Easy Home Improvement Store

Copy: "Get organized."
(Organízate)

Dirty Room - Dormitory
(Habitación sucia - Dormitorio)

Danger - Garden
(Peligro - Jardín)

Agency: Prolam Y&R, Santiago, Chile
Executive Creative Director: Tony Sarroca
Creative Director: Alvaro Becker
Copywriters: Max Konig & Felipe Utreras
Art Director: Fabrizio Capraro
Illustrator: Ramon Barahona

Brother Escuela de Creativos - Auto Promo

Copy: "Second intensive semester. Enrollment period opened.
Brother. School of creatives."
(Segundo semestre intensivo. Matrículas abiertas.
Brother. Escuela de creativos)

“If you are looking for different results, do not do the same thing. Albert Einstein.”
(Si buscas resultados distintos, no hagas siempre lo mismo. Albert Einstein)

“The brain is like a parachute works only when it is open. Frank Zappa.” (El cerebro es como un paracaídas, trabaja sólo cuando está abierto. Frank Zappa)

Agency: Brother, Santiago, Chile
Creative Director: Daslav Maslov
Art Directors/Illustrators: Daslav Maslov, Sebastián Fajre, María Consuelo Ibáñez, Laura Vega, Lucas Cubillos
Copywriters: Daslav Maslov & Sebastián Fajre

Published: July 2010

Panasonic Viera 3D TV - Dino

Agency: Lobo, Santiago, Chile
Creative Director/Copywriter: Christian Quintana
Art Director: Edison Saravia
Illustrator: Ricardo Salamanca
Photographer: Patricio Pescetto

Published: July 2010

Mitsubishi Original Parts - Threat

Copy: "Take care of your car, use original parts."
(Cuida tu coche, usa recambios originales)

Agency: BBDO, Santiago, Chile
Executive Creative Director: Joaquin Bascuñan
Creative Director: Emerson Navarrete
Art Directors: Emerson Navarrete, Silvio Vildosola & Sebastian Caceres
Copywriter: Marcelo Correa
Illustrator: Silvio Vildosola

Hawaiian Tropic - Ocean

Copy: "Hawaiian Tropic. Extreme waterproof"."
(Hawaiian Tropic. Resistencia extrema al agua)

Agency: Grey Chile, Santiago, Chile
Creative Directors: Miguel Angel Cerdeira & Carlos Guerra Oviedo
Art Director: Patricio Céspedes
Copywriter: Carlos Guerra Oviedo
Illustrator: Ricardo Salamanca

Kitadol Menstrual - Boxer

Copy: "Get her back. Kitadol Menstrual Period."
(Consigue que vuelva. Kitadol para los dolores menstruales)

Agency: Prolam Y&R, Santiago, Chile
Executive Creative Director: Tony Sarroca
Creative Director: Francisco Cavada
Art Director: Jorge Muñoz
Copywriters: Fabrizio Baracco & Cristian Martinez

Kitadol - Bad Mood

Copy: "Get her back.
Kitadol Menstrual Period."
(Consigue que vuelva.
Kitadol para los dolores menstruales)

Agency: Prolam Y&R, Santiago, Chile
Executive Creative Director: Tony Sarroca
Creative Director: Francisco Cavada
Art Directors: Jorge Muñoz & Carlos Carrasco
Copywriters: Fabrizio Baracco & Cristian Martinez

Easy - Fear Of The Dark

Copy: "I'm scared Mommy. Please turn the light off.
Reduce Global Warming. Save electricity."
(Tengo miedo Mamá. Por favor apaga la luz.
Reduce el Calentamiento Global. Ahorra electricidad)

Agency: Prolam Y&R, Santiago, Chile
Executive Creative Director: Tony Sarroca
Creative Director: Claudio Wilton
Art Director: Fabrizio Capraro
Copywriter: Giovanni Repetto

Colgate Floss - Bigger Than Life

Copy: "The only one who doesn't notice it is you.
Colgate Total Fluoride."
(Tú eres la única persona que no se dado cuenta.
Colgate Total Fluoride)

Agency: Prolam Y&R, Santiago, Chile
Executive Creative Director: Tony Sarroca
Creative Director: Francisco Cavada
Art Directors: Andres Echeverria & Rodrigo Grebe
Photographer: Gabriel Schkolnick

Sony Playstation 3 - Transplant

Erwin Rommel

Joan of Arc

Agency: BBDO, Santiago de Chile, Chile
Executive Creative Director: Joaquin Bascunan
Creative Directors: Cristian Schinadeerman & Emerson Navarrete
Art Director: Emerson Navarrete
Copywriter: Cristian Schinadeerman
Illustrator: Ricardo Salamanca
Photographer: Lautaro
Head of Art: Fernando Riveros

