Penguin Books - Rough Guides

Copy: "See more. Spend less.
Rough Guides. Budget Travel Guides."
(Ve más. Gasta menos.
Rough Guides. Guías para viajes con un presupuesto ajustado)

Agency: DDB, Singapore
Chief Creative Officer: Neil Johnson
Executive Creative Director/Copywriter: Joji Jacob
Creative Director: Thomas Yang
Art Director: Thomas Yang
Photographer: Louis
Digital Imaging: Chew Peng

Aruba Tourism - Heaven

Copy: "Nobody is good enough for Heaven.
Go to Aruba."
(Nadie es suficientemente bueno para el cielo.
Ve a Aruba)

I pretend I'm sleeping so I don't have to give up my seat on the bus.
(Me hago el dormido para no tener que ceder mi sitio en el autobus)

I only tip if somebody is watching.
(Sólo dejo propina si hay alguien mirando)

I told her the camera was off.
(A ella le dije que la cámara estaba apagada)

Agency: Lew'Lara\TBWA, São Paulo, Brazil
Chief Creative Officer: Jaques Lewkowicz
Executive Creative Director: Andre Laurentino
Creative Directors: Manir Fadel & Luciano Lincoln
Art Director: Luciano Lincoln
Copywriter: Manir Fadel
Art Buyer: Giuliano Springhetti
Photographer: Image Bank

Fedex - World

Agency: DDB, Brazil
Creative Directors: Rodrigo Almeida, Renata Florio & Sergio Valente
Art Director: Max Geraldo
Copywriter: Aricio Fortes
Photographer: Manolo Moran

Ticket Travel Agency - Last Last Minute Travel

In order to create attention and interest for the famous Swedish travel agency TICKET as a provider of last-minute travel, tickets, the agency went for a creative media solution and created an ad were the person in the picture is reading the same magazine that the viewer of the ad is holding.
(Con la intención de llamar la atención y despertar interés hacia la famosa agencia de viajes sueca TRAVEL como proveedora de billetes last-minute o de última hora, la agencia escogió una solución creativa de medios y creo un anuncio donde se puede ver al sujeto de la imagen leyendo la misma revista que el espectador del anuncio está sujetando)

: Jung von Matt, Stockholm, Sweden
Creative Director: Johan Jäger
Art Director: Erik Dagnell
Copywriters: Petter Dixelius & Erik Wingfors
Photographer: Sven Prim

Published: February 2010

Norwegian State Railways - Think

Copy: "Thanks for thinking."
(Gracias por pensar)

Agency: McCann-Erickson , Oslo, Norway
Creatives: Tore Woll & Erlend Klouman Høiner
Agency producer: Beril H. Rasmussen
Production Companies: Motion Blur & BakerCogan
Director: Roenberg
Producer: Espen Horn
Post production: Chimney Pot
Muppets: Scott Brooker

CSX - Breathe

Copy: "CSX trains move 1 ton of freight 436 miles on 1 gallon of fuel.
Less fuel = less emissions. Good news for anyone who breathes.
CSX. How tomorrow moves."
(Los trenes de CSX mueven 1 tonelada de carga 701 kilometros usando 3,78 litros de combustible.
Menos combustible = menos emisiones. Buenas noticias para cualquiera que respire.
CSX. Como se mueve el mañana)

Agency: Mullen, Winston-Salem, USA
Group Creative Director: Mark Fisher
Art Director: Justin Mace
Copywriter: Nate Hafer
Agency Producer: Peter Hullinger
Production Company: Park Pictures
Director: Joaquin Baca-Asay
Executive Producer: Jackie Kelman Bisbee
Director of Photography: Joaquin Baca-Asay
Editor: Avi Oron (Bikini Edit)
Telecine: CO3
Colorist: Billy Gabor
VFX: Brickyard
Music: Stimmung
Music Producer: Kelly Fuller
Audio Post: Audio Engine
Audio Mixer: Rob DiFondi

Terra Travel - Routine

Copy: "Routine sucks."
(La rutina apesta)

Agency: DDB, Brazil
Copywriter: Otavio Schiavon
Art Director: Gustavo Victorino
Creative Directors: Marcelo Reis, Guilherme Jahara, Rodolfo Sampaio, Julio Andery & Sergio Valente
Ilustrator: Gustavo Victorino

JetBlue - Happy Jetting

Copy: "More Comfort."
(Más comfort)

Agency: JWT, New York, USA
Executive Creative Director: Wayne Best
Art Directors: Brian Carley & Jacqueline Mellow
Creative Directors: Craig Damrauer, Brian Carley, Derek Picken & Niklas Rissler
Copywriters: Craig Damrauer & Mike Maher
Executive Producers: Adina Sales & Josh Thorne
Producer: Angela Buck (Blacklist)
Production Assistant: Rima Kassar
Director: againstallodds
Animation/3D/VFX Company: Milford
Music: Jeff Derringer (Hired Goons)
Sound Design/Mix: Roy Kamen

Shangri La Travel Agency - Change

Copy: "A trip can change your life."
(Un viaje puede cambiar tu vida)

Agnes Gonxha Bojaxhiu (Mother Teresa)

