Pilot - Soup

Copy: "Well done! Now you can watch Tv.
Pilot. Water resistant."
(¡Bien hecho! Ahora puedes ver la Tv.
Pilot. Resistente al agua)

Agency: Grey, Barcelona, Spain
Art Directors: Jose Miguel Tortajada, Oscar Amodia & Dani Páez
Copywriters: Jürgen Krieger, Joan Mas & Luke Sholer
Photographer: David Barra

Pilot Extrafine - Tattoed Lego

Agency: Grey, Barcelona, Spain
Art Directors: Jose Miguel Tortajada, Oscar Amodia & Dani Páez
Copywriters: Jürgen Krieger, Joan Mas & Luke Sholer
Photographer: Gonzalo Puertas
Illustrators: Diogo Dutra & Malen Feliz

Scotch Brite - The Lint Bus Station

In order to publicize the new Scoth Brite Lint Roller, the agency created an ambient solution, replacing the ordinary fluorescent lamps in bus stop shelters with blacklight lamps. This way, in the dark, the blacklight created an unusual environment where dirt such as fluff, dust, lint and animal hair became visible on people’s clothes. The big product shot in the foreground reminded bystanders that there’s a simple and effective solution.

(Con la intención de publicitar el nuevo quitapelusas de Scotch Brite, la agencia creó una solución ambiente, reemplazar las luces fluorescentes comunes de las marquesinas de autobús por lámparas ultravioleta. De este modo, en la oscuridad, la luz ultravioleta da lugar a un entorno poco usual en el que elementos como pelusas, polvo o pelo de animal se convierten en algo visible en la ropa de las personas. La gran imagen del producto en primer plano recuerda a los transeúntes que existe una solución efectiva y sencilla)

Agency: Grey G2/Group, Düsseldorf, Germany
Chief Creative Officer: Per Pedersen
Art Director: Alexander Hermann
Copywriter: Sascha Dreschinski
Photographer: Eric Remann
Production: Peter Engel & Mathias Renner

Published: April 2010

Hawaiian Tropic - Ocean

Copy: "Hawaiian Tropic. Extreme waterproof"."
(Hawaiian Tropic. Resistencia extrema al agua)

Agency: Grey Chile, Santiago, Chile
Creative Directors: Miguel Angel Cerdeira & Carlos Guerra Oviedo
Art Director: Patricio Céspedes
Copywriter: Carlos Guerra Oviedo
Illustrator: Ricardo Salamanca

Pilot - Handwriting App

In order to build the Pilot brand on the internet, the agency created pilothandwriting.com, an online application that lets users to turns their handwriting into a digital font, allowing users to write by hand on the computer and send their first handwritten e-mails & also publish handwritten messages on facebook. Doing so, users not only regained part of their "identity", but also established a clear identity for Pilot online.
(Con la intención de generar imagen de marca online para la marca Pilot, la agencia creó pilothandwriting.com, una aplicación online que permite a los usuarios convertir su letra en una fuente de texto digital, pudiendo así escribir a mano en el ordenador y mandar sus primeros e-mails manuscritos así como publicar mensajes a mano en facebook. Haciendo esto, los usuarios no solo recuperan parte de su "identidad", sino que además establecen una clara identidad para Pilot en internet)

Agency: Grey, Barcelona, Spain
Creative Directors: Jürgen Krieger, Joan Mas & José Miguel Tortajada
Art Directors: Óscar Amodia & Dani Paez
Copywriters: Daniela López & Luke Sholer
3D: Lucas Pigliacampo
Photographer: David Barra
Web developer: Ramón Illobre
Video production Company: RCR & Crampton

Published: May, 2010

Scott’s Emulsion Cod Liver Oil: Choir, Car

Copy: "Scott’s Emulsion. Grow fast."
(Emulsion Scott. Crece rápido)

