Amnesty International - Making the Invisible Visible

"Making the invisible visible" is an outdoor campaign for Amnesty International featuring German street artists Mentalgassi that wants to bring attention to the case of Troy Davis, a prisoner who who has been on death row for over 19 years in the USA, and despite serious doubts about his conviction still faces execution [AI maintain that no physical evidence links Davis to the crime and seven out of nine witnesses have since changed or retracted their testimony, some citing police coercion.] The special posters are designed so that only can be viewed from an angle. An accompanying plaque also directs observers to a site where they can petition to stop Davis' execution.

("Haciendo visible lo invisible" es una campaña de exteriores para Amnistía Internacional que cuenta con la colaboración del colectivo de artistas callejeros Mentalgassi para atraer atención sobre el caso de Troy Davis, un prisionero que lleva mas de 19 años en el corredor de la muerte estadounidense esperando a ser ejecutado a pesar de las serias dudas que rodean su juicio [AI mantiene que no hay evidencia física que relacione a Davis con el crimen y que siete de los nueve testigos se han retractado o han cambiado su testimonio desde entonces, algunos alegando coacción policial.] La instalación esta diseñada de modo que solo sea visible al mirarla desde determinado ángulo. Una placa adjunta dirige a los observadores a una pagina web donde pueden firmar la petición para detener la ejecución de Davis)

Agency: Brothers and Sisters, London, Uk
Creative Direction/Production: Mentalgassi
Creative Team: Lisa Jelliffe & Kirsten Rutherford

Published: November 2010

NHS (National Health Service) - Mirror Ambient

Copy: "Will you still be smiling at work tomorrow?
Drink a little less, see a better you."
(¿Seguirás sonriendo mañana en la oficina?
Bebe un poco menos para verte mejor)

Agency: BJL, Manchester UK
Creative Directors: Pete Bastiman & Tom Richards
Art Director: Si Hall
Copywriter: Steve Wilkes
Typographer: Paul Brownless

Published: July 2010

Smart - Not 2 Alike

Agency: AMV BBDO, London, UK
Art Director: Pete Davies
Copywriter: Adam Rimmer
Photographer: Garry Simpson
Photographer's agent: Vue
Production: Lou Lou Locations

Published: March 2010

Britvic Drench - Cubehead

Copy: "Brains perform better when they're hydrated. Stay Drenched."
(El cerebro funciona mejor cuando está hidratado. Mantente empapado)

Agency: CHI & Partners, London, UK

Creative Director: Ewan Paterson
Creatives: Dave Masterman & Ed Edwards
Agency Producer: Kate Hardwick
Editorial Company: The Whitehouse
Editor: John Smith (A.C.E.)
Editorial Producer: Lisa Kenrick
Production Company: Smith & Jones Films
Director: Ulf Johansson
Director of Photography: Stephen Keith-Roach
Producer: Philippa Smith
VFX Company: The Moving Picture Company
VFX Supervisor: Matthew Unwin
VFX Artists: Michael Gregory, Jason Hayes & Lisa Ryan
VFX Elements Camera Op: Tobie Lang
Colorist: Jean-Clement Soret
Post Producer: Chris Allen
Audio Post House: Wave
Sound Designer: Parv Thind
Dolby Mix: Tony Rapaccioli

Vigorsol Cult - Walrus

Copy: "Vigorsol Cult. Sensational adventures."
(Vigorsol Cult. Aventuras sensacionales)

Agency: Bartle Bogle Hegarty, London, United Kingdom
Creative Directors: David Monk & Matt Waller
Creative Team: Dan Bailey & Brad Woolf
Director: Randy Krallman
Agency Producer: Georgina Kent
Production Company: Smuggler
Producers: Andy Barmer & Tim Lyall
Director of Photography: Ulrik Boel Bentzen
Post Production Company: Absolute Post
Editor: Andy McGraw (Cut & Run)

