Save the Children - The Lottery of Life

Copy: "The lottery of life."
(La lotería de la vida)

Sierra Leone vs Sweden

Darfur vs Sweden

Palestine vs Sweden

Philippines vs Sweden

Agency: Lowe, Brindfors, Sweden
Creative Directors: Villard & Bartholf
Art Directors: Pelle Lundquist & Emmeli Österdahl
Copywriter: Stefan Pagreus
Photography: Stockfoto
Typographer: Ola Lanteli

UNICEF - Switch On

Copy: "See what you can switch on, when the screen is off."
(Mira a lo que te puedes enganchar cuando la pantalla está apagada)

Agency: Lowe, Jakarta, Indonesia
Executive Creative Director: Din Sumedi
Creative Director: Ferly Novriadi
Art Director: Tania Huiny
Copywriter: Ferly Novriadi
Retoucher: Alexander Loppies
Photographer: Anton Ismael

Toronto Zoo - The Polar Bears Merchandising

Colouring and activity book
(Libro para colorear con actividades)

Puzzle

Agency: Lowe Roche, Toronto, Canada
Creative Directors: Steph Mackie & Mark Biernacki
Associate Creative Director: Sean Ohlenkamp
Copywriter: Rob Sturch
Producer: Brie Gowans
Illustrator: Matthew Walker
Print Production Manager: Beth Mackinnon
Studio Artist: Brad Kumar

Published: September 2010

Securite Routiere - The survivor

Copy: "Maybe you should stay. You can sleep here if you want.
We've had a drink. Why take the risk?
Or, we can have someone take you.
Imagine that you have an accident or you hurt someone else.
I know you feel fine, but you're really in no condition to drive.
Yes, you're right, I'll sleep here.
Great.
Just a few words can be enough to save a life. Don't let a friend who had a drink drive home."

(Quizá deberías quedarte. Puedes dormir aquí si quieres.
Hemos bebido. ¿Para qué arriesgarse?
O, podemos organizarlo para que alguien te lleve.
Imagina que tienes un accidente o dañas a alguna otra persona.
Sé que te encuentras bien, pero no estás en condiciones de conducir.
Si, tienes razón, dormiré aquí.
Genial.
Unas pocas palabras pueden ser suficientes para salvar una vida. No dejes conducir a un amigo que ha bebido)

Agency: Lowe Strateus, France
Creative Director: Vincent Behaeghel
Art Director: Frederic Rougier
Copywriter: Aurelie Guilbeau
Director: Xavier Mairesse
Agency Producer: Barbara Vaira
Production Company: Wanda Productions
Executive Producer: Claude Fayolle
Sound: The / Capitaine Plouf

3 Chanchitos Multimarket - Discount

Copy: "35% off all vegetables."
(35% de descuento en todas las verduras)

Agency: El Garaje Lowe, Lima, Peru
Creative Directors: Luis Ramirez-Gastón & Marco Caballero
Art Directors: Ivan Tahara & Ken Tokashiki Oka
Copywriter: Ken Tokashiki Oka
Photographer: Alex Freundt
Producer: Daniel Ramiez-Gastón

Caribu Bitter - Bird

Copy: "The dark side of sweetness."
(El lado oscuro de la dulzura)

Agency: El Garaje Lowe, Lima, Perú
Creative Directors: Marco Caballero & Luis Ramirez-Gastón
Art Directors: Maria-Paula Villlanueva & Iván Tahara
Copywriter: Gino Pezzia
Photographer: Leonel Ortiz

Stella Artois - Ice Skating Priests

Copy: "Stella Artois. Reassuringly expensive."
(Stella Artois. Tranquilizadoramente cara)

Agency: Lowe London, UK
Executive Creative Directors: Peter Raeburn & Johnnie Burn Creative
Art Director/Copywriter: Vince Squibb
Production Company: Academy Productions
Director: Jonathan Glazer
Agency Producer: Sarah Hallatt
Director of Photography: Dan Landin
Producer: Simon Cooper
Editor: Paul Watts
Post Production Companies: The Moving Picture Company & The Quarry
Sound Production: Soundtree Music Limited
Music: Franz Liszt - "Hugarian Rhapsody #2"

Axe Day & Night - Poster

In order to find new ways to communicate the Axe Day & Night product slogan "One is suitable for general audiences. The other one is not.", the agency created a poster that is modified using the light of the panel. This way, during the night, a black vinyl lighten from behind reveals the zone which is not suitable for the day.
(Buscando nuevas formas de comunicar el slogan del producto Axe Día & Noche "Uno es valido para todos los públicos. El otro no.", la agencia creó un poster que podía ser modificado mediante el uso de la luz del panel. De este modo, durante la noche, al iluminarse desde atrás el vinilo negro que cubre parte de la imagen, se revela la zona que no es adecuado mostrar durante el día)

Agency: Lowe Ginkgo, Montevideo, Uruguay
Creative Directors: Fernando De Clemente & Sebastián Mir.
Art Director: Agustín Acosta
Copywriter: Alvaro Palombo

Arena - Cage

Copy: "Water instinct."
(Instinto acuático)

Agency: Lowe Pirella Fronzoni, Milan, Italy
Creative Directors: Umberto Casagrande & Francesco Bozza
Art Director: Stefano David
Copywriter: Helga Pellegrini
Illustrator: Thomas Lavezzari

