New Straits Times - Perspective

Copy: "Gain a deeper perspective with the New Straits Times."
(Adquiere una perspectiva más profunda con el Nuevo Straits Times.)

True cost of Rwanda's coltan, higher than expected.
(El coste real del coltán de Ruanda es mas alto de lo esperado.)

Exciting times ahead with new stimulus package.
(El nuevo paquete de medidas promete un excitante futuro.)

Contents of Russian timber ship questioned.
(Los contenidos de un barco maderero ruso puestos en tela de juicio.)

Agency: McCann Erickson, Malaysia
Executive Creative Directors: Szu-Hung Lee & Hwa
Creative Director: Jules Tan
Copywriters: Szu-Hung Lee, Primus Nair, Zaidee Zainal & Benjamin Ng
Art Directors: Jules Tan & Jerome Ooi
Agency Producers: Jimmy Ong & Bridget Hong
Photographer: Loh Lin Shan (iRom)

Dequadin Throat Lozenge - Match

Copy: "Dequadin Throat Lozenge. Apologize to your throat."
(Pídele disculpas a tu garganta. Dequadin Throat Lozenge)

Agency: Ogilvy, Kuala Lumpur, Malaysia
Chief Creative Officer: Gavin Simpson
Executive Creative Director: Daniel Comar
Art Director: Yee Wai Khuen
Copywriters: Donevan Chew & Paul Lim
Producer: Koh Kiam Seng
Illustrator: Khuang Soon (Cubiz)

LG - Mobile Data Backup

Copy: "Don’t lose your contacts. Mobile Data Backup. LG."
(No pierdas tus contactos. Copia de Seguridad de los Datos del Movil. LG)

Agency: Grey, Kuala Lumpur, Malaysia
Executive Creative Director: David Sin
Art Directors: Leong Kit Sze & David HK Tan
Copywriters: Sagar Paranjpe & EuJin Foong
Photographer: Loh Lin Shan

Mini - Corner Fun

Copy: "Fun in every corner. Mini."
(Mini. Diversión en cada esquina)

Agency: BBDO/Proximity, Kuala Lumpur, Malaysia
Chief Creative Officer: Ronald Ng
Executive Creative Director: Mun
Art Directors: Willeon Leong, Gary Lim & Pebble Goh
Copywriters: Wong Sen Kiat, Alex Wong & Joanne Chow
Illustrators: Willeon Leong & Gary Lim
Photographer: Steve Koh (Studio Rom)
Print Producer: Dickson Teh

Penguin Books - Unputdownable

Copy: "Unputdownable."
(Indejardeleerable)

Agency: Saatchi & Saatchi, Malaysia
Executive Creative Director: Adrian Miller
Art Directors: Karen Wong & Richard Copping
Copywriter: Ramanjit Singh Gulati
Photographer: Lim Sok Lin
Retoucher: Simon Ong

Softlan Fabric Softener

Agency: Y&R, Kuala Lumpur, Malaysia
Creative Directors: Rahul Mathew & Rowan Chanen
Art Directors: Richard Chong & Scott McClelland
Copywriter: Rahul Mathew
Retouching: Magic Cube

Penguin Audiobooks - Soundwave

Copy: "Hear your favorite books."
(Escucha tus libros favoritos)

Agency: Young & Rubicam, Kuala Lumpur, Malaysia
Creative Director: Edward Ong
Art directors: Heng Yik See & Jeff Ooi
Copywriter: Ida Rahman
Typographer: Heng Yik See

Downy softener - Second Skin

Copy: "Naturally soft."
(Naturalmente suave)

Agency: Grey Kuala Lumpur, Malaysia
Executive Creative Director: David Sin
Art Director: Phoecus Lee
Copywriter: Tan Jit Seng
Art Director: David Sin
Copywriter: David Winston Foenander

Amnesty International - Write For Freedom

Copy: "By writing thousands of protest letters every year, Amnesty International Malaysia has played a role in freeing dozens of political prisoners. But really, it's just a drop in the ocean. There are still dozens more still being wrongfully imprisoned for their opinions. To find out how you can help, log on to http://www.aimalaysia.org/ to become a freedom writer."
(Escribiendo miles de cartas de protesta cada año, Amnistía Internacional Malasia ha jugado un rol en la liberación de docenas de prisioneros políticos. Pero realmente esto es solo una gota en el océano. Todavía hay docenas más que continúan estando erróneamente encarcelados por sus opiniones. Para descubrir como puedes ayudar, entra en www.aimalaysia.org y conviértete en un escritor por la libertad)

Agency: Saatchi & Saatchi Malaysia
Executive Creative Director: Adrian Miller
Art Directors: Gigi Lee & Jasphine Chew
Copywriter: Primus Nair

Dynamo Washing Detergent

Copy: "Don't let colours disappear."
(No permitas que los colores se extingan)

Save the red.
(Salva el rojo)

Save the green.
(Salva el verde)

Save the orange.
(Salva el naranja)

Agency: Saatchi & Saatchi, Malaysia
Photographer: David Lok
Executive Creative Directors: Adrian Miller & Edmund Choe
Art Director: Hor Yew Pong
Copywriter: Primus Nair
Photographic Studio: Studio DL

