Wednesday, January 30, 2008

EA Games -FIFA Street 3 Viral



Agency: Wieden+Kennedy, Amsterdam, The Netherlands
Creative Directors: Mark Bernath, Eric Quennoy & Jorge Calleja
Art Director: Christiano Abrahao
Copywriter: Gregg Clampffer
Producer: Olivier Klonhammer
Assistant Producer: Kimia Farshidzad
Project Manager: Emma Williamson
Executive Creative Directors: John Norman
Agency Executive Producer: Corey Bartha
Viral Film Production Company: Dr. Film, Amsterdam
Director: Jeroen Mol
Executive Producer: Lex Szanto
Producer: Lex Szanto
Director of Photography: Jeroen Mol
Post-Production Company: The Ambassadors
Music: Massive Music (feat. Alejandro Londono) - "La pelota"
Sound Design: B-Reel

Tuesday, January 29, 2008

BIC - Not Just Pens



Copy: "Not just pens."
(No solo bolígrafos)


Agency: Tonic Communications, Dubai, UAE
Creative Director: Vincent Raffray
Copywriter: Fionn Geaney
Art Director: Diya Ajit
Illustrator: Rahul Dutta
Published: January 2008

Ikea - Beauty




Copy: " The beauty lies within."
(La belleza está en el interior)


Agency: Jung Von Matt Alster, Hamburg, Germany
Creative Directors: Fabian Frese & Goetz Ulmer
Art Director: Till Monshausen
Copywriter: Jo Marie Farwick
Photographer: Wrongside Pictures

Published: December 2007

Hotwheels - Stunts

Copy: "Kids! Do try this at home!"
(Niños! Intentad esto en casa!)



Agency: Ogilvy, Frankfurt, Germany
Creative Director: Stephan Junghanns
Art Director: Ralf Richter
Copywriter: Peter Strauss
Photographer: Michael Schnabel
Postproduction: Marco Perdigones
Typography: Annika Goepfrich & Ralf Richter

Published: December 2007

Sunday, January 27, 2008

Jeep - Ten Little Vehicles

Lyrics: Ten little vehicles were driving in a line,
one engine broke, it had to stop,
from then on there were nine.

Nine little vehicles were driving towards heaven,
two of them did lose control,
from then on there were seven.

Seven little vehicles were trying out some tricks,
one of them was losing grip,
from then on there were six.

Six little vehicles, the rain did really pour,
a truck was sliding into them,
from then on there were four.

Four little vehicles drove towards trees for fun,
three of them bumped into it,
from then on there was one.
One little vehicle, a safety-featured car,
goes on and on and on and on,
forever offroad car!

Jeep. There's only one.


Agency: KNSK Hamburg, Germany
Creative Director: Claudia Bach
Art Director: Michael Reissinger
Copywriters: Fabian Tritsch, Lennert Wendt, Anna Schroeder & Nina Burmeister
Illustrators: Maurice, Tom, Enzo, Don-sun, Michi, Kim-Eyleen, Johanna-Marie, Emma, Kurt & Louisa
Agency Producer: Kerstin Arndt
Production Company/Animation: Deli Pictures, Hamburg
Director: Michael Reissinger
VFX Super: Christian Reimann
3d Artists: Thomas Volkmann & Malte Sarnes
2d Artist: Robert RheeFlame Artist: Christian Reimann
Music: NHB Ton Hamburg & Markenfilm GmbH

Thursday, January 24, 2008

Mutual Community Health Insurance



Copy: "After 70 years we've seen it all."
(Tras 70 años lo hemos visto todo)


Agency: Clemenger BBDO Melbourne, Australia
Executive Creative Director: James McGrath
Creative Directors: Cameron Hoelter & Emma Hill
Art Directors/Copywriters: Tom Martin & Julian Schreiber
Photographer: Matt Baker

Vodafone Lifetime Prepaid Card - Debate



Copy: "Unlimited talktime with Lifetime Prepaid Card."
(Conversaciones ilimitadas con la Tarjeta Prepago de por Vida)


Agency: Ogilvy & Mather, Mumbai, India
Executive Creative Directors: Piyush Pandey & Rajiv Rao
Creative Director: Rajiv RaoArt
Director/Illustrator: Santosh Sonawane
Copywriter: Gururaj Rao

Tuesday, January 22, 2008

SNCF - Forget About The Road



Copy: "Try it once and forget the road."
(Pruébalo una vez y olvídate de la carretera.)


