Showing posts with label Saatchi. Show all posts
Showing posts with label Saatchi. Show all posts

Monday, January 17, 2011

Ariel - Stain Waiting to Happen

Copy: "There's always a stain waiting to happen."
(Siempre hay una mancha al acecho)



Agency: Saatchi & Saatchi, Tel Aviv, Israel
Chief Creative Officer: Yoram Levi
Creative Director: Eran Nir
Art Director: Noam Laist
Copywriter: Aia Bechor
Producer: Odelia Nachmias
VP Planning: David Kosmin
Senior Planner: Guy Gordon
Animation Studio: Geronimo
Photographer: Yoram Aschheim
Photoshop: Eyal Orlee

Sunday, January 16, 2011

Amnesty International - Chop pencils

To raise awareness and drive activism about human rights violations in China with an emphasis on prisoners of conscience, torture and executions, the agency placed special chopstick packages at Chinese restaurants. The packages actually contained pencils and the following text as instructions: Tuck under thumb and hold firmly. Write the Chinese government to help end torture. Take further action at amnesty.org/china. Don’t let human rights violations by the Chinese government give China a bad name.

(Para generar conciencia social y orientar el activísimo hacia las violaciones de derechos humanos en China con énfasis en los prisioneros de conciencia, la tortura y las ejecuciones, la agencia emplazó unos singulares paquetes de palillos en varios restaurantes chinos. Los paquetes contenían lapiceros y el siguiente texto a modo de instrucciones: Enganchar bajo el pulgar y sujetar firmemente. Escribir al gobierno chino para ayudar a poner fin a la tortura. Ir un paso mas allá en amnesty.org/china. No permitir que las violaciones de derechos humanos a manos del gobierno chino den una mala imagen a China.)




Agency: Saatchi & Saatchi, New York, USA
Creative Directors: Josh Rubin & Jason Musante
Art Director: Michael Arguello
Copywriter: Bassam Tariq

Wednesday, November 3, 2010

Doctors of the World - We Are All

Copy: "Make your donation at doctorsoftheworld.org.uk.
We are all doctors of the world."
(Haz tu donación en doctorsoftheworld.org.uk.
Todos somos Médicos del Mundo
)


"With Steve and Greg illegal immigrants always get what they deserve.
Every month Steve and Greg donate 15 euros to Doctors of the World, enabling twenty illegal immigrants to receive care and blankets."
(Con Steve y Greg los inmigrantes siempre reciben lo que se merecen.
Cada mes Steve y Greg donan 15 euros a Médicos del Mundo, permitiendo que veinte inmigrantes reciban cuidados y mantas
)


"As usual, Julie and Sam will spend their 40 euros on syringes.
Julie and Sam donate 40 euros to Doctors of the World, allowing twenty drug addicts to receive clean needles and care."
(Como de costumbre, Julie y Sam se gastarán sus 40 euros en jeringuillas.
Julie y Sam donan 40 euros a Médicos del Mundo, permitiendo que veinte drogadictos reciban jeringuillas limpias y atención medica
)


"As soon as he has any money Hakeem spends it on whores.
Hakeem donated 60 euros to Doctors of the World, making it possible to for six prostitutes to receive care.
(En cuanto tiene algo de dinero Hakeem se lo gasta en prostitutas.
Hakeem donó 60 euros a Médicos del Mundo, haciendo posible que seis prostitutas recibieran asistencia médica.)



Agency: Saatchi & Saatchi, Paris, France
Creative Director: Christophe Coffre
Copywriter: Gregory Papin
Art Director: Fabrice Sudrie
Photographer: Lorenzo Castore

Tide - Checkmarks



Agency: Saatchi & Saatchi New York NY, USA
Creative Directors: Maru Kopelowicz, Michael Vaughan & Neil Levin
Art Director: Michael Vaughan
Copywriter: Neil Levin
Photographer: Mark Weiss

Published: January 2010

Tuesday, September 14, 2010

RSPCA - closepuppyfactories.org

Copy: "Made for maximum confort.
Made for maximum profits. closepuppyfactories.org."
(Creado buscando la máxima comodidad.
Creado buscando los máximos beneficios. cerremoslasfabricasdecachorros.org
)



Agency: M&C Saatchi Melbourne, Australia
Creative Director: Steve Crawford & Doogie Chapman
Art Director: Connor Beaver
Copywriter: Aaron Pepper
Photographer: Hugh Peachey
Head of Art: Murray Bransgrove

Published: July 2010

Tuesday, September 7, 2010

Courrier International Newspaper - Anticipation

Copy: "Learn to anticipate.
Courrier International."
(Aprende a anticiparte.
Courrier International
)

Agency: Saatchi & Saatchi, France
Creative Director: Cristophe Coffre
Art Director: Arnaud Van Den Abeele
Copywriter: Timothée Gaube

Published: September 2010

Wednesday, June 30, 2010

Consulate General Of Argentina In Los Angeles - Crying

Copy: "A bad year for our football. A good year for our movies.
Argentina New Cinema Film Festival 2009."
(Un mal año para nuestro futbol. Un buen año para nuestro cine.
Festival de Nuevo Cine Argentino 2009
)



