Ariel Pro-zim 2 - Stain By Numbers

In order to promote the new Ariel Pro-zim 2, the agency created a unique campaign where the users were challenged to stain a piece of cloth with things such as coffee, ink or ketchup via the paint by numbers method just to throw it in the wash machine afterwards with the product to experience the results by themselves.
(Con la intencion de promocionar el nuevo Ariel Pro-zim 2, la agencia creo una campanha unica donde se retaba a los usuarios a manchar una tela mediante el metodo de pintar por numeros con cosas como cafe, tinta o ketchup para echarla a lavar despues con el producto y comprobar el resultado en persona)

Agency: Saatchi & Saatchi, Dubai, UAE
Creative Director: Maru Kopelowicz, Sion Scott-Wilson
Copywriter: Bianca de Silva, Neil Harrison
Art Director: Christopher Jones, Anjum Shaikh, Masa Al-Kutoubi
Production Company: Power Print, Acacia Projects
Photographer: Dave Kennedy
Additional credits: Jihad Hamza, Hamid Naqvi, Heidi Afifi

Ariel - Unfashionable Stain

Agency: Saatchi & Saatchi, Dubai, UAE
Regional Executive Creative Director: Sion Scott-Wilson
Chief Creative Officer: Maru Kopelowicz
Art Director: Christopher Jones
Copywriter: Bianca De Silva
Producers: Leah Gacal & Jihad Hamza
Photographer: Tejal Patni

Colgate 360 Sonic Power - One Is Enough

Copy: "333 strokes per second. Colgate 360 Sonic Power."
(333 pasadas por segundo. Colgate 360 Sonic Power)

Agency: Y&R, Dubai, United Arab Emirates
Creative Team: Shahir Zag & Komal Bedi Sohal
Photographer: James Day
Retoucher: Core Digital

Polo Mints - Hole

Copy: "Polo. The mint with the hole."
(Polo. Los caramelos de menta con agujero)

Agency: JWT, Dubai, UAE
Executive Creative Directors: Chafic Haddad & Russell Heubach
Art Director: Husen Baba
Copywriter: Zahir Mirza
Illustrator: Xavier Cacho

Harvey Nichols - Envy

Copy: "Harvey Nichols Autumn/Winter 2009."
(Colección Otoño/Invierno 2009 de Harvey Nichols)

Agency: Y&R, Dubai, United Arab Emirates
Executive Creative Director : Shahir Zag
Creative Director/Art Director: Komal Bedi Sohal
Copywriter:Shahir Zag
Photographer: James Day
Retouching: Core Digital, London
Account planner: Nadine Ghossoub

Published: September 2009

Sony T200 - Smile

Copy: "You smile, it shoots."
(Cuando tu sonries, hace la foto)

Agency: FP7, Dubai, UAE
Executive Creative Director: Marc Lineveldt
Creative Director: Vincent Fichard
Copywriter: Vincent Fichard
Art Director: Matthew Jones

Woolite - Barb Wire

Copy: "Be gentle to your wash."
(Se tierno con tu colada)

Agency: Euro RSCG Dubai, UAE
Creative Director/Copywriter/Art Director: Neeraj Sabharwal
Illustrator: Muhannad Shono

Everlast - All Or Nothing

Copy: "Everlast. All or nothing."
(Everlast. Todo o nada)

Conquer/Concede
(Conquista/Abandona)

Succeed/Succumb
(Vence/Sucumbe)

Persevere/Perish
(Persevera/Perece)

Agency: JWT Dubai, UAE
Executive Creative Director: Chafic Haddad
Creative Directors/Art Directors/Copywriters: Peter Moyse & Adrian An
Photographer: Tina Patni
Illustrator/Typographer: Adrian An

Virgin Audiobooks - Jack

Copy: "Listen to your favorite stories."
(Escucha tus historias favoritas)

Agency: JWT, UAE
Executive Creative Director: Chafic Haddad
Copywriter: Oliver Kawwass
Art Director: Zeinoun Chamaa
Photographer: Tejal Patni

Nissan Pathfinder GPS System - Stranger

Copy: "Never feel out of place.
Nissan Pathfinder GPS System."
(Nissan Pathfinder GPS.
Nunca te sientas fuera de lugar)

Agency: TBWA\RAAD, Dubai, UAE
Executive Creative Director: Milos Ilic
Art Directors: Daryl Villanueva & Danilo Villanueva
Copywriter: Cindy Hammel
Photographer: Groovy Studio
Account Supervisor: Mirna Kheir
Advertiser's Supervisor: Paminder Singh

Persil - Back

Copy: "Bring them back to life."
(Devuélveles la vida)

Agency: TBWA\RAAD, Dubai, UAE
Executive Creative Director: Milos Ilic
Copywriters: Bassam Doss & Sandeep Fernandes
Art Director: Daniel Djarmati
Photographer: Yang Tan (Groovy Studio)
Advertiser's Supervisor: Ashraf El Afifi

HotWheels - Air

Copy: "Feel the wind in your hair."
(Siente el viento en tu pelo)