Agency: Grey, Hong Kong
Executive Creative Director: Keith Ho
Creative Directors: Keith Ho, Helen Sze & Andrea Khou
Art Directors: Helen Sze, Raymond Wong & Kato Tsang
Copywriters: Andrea Khou & Tony Chan
Photographer: Raymond Ng

Parodontax - Battlefield

Copy: "Don’t let gums bleed to death."
(No permitas que las encías sangren a muerte)

Agency: Grey, Bucharest, Romania
Creative Director: Claudiu Dobrita
Art Directors: Bob Toma & Vlad Macarie
Copywriters: Eugen Suman & Claudiu Dobrita
Illustrator: Victor Trifan

Published: April 2010

Tzabar Travel Agency -

Copy: "Take your relationship a step backwards.
Tzabar Romantic. Vacations for couples."
(Lleva tu relación un paso atrás.
Tzabar Romantic. Vacaciones para parejas)

Agency: ACW Grey, Tel Aviv, Israel
Executive Creative Director: Yonatan Stirin
Creative Director: Shani Gershi
Copywriters: Inbal Barak, Shani Gershi
Art Director: Shani Gershi
Account Manager: Dani Brande
Account Superviser: Sarit Sternhell
Agency Producers: Chaguy Eshel, Nurit Rimon
Photographer: Yaron Yitzhakov

LG - Mobile Data Backup

Copy: "Don’t lose your contacts. Mobile Data Backup. LG."
(No pierdas tus contactos. Copia de Seguridad de los Datos del Movil. LG)

Agency: Grey, Kuala Lumpur, Malaysia
Executive Creative Director: David Sin
Art Directors: Leong Kit Sze & David HK Tan
Copywriters: Sagar Paranjpe & EuJin Foong
Photographer: Loh Lin Shan

Covergirl - Hook

Agency: Grey, Argentina
Executive Creative Directors: Pablo Gil & Sebastián Garin
Creative Director: Daniel Fierro
Head of Art: Cecilia Ognio
Art Directors: Tomás Duhalde
Copywriter: Rodrigo Greco
3D Studio: Mosh VFX

Hasbro Upwords - Cat

Copy: "Upwords. The game of changing letters to bring up new words."
(Upwords. El juego de cambiar letras para encontrar nuevas palabras)

Agency: Grey, Mexico
Executive Creative Directors: Emilio Solis, Edgar Verne & Joanna Lopez
Creative Directors: Hugo Muñoz & Román Barrera
Head of Art: Hugo Muñoz
Art Directors: Christian Valderrama & Juan Pablo Torres
Copywriter: Sergio Fernández Villaescusa

Magistral - Snowman

Copy: "Now you can wash up in cold water."
(Ahora puedes lavar los platos con agua fría)

Agency: Grey, Buenos Aires, Argentina
Executive Creative Directors: Pablo Gil & Sebastián Garín
Creative Director: Daniel Fierro
Art Directors: Matías Aguilú, Tomy Duhalde & Lisandro Cardozo
Copywriters: Hernán Kritzer & Rodrigo Greco
Director: Andrés Salmoyragui
Agency Producers: Topo Barrios & Negro Ibañez

Published: February 2010

Febreze - Dog

Copy: "Febreze. Even your dog will smell nicer."
(Febreze. Hasta tu perro olerá mejor)

Agency: Grey, Paris, France
Executive Creative Director: Andrea Stillacci
Art Director: Helene Bremont
Copywriter: Corinne Assuerus
Photographer: Oliver Foulon (Photolibrary)
Art Buyers: Elena Mazzenti-Houel & Justine Beaussart
Retoucher: Caroline Moreau

Published: April 2010

Covergirl - Bold

Agency: Grey, Buenos Aires, Argentina
Executive Creative Directors: Pablo Gil & Sebastián Garin
Creative Director: Daniel Fierro
Head of Art: Cecilia Ognio
Art Directors: Tomás Duhalde
Copywriter: Rodrigo Greco
3D Studio: Mosh VFX&

