CNN - Background

Copy: "Stories with the full background. CNN"

(Historias expuestas a fondo. CNN)

Agency: DDB&CO., Istanbul, Turkey
Creative Director: Karpat Polat
Art Directors: Ali Bati & Guney Soykan
Copywriter: Gul Kanik

Binboa Vodka - Into The Night

Copy: "Binboa Vodka: The night is ours."
(Binboa Vodka: La noche es nuestra)

Into the night 78% of people repeat themselves, repeat themselves, repeat themselves.
(En la noche, el 78% de las personas se repiten lo que ya han dicho, repiten lo que ya han dicho, repiten lo que ya han dicho)

On a night out 95% of party goers meet new people, 5% remember their names afterwards.
(En una noche de marcha, el 95% de los que van a fiestas conocen a gente nueva, el 5% recuerda sus nombre después)

Into the night 82% of people think their voice is stage-worthy.
(En la noche, el 82% de las personas cree que su voz es suficientemente buena como para dar un recital)

Agency: Rafineri, Istanbul, Turkey
Creative Directors: Ayse Bali & Murat Cetinturk
Art Director: Ozer Yalcinkaya
Copywriter: Gorkem Yegin
Illustrator: Pelin Kirca

Published: December 2009

Audi Quattro - Banana Squid

Agency: DDB, Istanbul, Turkey
Creative Director: Karpat Polat
Art Directors: Polat Gulkas, Edward Sedelius, Ferhat Deniz Fors & Andres Vergara
Illustrator: Cansu Kaykac

Tzabar Travel Agency -

Copy: "Take your relationship a step backwards.
Tzabar Romantic. Vacations for couples."
(Lleva tu relación un paso atrás.
Tzabar Romantic. Vacaciones para parejas)

Agency: ACW Grey, Tel Aviv, Israel
Executive Creative Director: Yonatan Stirin
Creative Director: Shani Gershi
Copywriters: Inbal Barak, Shani Gershi
Art Director: Shani Gershi
Account Manager: Dani Brande
Account Superviser: Sarit Sternhell
Agency Producers: Chaguy Eshel, Nurit Rimon
Photographer: Yaron Yitzhakov

Esemmat Bug Killer Spray - Hairspray

Copy: "Even the sound of it horrifies."
(Hasta su sonido les horroriza)

Agency: TBWA\Istanbul, Turkey
Executive Creative Director: Ilkay Gurpinar
Creative Director: Volkan Karakasoglu
Creative Team: Tolga Ulkumen & Umut Kisa
Illustrator: Tolga Ulkumen
Typographer: Umut Kisa

Published: April 2010

IKEA - Need Space?

Copy: "Need space?
(¿Necesitas espacio?)

Agency: TBWA Istambul, Turkey
Executive Creative Director:Ilkay Gürpinar
Creative Director: Volkan Karakasoglu
Art Directors: Can Pehlivanli & Orkun Önal
Copywriter: Volkan Yanik

Published: April 2010

3M Car Care - Reflection

Copy: "Just like the first day."
(Como el primer día)

Agency: ÇÖZÜM, Istanbul, Turkey
Art Director/Copywriter: Evrim Aytas
Photographer: Bahadir Tanriover
Planning Directors: Can Aksuyek & Ahmet O. Yener

Fiat - Legends

Copy: "Fiat. Driven by the future."
(Fiat. El futuro nos impulsa)

Agency: TBWA Istanbul, Turkey
Creative Group Head: Emre Kaplan
Creative Director: İlkay Gurpinar
Art Directors: Gamze İçhedef & Koray Doyran
Copywriter: Erkan Erdem
Director of Strategic Planning: Toygun Yilmazer
Strategic Planner: Maral Bezircioğlu
Production Company: DEPO Film
Post Production: 1000 Volt
Director: Martin Werner
Music: Ray Charles - "Hit the road Jack" (Versions)

Finansbank - Accident

Copy: "Call us before things go wrong.
Finansbank Auto Insurance."
(Llámanos antes de que las cosas vayan mal.
Seguros de automóvil Finansbank)

