International Society for Human Rights - Scared Leaders

Robert Mugabe (Zimbabwe)

Muammar al-Gaddafi (Libya)

Kim Jong Il (North Korea)

Agency: Ogilvy, Frankfurt, Germany
Creative Directors: Simon Oppmann & Peter Roemmelt
Art Director/Copywriter: Taner Ercan
Photographers: Robert Eikelpoth & Michael Breyer

Papakura District Council - School Photo

Copy: "Please no more speeding around our schools."
(Por favor, no sigais conduciendo a alta velocidad alrededor de nuestros colegios)

Agency: Ogilvy, Auckland, New Zealand
Group Heads: Martin Hermans & Richard Loseby
Executive Creative Director: Damon O'Leary
Art Director: Freddie Coltart
Copywriter: Matt Williams
Photographer: Meek
Retoucher: Adrian Fitzgerald

Pictionary - Draw It

Agency: Ogilvy & Mather, Bogota, Colombia
Chief Creative Officers: Juan Jose Posada & John Raul Forero
Creative Director: Diego Ortiz
Art Directors: Camilo Ruano & Julián Perico
Copywriter: Diego Ortiz
Art Buyer: Daniel Restrepo
Illustration: Salamagica & EFE-X

The Topsy Foundation AIDS Fundraising - Selinah

Copy: "Selinah has AIDS.
She agreed to be filmed everyday for 90 days. So that her story might help others.
The effects of AIDS can be reversed.
Help us provide the treatment that can give someone a second chance."

(Selinah tiene SIDA.
Ha aceptado que la filmemos durante 90 días. De modo que su historia pueda ayudar a otros.
Los efectos del SIDA no son irreversibles.
Ayúdanos a facilitar el tratamiento que puede dar a alguien una segunda oportunidad)

Agency: Ogilvy Johannesburg, South Africa
Chief Creative Officer: Fran Luckin
Executive Creative Director: Gerry Human
Creative Director: Bridget Johnson
Art Directors: Robyn Bergmann & Vidette Kay
Copywriter: Stephanie van Niekerk
Agency Producers: Lisa Wides & Debbie Dannheisser
Production Company: EGG FILMS Cape Town
Director: Kim Geldenhuys
Producer: Kerry Hosford
Editor: Kobus Loots
Music: Leah Siegel - "Human"
Post Production: Black Ginger

WWF - Ivory Tusk

Copy: "A display of wealth or moral bankruptcy?"
(¿Muestra de riqueza o bancarrota moral?)

Agency: Ogilvy & Mather, Bangkok, Thailand
Executive Creative Directors: Nopadol Srikieatikajohn & Wisit Lumsiricharoenchoke
Creative Director: Wisit Lumsiricharoenchoke
Art Directors: Nopadol Srikieatikajohn & Gumpon Laksanajinda
Copywriter: Kulvadee Doksroy
Retoucher: Surachai Puthikulangkura
Photographer: Illusion, Bangkok
Illustrators: Surachai Puthikulangkura & Supachai U-Rairat

Hot Wheels - Big Boy

Agency: Ogilvy, Mexico
Chief Creative Officer: José Montalvo
Executive Creative Director: Miguel Angel Ruiz
Creative Director: Abraham Quintana
Head Art Director: Iván Carrasco
Art Directors: Mario Salgado & Jaime González
Copywriter: Abraham Quintana
Planner: Javier Macías
Producers: Alejandra Diaz & Ereth Bolaños
Photographer: Diego Arrigoni

Dequadin Throat Lozenge - Match

Copy: "Dequadin Throat Lozenge. Apologize to your throat."
(Pídele disculpas a tu garganta. Dequadin Throat Lozenge)

Agency: Ogilvy, Kuala Lumpur, Malaysia
Chief Creative Officer: Gavin Simpson
Executive Creative Director: Daniel Comar
Art Director: Yee Wai Khuen
Copywriters: Donevan Chew & Paul Lim
Producer: Koh Kiam Seng
Illustrator: Khuang Soon (Cubiz)

WWF - Biodiversity And Biosafety Awareness

Copy: "What will it take before we respect the planet?"
(¿Hasta donde vamos a llegar antes de comenzar a respetar al planeta?)