Born Free Foundation - Homeless Animals

Copy: "Thousands of animals are made homeless every month.
Help keep wildlife in the wild. bornfree.org.uk."
(Miles de animales son empujados a vivir sin techo cada mes.
Ayuda a mantener la vida salvaje en su hábitat natural. bornfree.org.uk)

Agency: WCRS London, Uk
Art Director: Katy Hopkins
Copywriter: Steve Hawthorne
Photographer: George Logan

Kleenex: Yes-No

Copy: "Kleenex. Let it out."
(Kleenex. Desahógate)

Agency: JWT, London, United Kingdom
Creative Directors: Russell Ramsey & Dominick Lynch-Robinson
Art Director/Copywriter: Christiano Neves
Illustrator: Gail Armstrong
Photographer: Jonny Thompson
Art Buyer: Coco Weir
Project Manager: Kevin Noble

Warburtons Bread - Brand Campaign

Copy: "We care because our name's on it."
(Nos importa porque nuestro nombre está en juego)

Agency: RKCR/Y&R, UK
Creative Director: Mark Roalfe
Art Director: Dave Godfree
Copywriter: Mark Waldron
Planners: Ben Kay & Liz Wolstenholme
Agency Producers: Ruth Bradley & Amanda Gower
Production Company: Sonny London
Director: Guy Manwaring
Producer: Alice Grant
Deputy Head of TV: Jody Allison
Director of Photography: Nanu Segal
Steadicam Operator: Simon Baker
Production Designer: Hugo Luczyc-Wyhowski
Costume Designer: Spencer Horne
Editor: Mark Edinoff (The Quarry)
Post Production: Absolute Post
Post Production Supervisor: Phil Olham
Sound Design: Anthony (Factory)
Photographer: Paul Murphy

Stella Artois 4% - Triple Piano

Copy: ""Stella Artois 4%. Triple Filtered with a smooth outcome."
(Stella Artois 4%. Triple filtración con un suave final)

Agency: Mother, London, Uk
Creative Director: Gustavo Sousa
Creative Team: John Cherry & Rodrigo Saavedra
Director: Fredrik Bond
Director of Photography: Alwin Kuchler
Agency Producer: Richard Firminger
Production Company: Sonny
Editor: Rich Orrick
Post-Production: Moving Picture Company
Post Production Producer: Julie Evans
VFX Supervisor: Bill McNamara
VFX Team: Stirling Archibald, Ludo Fealy & Drew Downes
Telecine: Jean Clement Soret
Sound Design: Factory

Yazoo: Cannon

Copy: "Yazoo. Milk. Shaken up."
(Yazoo. Leche. Batida)

Agency: WFCA Integrated, Tunbridge Wells, UK
Creative Directors: Greg Phitidis & Wayne Pashley
Art Directors: Mats Persson & Wayne Pashley
Copywriters: Mats Persson & Greg Phitidis
Director: Jon Dennis

Published: February 2010

Coca-Cola - Happiness Machine

Copy: "Where will happiness strike next?"
(¿Donde surgirá la felicidad la proxima vez?)

Agency: Definition 6, UK
Executive Creative Director: John Harne
Director: Paul Iannacchino Jr.
Producer: Todd Morris
Director of Photography: Sean Donnelly
Executive Producer: Blakely Blalock
Set Decorator: Ni Ni Than
Prop Builder: Mike Myers
Editor: Pat Carpenter
Edit Assist: Pieter van den Berg
Audio: Mike Barrett & Juan Sosa
Post Producer: Lisa Miller

Sussex Safer Roads Partnership - Embrace Life

Copy: "Embrace life. Always wear your seatbelt."
(Abrazate a la vida. Utiliza siempre el cinturón de seguridad)

Agency: SSRP In-house, Uk
Copywriter/Director: Daniel Cox (Rockutainment)
Communications Manager: Neil Hopkins
Producer: Sarah Alexander

Aired: January 29, 2010

Copy: "Avoid Surprises.
Choose a Mercedes-Benz Used 1."
(Evita las sorpresas.
Elije un vehículo de segunda mano de Mercedes-Benz Used 1)

