Audi - Footsteps of Progress

Copy: "Progress isn't a philosophy. It's a force of nature."
(El progreso no es una filosofía. Es una fuerza de la naturaleza.)

Agency: Venables Bell & Partners, USA
Creative Director: Paul Venables, Kaan Atilla & Mathew Cullen
Art Directors: Jonathan Byrne, Brandon Sides & Ram Bhat
Copywriter: James Robinson
Business Manager: Susan Conklin
Producer: Mandi Holdorf
Broadcast Production Director: Craig Allen
Production Company: Motion Theory
Director: Mathew Cullen
Executive Producer: Javier Jimenez
Line Producer: Bernard Rahill
Director of Photography: Jeff Cronenweth
Post Production/VFX Company: Mirada
Head of VFX/VFX Supervisor: John Fragomeni
Senior VFX Producer: Mark Kurtz
VFX Coordinator: Paul Pianezza
Previs: Jeff Benoit
DFX Lead: Andy Cochrane
CG Lead: Marion Spates
Designers: Brian Cariaga & James Levy
Houdini Artists: Kevin Gillen, Ryan Phalen & McKendree Poston
Animator: Slavik Anishchenko
Matte Painters: Tim Clark & Elias Gonzales
Tracking: Jon Aghassian, Juan Colon, Colin Cromwell, Tim Donlevy, Dylan Jutt, Michael Karp, Candida Nunez & Jared Sanders
Roto/Paint Lead: Elissa Bello
Rotoscope Artists: Stephen Edwards, Megan Gaffney, Meredith Hook, Kenneth Lui, Carlos Rosario, Jackie Shibles & Midori Witsken
Lead Flame Artist: Federico Saccone
Flame Artists: Todd Hemsley & Chris Moore
Production Manager/HR Director: Tina Van Delden
Editorial Company: Motion Theory
Editor: Jason Webb
Assistant Editors: Jeff Aquino & Rigo Madrigal
Music: Stimmung
Mixing House: Lime
Sound Design: 740 Sound Design

Eveready Alkaline Plus Battery - Make Life Easier

Copy: "Eveready. Make Life Easier."
(Eveready. Te hace la vida más facil)

Agency: Boomtown Strategic Brand Agency, South Africa
Creative Director: Andrew Mackenzie
Art Director: Tim Jones
Copywriter: Ruan A.J Coetzee
Illustrators: Tim Jones, Stephen Roth & Gavin Booyens

Published: April 2010

Volkswagen Polo - 95% Recyclable

Agency: DDB, Berlin, Germany
Chief Creative Officer: Amir Kassaei
Executive Creative Director: Stefan Schulte
Creative Directors: Birgit van den Valentyn & Tim Stuebane
Art Director: David Stadtmüller
Copywriter: Manuel Wenzel
Graphic Designer: Philipp Bertisch

Smart - Not 2 Alike

Agency: AMV BBDO, London, UK
Art Director: Pete Davies
Copywriter: Adam Rimmer
Photographer: Garry Simpson
Photographer's agent: Vue
Production: Lou Lou Locations

Published: March 2010

Volkswagen Parking Sensor - Garden Dwarf

Copy: "Get a Volkswagen with parking sensor."
(Cómprate un Volkswagen con sensor de aparcamiento)

Agency: AlmapBBDO, Sao Paulo, Brazil
Executive Creative Director: Marcello Serpa
Art Director: Paulo Marco Monteiro
Copywriter: Cesar Herszkowicz
Photographers: Hugo Treu (Estudio Nolan)

Volkswagen Adaptative Lights - The Moose Is Loose

Copy: "Tonight, the wild moose.
Moose is loose. 150 meter.
Moose live in 2 sec.
Adaptive lights from Volkswagen. Be ahead of dangers."
(Esta noche, el alce salvaje.
El alce está suelto. 150 metros.
El alce en vivo en 2 segundos.
Sistema de iluminación adaptable de Volkswagen. Adelántate al peligro)

