno abusivo. El mensaje es reforzado por el encabezado, un juego de palabras simétrico en el que los caracteres chinos comunican el significado opuesto al ser cambiado su orden)




Agency: Leo Burnett, Hong Kong
Creative Directors: Miranda Shing & Connie Lo
Art Director: Katie Ng
Illustrator: Chen Jie Rong

Monday, October 18, 2010

International Society for Human Rights - Press Freedom

Copy: "Thanks to press freedom you know better."
(Gracias a la libertad de prensa no eres tan ingenuo)


World's largest military fair launched in China
(La feria militar más grande del mundo comienza en China)
Experts examine contaminated ground at Guantanamo Bay Naval Base.
(Los terrenos contaminados de la Base Naval de Guantanamo son examinados por expertos)


Devastating forest fires in Vietnam. State of emergency declared - army assists evacuation.
(Fuegos devastadores en la selva de Vietnam. Se ha declarado el estado de emergencia - el ejército asiste en las tareas de evacuación)

Ex-KGB agent Litvinenko dies of AIDS.
(El ex-agente de la KGB Litvinenko muere de SIDA)

Agency: Scholz & Friends, Berlin, Germany
Chief Creative Officer: Martin Pross
Executive Creative Director: Matthias Spaetgens
Creative Directors: Oliver Handlos & Mathias Rebmann
Art Director: Johannes Stoll
Copywriters: Florian Schwalme & Sebastian Graef
Graphic Designer: Philipp Tscherner
Art Buyer: Dominique Steiner
Photographer: Markus Bachmann

Friday, October 8, 2010

Lego - There Is More in Every Box





Agency: Leo Burnett, Moscow, Russia
Creative Director: Mikhail Kudashkin
Art Directors: Arina Avdeeva & Rodrigo Linhares
Designer: Dmiry Jakovlev
Illustration/Photography: Ninjafilms

CNN - Background

Copy: "Stories with the full background. CNN"
(Historias expuestas a fondo. CNN)






Agency: DDB&CO., Istanbul, Turkey
Creative Director: Karpat Polat
Art Directors: Ali Bati & Guney Soykan
Copywriter: Gul Kanik

Thursday, October 7, 2010

Volkswagen Polo - 95% Recyclable



Agency: DDB, Berlin, Germany
Chief Creative Officer: Amir Kassaei
Executive Creative Director: Stefan Schulte
Creative Directors: Birgit van den Valentyn & Tim Stuebane
Art Director: David Stadtmüller
Copywriter: Manuel Wenzel
Graphic Designer: Philipp Bertisch

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