Copy: "The M. A sandwich for experts." (El M. Un sandwich para expertos)
Agency: DDB, Budapest, Hungary Creative Director: Péter Tordai Art Directors: Guilherme Somensato & Rodrigo Fernandes Copywriters: Giovanni Pintaude & László Hevesi Photographer: Tamás Váradi
Copy: "Eveready. Make Life Easier." (Eveready. Te hace la vida más facil)
Agency: Boomtown Strategic Brand Agency, South Africa Creative Director: Andrew Mackenzie Art Director: Tim Jones Copywriter: Ruan A.J Coetzee Illustrators: Tim Jones, Stephen Roth & Gavin Booyens
Agency: DDB, Berlin, Germany Chief Creative Officer: Amir Kassaei Executive Creative Director: Stefan Schulte Creative Directors: Birgit van den Valentyn & Tim Stuebane Art Director: David Stadtmüller Copywriter: Manuel Wenzel Graphic Designer: Philipp Bertisch
Copy: "Mix your own McFlurry - Choose between Cornetto, Daim, Kit Kat, Smarties, caramel, strawberry and chocolate sauce." (Mezcla tu propio McFlurry - Elige entre Cornetto, Daim, Kit Kat, Smarties, sirope de caramelo, de fresa y de chocolate)
Agency: DDB Denmark Creative Directors: Jesper Schmidt & Patrik Danielsson Art Director: Mikkel Møller Copywriter: Bue Peitersen Photographer: Thomas Juul
Copy: "Are you obsessed with the right things? The difference between a pimple/a bad hair day/a big butt and breast cancer is that of life and death. Regular breast checks are the best way to fight cancer. Show support for the women in your life by purchasing a Pink Ribbon."
(Estás obsesionada con las cosas adecuadas? La diferencia entre un grano/levantarse con el pelo indomable/un culo grande y el cancer de mama es de vida o muerte. Los exámenes regulares de mama son la mejor manera de luchar contra el cancer. Muestra que apoyas a las mujeres de tu vida comprando un Lazo Rosado)
Agency: DDB, Singapore Executive Creative Director: Joji Jacob Creative Director: Thomas Yang Art Director: Andrea Kuo Copywriter: Khairul Mondzi Illustrator: Andy Yang Soo Kit Digital retoucher: Agnes Teo Photographer: Allan Ng (Republic Studios)
Agency: DDB, Istanbul, Turkey Creative Director: Karpat Polat Art Directors: Polat Gulkas, Edward Sedelius, Ferhat Deniz Fors & Andres Vergara Illustrator: Cansu Kaykac
Copy: "See more. Spend less. Rough Guides. Budget Travel Guides." (Ve más. Gasta menos. Rough Guides. Guías para viajes con un presupuesto ajustado)
Agency: DDB, Singapore Chief Creative Officer: Neil Johnson Executive Creative Director/Copywriter: Joji Jacob Creative Director: Thomas Yang Art Director: Thomas Yang Photographer: Louis Digital Imaging: Chew Peng
Copy: "If you fell, you'd have about 2.5 seconds to apply for health insurance. Once you're hurt, it's too late." (Si te cayeras, tendrías unos 2.5 segundos para hacerte un seguro médico. Una vez que te has hecho daño, ya es demasiado tarde)
Agency: DDB Canada Creative Directors: Dean Lee & Cosmo Campbell Photographer: Philip Jarmain Print Producer: Amanda Dring
Copy: "Tea sharpens the mind. Lipton Yellow Label. A sip of inspiration." (El té agudiza la mente. Lipton Etiqueta Amarilla. Un sorbito de inspiración)
Agency: DDB Paris, France Executive Creative Director: Nick Bell Copywriter: Olivier Lefebvre Art Director: Benjamin Marchal Executive Agency Producer: Sophie Megrous Director: Noam Murro Production Company: Biscuit Filmworks & Les Télécréateurs Senior Executive Producer: Shawn Lacy Executive Producers: Colleen O'Donnell (Biscuit) & Erinn Lottthe Guillon (Les Telecreateurs) Line Producers: Jay Veal (Biscuit) & Genevieve Triquet (Les Telecreateurs) Director of Photography: Simon Duggan Production Designer: John Beard Production Services Company: Bohemian Pictures Editor: Joe Guest Executive Sound Producer: Jérôme Alquier Music: Peter Raeburn & Nick Foster (Soundtree) Sound: James Saunders (Jungle)
Copy: "We have the tools. You have the need. Telhanorte Home Center." (Nosotros tenemos las herramientas. Tú tienes la necesidad. Tienda para el Hogar Telhanorte)
Agency: DDB, Brazil Creative Directors: Sergio Valente, André Pedroso, Daniel Bottas & Joao Mosterio Creative Team: Adriano Alarcon, Bruno Salgueiro & Marcio Fritzen Art Buyers: Clariana da Costa, Carmen Castillo & Carolina Galastri Producer: Edson Harada Photographer: Rogerio Miranda
Copy: "There is no silence. Senheiser. Supreme audio engineering." (No hay silencio. Senheiser. Ingenieria suprema de audio)
Agency: Tribal DDB, Hamburg, Germany Creative Director: Martin Drust Art Directors: Alexander Livigni & Bjoern Halfmann Copywriter: Nikolai Baradoy Illustrators: Chis Iskander & Rafael Ahamad Director: Michael Reissinger Production Company: Deli Pictures
For Centraal Beheer's new “Just call us” campaign, the agency brought the slogan to the people. Several LIVE accidents where built and placed all around the country. Anyone could step into these accidents, and that generated thousands of unique photographs. At the “Just call us” LIVE website, people could download their own photo and vote for their favorite photos. The 80 photos that got the most votes were eventually used as outdoor posters. In this way, the Dutch people themselves determined what the new “Just call us” campaign looked like.
(Para la nueva campaña "Simplemente llámanos" de Centraal Beheer, la agencia sacó el eslogan a la calle. Varios accidentes EN VIVO fueron construidos y emplazados a lo largo de la geografía holandesa. Cualquiera podía formar parte de estos accidentes y ello generó miles de fotografías únicas. La página web "Simplemente llámanos" EN VIVO, daba a los participantes la opción tanto de descargarse sus fotografías como de votar por sus instantáneas favoritas. Las 80 imágenes que obtuvieron un mayor número de votos fueron en algún momento usadas como carteles de exterior. De este modo, fue el pueblo holandés el que determinó la imagen de la campaña "Simplemente llámanos")
Agency: DDB, Amsterdam, The Netherlands Art Directors: Robert van der Lans & Dennis Baars Copywriters: Ruben Sonneveld & Erik Falke Illustrator: Joris Blomjous Photographer: Mark Groen
Agency: DDB, Chicago, USA Group Creative Director: Mark Gross VP Creative Directors: Chris Roe & Chuck Rachford Associate Creative Directors: Galen Graham & Jason Karley Art Director: Jamie Overkamp Copywriter: John Hart Agency Producer: Scott Kemper Production Company: Tool of North America Director: Erich Joiner Executive Producers: Brian Latt & Jennifer Siegel Executive Producer Digital: Dustin Callif Line Producer: Joby Ochsner Director of Photography: Mark Plummer Production Designer: Samantha Gore Editorial Company: Whitehouse Chicago Editor: Matthew Wood Producer: Kristin Branstetter Online Company: Filmworkers Artist: Rob Churchhill Sound Designer: John Binder (Another Country)
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