To raise awareness and drive activism about human rights violations in China with an emphasis on prisoners of conscience, torture and executions, the agency placed special chopstick packages at Chinese restaurants. The packages actually contained pencils and the following text as instructions: Tuck under thumb and hold firmly. Write the Chinese government to help end torture. Take further action at amnesty.org/china. Don’t let human rights violations by the Chinese government give China a bad name.
(Para generar conciencia social y orientar el activísimo hacia las violaciones de derechos humanos en China con énfasis en los prisioneros de conciencia, la tortura y las ejecuciones, la agencia emplazó unos singulares paquetes de palillos en varios restaurantes chinos. Los paquetes contenían lapiceros y el siguiente texto a modo de instrucciones: Enganchar bajo el pulgar y sujetar firmemente. Escribir al gobierno chino para ayudar a poner fin a la tortura. Ir un paso mas allá en amnesty.org/china. No permitir que las violaciones de derechos humanos a manos del gobierno chino den una mala imagen a China.)
Agency: Saatchi & Saatchi, New York, USA Creative Directors: Josh Rubin & Jason Musante Art Director: Michael Arguello Copywriter: Bassam Tariq
Copy: "Make your donation at doctorsoftheworld.org.uk. We are all doctors of the world." (Haz tu donación en doctorsoftheworld.org.uk. Todos somos Médicos del Mundo)
"With Steve and Greg illegal immigrants always get what they deserve. Every month Steve and Greg donate 15 euros to Doctors of the World, enabling twenty illegal immigrants to receive care and blankets." (Con Steve y Greg los inmigrantes siempre reciben lo que se merecen. Cada mes Steve y Greg donan 15 euros a Médicos del Mundo, permitiendo que veinte inmigrantes reciban cuidados y mantas)
"As usual, Julie and Sam will spend their 40 euros on syringes. Julie and Sam donate 40 euros to Doctors of the World, allowing twenty drug addicts to receive clean needles and care." (Como de costumbre, Julie y Sam se gastarán sus 40 euros en jeringuillas. Julie y Sam donan 40 euros a Médicos del Mundo, permitiendo que veinte drogadictos reciban jeringuillas limpias y atención medica)
"As soon as he has any money Hakeem spends it on whores. Hakeem donated 60 euros to Doctors of the World, making it possible to for six prostitutes to receive care. (En cuanto tiene algo de dinero Hakeem se lo gasta en prostitutas. Hakeem donó 60 euros a Médicos del Mundo, haciendo posible que seis prostitutas recibieran asistencia médica.)
Agency: Saatchi & Saatchi, Paris, France Creative Director: Christophe Coffre Copywriter: Gregory Papin Art Director: Fabrice Sudrie Photographer: Lorenzo Castore
Agency: Saatchi & Saatchi New York NY, USA Creative Directors: Maru Kopelowicz, Michael Vaughan & Neil Levin Art Director: Michael Vaughan Copywriter: Neil Levin Photographer: Mark Weiss
Copy: "Made for maximum confort. Made for maximum profits. closepuppyfactories.org." (Creado buscando la máxima comodidad. Creado buscando los máximos beneficios. cerremoslasfabricasdecachorros.org)
Agency: M&C Saatchi Melbourne, Australia Creative Director: Steve Crawford & Doogie Chapman Art Director: Connor Beaver Copywriter: Aaron Pepper Photographer: Hugh Peachey Head of Art: Murray Bransgrove
Copy: "A bad year for our football. A good year for our movies. Argentina New Cinema Film Festival 2009." (Un mal año para nuestro futbol. Un buen año para nuestro cine. Festival de Nuevo Cine Argentino 2009)
Agency: Conill Saatchi & Saatchi, Torrance, USA Chief Creative Officer: Pablo Buffagni Creative Director: Mario Granatur Art Directors: Martin Donovan, Hernan Ibañez, Veronica Elizondo, Rob Casillas &Tony Rhi Copywriters: Pablo Buffagni, Benjamin Levy, Abel Gonzalez & Jessica Cuevas Agency Producer: Lourdes Caballero Production Company: Parana Films Directors: Sebastian Leda & Francisco D'Amorim Lima Producer: Laura Castro Sound Design/Arrangement: Engineer: Jaime Zapatal Producer: Raquel Ramirez (Tono Studios) Lighting: Daniel Karp Post Production: Tunnel Post (Transfer)
In order to promote the new Ariel Pro-zim 2, the agency created a unique campaign where the users were challenged to stain a piece of cloth with things such as coffee, ink or ketchup via the paint by numbers method just to throw it in the wash machine afterwards with the product to experience the results by themselves. (Con la intencion de promocionar el nuevo Ariel Pro-zim 2, la agencia creo una campanha unica donde se retaba a los usuarios a manchar una tela mediante el metodo de pintar por numeros con cosas como cafe, tinta o ketchup para echarla a lavar despues con el producto y comprobar el resultado en persona)
Agency: Saatchi & Saatchi, Dubai, UAE Creative Director: Maru Kopelowicz, Sion Scott-Wilson Copywriter: Bianca de Silva, Neil Harrison Art Director: Christopher Jones, Anjum Shaikh, Masa Al-Kutoubi Production Company: Power Print, Acacia Projects Photographer: Dave Kennedy Additional credits: Jihad Hamza, Hamid Naqvi, Heidi Afifi