Agency: Conill Saatchi & Saatchi, Torrance, USA
Chief Creative Officer: Pablo Buffagni
Creative Director: Mario Granatur
Art Directors: Martin Donovan, Hernan Ibañez, Veronica Elizondo, Rob Casillas &Tony Rhi
Copywriters: Pablo Buffagni, Benjamin Levy, Abel Gonzalez & Jessica Cuevas
Agency Producer: Lourdes Caballero
Production Company: Parana Films
Directors: Sebastian Leda & Francisco D'Amorim Lima
Producer: Laura Castro
Sound Design/Arrangement: Engineer: Jaime Zapatal
Producer: Raquel Ramirez (Tono Studios)
Lighting: Daniel Karp
Post Production: Tunnel Post (Transfer)

Tuesday, May 25, 2010

Novartis Otrivin - Octopus

Copy: "Let the sea help you breathe. Otrivin."
(Deja que el mar te ayude a respirar. Otrivin)



Agency : BBR Saatchi & Saatchi Tel Aviv, Israel / Saatchi & Saatchi, Switzerland
Chief Creative Officers: John Pallant, Roger Kennedy & Derek Green
Executive Creative Director: Yoram Levi
Creative directors: Nadav Pressman & Ad Noy
Art directors: Yuval Zuckerman, Udi Ovadia & Fiona Parkin
Copywriters: Idan Regev & Eliad Friedman

Published: April 2010

Tuesday, May 18, 2010

Ariel Pro-zim 2 - Stain By Numbers

In order to promote the new Ariel Pro-zim 2, the agency created a unique campaign where the users were challenged to stain a piece of cloth with things such as coffee, ink or ketchup via the paint by numbers method just to throw it in the wash machine afterwards with the product to experience the results by themselves.
(Con la intencion de promocionar el nuevo Ariel Pro-zim 2, la agencia creo una campanha unica donde se retaba a los usuarios a manchar una tela mediante el metodo de pintar por numeros con cosas como cafe, tinta o ketchup para echarla a lavar despues con el producto y comprobar el resultado en persona)



Agency: Saatchi & Saatchi, Dubai, UAE
Creative Director: Maru Kopelowicz, Sion Scott-Wilson
Copywriter: Bianca de Silva, Neil Harrison
Art Director: Christopher Jones, Anjum Shaikh, Masa Al-Kutoubi
Production Company: Power Print, Acacia Projects
Photographer: Dave Kennedy
Additional credits: Jihad Hamza, Hamid Naqvi, Heidi Afifi

Monday, May 10, 2010

Ariel - Unfashionable Stain



Agency: Saatchi & Saatchi, Dubai, UAE
Regional Executive Creative Director: Sion Scott-Wilson
Chief Creative Officer: Maru Kopelowicz
Art Director: Christopher Jones
Copywriter: Bianca De Silva
Producers: Leah Gacal & Jihad Hamza
Photographer: Tejal Patni

Thursday, April 29, 2010

RSPCA Animal Cruelty Prevention - Old Lives

Copy: "Help neglected animals leave their old lives behind.Visit second-chance.com.au.
RSPCA for all creatures great & small."
(Ayuda a los animales abandonados a dejar su pasado atrás. Visita second-chance.com.au.
RSPCA para todas las criaturas grandes y pequeñas
)



Agency: M&C Saatchi, Melbourne, Australia
Creative Director: Steve Crawford
Deputy Creative Director: Doogie Chapman
Art Director: Lana Daubermann

Monday, April 19, 2010

Otrivin - Enjoy Breathing

Copy: "Otrivin. Pleasure of breathing."
(Otrivin. El placer de respirar)



Agency: Saatchi & Saatchi, Warsaw, Poland
Creative Directors: Blanka Lipinska & Max Olech
Art Director: Magdalena Nowakowska & Johan Pasternak
Copywriter: Lukasz Gromkowski
Art buyer: Jakub Winiarski
Photographer: Jacek Kolodziejski (shootme.pl)

Published: March 2010

Thursday, March 25, 2010

Pelephone - Musix

Copy: "Welcome to an infinite world of music.
Pelephone proudly presents: Musix. All the music you could ever want, on your laptop and on your mobile on the high-speed GSM network.
Pelephone. Welcome to another world."
(Bienvenido a un mundo infinito de música.
Pelephone se complace en presentar: Musix. Toda la música que puedas desear, en tu portatil y en tu móvil a través de la red GSM de alta velocidad.
Pelephone. Bienvenido a otro mundo
)



Agency: BBR Saatchi & Saatchi Tel Aviv, Israel
Chief Creative Officer: Yoram Levi
Creative Director: Nadav Pressman
Art Directors: Oren Amiran & Tani Zeiffer
Copywriters: Tom Reuveni, Ori Slonim & Eliad Friedman
Planning Director: Libby Katz
Planner: Nir Duer

Monday, March 22, 2010

Antwerp Zoo - Giraffe

Copy: "All of a sudden you have a garden.
The Zoo annual pass."
(De repente tienes jardín.
El bono anual del Zoo
)


