Copy: "Upwords. The game of changing letters to bring up new words."
(Upwords. El juego de cambiar letras para encontrar nuevas palabras)
(Upwords. El juego de cambiar letras para encontrar nuevas palabras)
Agency: Grey, Mexico
Executive Creative Directors: Emilio Solis, Edgar Verne & Joanna Lopez
Creative Directors: Hugo Muñoz & Román Barrera
Head of Art: Hugo Muñoz
Art Directors: Christian Valderrama & Juan Pablo Torres
Copywriter: Sergio Fernández Villaescusa