Penguin Books - Pages

Agency: Saatchi & Saatchi, Petaling Jaya, Malaysia
Executive Creative Directors: Adrian Miller & Edmund Choe
Copywriters: Lydia Lim & Ong Kien Hoe
Art Directors: Lydia Lim, Ong Kien Hoe & Edmund Choe
Photographer: Allen Deng (Wizard Photography)
Typographer: Lydia Lim
Retoucher: Karen Yap (Wizard Photography)

Guinness - Road Signs

Copy: "The more you drink, the slower you react. Please drink responsibly."
(Cuanto más bebes más tardas en reaccionar. Por favor bebe con responsabilidad)

Agency: Saatchi & Saatchi, Petaling Jaya, Malaysia
Executive Creative Directors: Adrian Miller & Edmund Choe
Copywriter: Christie Herman
Art Director: Ong Kien Hoe
Photographer: Alex Tow (360°Photography)
Retoucher: Choyue Chen (360°Photography)

Safeguard Antibacterial Hand Soap - Whatever

Copy: "Whatever it's touched, you touch."
(Toques lo que toques, es cosa tuya)

Client: Safeguard Antibacterial Hand Soap
Agency: Saatchi & Saatchi, Petaling Jaya, Malaysia
Executive Creative Directors: Adrian Miller & Edmund Choe
Copywriter: James Yap
Art Director: Ian Lee
Photographer: Edmund Leong (Untold Images)
Account Supervisors: Tina Tong & Diana Boo
Designer: Xuxulyn
Retoucher: James Teoh (Untold Images)

Jeep - Shadows

Agency: BBDO Proximity, Malaysia
Executive Creative Director: Ronald Ng
Creative Director: MUN
Copywriters: Kevin Le & Ronald Ng
Art Directors: MUN, Eric Hor, Gary Lim, Willeon Leong & Hans Lee
Illustrator: Gary Lim

Toyota - Moving Road

Copy: "If you are going to drink, please don't drive."
(Si vas a beber, por favor no conduzcas)

Client: Toyota
Agency: Saatchi & Saatchi, Petaling Jaya, Malaysia
Creative Directors: Adrian Miller & Edmund Choe
Art Director: Lydia Lim
Production Manager: Loke Sai Kit
Account Executive: Augustin Ng
Copywriter: Christie Herman
Photographer: Gan Wei Joo (Studio DL)
Retouching: Simon Ong

Airwick Air Freshener - Stinky neighbours

Agency: Euro RSCG Kuala Lumpur, Malaysia
Executive Creative Director: Case Deenadayalan
Creative Directors: Ramanjit Singh Gulati & Sonia Chua
Art Director: Hital Pandya
Copywriter: Ramanjit Singh Gulati
Photographer: Ronny (Studio Pashe)
Retoucher: Studio Pashe

HP Advanced Photo Paper - Ripped

"HP Advanced Photo Paper guarantees true-to-life image quality. To highlight this benefit, a standee was customised to give the impression that someone actually walked through a gigantic piece of paper and caused it to tear. Several of these stadees were then placed at strategic locations to demonstrate to passers-by that what's real to their eyes is actually a reproduction using HP Advanced Photo Paper"

(El Papel Fotográfico HP Advanced garantiza una calidad de imagen fiel a la realidad. Para destacar este beneficio, se creó una estructura que diese la impresión de que alguien había pasado a través de un trozo gigante de papel, dejando un agujero a su paso. Varias estructuras fueron situadas en emplazamientos estratégicos para "hacer creer" a los viandantes que lo que ellos consideran como real no es más que una reproducción hecha con Papel Fotográfico HP Advanced)

Agency: Publicis Malaysia

I don't know the rest of the credits of this campaign so I would appreciate any information.

Petronas - Tan Hong Ming In Love

A Malaysian National Day Ad.
(Un anuncio del Día Nacional de Malasia)

Copy: "Our children are colour blind. Shouldn't we keep them that way?."
(Nuestros niños carecen de prejuicios raciales. ¿No deberíamos mantenerlos de esa manera?)

Agency : Leo Burnett Kuala Lumpur, Malaysia
Executive Creative Director/Copywriter: Yasmin Ahmad
Creative Director/Art Director: Tan Yew Leong
Agency Producer: Sheikh Munasar
Director: Yasmin Ahmad
Production Company : MHZ Films
Producer: Rosnah Kassim
DP: Low Soon Keong
Editor: Effendi (Mirage)

Toyota Security Tint

Agency: Dentsu Malaysia
Executive Creative Director: SP Lee
Creative Group Heads: Kc Aui & Chan Woei Hern
Art Director: Kc Aui
Copywriters: Chan Woei Hern & Janet Lam
Art Directors: Nikki Chong & Norman Tang

LG Solardom

Copy: "LG Solardom oven with halogen heating. Cook with light."
(Hornos LG Solardom con calentador halógeno. Hornea con luz)

Agency: JWT, Kuala Lumpur, Malaysia
Executive Creative Director: Edwin Leong
Creative Director: Hasnah Samidin
Art Director:Simon Chew
Copywriter:May Yong
Retoucher: Gillianne, Evan (Magic Cube)
Photographer: Jeremy Wong

Published: October 2006