Agency: Ogilvy, Paris, France
Executive Creative Director: Chris Garbutt
Art Director: Emmanuel Bougnères
Copywriter: Edouard Perarnaud
Art Buyer: Laurence Nahmias
Illustrators: Mathieu Javelle & Stephane Balesi
Photographer: Raphael Van Butsele
Typographer: Sid Tomkins

European Commission - We Are All In This Together

Copy: "Biodiversity in our cities is dissapearing at an alarming rate.
Today is the sparrow, tomorrow it could be you.
Act now www.weareallinthistogether.eu."
(La biodiversidad de nuestras ciudades está desapareciendo a un ritmo alarmante.
Hoy es el gorrión, mañana podrías ser tú.
Actúa ahora www.weareallinthistogether.eu)

Agency: Ogilvy Brussels, Belgium
Creative Director: Babak Hosseiny
Art Directors: Laen Sanches & Philip Shciebold
Copywriters: Boyd Corner & Serge Audino
Director: Toon Loenders

Midea Security Cameras - Spotlight

Agency: Ogilvy, Shanghai, China
Executive Creative Director: Kevin Lee
Creative Directors: Kevin Lee & Kit Ong
Art Directors: Robin Wu, Minsheng Zhang, Jordan Dong, Zhang Lei & Kevin Lee
Copywriter: Kit Ong
Photographer: Keno Zhao (Refine Images)
Typographer: Robin Wu
Retoucher: Joo Jeoh (Refine Images)

Polar Bear Mounting Tape - Safe

Copy: "Sticks everything safely. Polar Bear."
(Lo pega todo de manera segura. Polar Bear)

Agency: Ogilvy & Mather, Bangkok, Thailand
Executive Creative Directors: Wisit Lumsiricharoenchoke & Nopadol Srikieatikajohn
Art Directors: Wisit L., Nopadol S., Gumpon Laksanajinda, Somchai Dejnarongpitak & Nat Promdhep
Copywriters: Jutatip Praditgate, Kiattisak Kitabhuwanontha & Kris Garford Spindler
Producer: Paiboon Suwansangroj
Photographer/Image Composer: Anuchai Secharunputong (Remix Studio)

Santander Rio Bank - Hair Conditioner

Copy: "Very personal loans.
Santander Rio."
(Prestamos muy personales.
Santander Rio)

Agency: Ogilvy Argentina
Executive Creative Director: Gastón Bigio
Head of Art: Jonathan Gurvit
Creative Directors: Ignacio Ferioli & Joaquin Cubria
Agency Producers: Marcelo Ramos & Valeria Pinto
Production Company: El.Ei Studios
Director: Jonathan Gurvit
Executive Producers: Sebastián Lopez & Rodrigo Carvajal
Director of Photography: Alejandro Giulani
Editor: Sabrina Mottino
Post-Production: Bleed VFX
VFX Supervisor: Paolo Cavalieri
Lead Compositor: Sergio Pickelny
Post-Production Producer: Valeria Andino
Executive Producer: Ezequiel Naya
3D Artists: Alejandro Ruiz & Pedro Casavecchia
Compositing: Ariel Picone & Pablo Biondi
Colorist: Che Revolution Post
Music: Andres Cortes

Panadol - Tree

Copy: "Effective headache relief."
(Alivio efectivo de los dolores de cabeza)

Agency: Ogilvy & Mather Advertising, Beijing, China
Creative Director: Wilson Chow
Art Director: Shiyang He
Copywriter: Lianhui Hao
Illustrator: Feng Liu
Photographer: Tinghu Ye

Published: February 2010

Kinokuniya Book Store - Before/After

Agency: Ogilvy & Mather Jakarta, Indonesia
Executive Creative Director: Gary Caulfield
Creative Directors: Glenn Alexander, Joseph Dean & Yuwono Widodo
Art Director: Tania Huiny
Copywriter: Lydia Tarigan
Digital creatives: Rudy Haryanto & Aldo Khalid

Go Armor - Clowns

Copy: "Armored vehicles."
(Vehículos blindados)