Agency: TBWA Paris, France
Creative Director: Erik Vervroegen
Art Director: Marianne Fonferrier
Copywriter: Ghislaine de Germon
Photographer: David Harriman

Blush Lingerie - CO2

(Ahorra CO2 con el método más natural del mundo para calentarse)



Agency: glow, Berlin, Germany
Creative Directors: Johannes Krempl & Lars Wohlnick
Art Director: Ina Ruediger
Copywriters: Nicole Lanners, Sascha Beer & Ina Rüdiger
Photographer: Thorsten Klapsch

Published: January 2008

Medicover Romania


Copy: "When one is sick, another one works twice as much."
(Cuando uno está enfermo, otro tiene que trabajar el doble)


Agency: Cohn&Jansen / Ashley&Holmes, Bucharest, Romania
Creative Director: Andrei Cohn
Art Director: Alex Stanciu
Copywriter: Catalin Rusu
Photographer: Carioca

Published: January 2008

Diesel - Live Fast






Copy: "Live fast.
High speed shopping diesel.com"
(Vive rápido.
Compras a toda velocidad en diesel.com
)

Agency: Marcel Paris, France
Creative directors: Frederic Temin & Anne de Maupeou
Copywriters: Eric Jannon & Dimitri Guerassimov
Art directors: Nicolas Chauvin & Romin Favre
Photographer: Laurie Bartley

Craftsman - Skeleton


Copy: "There is a craftsman in all of us."
(Hay un artesano en todos nosotros)


Agency: Y&R Chicago, USA
Executive Creative Director: Ken Erke
Art Director: Rainer Schmidt
Copywriter: Tohru Oyasu
Photographer: Mark La Favor
Art Buyer: Kourtney Hoffman

Sanctuary Magazine

"Trees remove carbon from the atmosphere.
Stop cutting them before the weather really begins to suck."
(Los arboles eliminan el carbono de la atmósfera.
Dejad de cortarlos antes de que el clima realmente comience a apestar.
)


"Trees planted along roads reduce sound pollution by half.
Stop cutting them or soon there'll be no escaping the noise."
(Los árboles plantados a lo largo de la carretera reducen la polución sonora a la mitad.
Dejad de cortarlos o pronto no habra manera de escapar al ruido.
)



"Roots hold the soil. Soil stores carbon. This helps counter climate change.
Stop deforestation or soon we'll all be at sea."
(Las raices mantienen la tierra. La tierra guarda el carbono. Esto ayuda a invertir el cambio climático.
Detened la deforestación o pronto estaremos en el mar.)



Agency: VGC, Mumbai, India
Creative Directors: Ryan Menezes & Sanjay Sipahimalani
Art Director/Illustrator: Sandip Gaikwad
Copywriter: Reilly Rebello

Published: December 2007

Lactofree - Cow




Copy: "Full taste. Lactose free."
(Todo el sabor. Sin lactosa)

Agency: Euro RSCG London, UK
Creative Director: Mark Hunter
Art Director: David Herse
Copywriter: Ryan Petie
Typographer: Matt Palmer
Photographer: Lol Keegan

Published: January 2008

Nivea Children's Sun Lotion - Sandcastle


Copy: "Let your kids play longer"
(Deja que tus hijos jueguen más)


Agency: TBWA\RAAD, Dubai, UAE
Executive Creative Director: Milos Ilic
Art Director: Daniel Djarmati
Copywriter: Sandeep Fernandes
Illustration: Platinum

Published: December 2007

Monday, January 21, 2008

TUI - Hawaiian Print


Para llamar la atención de un conjunto objetivo de consumidores solventes sobre las ofertas de viaje a Hawaii de la compañía TUI, se llegó a un acuerdo con determinadas cadenas de limpieza en seco de modo que sustituyeran las tradicionales coberturas protectoras de plástico transparente por unas especialmente diseñadas que simulaban una camisa de flores Hawaiiana y que mostraban en la parte baja información sobre dichas ofertas.