Agency: Saatchi & Saatchi, Brussels, Belgium
Creative Director: Jan Teulingkx
Art Director: Arnaud Bailly
Copywriter: Ross McCurrach
Photographer: Marc Paeps
Account: Carolina Pizzutilo

Published: March 2010

Wednesday, February 10, 2010

Fayreform Lingerie - Work Your Curves

Copy: "Fayreform. Work your curves."
(Fayreform. Trabaja tus curvas)


Bet you didn't notice the guy in the ape suit.
(Seguro que no te has fijado en el tipo disfrazado de simio)


Bet you didn't notice the armadillo.
(Seguro que no te has fijado en el armadillo)


Agency: Saatchi & Saatchi, New Zealand
Executive Creative Director: Mike O'Sullivan
Creative Group Heads: Rob Beamish & Hilary Badger
Photographer: Craig Owen

Monday, February 1, 2010

Kitchen-Aid - Carrot



Aagency: BBR Saatchi & Saatchi Tel Aviv
Chief Creative Officer: Yoram Levi
Creative Director: Ben Sever
Art Director: Aran Nir
Copywriter: Tomer Gidron
Planning Director: Daniel Weismann
Planner: Asaf Amir

Printed: January 2010

Tuesday, January 26, 2010

Andes Beer - Teletransporter

Copy: "The product - Andes. 1# Beer in Mendoza, Argentina.
The situation - Men love going to bars to drink beer with friends.
The problem - Girlfriends. They hate it when men go to bars to drink beer with friends.
The solution - Andes Teletransporter. A closed booth, completely soundproof, with a sound panel that recreates hundreds of different environments. To get men out of the bar, without actually leaving it.
How it works: 1. Your girlfriend calls when you're at the bar.
2. Get in the teletransporter.
3. Pick an ambience sound effect.
4. Convince her that you're not at the bar.
5. Hang up and go back to your friends and your beer.
The result: More happy men at bars, less broken up couples.
Conclusion: Why lie if you can teleport?"

(El producto - Andes. La cerveza 1# en Mendoza, Argentina.
La situación - A los hombres les gusta ir a los bares a beber cerveza con los amigos.
El problema - Las novias. Ellas odian que los hombres vayan a los bares a beber cerveza con los amigos.
La solución - Andes Teletransporter. Una cabina cerrada, completamente insonorizada, que cuenta con un panel que recrea cientos de entornos diferentes. Para emplazar a los hombres fuera de los bares, sin que tengan que salir de ellos.
Cómo funciona - 1. Tu novia llama cuando estás en el bar.
2. Entras en el teletransportador.
3. Elijes un efecto de sonido ambiente.
4. La convences de que no estás en el bar.
5. Cuelgas y vuelves con tus amigos y a tu cerveza.
El resultado - Más hombres en los bares y menos parejas destrozadas.
Conclusión - ¿Por qué mentir si te puedes teletransportar?
)



Agency: Del Campo Nazca Saatchi & Saatchi, Argentina
Chief Creative Directors: Maxi Itzkoff & Mariano Serkin
Creative Director: Javier Campopiano
Art Director: Carlos Muller
Copywriter: Patricio del Sante
Designers: Bruno Tortolano & Juan Pedro Porcaro
Agency Producers: Adrian Aspani, Camilo Rojas & Patricio Martinez
Booth designers: AD Productions
Production Company: Primo
Directors: Nico & Martin
Executive Producer: Carolina Cordini
Photography Director: Leandro Fillol
Post-Production Service Company: Cinecolor
Audio Post-Production: Supercharango

Released: January 26, 2010

Friday, January 22, 2010

Safeguard Hand Sanitizer - Toys

Copy: "Everything is a toy to kids. Safeguard."
(Para los niños todo es un juguete. Safeguard)




Agency: Saatchi & Saatchi, Guangzhou, China
Chief Creative Officers: Edmund Choe & Andy Greenaway
Executive Creative Director: Ng Fan
Creative Directors: Popo Wu & Samuel Lau
Art Directors: Ng Fan, Feel Fu, Jo Jong & Willyes Lam
Copywriters: Akon Li, Dang Lei & Arthur Tsang
Photographer: David Chen
Retouching: James Chan

Monday, January 11, 2010

Filmaid.org - Magic Of Cinema

Copy: "There's magic in cinema.
Let's use it to change the world."
(Hay magia en el cine.
Usémosla para cambiar el mundo
)



Advertiser: Filmaid International humanitarian aid organization
Agency: Saatchi & Saatchi Mexico
Creative Directors: Fernando Carrera & Victor Alvarado
Art Director: Victor Alvarado
Copywriter: Fernando Carrera

Aired: June 2009

Monday, January 4, 2010

Flemish League Against Cancer

Copy: "You quit. They quit."
(Tu lo dejas. Ellos lo dejan)



Agency: Saatchi & Saatchi, Brussels, Belgium
Creative Director: Jan Teulingkx
Art Director: Ross Mc Currach
Copywriter: Raf De Smet
Production company: Caviar
Director: Wim Verheye
Post Production: Grid

Aired: September 2008

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