Panda Cheese - Never Say No

Copy: "Never say no to Panda."
(Nunca digas que no a Panda)

Agency: Advantage Marketing & Advertising/Elephant, Cairo, Egypt
Creative Directors/Copywriters: Ali Ali & Maged Nasar
Art Director: Hossam Fawzy
Production Company: The House
Director: Ali Ali
Producer: Hossam Fawzy
Editors: Mohsen Abdel Wahab & Azman
Sound Design/Arrangement: Hosny Ali
Lighting: Pedro Belray
Post Production: Azman

McDonald's - The M

Copy: "The M. A sandwich for experts."
(El M. Un sandwich para expertos)

Agency: DDB, Budapest, Hungary
Creative Director: Péter Tordai
Art Directors: Guilherme Somensato & Rodrigo Fernandes
Copywriters: Giovanni Pintaude & László Hevesi
Photographer: Tamás Váradi

McDonald's - McFlurry

Copy: "Mix your own McFlurry - Choose between Cornetto, Daim, Kit Kat, Smarties, caramel, strawberry and chocolate sauce."
(Mezcla tu propio McFlurry - Elige entre Cornetto, Daim, Kit Kat, Smarties, sirope de caramelo, de fresa y de chocolate)

Agency: DDB Denmark
Creative Directors: Jesper Schmidt & Patrik Danielsson
Art Director: Mikkel Møller
Copywriter: Bue Peitersen
Photographer: Thomas Juul

Published: June 2009

Burn Energy Drink - Ride

Agency: Publicis Mojo, Sydney, Australia
Chief Creative Officer: Craig Davis
Executive Creative Director: Micah Walker
Creative Team: Ian Williamson, Andrew Ostrom, Ruth Bellotti & Kirsty Gavin
Strategic Planners: Graham Ritchie, Simone Ellis & Will Davie
Production Company: EXIT FILMS
Producer - Karen Sproul
Agency Producers: Pip Smart, Corey Esse, Ali Dunlop & Lisa Vermaak
Director - Garth Davis
Editor - Jack Hutchings (The Butchery)
Director of Photography: Grieg Fraser
VFX - Colin Renshaw (Cutting Edge)
Digital Partners: The Rumpus Room
Creative Lead: Tomas Roope
Production Lead: Steve Wyles
Technical Lead: Kentaro Yamada
Social Media Strategy: Jessica MacCormick
Music Supervisor: Karl Richter (Level 2 Music)
Sound Mix: Jason Murphy (GAS)

VB Beer - Cry

Copy: "VB. The real beer."
(VB. La verdadera cerveza)

Agency: Droga5 Sydney, Australia
Creative Chairman: David Nobay
Executive Creative Director: Duncan Marshall
Creative Directors: Cam Blackley & Matty Burton
Creative Team: Guybrush Taylor, Chris Berents, Andy Ferguson, Marcus Johnson & Omid Amidi
Senior TV Producer: Paul Johnston
Director: Steve Rogers
Executive Producer: Mike Ritchie
Production Company: Revolver
Director of Photography/Cinematographer: Russell Boyd
Editor: Jack Hutchings (The Butchery)
Music: Neil Diamond - "Hello Again"
Music Production Company: Nylon
Sound Designers: Simon Lister & Tone Aston

Nestle Nescafé - Frappé

Copy: "Programmed to Frappé."
(Programado para hacer Frappé)

Agency: McCann Erickson, Prague, Czech Republic
Creative Director: Tomas Otradovec
Art Director: Stefan Suchy
Copywriter: Jaromir Fischer
Agency Producer: Roxana Pfeffermannova
Production Company: Stillking
Director: Wolfberg
Director of Photography: Alexander Surkala
Sound: Soundsquare
Post Production: AVION

Published: May 2010

Britvic Drench - Cubehead

Copy: "Brains perform better when they're hydrated. Stay Drenched."
(El cerebro funciona mejor cuando está hidratado. Mantente empapado)