Ernesto Guevara (Che)

Charles Spencer (Charlie Chaplin)

Agency: Agencia3 Comunicacao Integrada, Rio de Janeiro, Brazil
Creative Director: Álvaro Rodrigues
Art Director: Tiago Peregrino
Copywriter: Pedro Levier
Art Buyer: Bárbara Borges

De Lijn Public Transport - Groups

Copy: "It's smarter to travel in groups.
Take the bus."
(Es más inteligente viajar en grupo.
Coge el autobús)

Agency: Duval Guillaume, Brussels, Belgium
Creative Director: Peter Ampe & Bottez Katrien
Creation: Hans Kerkhoff & Raoul Maris
TV Producer: Emily Rammant & Marc Van Buggenhout
Production Company: Creative Conspiracy
Director: Guionne Leroy
Producer: Luc Van Driessche

Eurostar - Hallucinating

Copy: "London at a hallucinating price: €66 return."
(Londres a un precio alucinante: €66 i/v)

Agency: leg., France
Creative Director/Copywriter: Gabriel Gaultier
Art Director/Illustrator: Christophe Dru

De Lijn Public Transport - Tree

Copy: "Public transport supports nature."
(El transporte público apoya a la naturaleza)

Agency: Duval Guillaume, Brussels, Belgium
Creative Directors: Katrien Bottez & Peter Ampe
Art Director: Yigit Unan
Copywriter: Robin Stam
Photographer: Klaas de Buysser

Sol Meliá Hotels and Resorts: Passion

Copy: "Passion. It's in everything we do."
(Pasión. Está en todo lo que hacemos)

Agency: Turkel Advertising, Miami, USA
Creative Director: Bruce Turkel
Art Director: Hugo La Torre
Copywriter: Greg Wheeler
Photographer: Cylla Von Tiedemann

Published: 2006

Folha Top 10's Travel Guides

Copy: "We selected only the best spots for your trip."
(Seleccionamos sólo lo mejor para tu viaje)

Agency: Africa, Sao Paulo, Brazil
Creative Directors: Nizan Guanaes, Sergio Gordilho, Fabio Seidl & Bruno Brasil
Art Director: Bruno Brasil
Copywriter: Fabio Seidl
Photographer: AGB, Keystock & Raul Raichtailer

Published: September 2008

United Airlines - Sea Orchestra

Agency: Barrie D'Rozario Murphy, Usa
Executive Creative Directors: Bob Barrie & Stuart D'Rozario
Art Director: James Zucco
Copywriter: Phil Calvit
Producers: Holly Stone & Jack Steinmann (Duck)
Directors: Ree Treweek & Jannes Hendrikz (Shy the Sun)
Producer: Nina Pfeiffer
Executive Producer: Mark Medernach
Compositor: Jannes Hendrikz
Illustrator: Ree Treweek
Illustration Assistant: Carmen Ziervogel
3D Animators: Claudio Pavan & Arri Reschke (Lung)
Storyboarding: Graeme Cowie
Music Arrangement: Trivers & Myers
Sound Design/Mix: Ken Chastain (Pixel Farm)

Aired: August 2008

Amber's Guesthouse

Copy: "Amber's Guesthouse. So damn Cheap."
(Casa de Huespedes de Amber. Jodidamente barata)

(Autoservicio de habitaciones 24 horas)


(Por favor, limpie su habitación)

Agency: Bates David Enterprise, Calcutta, India
Executive Creative Director: Anurag Hira
Creative Director: Arjun Mukherjee
Art Director: Diptanshu Roy
Copywriter: Arjun Mukherjee

Published: November 2007

Cox & Kings Travel Agency

Copy: "Cox & Kings Travel.
Since 1758."
(Viajes Cox & Kings.
Desde 1758)

Agency: Saatchi & Saatchi, Mumbai
Executive Creative Director: Ramesh Ramanathan, Andy Greenaway & Joel Clement
Creative Director: Juju Basu & Hanoz Mogrelia
Copywriter: Luv Kalla
Art Director: Roshni Kavina
Photographer: Stock

Hotels.com - Tan

Agency: TBWA\Chiat\Day, New York, Usa
Group Creative Director: Rob Smiley
Art Director: John Clement
Copywriter: Dan Giachetti
Director of Broadcast Production: Ozzie Spenningsby
Production Company: Tool of America
Director: Sam Cadman
Editor: Todd Sherma (Cosmo Street）
Effects: Riot, New York

South African Airways - Show

Copy: "For those occasions when there's a better show outside, you can always pause the movie inside."
(Para esas ocasiones en las que el espectáculo exterior es mejor, siempre puedes pausar la película en el interior)

Client: South African Airways
Agency: The Jupiter Drawing Room, South Africa
Creative Directors: Graham Warsop & Matthew Barnes
Art Director: Archie Malinga
Copywriter: Vuyani Plata
Photographers: Michael Fay & Bobby Haas (National Geographic)

American Airlines - New York-Sydney

Advertising School: Universidad Peruana de Ciencias Aplicadas, Lima, Peru
Creative Director/Art Director/Copywriter/Photographer: Publio Santander T.

Published: June 2007