Agency: Jung von Matt, Hamburg, Germany
Creative Directors: Arno Lindemann & Bernhard Lukas
Art Directors: Ole Kleinhans & Markus Kremer
Copywriter: Thomas Heyen

Apple Macbook Air - Envelope



Agency: TBWA\Media Arts Lab
Chief Creative Officer: Lee Clow
Executive Creative Directors: Duncan Milner, Eric Grunbaum
ACD/Art Director: Alain Briere
Art Director: Demian Oliveira
Senior Copywriter: Krista Wicklund
Agency Broadcast Producers: Mike Refuerzo & Perrin Rausch
Production Company: Green Dot Films
Directors: Mark Coppos & Virginia Lee
Editorial Company: Mad River Post
Editor: Lucas Eskin
Postproduction Company: Company 3

AS Sport Newspaper

"It wasn't a goal because it missed."


"There's only one possible outcome: either we win, or we lose, or we draw."


"We lost because we didn't win"


Copy: "Sport needs AS"



Agency: Contrapunto Madrid, Spain
Creative Directors: Antonio Montero, Jose Maria Cornejo & Fernando Galindo
Art Director: Daniel Toranzo
Copywriter: Andrés Alcázar

Published: January 2008

Motorola RAZR 2 Luxury Edition



Copy: "Snakeskin feel. Golden touch"
(Sensación de piel de serpiente. Tacto dorado)


Agency: Ogilvy Beijing, China
Executive Creative Director: Nils Andersson
Creative Directors: Wilson Chow & Andrew Lok
Art Directors: Nils Andersson & Wilson Chow
Copywriters: Andrew Lok, Perry Zheng, Bo Deng, Matthew Curry, Rain Yu, Ning Chen & Lucia Li
Photographer: Platon

Aspirin




Agency: BBDO Jakarta, Indonesia
Creative Director/Copywriter: Didit Indra
Art Director: Yudi Ciputra
Illustrator: Denny Kurniawan

Published: July 2007

Sunday, January 20, 2008

Cape Times

26-April-1994 (The day before South Africa holded its first fully multiracial election)
(El día anterior a las primeras elecciones multiraciales de Sudáfrica)


8-November-1989 (The day before the Berlin Wall came down)
(El día anterior a la caida del Muro de Berlín)


Copy: "The world can change in a day. Don't miss your daily edition of in-depth news"
(El mundo puede cambiar en un día. No te pierdas tu edición diaria de noticias en profundidad)


Agency: Lowe Bull, Cape Town, South Africa
Creative Directors: Kirk Gainsford & Alistair Morgan
Art Director: Brian Bainbridge
Copywriter: Simon Lotze
Photographer: Corbis

Published: January 2008

Suzuki Motorcycles


Copy: "Invade their airspace"
(Invade su espacio aéreo)


Agency: Leo Burnett Melbourne, Australia
Creative Director: Jason Williams
Art Director: David Poncedeleon
Copywriter: Andrew Woodhead

Published: January 2008

Thursday, January 17, 2008

Children Of The World (India) Trust - Shadow

Copy: Adopt a child
(Adopta un niño)


Agency: Euro RSCG, India
Creative Directors: Nilesh Naik & Nilesh Vaidya
Art Director: Tulika Tagore
Copywriter: Nilesh Naik
Photographer: Avadhut Hembade

Associated Ready Mixed Concrete



Beep beep, goes the car.
Choo choo, goes the train.
What are you looking at? Goes the concrete truck.
Windows down. Radio cranked. 20 tons of concrete. Nobody's got a problem with you.