Nutri Balance Dog Food

Copy: "Bad food, bad dog.
Nutri Balance. All the vitamins, all the flavor."
(Comida mala, perro malo.
Nutri Balance. Todas las vitaminas, todo el sabor)

Agency: Prolam Y&R Santiago, Santiago, Chile
Executive Creative Director: Tony Sarroca
Regional Executive Creative Director: Guillermo Vega
Creative Directors: Francisco Cavada & Alvaro Becker
Art Directors: Fabrizio Capraro & Andres Echeverria
Digital Retoucher/Illustrator: Raul Pardo

Published: April 2009

Pedigree - Adoption Refugee

Copy: "What if we show how is life for a shelter dog?"
(¿Y si mostramos como es la vida de un perro en un refugio?)

Agency: TBWA/Frederick, Chile
Executive Creative Director: Pablo Leiva
Creative Director: Cristian Lopez
Art Director: Gonzalo Arevalo
Producer: Gonzalo Orellana

Bold Washing Powder - Ink

Agency: Grey Chile
Creative Directors: Miguel Angel Cerdeira & Enrique Zúñiga
Art Director/Copywriter/Illustrator: Pablo Urrutia
Photographer: Shutterstock

Telmex Video Security

Copy: "Upper Row [From left to right]: Reads other people's mail, leaves early, keeps alcohol in the drawer, steals office supplies.
Lower Row [From left to right]: Always late, she is a man, nose picker, cries constantly, doesn't work here."
(Fila Superior [De izquierda a derecha]: Lee el mail ajeno, se marcha antes de tiempo, guarda alcohol en los cajones, roba material de oficina.
Fila Inferior [De izquierda a derecha]: Siempre llega tarde, ella es un hombre, se saca mocos, llora constantemente, no trabaja aquí)

Agency: EuroRSCG, Santiago, Chile
Creative Director: Juan Ignacio Baraona
Art Director: Adolfo Lira
Copywriters: Pablo Silva & Tom Tondreau
Photographer: Claudio Robles

Published: March 2008

Corporación Alzehimer - Grandfather

Copy: "When you forget all, you lose all."
(Cuando olvidas todo, pierdes todo)

Agency: Unitas RNL, Santiago, Chile
Creative Directors: Feudo Aravena & Bola Geisse
Art Director: Pancho Rojas
Copywriter: Mauro Galaz & Gastón Morales
Photographer/Post-production: Claudio Ubilla
DCG: Pancho González

Published: 2008

Columbia - Ac's

Copy: "The air that cools your home, heats up the world.
Stop global warming."
(El aire que enfría tu hogar, calienta el mundo.
Detengamos el calentamiento global)

Agency: Prolam Y&R, Santiago, Chile
Executive Creative Director: Tony Sarroca
Creative Director/Copywriter: Alvaro Becker
Photographer: Felipe Hernandez
Art Directors: Fabrizio Capraro & Renzo Vaccaro

Mitsubishi Montero G2

Copy: "Mitsubishi Montero G2 Sport. On/Off road technology."
(Mitsubishi Montero G2 Sport. Tecnología para dentro y fuera de la civilización)

Agency: BBDO, Santiago, Chile
Executive Creative Directors: Joaquin Bascuñan & Fernando Riveros
Creative Director: Emerson Navarrete
Art Directors: Emerson Navarrete, Silvio Vildosola & Sebastian Caceres
Copywriters: Christian Alvarado, Rodrigo Cid & Andres Jamasmie
Illustrator: Ricardo Salamanca

Scrabble - No order

Eethapnl

iuraGt

naeimSbru

Agency: JWT, Chile
Creative Directors: Matías Lecaros & Sergio Rosati
Art Director/Copywriter: Matías Lecaros
Illustrators/Photographers: Cristian Gastelo & Boris Berstel (Astro Image Creators)

Amnesty International - Burn

Agency: Unitas/RNL, Santiago, Chile
Creative Director/Art Director/Copywriter: Pancho González
Illustrator/Photographer: Josefina Pro

Published: January 2008

Philips Bug-A-way

Copy: "Bug-A-Way, Anti-Insect Bulbs."
(Bug-A-Way, Bombillas anti-insectos)

Advertising Agency: DDB Chile
Creative Director: Alejandro Arriagada
Art Directors: Marcelo Oclander & Renato Freeman
Copywriters: Felipe Bobadilla Agouborde
Photographer: Ramón Serrano