Agency: DDB&CO, Istanbul, Turkey
Creative Director: Karpat Polat
Copywriter: Bahadirhan Peksen
Art Director: Selim Unlusoy
Account Manager: Leslie Kandiyoti Mori

Published: April 2009

CNN Turk - Weather Report

Copy: "CNN weather report. 99% accurate."
(Previsión meteorológica de la CNN. 99% de exactitud)

Agency: DDB&CO. Istanbul, Turkey
Creative Director/Copywriter: Karpat Polat
Account Manager: Ela Gokkan
Art Director: Leandro Camara

Dank! 2nd Hand Furniture Shop

Copy: "Second-hand furniture."
(Muebles de segunda mano)

Agency: DDB&Co., Istanbul, Turkey
Creative Director/Copywriter: Karpat Polat
Art Director: Luis Tauffer
Photographer: Getty Images
Illustrator: Fabio Hentz

KTM Cross Motorcycles - Pee

Agency: DDB Turkey
Creative Director/Copywriter: Karpat Polat
Typographer: Mehmet Hasilciogullari
Art Director: Kadir Kaya

Alpella Ole - Fingers

Copy: "Alpella Ole. Ten fingers, ten chocolates."
(Alpella Ole. Diez dedos, diez chocolatinas)

Agency: McCann Erickson, Istanbul, Turkey
Creative Directors: Ugur Çakir & Oktar Akin
Art Directors: Firat Yıldız & Nilüfer Erden
Copywriters: Deniz Tan & Tolga Sirkeci
Director: Gaute Hesthagen
Producer Company: Depo Film.
Director of Photography: Anders Flatland
Post Production Company: Imaj

Becel - Elevator

Copy: "Take action. Love your heart."
(Ponte a ello. Quiere a tu corazón)

Agency: Lowe, Istanbul, Turkey
Creative Director: Can Apaydin
Art Director: Tuncay Köksal

Released: April 2008

AKSigorta - Wheat

Copy: "Always abundant yield with hail insurance."
(Siempre suficiente cosecha con el seguro contra granizo)

Agency: McCann Erickson, Istanbul, Turkey
Creative Director: Uğur Çakır
Copywriter: Hakan Yegen
Art Director: Servet Atatok
Illustrator: Erol Güneş

Published: April 2008

ACE Washing Powder - Chess

Copy: "White wins."
(Blancas, juegan y ganan)

Agency: Grey Istanbul, Turkey
Creative Directors: Engin Kafadar, Tuğbay Bilbay & Ergin Binyıldız
Art Director: Dide Hersekli
Photographer: Lindsey Hopkinson

Published: March 2008

GoodYear - Run On Flat

Copy: "Run on Flat technology. The first tire to keep going after a puncture."
(Tecnología Run on Flat. La primera rueda que sigue avanzando tras un pinchazo)

Agency: Grey Istanbul, Turkey
Creative Directors: Engin Kafadar, Tuğbay Bilbay & Tevfik Naipoğlu
Art Director: Tunç Tuncer
Copywriter: İlhami Duman
Producers: Elif Neylan & İlhan Güneş
Photographer: Maarten De Groot
Postproduction Company: Magicgroup

WWF - Sponge

Copy: "A single golf course sucks away 15.000m3 of water!
Golf courses absorb millions of cubic metres of water. However in southern Turkey they are planning to build several courses, the underground water resources are extremely limited. Take action. Help us stop them."
(Un solo campo de golf absorve 15.000m3 de agua!
Los campos de golf absorven millones de metros cúbicos de agua. Aún así en el sur der Turquía están planeando construir varios en lugares donde los recursos subterraneos de agua son extremadamente limitados. Actua. Ayúdanos a paralos.)

Advertising Agency: Ogilvy&Mather, Istanbul, Turkey
Creative Director: Tibet Sanliman
Copywriters: Ergin Binyildiz & Cengiz Pulgu
Art Director: Can Pehlivanli
Photographers: Nejat Talas & Ugur Vidinligil