Leica - Sharpest Details

Copy: "Sharpest details.
Leica S2 with 37,5 million pixels."
(Detalles con mayor nitidez.
Leica S2. 37,5 millones de píxels)

Agency: Advico Y&R AG, Zurich, Switzerland
Creative Director: Christian Bobst
Copywriter: Johannes Raggio
Art Director: Lukas Wietlisbach
Photographer/Typographer: Luca Schneider

Un Techo Para Mi País (A Roof For My Country) - Dislike

Copy: "If you dislike this too, you can help by logging onto untechoparamipais.org"
(Si a ti tampoco te gusta esto puedes ayudar entrando en untechoparamipais.org)

Ecuador

Peru

Haiti

Agency: Prolam Y&R, Santiago, Chile
Executive Creative Director: Tony Sarroca
Creative Director: Claudio Wilton
Art Directors: Gonzalo Seguel & Francisco Baes
Copywriter: Samer Zeidan

Easy Home Improvement Store

Copy: "Get organized."
(Organízate)

Dirty Room - Dormitory
(Habitación sucia - Dormitorio)

Danger - Garden
(Peligro - Jardín)

Agency: Prolam Y&R, Santiago, Chile
Executive Creative Director: Tony Sarroca
Creative Director: Alvaro Becker
Copywriters: Max Konig & Felipe Utreras
Art Director: Fabrizio Capraro
Illustrator: Ramon Barahona

AMI Prize - Journalism Against Indifference

Copy: "Let no story go untold.
AMI Prize. Journalism Against Indifference."
(No permitas que ninguna historia quede sin ser contada.
Premio AMI. Periodismo Contra la Indiferencia)

Agency: Y&R Lisbon, Portugal
Creative Directors: Pedro Ferreira & Judite Mota
Art Director: Joao Rocha
Copywriter: Sofia Moutinho
Photographer: Ryan Lobo

Published: June 2010

Land Rover - Beyond

Copy: "Land Rover. Go Beyond."
(Land Rover. Ve más allá)

Advertising Agency: Y&R, Beijing, China
Chief Creative Officers: Marcus Rebeschini & Nils Andersson
Executive Creative Director: Nils Andersson
Creative Directors: Mike Shackle & Graham Lang
Art Director: A S Anam
Copywriters: Nils Andersson & A S Anam
Illustrators: Raul Pardo (Cream/Wishing Well)
Photographers: Kerry Wilson & Sebastian Siah
Typographers: Raul Pardo & Lee Aldridge

Surfrider Foundation - Fossil

Copy: "When we pollute the sea, we pollute for a long time. Help us to keep the ocean clean."
(Cuando contaminamos el mar, lo contaminamos por un largo periodo de tiempo. Ayúdanos a mantener limpio el Océano)

Agency: Young & Rubicam, Paris, France
Creative Director: Les Six
Art Directors: Guillaume Auboyneau & Cedric Quissola
Photographer: Laziz Hamani
Model Maker: Alain Roussel
Retouching: Pierrick Guen (Sparklink)
Art Buyer: Claire Nicaise

Published: July 2010

TyC Sports - Argentinos

Agency: Young & Rubicam, Buenos Aires, Argentina
Executive Creative Director: Martín Mercado
Creative Directors: Diego Tuya & Darío Rial
Photographer: Rolo Pulpeiro
Music: Kronos Quartet

Aired: March 2010

Kitadol Menstrual - Boxer

Copy: "Get her back. Kitadol Menstrual Period."
(Consigue que vuelva. Kitadol para los dolores menstruales)

Agency: Prolam Y&R, Santiago, Chile
Executive Creative Director: Tony Sarroca
Creative Director: Francisco Cavada
Art Director: Jorge Muñoz
Copywriters: Fabrizio Baracco & Cristian Martinez

LG Air Conditioners - Cool Down Quickly

Copy: "Cool down quickly.
LG TS-H2428 Air Conditioner with Jet Cool Technology."
(Enfríate rápidamente.
Aire acondicionado LG TS-H2428 con Tecnología Jet Cool)

Agency: Young & Rubicam New York, USA
Global Executive Creative Director: Tony Granger
Executive Creative Directors: Scott Vitrone & Ian Reichenthal
Global Creative Director: Darren Moran
Associate Creative Directors: Menno Kluin & Graeme Hall
Art Director: Michael Schachtner
Copywriter: Julia Neumann
Art Buyer: Maggy Lynch-Hartley
Photographer/Designer: Dimitri Daniloff
Set Designer: Herve Sauvage
Hair and Make-up Artist: Corinne Gues
Post Production: Sparklink
Agency Digital Artist: Raul Pardo

Surfrider Foundation - Rubbish

Copy: "Each years, millions of marine animals are killeb by our rubbish.
Sign the petition against marine debris at notonourbeaches.com."
(Cada año, millones de animales marinos mueren por culpa de nuestra basura.
Firma la petición en contra de los deshechos marinos en notonourbeaches.com)