Agency: CHI & Partners, London, UK

Creative Director: Ewan Paterson
Creatives: Dave Masterman & Ed Edwards
Agency Producer: Kate Hardwick
Editorial Company: The Whitehouse
Editor: John Smith (A.C.E.)
Editorial Producer: Lisa Kenrick
Production Company: Smith & Jones Films
Director: Ulf Johansson
Director of Photography: Stephen Keith-Roach
Producer: Philippa Smith
VFX Company: The Moving Picture Company
VFX Supervisor: Matthew Unwin
VFX Artists: Michael Gregory, Jason Hayes & Lisa Ryan
VFX Elements Camera Op: Tobie Lang
Colorist: Jean-Clement Soret
Post Producer: Chris Allen
Audio Post House: Wave
Sound Designer: Parv Thind
Dolby Mix: Tony Rapaccioli

Binboa Vodka - Into The Night

Copy: "Binboa Vodka: The night is ours."
(Binboa Vodka: La noche es nuestra)

Into the night 78% of people repeat themselves, repeat themselves, repeat themselves.
(En la noche, el 78% de las personas se repiten lo que ya han dicho, repiten lo que ya han dicho, repiten lo que ya han dicho)

On a night out 95% of party goers meet new people, 5% remember their names afterwards.
(En una noche de marcha, el 95% de los que van a fiestas conocen a gente nueva, el 5% recuerda sus nombre después)

Into the night 82% of people think their voice is stage-worthy.
(En la noche, el 82% de las personas cree que su voz es suficientemente buena como para dar un recital)

Agency: Rafineri, Istanbul, Turkey
Creative Directors: Ayse Bali & Murat Cetinturk
Art Director: Ozer Yalcinkaya
Copywriter: Gorkem Yegin
Illustrator: Pelin Kirca

Published: December 2009

Organic Town Baby Food - Diaper

Agency: Leo Burnett, Hong Kong
Chief Creative Officer: Eddie Booth
Executive Creative Director: Connie Lo
Art Director: Timothy Li
Copywriter: Kiu Chan
Illustrator: Henry Chan
Photographer: Stephen Cheung

La Vie De Luc - Waterbok

Copy: "They come to the wild in search of pure water. Straight from the source.
(Vienen a la selva en busca de agua pura. Directamente de la fuente)

Agency: Fishgate Advertising, South Africa, Cape Town
Creative Director: Quintes Venter
Art Director: Herman Venter
Copywriter: Maria Berrios-Carter
Illustrator: Jean van der Mescht
Photographer: Justin Patrick

Published: 2010

Sapporo - Legendary Biru

Agency: Dentsu Canada
Creative Directors: Glen Hunt, Les Soos & Gary Thomas (Crush)
Art Directors: Les Soos, David Glen & Yoho Hang Yue (Crush)
Copywriters: Glen Hunt & Dhaval Bhatt
Agency Producer: Sharon Kosokowsky
Strategic Planner: Jeff McCrory
Direction: Mark Zibert, Sons & Daughters and Gary Thomas & Crush
Live Action Production Company: Sons & Daughters
Executive Producer: Dan Ford
Director of Photography: Kevin Chan
Producer: Jeff Darragh
Post Production: Crush
Post Visual Effects: Crush & Loki Visual Effects
Executive Producer: Jo-ann Cook
Producer: Stephanie Pennington
Lead VFX Artist: Sean Cochrane
VFX Artists: David Whiteson, Naveen Srivastava, Kaelem Cahil & Greg Dunlop
Junior VFX Artist: Andre Arevalo & Patrick Moore
Rotoscope: Gavinesh Patel & Kyle Steffler
Animation/CG Supervisor: Aylwin Fernando
Senior Animator: Chris Minos
CG Artists: Josh Clifton & Mark Irish
CG Production Manager: Raphael Quirino
Matte Painters: Yanick Dusseault, Bojan Zoric & Jorgen Lauritzen
VFX Supervisor: Gene Dreitser
VFX Producer: France Daigle
Technical Director: Ryan McDonald
Animator: Fred Wilmot
Modeller: Erin Nicholson
Texture Artist: Paul DeOliveira
Transfer House: Notch
Colourist: Gary Chuntz
Music: Grayson Matthews
Producer: Dave Sorbara
Composer: Grayson Matthews
Engineer: Annelise Noronha