Seat - The Road

Copy: "Avoid surprises.
AFS Side Lighting System. On Seat Ibiza."
(Evita las sorpresas.
Sistema de Iluminación Lateral AFS. En el Seat Ibiza)

Agency: Grey, Paris, France
Executive Creative Director: Andrea Stillacci
Art Director: Jérome Gonfond
Copywriter: Benjamin Dessagne
Photographers: Ilario & Magali
Retoucher: La souris sur le gâteau
Art Buyer: Elena Mazzenti-Houel

Transport Accident Commission - Reduce Risks

Copy: "Motorcycles have 38 times the risk of death or serious injury.
It's up to you to reduce the risks."
(Las motos conllevan un riesgo 38 veces mayor de sufrir heridas graves o incluso morir.
Reducir los riesgos depende de ti)

Agency: Grey Worldwide Melbourne, Australia
Creative Director: Nigel Dawson
Copywriter: Peter Becker
Director: Lance Kelleher
Production: Curious Film
Agency Producer: Sandi Gracin
Producer: John Rogers
Director of Photography: Peter Menzies
Post Production: Post Modern

Findus Fries - Granny

Copy: "Granny's fries without the granny."
(Patatas fritas como las de la abuela, sin la abuela)

Agency : Grey, Paris, France
Executive Creative Director: Andrea Stillacci
Art Director: Cedric Auzannet
Copywriter: Benjamin Dessagne
Photographer: Achim Lippoth
Retouching : Stefan Kranefeld
Head of Art : Elena Mazzanti

Published : October 2009

Sisal Gambling Concessionaire - Too Far

Copy: "Playing is fun if you don't push it too far.
Every game has it's own rules. But there is one for all: knowing when to stop. Before it is no more fun. Excesses can ruin everything, even the most innocent and safe games."
(Jugar es divertido si no lo llevas demasiado lejos.
Cada juego tiene sus propias reglas. Pero hay una común para todos: saber cuando parar. Antes de que deje de ser divertido. Los excesos pueden arruinarlo todo, incluso los juegos más inocentes y seguros)

Agency: Grey, Milan, Italy
Executive Creative Director: Francesco Emiliani
Head of Art: Francesco Fallisi
Art Director: Andrea Pioppi
Copy Supervisor: Claudia Bavelloni
Copywriter: Livia Cappelletti
Art Buyer: Virginia Salvucci
Photographer: Giacomo Biagi (DV Milano)

Lenor Fabric Softner - Flower Buckets

In order to create awareness for Lenor flower – scented laundry softener, the agency replaced the neutral and kind of dull flower buckets of the Romanian florists with Lenor bottle-shaped buckets. The simple action that came to life in the flower shops across Magheru Avenue, one of the Bucharest’s most circulated street, not only emphasized the product benefits in a cheap and powerful way but also had great media exposure.

(Con la intención de crear conciencia de marca para el suavizante con olor floral Lenor, la agencia reemplazó los neutrales y sosos cubos donde las floristas exponen su producto por recipientes con la forma del envase de Lenor. Esta sencilla acción, llevada a cabo en las tiendas de la Avenida Magheru, una de las calles mas transitadas de Bucarest, no solo sirvió para comunicar el beneficio principal del producto de un modo barato y contundente, sino que además tuvo una gran acogida en los medios de comunicación)

Agency: Grey, Bucharest, Romania
Creative Director: Claudiu Dobrita
Art Director: Bob Toma
Copywriters: Alex Strimbeanu & Oana Gheorghe

BreatheRight - Theater

Copy: "BreatheRight. Anti snoring nasal strips."
(BreatheRight. Tiras nasales anti ronquidos)

Agency: CBGrey Paris, France
Executive Creative Director: Andrea Stillacci
Art Director: Jerome Gonfond
Copywriter: Baptiste Thiery
Director: Les Uns
Production company: Stink
TV Producer: Sylvaine Mella

Aired: April 2009