Copy: "Help neglected animals leave their old lives behind.Visit second-chance.com.au. RSPCA for all creatures great & small." (Ayuda a los animales abandonados a dejar su pasado atrás. Visita second-chance.com.au. RSPCA para todas las criaturas grandes y pequeñas)
Agency: M&C Saatchi, Melbourne, Australia Creative Director: Steve Crawford Deputy Creative Director: Doogie Chapman Art Director: Lana Daubermann
Copy: "Otrivin. Pleasure of breathing." (Otrivin. El placer de respirar)
Agency: Saatchi & Saatchi, Warsaw, Poland Creative Directors: Blanka Lipinska & Max Olech Art Director: Magdalena Nowakowska & Johan Pasternak Copywriter: Lukasz Gromkowski Art buyer: Jakub Winiarski Photographer: Jacek Kolodziejski (shootme.pl)
Copy: "Welcome to an infinite world of music. Pelephone proudly presents: Musix. All the music you could ever want, on your laptop and on your mobile on the high-speed GSM network. Pelephone. Welcome to another world." (Bienvenido a un mundo infinito de música. Pelephone se complace en presentar: Musix. Toda la música que puedas desear, en tu portatil y en tu móvil a través de la red GSM de alta velocidad. Pelephone. Bienvenido a otro mundo)
Agency: BBR Saatchi & Saatchi Tel Aviv, Israel Chief Creative Officer: Yoram Levi Creative Director: Nadav Pressman Art Directors: Oren Amiran & Tani Zeiffer Copywriters: Tom Reuveni, Ori Slonim & Eliad Friedman Planning Director: Libby Katz Planner: Nir Duer
Aagency: BBR Saatchi & Saatchi Tel Aviv Chief Creative Officer: Yoram Levi Creative Director: Ben Sever Art Director: Aran Nir Copywriter: Tomer Gidron Planning Director: Daniel Weismann Planner: Asaf Amir
Copy: "The product - Andes. 1# Beer in Mendoza, Argentina. The situation - Men love going to bars to drink beer with friends. The problem - Girlfriends. They hate it when men go to bars to drink beer with friends. The solution - Andes Teletransporter. A closed booth, completely soundproof, with a sound panel that recreates hundreds of different environments. To get men out of the bar, without actually leaving it. How it works: 1. Your girlfriend calls when you're at the bar. 2. Get in the teletransporter. 3. Pick an ambience sound effect. 4. Convince her that you're not at the bar. 5. Hang up and go back to your friends and your beer. The result: More happy men at bars, less broken up couples. Conclusion: Why lie if you can teleport?"
(El producto - Andes. La cerveza 1# en Mendoza, Argentina. La situación - A los hombres les gusta ir a los bares a beber cerveza con los amigos. El problema - Las novias. Ellas odian que los hombres vayan a los bares a beber cerveza con los amigos. La solución - Andes Teletransporter. Una cabina cerrada, completamente insonorizada, que cuenta con un panel que recrea cientos de entornos diferentes. Para emplazar a los hombres fuera de los bares, sin que tengan que salir de ellos. Cómo funciona - 1. Tu novia llama cuando estás en el bar. 2. Entras en el teletransportador. 3. Elijes un efecto de sonido ambiente. 4. La convences de que no estás en el bar. 5. Cuelgas y vuelves con tus amigos y a tu cerveza. El resultado - Más hombres en los bares y menos parejas destrozadas. Conclusión - ¿Por qué mentir si te puedes teletransportar?)
Agency: Del Campo Nazca Saatchi & Saatchi, Argentina Chief Creative Directors: Maxi Itzkoff & Mariano Serkin Creative Director: Javier Campopiano Art Director: Carlos Muller Copywriter: Patricio del Sante Designers: Bruno Tortolano & Juan Pedro Porcaro Agency Producers: Adrian Aspani, Camilo Rojas & Patricio Martinez Booth designers: AD Productions Production Company: Primo Directors: Nico & Martin Executive Producer: Carolina Cordini Photography Director: Leandro Fillol Post-Production Service Company: Cinecolor Audio Post-Production: Supercharango
Copy: "Everything is a toy to kids. Safeguard." (Para los niños todo es un juguete. Safeguard)
Agency: Saatchi & Saatchi, Guangzhou, China Chief Creative Officers: Edmund Choe & Andy Greenaway Executive Creative Director: Ng Fan Creative Directors: Popo Wu & Samuel Lau Art Directors: Ng Fan, Feel Fu, Jo Jong & Willyes Lam Copywriters: Akon Li, Dang Lei & Arthur Tsang Photographer: David Chen Retouching: James Chan
Copy: "There's magic in cinema. Let's use it to change the world." (Hay magia en el cine. Usémosla para cambiar el mundo)
Advertiser: Filmaid International humanitarian aid organization Agency: Saatchi & Saatchi Mexico Creative Directors: Fernando Carrera & Victor Alvarado Art Director: Victor Alvarado Copywriter: Fernando Carrera
Copy: "You quit. They quit." (Tu lo dejas. Ellos lo dejan)
Agency: Saatchi & Saatchi, Brussels, Belgium Creative Director: Jan Teulingkx Art Director: Ross Mc Currach Copywriter: Raf De Smet Production company: Caviar Director: Wim Verheye Post Production: Grid