Agency: The Viral Factory, London, UK
Creative: Lukas Lindemann Rosinski
Director: Moritz Mohr
Media: Elbkind GmbH
Post Production: Sehsucht Hamburg
Production: Cobblestone
Seeding:The Viral Factory

Diesel Jeans - Be Stupid

Copy: "Like balloons, we are filled with hopes and dreams.
But. Over time a single sentence creeps into our lives. Don’t be stupid.
It’s the crusher of possibility. It’s the worlds greatest deflator.
The world is full of smart people. Doing all kind of smart things… Thats smart.
Well, we’re with stupid.
Stupid is the relentless pursuit of a regret free life.
Smart may have the brains…but stupid has the balls.
The smart might recognize things for how they are. The stupid see things for how they could be. Smart critiques. Stupid creates.
The fact is if we didnt have stupid thoughts wed have no interesting thoughts at all.
Smart may have the plans… but stupid has the stories.
Smart may have the authority but stupid has one hell of a hangover.
Its not smart to take risks… Its stupid. To be stupid is to be brave.
The stupid isnt afraid to fail. The stupid know there are worse things than failure… like not even trying.
Smart had one good idea, and that idea was stupid.
You can’t outsmart stupid. So don’t even try.
Remember only stupid can be truly brilliant.
So, BE STUPID"

(Como globos, estamos llenos de esperanzas y sueños.
Pero, con el tiempo, una simple frase se cuela en nuestras vidas. No seas estúpido.
Es algo que machaca las posibilidades. Es el mayor aliado del desaliento.
El mundo esta lleno de gente lista. Haciendo todo tipo de cosas inteligentes. Eso es bastante espabilado.
Pero, nosotros apoyamos lo estúpido.
Estúpida es la eterna búsqueda de una vida libre de arrepentimiento.
Puede que los listos tengan el cerebro... pero los estúpidos tienen las pelotas.
Los listos quizá reconozcan las cosas por como son. Los estúpidos ven las cosas por lo que pueden llegar a ser.
Los listos critican. Los estúpidos crean.
De hecho, si no fuese por los pensamientos estúpidos, no tendríamos pensamientos interesantes en absoluto.
Es posible que los listos tengan planes... pero los estúpidos tienen historias que contar.
Quizá los listos tengan la autoridad pero los estúpidos tienen una resaca estupenda.
No es inteligente tomar riesgos... es estúpido. Ser estúpido es ser valiente.
El estúpido no tiene miedo a fracasar. El estúpido sabe que hay cosas peores que el fracaso... como ni siquiera intentarlo.
El listo tuvo una buena idea, y esa idea era estúpida.
No puedes burlar al estúpido. Así que no trates de hacerlo.
Recuerda que solo el estúpido puede ser verdaderamente brillante.
Así que SE ESTÚPIDO)

(El estúpido puede fallar. El listo ni siquiera lo intenta)

(El listo tiene los planes. El estúpido tiene historias que contar)

(El listo escucha a su cabeza. El estúpido escucha a su corazón)

(El listo ve lo que hay. El estúpido ve lo que podría llegar a ser)

(El listo planea. El estúpido improvisa)

(Si no tuvieramos pensamientos estúpidos, no tendríamos pensamientos interesantes en absoluto)

(Los estúpidos crean. Los listos critican)

(Puede que los listos tengan el cerebro... pero los estúpidos tienen las pelotas)

Agency: Anomaly, London, Uk
Creative Director: Bruno Collin (WAD)
Photographers: Kristin Vicari, Melodie Mcdaniel & Chris Buck
Interactive Production Company: Stink Digital
Music: We Have Band - "Honey Trap"

Published: January 18, 2010

Stella Artois - Ice Skating Priests

Copy: "Stella Artois. Reassuringly expensive."
(Stella Artois. Tranquilizadoramente cara)