Jose Cuervo - Road Trip

Copy: "Jose Cuervo. A shot of adventure."
(Jose Cuervo. Un trago de aventura)

Agency: JWT, New York, USA
Executive Creative Directors: Tony Stern & Andy Clarke
Art Director: Roy Wisnu
Copywriter: Chris Swift
Producer: Chris Klein
Production Company: Gorgeous (Anonymous Content)
Director: Tom Carty
Executive Producer/Head of Commercials: Dave Morrison
Head of Production: Sue Ellen Clair
Editorial Company: The Whitehouse
Editor: Kevin Zimmerman
Assistant Editor: Ricardo Lopez
Producer: Melanie Klein
Telecine: The Mill
Colorist: Fergus McCall
Post/Effects: Ntropic
Lead VFX/Inferno Artist: Nate Robinson
Music: Thwak
Sound Design: JWTwo
Sound Designer: Andy Green

Lipton Yellow Label - A Sip of Inspiration, Lalo Schifrin

Copy: "Tea sharpens the mind.
Lipton Yellow Label. A sip of inspiration."
(El té agudiza la mente.
Lipton Etiqueta Amarilla. Un sorbito de inspiración)

Agency: DDB Paris, France
Executive Creative Director: Nick Bell
Copywriter: Olivier Lefebvre
Art Director: Benjamin Marchal
Executive Agency Producer: Sophie Megrous
Director: Noam Murro
Production Company: Biscuit Filmworks & Les Télécréateurs
Senior Executive Producer: Shawn Lacy
Executive Producers: Colleen O'Donnell (Biscuit) & Erinn Lottthe Guillon (Les Telecreateurs)
Line Producers: Jay Veal (Biscuit) & Genevieve Triquet (Les Telecreateurs)
Director of Photography: Simon Duggan
Production Designer: John Beard
Production Services Company: Bohemian Pictures
Editor: Joe Guest
Executive Sound Producer: Jérôme Alquier
Music: Peter Raeburn & Nick Foster (Soundtree)
Sound: James Saunders (Jungle)

Mc Donalds - Baby

Agency: TBWA/CHIAT/DAY, USA
Chairman, Chief Creative Officer: Mark Figliulo
Art Director: Anthony Decarolis
Copywriter: Erik Fahrenkopf
Executive Producer: Matt Bijarchi
Senior Producer/Media Arts: David Fisher
Production: MJZ
Director: Fredrik Bond
Executive Producer: Eric Stern
Line Producer: Anita Wetterstedt
Editorial: Mackenzie Cutler
Editor: Gavin Cutler
Assistant Editor: Mona Salma
Executive Producer: Melissa Miller
Music: Human

Do Bem Juice - Music

Copy: "Do Bem. True drinks.
No sugar added. No water added. No conservants."
(Do Bem. Bebidas verdaderas.
Sin azucar añadido. Sin agua añadida. Sin conservantes)

Agency: Hardcuore, Brazil
Creative Directors: Breno Pineschi & Rafael Cazes
Design Assistant: Luiza Rosa
Photographer: Breno Pineschi
Sound Effects: João Brasil

Caribou Coffee - Bus Shelters

Copy: "Life is short. Stay awake for it."
(La vida es corta. Mantente despierto)

"Step 1: Spin. Step 2: Pack bags."
(Paso 1: Girar. Paso 2: Hacer las maletas)

"Donate some time to..."
(Donar algo de tiempo a...)

"What do you stay awake for?"
(¿Qué es lo que te mantiene despierto?)

Agency: Colle+McVoy, USA
Executive Creative Director: Mike Caguin

Need help with the rest of the credits...