Agency: TRY, Oslo, Norway
Creative Director: Petter Bryde & Thorbjørn Ruud
Art Director: Thorbjørn Ruud
Copywriter: Petter Bryde
CGI Artists: Thomas Bråten & Ole Jakob Skattum Bø
Photographer: Sigve Aspelund

Audi Quattro - Banana Squid

Agency: DDB, Istanbul, Turkey
Creative Director: Karpat Polat
Art Directors: Polat Gulkas, Edward Sedelius, Ferhat Deniz Fors & Andres Vergara
Illustrator: Cansu Kaykac

Land Rover - Beyond

Copy: "Land Rover. Go Beyond."
(Land Rover. Ve más allá)

Advertising Agency: Y&R, Beijing, China
Chief Creative Officers: Marcus Rebeschini & Nils Andersson
Executive Creative Director: Nils Andersson
Creative Directors: Mike Shackle & Graham Lang
Art Director: A S Anam
Copywriters: Nils Andersson & A S Anam
Illustrators: Raul Pardo (Cream/Wishing Well)
Photographers: Kerry Wilson & Sebastian Siah
Typographers: Raul Pardo & Lee Aldridge

Mitsubishi Original Parts - Threat

Copy: "Take care of your car, use original parts."
(Cuida tu coche, usa recambios originales)

Agency: BBDO, Santiago, Chile
Executive Creative Director: Joaquin Bascuñan
Creative Director: Emerson Navarrete
Art Directors: Emerson Navarrete, Silvio Vildosola & Sebastian Caceres
Copywriter: Marcelo Correa
Illustrator: Silvio Vildosola

smart - 90° Parking

Copy: "90 degree parking. Only for smart owners.
smart. Open your mind."
(Parking a 90 grados. Sólo para los dueños de un smart.
smart. Abre tu mente)

Agency: Ponto de Criacao, Brazil
Creative Directors: Ana Paula Marques & Margit Junginger
Art Director: Nando Zenari
Copywriter: Margit Junginger
Photographer: Luis Moretti
Producer: Richard Denami
Art Buyer: Silvana Santos
Planner: Juliana Nappo
Media Director: Lusia Nicolino
Project Manager: Francine Novo

Published: June 2010

Seat Ecomotive - The Test

Copy: "Seat Ecomotive. Tested to be green but mean."
(Seat Ecomotive. Puesto a prueba para que sea verde pero

Agency: Zupa Copenhagen, Denmark
Creative Director: Thorkild Bjerre & Morten Kjær
Art Director: Thorkild Bjerre, Jonas Roth & Rasmus Smith Bech
Copywriter: Morten Kjær
Direction: Wreck Creative Studios
Production Company: AcnePost & Important Looking Pirates

Published: March 2010

Mercedes-Benz W212 - Sorry

Copy: "Senses danger and increases braking power. BAS PLUS."
(Presiente el peligro e incrementa el poder de frenado)

Agency: Jung von Matt/Neckar, Stuttgart, Germany
Executive Creative Director: Michael Ohanian
Copywriter: Robert Herter
Agency Producer: Vanessa Fischbeck
Producer: Bernd T. Hoefflin
Production Company: Element E
Director: Alex Feil
Director of Photography/Lighting/Camera: Marc Achenbach
Editor: Timo Fritsche
Editing Company:firsteight
Music: Maximilian Olowinsky, Felix Müller & Florian Lakenmacher - "Supreme Music" Sound Design/Arrangement: Ben Meinhof (A.R.T Studios)
Postproduction: firsteight & Acht Frankfurt

smart fortwo - Bodypanel Promotion

In order to promote the fact that changing the smart body panels is fast and cheap the agency created this ambient piece where a number of smart dealers scratched the car doors of several brand new smart fortwo and then placed them in pedestrian zones, in front of shopping malls and other well attended places of the city. The scratched text communicates the message: "Bodypanel Change. Now at your smart dealer. 49 €"