Agency: JWT Dubai, UAE
Executive Creative Director: Chafic Haddad
Creative Directors: Dave Nicholson & Husen Baba
Art Directors: Husen Baba & Rola Ghotmeh
Copywriters: Dave Nicholson, Christopher Puhm, Doug Mackay & Emir Kreidie
Photographer: Suresh Subramanian

Boecker Public Health - Comfortable

Copy: "Don't let them get comfortable."
(No dejes que se acomoden)

Agency: JWT, Dubai, UAE
Executive Creative Director: Chafic Haddad
Creative Director: Peter Moyse
Associate Creative Director: Firas Medrows
Art Directors/Copywriters: Firas Medrows & Peter Moyse
Photographer: Tejal Patni
Illustrators: Firas Medrows & Nabil Kamara

Hansaplast - Knee

Agency, City: TBWA\RAAD Dubai, UAE
Executive Creative Director: Milos Ilic
Art Director/Copywriter: Mohanad Shuraideh
Photographer: Tejal Patni
Illustrators: Ashish Vaze & Rahul Joshi

Virgin Megastores - Kids Audio Books

Copy: "Audio books for kids now available at Virgin Megastore."
(Audio-libros para niños disponibles desde ya en Virgin Megastore)

Agency: JWT Dubai, Uae
Executive Creative Director: Chafic Haddad
Creative Director/Copywriter: Elias Haddad
Art Director: Rayyan Aoun
Photographer: Jeremy Wong (Nemesis Pictures)
Illustrators: Baiju Natarajan & Tarek Samaan
Account Supervisor: Prabhakar Iyer
Advertiser's Supervisor: Tarek Moussawer

Pattex Wood Glue - Brawl

Copy: "Pattex. Wood glue for worst case scenarios."
(Pattex. Pegamento de madera para las peores situaciones)

Agency, City: TBWA\RAAD, Dubai, UAE
Executive Creative Director: Milos Ilic
Copywriter: Deger Cotelioglu
Art Director: Danilo Villanueva
Photographer: Groovy Studio
Advertiser's Supervisor: Ashraf El Afifi

Dial Hand Sanitizer

Copy: "Dial Hand Sanitizer.
Anywhere."
(Gel antiséptico para manos Dial.
En cualquier sitio)

Agency: TBWA\RAAD, Dubai, UAE
Executive Creative Director: Milos Ilic
Copywriters/Art Directors: Bassam Doss & Mohanad Shuraideh
Photographer: Lai (Groovy Studio)
Account Supervisor: Julia Foster
Advertiser's Supervisor: Ashraf El Afifi

Land Rover Gear

Agency: Y&R Dubai, UAE
Executive Creative Director: Shahir Ahmed
Creative Director/Art Director: Komal Bedi Sohal
Copywriter: Shahir Ahmed
Photographer: Tejal Patni
Illustrator: Jomy Varghese

MTV Staying Alive 2008 - Chewing gum

Copy: "Every 12 seconds, someone new gets the taste of HIV.
Always use a condom."
(Cada 12 segundos, alguien nuevo descubre el sabor del VIH.
Usa preservativos siempre.)

Agency: LOWE MENA Dubai, UAE
Creative Directors: Mark Lewis & Sanjay Mathur
Art Directors: Layal Chuman & Shannon Waugh
Copywriter: Bianca Bernstein
Agency Growth Officer: Tarek Miknas
Director: Hadi
Production Company: Boomtown Productions
Executive Producer: Shane Martin
Producer: Rita El Hachem
Editor: Omar Abbas

City of Hope Women’s Shelter

Women who go through domestic abuse in the UAE are hesitant to speak or complain. City of Hope is the only organisation of its kind in Dubai that provides shelter to hundreds of women and hope to all the battered and bruised housewives.
The organisation wanted the agency to tackle this issue in a very sensitive yet effective manner so as to raise awareness and encourage women to speak up. The agency had to reach our target audience in an interesting and arresting manner. We distributed a different kind of beauty kit to women shopping in malls, especially when they are at cosmetics/beauty products stores or shops that cater exclusively to them.

(Las mujeres que sufren abusos domésticos en los EAU son reticentes a quejarse o hablar. City of Hope es la única organización de su tipo en Dubai que acoge a cientos de mujeres dando esperanza a todas las esposas maltratadas.
La organización quería que la agencia tratase el tema de una manera cuidadosa pero a la vez efectiva para sensibilizar y animar a las mujeres a que no se quedasen calladas. La agencia tuvo que acercarse al publico objetivo de una manera interesante y cautivadora. Distribuyeron un tipo de set de belleza diferente a las mujeres en centros comerciales, especialmente cuando estas se encontraban en tiendas de cosméticos o belleza y en tiendas exclusivamente femeninas)

Agency: JWT, Dubai, UAE
Creative Director: Chafic Haddad
Copywriters: DV Hari Krishna, Doug Mackay & Rami Abu Ghazeleh
Art Directors: Kedar Damle, Arnoldfelix Fabella & Tarek Samaan