Warburtons Bread - Brand Campaign

Copy: "We care because our name's on it."
(Nos importa porque nuestro nombre está en juego)

Agency: RKCR/Y&R, UK
Creative Director: Mark Roalfe
Art Director: Dave Godfree
Copywriter: Mark Waldron
Planners: Ben Kay & Liz Wolstenholme
Agency Producers: Ruth Bradley & Amanda Gower
Production Company: Sonny London
Director: Guy Manwaring
Producer: Alice Grant
Deputy Head of TV: Jody Allison
Director of Photography: Nanu Segal
Steadicam Operator: Simon Baker
Production Designer: Hugo Luczyc-Wyhowski
Costume Designer: Spencer Horne
Editor: Mark Edinoff (The Quarry)
Post Production: Absolute Post
Post Production Supervisor: Phil Olham
Sound Design: Anthony (Factory)
Photographer: Paul Murphy

Evian - Live Young

Copy: "Live young."
(Vive joven)

Agency: BETC Euro RSCG, Paris, France
Global Creative Director: Rémi Babinet
Art Director: Agnès Cavard
Copywriter: Valérie Chidlovsky
Photographer: Nathaniel Goldberg

Stella Artois 4% - Triple Piano

Copy: ""Stella Artois 4%. Triple Filtered with a smooth outcome."
(Stella Artois 4%. Triple filtración con un suave final)

Agency: Mother, London, Uk
Creative Director: Gustavo Sousa
Creative Team: John Cherry & Rodrigo Saavedra
Director: Fredrik Bond
Director of Photography: Alwin Kuchler
Agency Producer: Richard Firminger
Production Company: Sonny
Editor: Rich Orrick
Post-Production: Moving Picture Company
Post Production Producer: Julie Evans
VFX Supervisor: Bill McNamara
VFX Team: Stirling Archibald, Ludo Fealy & Drew Downes
Telecine: Jean Clement Soret
Sound Design: Factory

Heineken - Auditorium

The most sacred moment guys have left is watching football with friends. But as time goes by, that moment is increasingly at risk. We reminded our target of this the very evening of the UEFA Champions League game Real Madrid vs. AC Milan.
We organized a fake event combining poetry and classical music at the same time as the match. Over 1000 AC Milan fans sacrificed the game on TV persuaded by our about 200 accomplices. 100 girlfriends. 50 professors. Many journalists too were involved as victims or accomplices. The event was broadcasted on SKY Sport, with interviews of famous sporting celebrities.
15 minutes after the begining of the concert, it could be read on the screen: Hard to say no to your boss, isn't it? To your girlfriend? And to the match? How could you even have thought of missing the big match? Are you still with us? Real Madrid and Milan are now on the pitch. Let's enjoy the match together. Heineken. Made to entertain.
Results: 1136 victims caught in the trap. Over 1.5 million watched them live on SKY Sport. 10 million saw them on the news the day after. Over 5 million unique visitors on the Internet in the two weeks after the event. Many fans appreciated the event on blogs, forums and social networks.

(El momento más sagrado que les queda a los chicos es ver el fútbol con los amigos. Pero con el paso del tiempo, ese momento va peligrando cada vez más. Nosotros recordamos a nuestro público objetivo de esto mismo, la tarde del partido de la Liga de Campeones de la UEFA entre el Real Madrid y el AC Milán.
Organizamos un evento falso que combinaba poesía y música clásica a la misma hora que el partido. Mas de 1000 fans del AC Milán sacrificaron ver el partido por la TV persuadidos por nuestros casi 200 cómplices. 100 novias. 50 profesores. Varios periodistas también se vieron implicados como víctimas o cómplices. El evento fue retransmitido por SKY Sport, con entrevistas a celebridades del mundo deportivo.
15 minutos después del comienzo del mismo, se pudo leer en la pantalla: ¿Es difícil decir que no al jefe, eh? Y a tu novia? ¿Y al partido? ¿Cómo pudiste pensar siquiera en perderte el gran partido? Sigues con nosotros? El Real Madrid y el Milán están ahora en el campo. Vamos a disfrutar juntos del partido. Heineken. Creada para entretener.
Resultados: 1136 víctimas cayeron en la trampa. Más de 1.5 millones de espectadores les vieron en directo a través de SKY Sport. 10 millones les vieron en las noticias el día después. Más de 5 millones de visitantes únicos en Internet en las dos semanas posteriores al evento. Muchos fans mostraron su apreciación por el evento en blogs, forums y redes sociales)

Agency: JWT Milan, Italy
Executive Creative Director: Pietro Maestri
Creative Directors: Bruno Bertelli & Cristiana Boccassini
Art Director: Marco Viganò
Copywriter: Cristiano Tonnarelli