(Con la intención de promocionar el hecho de que cambiar los paneles de las puertas del smart es rápido y barato, la agencia creó esta pieza ambiental en la que un número de concesionarios de smart rayaron las puertas de varios smart fortwo nuevos y los emplazaron en zonas peatonales, en frente de centros comerciales y en otras zonas concurridas de la ciudad. El texto rayado comunicaba el mensaje: "Cambio de paneles. Ahora en tu concesionario smart. 49 €)

Agency: BBDO, Düsseldorf, Germany
Creative Directors: Toygar Bazarkaya & Ton Hollander
Art Director: Florian Zwinge
Copywriter: Christian Ole Puls

Published: December 2009

smart - Alleys

Copy: "smart. Open your mind."
(smart. Abre tu mente)

Agency: BBDO Toronto, Canada
Creative Director: Ian MacKellar
Art Director: Jaimes Zentil
Copywriter: Craig McIntosh
Photographer: Shanghoon Jeong
Retouchers: Sam Robbins & Jano Kirijian
Typographer: Evan Dermit

3M Car Care - Reflection

Copy: "Just like the first day."
(Como el primer día)

Agency: ÇÖZÜM, Istanbul, Turkey
Art Director/Copywriter: Evrim Aytas
Photographer: Bahadir Tanriover
Planning Directors: Can Aksuyek & Ahmet O. Yener

Peugeot 207 SW Compact - Hands

Copy: "Standard Parking Assistance Control.
Peugeot 207 SW Compact."
(Peugeot 207 SW Compact.
Con Sistema de Ayuda de Aparcamiento de serie)

Agency: Euro RSCG, Buenos Aires, Argentina
Executive Creative Director: Gustavo Reyes
Creative Director: Maximiliano Sánchez, Mariano Duhalde, Pedro Pappalardo & Fernando Arrossi
Art Director: Pablo Carrera
Copywriter: Rodrigo Raices
Producer: Zoom Desarrollos Digitales
Retoucher: Adrián Anarella
Photographer: Martín Kohler

Citroën C3 Picasso - The Dog

Copy: "Don't leave the things you love behind.
Citroën C3 Picasso. La Spacebox."
(No dejes atrás las cosas que amas.
Citroën C3 Picasso. La Spacebox)

Agency: Agence H/Euro RSCG, France/Italy
Agency Producer: Christopher Thiery
Creative Director: Gilbert Scher
Creative Team: Luca Cinquepalmi & Marco Venturelli
Director: Sebastian Strasser
Production: Wanda Productions
Post Production: Mikros Image

Audi First Choice Used Cars - Labyrinth

Copy: "Now it's easier to get in.
Audi First Choice used cars."
(Ahora es mucho más facil subirse a uno.
Gama Audi Primera Opción de coches usados)

Agency: DDB, Milan
Executive Creative Directors: Francesco Taddeucci & Luca Albanese
Art Director: Mattia Montanari
Copywriter: Riccardo Ciunci
Post-Production: Mozart

Published: February 2010

Seat - The Road

Copy: "Avoid surprises.
AFS Side Lighting System. On Seat Ibiza."
(Evita las sorpresas.
Sistema de Iluminación Lateral AFS. En el Seat Ibiza)

Agency: Grey, Paris, France
Executive Creative Director: Andrea Stillacci
Art Director: Jérome Gonfond
Copywriter: Benjamin Dessagne
Photographers: Ilario & Magali
Retoucher: La souris sur le gâteau
Art Buyer: Elena Mazzenti-Houel

Skoda - Foot Envy

Copy: "Your left foot will envy your right.
The new Skoda Octavia RS."
(Tu pie izquierdo envidiará a tu pie derecho.
El nuevo Skoda Octavia RS)

Agency: Leagas Delaney Hamburg GmbH, Germany
Creative Directors: Stefan Zschaler, Oliver Grandt & Willy Kaussen
Art Director: Petra Zarre
Copywriter: Lisa Maria Hartwich
Agency Producer: Patrick Plogstedt
Filmproduction: Element E GmbH Filmproduktion