(El coche dice Beep beep.
El tren dice Choo choo.
El camionero dice ¿Que estás mirando?
Las ventanillas bajadas. La radio encendida. 20 toneladas de cemento. Nadie tiene problemas contigo
)


No self-respecting man goes home reeking of mousepad and toner cartridge.
Now hiring concrete truck drivers.
We need you. Mankind needs you.

(Ningún hombre que se precie de serlo vuelve a casa echando pestes del ratón y del toner.
Ahora estamos contratando conductores de camión.
Te necesitamos. La humanidad te necesita.
)


Agency: O'Leary and Partners, USA
Creative Directors: Eric Spiegler & Deirdre McQuaide
Art Director: Paul Christensen
Copywriter: Matt McNelis
Photographers: Paul Christensen & Andrea Caillier

Published: December 2007

Burger King - Veg City

Strictly controlled ingredients.
At Burger King we're extremely serious about controlling the quality of our ingredients.
That's why we examine everything. Thoroughly.
(Control estricto de ingredientes
En Burger King somos extremadamente serios a la hora de controlar la calidad de nuestros ingredientes.
Es por eso que lo examinamos todo. A fondo
)


Onions taken out on request
Just say the word and we'll eliminate the onions from your burgers. Quickly and discreetly.
(Cebollas retiradas a petición del usuario
Solo di la palabra y eliminaremos las cebollas de tus hamburguesas. Rápida y discretamente)


Agency: .start, Munich
Creative Directors: Marco Mehrwald, Thomas Pakull
Art Director: Roland Raith
Junior Art: Nina Zinnhobler
Copywriter: Bernd Nagenrauft
Illustrator: Christoph Hoppenbrock

Published: November 2007

Wednesday, January 16, 2008

Queensland Art Gallery, Andy Warhol Exhibition - Isle 62



Agency: Clemenger Brisbane
Creative Director: Sandy Peacock
Art Director: Grant Johnston
Copywriter: Nic Harman
Production Company: Taxi Film Productions
Director: David Barker
Producer: Beck Taylor
Music: Pete Jones
Post Production: Cutting Edge
Sound: Ross Batten

Financial Times

"World business. In one place.
We live in Financial Times."
(Los negocios del mundo. En un solo lugar.
Vivimos en Financial Times
)


"Mergers and Acquisitions. In-depth coverage.
We live in Financial Times."
(Fusiones y Adquisiciones. Cubiertas a fondo.
Vivimos en Financial Times
)



Agency: DDB London, UK
Creative Director: Adam Tucker
Art Director: Damien Bellon
Copywriter: Thierry Albert
Photographer: Steven Wilson
Art Buyer: Sarah Thomson

Coca-Cola - Christmas Spirit


Agency: Ogilvy, Argentina
Production Company: Rebolucion (Buenos Aires)
Director: Armando Bo

Skoda - Car park


Copy: Skoda compensates for the pollution of its cars, reforesting specific areas in the world
(Skoda compensa la polución emitida por sus coches reforestando areas específicas del mundo)


Agency: Cayenne, Milan, Italy
Creative Directors: Giandomenico Puglisi & Stefano Tumiatti
Art Director: Matteo Airoldi
Copywriter: Federico Bonriposi
Photographer: Daniele Poli

Michelin: Puddles


Copy: Hydroedge® The Rainproof Tire
(Hydroedge® El neumático a prueba de lluvia)


Agency: Saatchi & Saatchi Mexico
Creative Directors: Sebastian Corti & Luis Ribo
Art Director: Antonio Garcia
Copywriter: Ariel Soto
Illustrator: Zoom
Photographer: Hernan Churba

SAIT Polytechnic Continuing Education




Copy: Life isn't theoretical.
Learn how to do real things with Continuing Education at SAIT.
(La vida no es teórica.
Aprende a hacer cosas reales con la Educación Continuada de SAIT
)

Agency: Creative Intelligence, Canada
Creative Director: Christopher Heatherington
Art Director: Brian AllenCopywriter: Sean Mitchell
Photographer: Gary Campbell

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