Agency: Wurmser Ogilvy & Mather, Guatemala
Regional Creative Director: Ramiro Eduardo
General Creative Director: José Contreras
Associate Creative Director: Ruben Leyton
Art Director: Fernando Mira
Copywriter: Roberto Gómez (Yoshiro)
Photographers: Alfredo Artiga & Ramiro Eduardo

Consejo Publicitario Argentino - www.escuchate.org.ar

"Kid's never forget what you say."
(Los niños nunca olvidan lo que dices)



"Kid's believe every word you say."
(Los niños creen cada palabra que dices)

Agency: Ogilvy, Argentina
General Creative Director: Gastón Bigio
Head of Art: Jonathan Gurvit
Creative Directors: Joaquín Cubría & Ignacio Ferioli
Art Directors: Facundo Zapata & Percy Bustos Fernández
Copywriter: Andrea Ventura
Production Company: Peluca Films
Directors: Vladimir Duran & Diego Nuñez Yrigoyen
Executive Producers: Alejandro di Michele & Fabio Cimmarusti
Producer: Mariano Scarpatti
Post Producer: Gabriel Porras
Post-Production: Che Revolution Post
Sound: La Casa Post Sound

361° - Training

Dumbee Tserenpil, Mongolia
Marathon training (Entrenamiento de Maratón)

Meherzad Chinoy, Iran
Weightlifting training (Entrenamiento de Halterofilia)

Ji Runying, China
Archery training (Entrenamiento de Tiro con arco)

Agency: Ogilvy & Mather, Beijing, China
Managing Director: Joyce Chang
Regional Creative President: Eugene Cheong
Regional Creative Directors: Jason Aspes & Stuart Mills
Associate Executive Creative Director: Wilson Chow
Head of TV Production: Jeff Wong
Creative: Jeff Wong
Production Company: Smuggler
Director: Henry Alex Rubin
Executive Producers: Patrick Milling Smith, Brian Carmody & Lisa Rich
Producers: Drew Santarsiero, Blythe Dalton & Zarina Mak
Director of Photography: Darren Lew
Editorial Company: PS 260
Editor: JJ Lask
Post Production: Mass Market
Music: Beacon Street

Ford Focus - White & Orange

Copy: "We all like to attract a little attention. Ford Focus."
(Ford. Focus. A todos nos gusta llamar un poco la atención)

Agency: Ogilvy, Uk
Creative Director: Camilla Herberstein
Art Director: Dom Sweeney
Copywriter: John Crozier
Agency Producer: Lyn Woodcraft
Director: Vaughan Arnell
Production Company: Serious Pictures & Ready to Shoot
Executive Producer: Donnie Masters
Producer: Nicci Powers
Post Production: Drew Downes (MPC)
Editor: Leo King (Cut and Run)
Music: Morgan Van Dam - "Halfway Home"

Fevicol Adhesives - Moustache

Copy: "50 years of building bonds."
(50 años creando uniones)

Agency: Ogilvy & Mather, India
Creative Directors: Piyush Pandey, Abhijit Avasthi & Rajiv Rao
Art Directors: Sameer Sojwal & Ganesh Nayak
Copywriters: Amitabh Agnihotri & Suyash Khabya
Servicing Team: Vivek Verma,Pratik Mehta & Ramanathan Sridhar
Media: Mediaedge:cia
Director: Prasoon Pandey
Production House: Corcoise Films
Music Director: Dhruv Ghanekar

Asthma Foundation - Suffocation

In order to raise awareness of the suffocation effect that asthma has on New Zealand children, the agency placed ad inserts inside the plastic covers of 10,000 subscription magazines, achieving a strong effect and a hard to forget demonstration.
(Con la intención de generar conciencia social sobre el efecto sofocante que el asma provoca en los niños de Nueva Zelanda, la agencia insertó los anuncios dentro de las cubiertas de plástico de 10.000 revistas de subscriptores, logrando un poderoso efecto y una demostración difícil de olvidar)

Copy: "Help New Zealand children breather easier."
(Ayudando a los niños de Nueva Zelanda a respirar con más facilidad)

Agency: Ogilvy Auckland, New Zealand
Executive Creative Director: Jeremy Taine
Creative Directors: Basil Christensen & Damon O'Leary
Copywriter: Ben Pegler
Art Director: Tom Paine
Photographer: Fraser Clements
Retoucher: Hayden Wood