Published: November 2008

Opel/Vauxhall Meriva & Zafira - Adjust The World

Copy: "Imagine a world where everything changes effortlessly.
The Vauxhall Meriva & Zafira. Make the world adjust to you."
(Imagina un mundo donde todo cambia sin esfuerzo.
Opel Meriva & Zafira. Haz que el mundo se ajuste a ti)

Agency: Lowe London, Uk
Creative Directors: Patrick McClelland & Dave Christensen
Art Directors: Emmanuel Saint M'leux & Andre Moreira
Copywriters: Clive Pickering & Simon Pearse
Agency Producer: Abby Jenkins
Producer: Akery
Director: Bruce St. Clair
Production Company: MPC

Luxor Hot Tubs & Saunas: Bobby vs Punk

Copy: "Luxor Hot Tubs & Saunas. Extremely relaxing."

(Jacuzzis y saunas Luxor. Extremadamente relajantes)

Agency: Lowe, Brussels, Belgium
Creative Director: Véronique Hermans
Art Director: Ad Van Ongeval
Copywriter: Dieter De Ridder
Photographer: Frank Uyttenhove
Retouching: Dominique Piccinato

Published: 2009

Bacaolinita - Healthier kids

Copy: "Healthier kids."
(Sus hijos más sanos)

Agency: Lowe Honduras
Creative Directors: Juan Jesús Martinez & Sergio Burgos
Art Director: Bruno Barbosa
Copywriters: Carlos Andino, Andres Cruz & Bruno Barbosa
Illustrator: Franklin Sandres

Published: May 2009

Linic Anti-Dandruff Shampoo - Funny

Copy: "Dandruff is not funny."
(La caspa no es motivo de risa)

Agency: Lowe Ativism, Lisbon, Portugal
Creative Directors: Susana Albuquerque & Joao Coutinho
Art Director: Senhor Ricardo
Copywriters: Susana Albuquerque & Sofia Menezes
Photographers: Filipe Rebelo (Maquina Invisivel)

Arena - Platform

Copy: "Water instinct."
(Instinto acuático)

Agency: Lowe Pirella Fronzoni, Milan, Italy
Creative Directors: Francesco Bozza - Umberto Casagrande
Art Director: Stefano David
Copywriter: Helga Pellegrini

Coop/Konsum Supermarkets - Hens

Copy: "We've stopped selling eggs from caged hens.
Take 219 people with you into this bus and you'll understand why."
(Hemos dejado de vender huevos de gallinas criadas en jaulas.
Junta a 219 personas contigo en este autobús y entenderás por qué)

Agency: Lowe Brindfors Stockholm, Sweden
Account Supervisors: Maria Lundvall & Annika Pettersson
Art Directors: Jörgen Lindström & Patrick Waters
Copywriters: Björn Colliander & Steffan Ryberg
Creative Director: Johan Nilsson
Typographers: Fredrik Holmberg & Bengt Berzelius

Medici Senza Frontiere - White Flag

Copy: "We cannot wave the white flag. We need that, too.
Doctors Without Borders. We never surrender."
(No podemos hacer ondear la bandera blanca. También la necesitamos.
Médicos Sin Fronteras. Nunca nos rendimos)

Agency: Lowe Pirella Fronzoni, Milan, Italy
Creative Directors: Francesco Bozza & Umberto Casagrande
Art Director: Alessandro Bedeschi
Copywriter: Massimo Ambrosini
Photographers: Francesco Zizola, Simon Larbalestier & Sebastian Bolesch

Published: November 2008

Scholl - Crystalized

Agency: Lowe Bangkok, Thailand
Creative Directors: Supon Khaotong, Kittinan Sawasdee & Piya Churarakpong
Art Director: Porakit Tanwattana
Copywriter: Noranit Yasopa
Agency Producer: Nuch Lertviwatchai
Digital Imaging: Illusion

Nouval Cooking Pans

Copy: "Non-stick cooking pans."
(Sartenes antiadherentes)

Agency: Lowe Egypt, Cairo, Egypt
Creative Directors: Hisham Kharma & Hesham Ellabban
Art Director: Montasser Khalil
Illustrator: Mirage Works

Published: 2008

MTV - The Cover

Copy: "Not every love story has a happy ending.
Protect your future. Use a condom."
(No todas las historias de amor tienen un final feliz.
Protege tu futuro. Usa preservativo)

Agency: Lowe Brussels, Belgium
Creative Director: Veronique Hermans
Art Director: Ad Van Ongeval
Copywriter: Dieter De Ridder

Aired: December 2008

MTV Staying Alive 2008 - Chewing gum

Copy: "Every 12 seconds, someone new gets the taste of HIV.
Always use a condom."
(Cada 12 segundos, alguien nuevo descubre el sabor del VIH.
Usa preservativos siempre.)

Agency: LOWE MENA Dubai, UAE
Creative Directors: Mark Lewis & Sanjay Mathur
Art Directors: Layal Chuman & Shannon Waugh
Copywriter: Bianca Bernstein
Agency Growth Officer: Tarek Miknas
Director: Hadi
Production Company: Boomtown Productions
Executive Producer: Shane Martin
Producer: Rita El Hachem
Editor: Omar Abbas