Agency: Lowe London, UK
Executive Creative Directors: Peter Raeburn & Johnnie Burn Creative
Art Director/Copywriter: Vince Squibb
Production Company: Academy Productions
Director: Jonathan Glazer
Agency Producer: Sarah Hallatt
Director of Photography: Dan Landin
Producer: Simon Cooper
Editor: Paul Watts
Post Production Companies: The Moving Picture Company & The Quarry
Sound Production: Soundtree Music Limited
Music: Franz Liszt - "Hugarian Rhapsody #2"

Philips - Squeaky Clean

Copy: "The Performer. Our most powerful vacuum ever.
Philips. Sense and simplicity."
(Performer. Nuestra aspiradora mas potente de todos los tiempos.
Philips. Sentido y simplicidad)

Agency: DDB London, Uk
Creative Director: Neil Dawson
Art Director: Deborah James
Copywriter: Chris Lapham
Director: Orlando
Agency Producer: Sarah Browell
Production: Flynn Productions
Producer: Emma Butterworth
Director of Photography: Dan Stafford-Clark
Post Production: Rushes Postproduction
Editor: Matt Nee

Greenpeace/tcktcktck.org - Sorry

Copy: "I'm sorry. We could have stopped catastrophic climate change... We didn't.
Copenhagen 2009. Act now - Change the future."
(Lo siento. Pudimos haber detenido la catástrofe del cambio climático... Pero no lo hicimos.
Copenhague 2009. Actua ahora - Cambia el futuro)

José Luis Rodríguez Zapatero

Barack Obama

Nicolas Sarkozy

Angela Markel

Agency: Arc Communications, UK
Creative Director/Designer: Toby Cotton
Photo Research: Karen Guy
Copy Edit/Tweaks: Greenpeace international Communications
Production Management/Media booking: Christina Koll

HSBC - Personal Responsibility

Copy: "Why would a bank be interested in people's values?
Because for many people responsibility is as important as money.
At HSBC we understand that people's values influence their financial decisions.
HSBC. The world's local bank."
(¿Por qué debería un banco interesarse por los valores de las personas?
Porque para mucha gente, la responsabilidad es tan importante como el dinero.
En HSBC nosotros entendemos que los valores de las personas pueden influenciar sus decisiones financieras.
HSBC. El banco local del mundo)

Agency: JWT, London, Uk
Art Director: Mark Norcutt
Copywriter: Laurence Quinn
Agency: Producer: Doug Wade
Production Company: Academy Films
Director: Frederic Planchon
Producer: Lucy Gossage
Director of Photography: Patrick Duroux
Editor: Sam Rice-Edwards

Sony Ericsson - Raining Music

Copy: "There's music in the air.
Unlimited tracks direct to your mobile. PlayNow plus, the music service from Sony Ericsson."
(Hay música en el aire.
Temas ilimitados directamente a tu móvil. PlayNow plus, el servicio musical de Sony Ericsson)

Agency: Iris London, Uk
Creatives: David Dyer and Mark Dickens
Head of Moving Image: Torri Stewart
Agency Producer: Jane Rattle
Directors: Ben & Joe Dempsey
Producer: Ben Mann
Director of Photography: Olivier Cariou
Post-Production House: Glassworks
CG Supervisor: Vaclav Cizkovsky
Editor: Joe Guest (Final Cut)
Sound House: Adelphoi

Ford Focus - White & Orange

Copy: "We all like to attract a little attention. Ford Focus."
(Ford. Focus. A todos nos gusta llamar un poco la atención)

Agency: Ogilvy, Uk
Creative Director: Camilla Herberstein
Art Director: Dom Sweeney
Copywriter: John Crozier
Agency Producer: Lyn Woodcraft
Director: Vaughan Arnell
Production Company: Serious Pictures & Ready to Shoot
Executive Producer: Donnie Masters
Producer: Nicci Powers
Post Production: Drew Downes (MPC)
Editor: Leo King (Cut and Run)
Music: Morgan Van Dam - "Halfway Home"