Tuesday, May 18, 2010

Ariel Pro-zim 2 - Stain By Numbers

In order to promote the new Ariel Pro-zim 2, the agency created a unique campaign where the users were challenged to stain a piece of cloth with things such as coffee, ink or ketchup via the paint by numbers method just to throw it in the wash machine afterwards with the product to experience the results by themselves.
(Con la intencion de promocionar el nuevo Ariel Pro-zim 2, la agencia creo una campanha unica donde se retaba a los usuarios a manchar una tela mediante el metodo de pintar por numeros con cosas como cafe, tinta o ketchup para echarla a lavar despues con el producto y comprobar el resultado en persona)



Agency: Saatchi & Saatchi, Dubai, UAE
Creative Director: Maru Kopelowicz, Sion Scott-Wilson
Copywriter: Bianca de Silva, Neil Harrison
Art Director: Christopher Jones, Anjum Shaikh, Masa Al-Kutoubi
Production Company: Power Print, Acacia Projects
Photographer: Dave Kennedy
Additional credits: Jihad Hamza, Hamid Naqvi, Heidi Afifi

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