Agency: Y&R, Paris, France
Creative Directors: Les Six
Art Director : Gregory Jeanjacquot
Copywriter: Nicolas Gerard
Illustrator: John-Paul Thurlow

UNICEF - Child Abuse

Copy: "If you don't fight child abuse, who will?
Please make a contribution at www.unicef.org/southafrica."
(Si tú no luchas contra el abuso infantil, ¿Quién lo hará?
Por favor contribuye en www.unicef.org/southafrica)

Agency: Y&R Johannesburg
Chief Creative Officer: Michael Blore
Executive Creative Director: Liam Wielopolski
Art Directors: Alison Stansfield & Mbuso Ndlovu
Copywriters: Ian Franks & Sebastian Schneider

Published: April 2010

Tulipan Condoms - Happy

Copy: "Happy aunts/uncles."
(Tíos/tías felices)

Agency: Young & Rubicam, Buenos Aires, Argentina
Executive Creative Director: Martin Mercado
Creative Director: Hernan Damilano
Art Director: Carolina Aguilar
Copywriter: Federico Aubone
Photographer: Matias Posti

Published: April 2010

Colgate - Nutcracker

Agency: Advantage Y&R, Windhoek, Namibia
Creative Director: Patrick Held
Copywriter: Cobus Theyse

Published: December 2009

Decathlon - Trekking

Copy: "Make room for hiking.
From April 30 to May 17: Trekking Promo."
(Haz hueco para el senderismo.
Del 30 de Abril al 17 de Mayo: Promoción de material de Trekking)

Agency: Young & Rubicam, Paris, France
Creative Director: Les Six
Art Director/Copywriter: Guillaume Auboyneau
Photographer: Yann Le Pape
Art Buyer: Sylvie Reveillard
Retoucher: Pierrick Guen
Designer 3D : Jean-Philippe Sanquer

Warburtons Bread - Brand Campaign

Copy: "We care because our name's on it."
(Nos importa porque nuestro nombre está en juego)

Agency: RKCR/Y&R, UK
Creative Director: Mark Roalfe
Art Director: Dave Godfree
Copywriter: Mark Waldron
Planners: Ben Kay & Liz Wolstenholme
Agency Producers: Ruth Bradley & Amanda Gower
Production Company: Sonny London
Director: Guy Manwaring
Producer: Alice Grant
Deputy Head of TV: Jody Allison
Director of Photography: Nanu Segal
Steadicam Operator: Simon Baker
Production Designer: Hugo Luczyc-Wyhowski
Costume Designer: Spencer Horne
Editor: Mark Edinoff (The Quarry)
Post Production: Absolute Post
Post Production Supervisor: Phil Olham
Sound Design: Anthony (Factory)
Photographer: Paul Murphy

Colgate - 2 Minute Brushing

Copy: "Brushing for 2 minutes will be healty for everyone. Colgate."
(Cepillarse los dientes durante 2 minutos será sano para todos. Colgate)

Agency: Y&R, New York, USA
Executive Creative Directors: Antonio Sarroca & Guillermo Vega
Creative Directors: Icaro Doria & Menno Kluin
Art Director: Alexander Nowak
Copywriter: Feliks Richter
Art Buyer: Helen O’Neill
Illustrator: Andrey Gordeev
Typographer: Jessica Hische
Retoucher: Raul Pardo

Colgate 360 Sonic Power - One Is Enough

Copy: "333 strokes per second. Colgate 360 Sonic Power."
(333 pasadas por segundo. Colgate 360 Sonic Power)

Agency: Y&R, Dubai, United Arab Emirates
Creative Team: Shahir Zag & Komal Bedi Sohal
Photographer: James Day
Retoucher: Core Digital

Kitadol - Bad Mood

Copy: "Get her back.
Kitadol Menstrual Period."
(Consigue que vuelva.
Kitadol para los dolores menstruales)

Agency: Prolam Y&R, Santiago, Chile
Executive Creative Director: Tony Sarroca
Creative Director: Francisco Cavada
Art Directors: Jorge Muñoz & Carlos Carrasco
Copywriters: Fabrizio Baracco & Cristian Martinez

Ecomist Air Freshner - Onion

Copy: "Eliminates odours."
(Elimina los malos olores)

Agency: Y&R South Africa
Chief Creative Officer: Mick Blore
Executive Creative Director: Liam Wielopolski
Art Director: Tanya De Lange
Copywriter: Lwazi Mkhize
Art Buyer: Katherine Legg
Photographer: Michael Meyersfeld
Photographic/Lighting assistant: Benson Makamo
Retoucher: Wilfred Horne
Model Maker/Stylist: Tony Collins (I&E Models)

Easy - Fear Of The Dark

Copy: "I'm scared Mommy. Please turn the light off.
Reduce Global Warming. Save electricity."
(Tengo miedo Mamá. Por favor apaga la luz.
Reduce el Calentamiento Global. Ahorra electricidad)

Agency: Prolam Y&R, Santiago, Chile
Executive Creative Director: Tony Sarroca
Creative Director: Claudio Wilton
Art Director: Fabrizio Capraro
Copywriter: Giovanni Repetto