AS Sport Newspaper

"It wasn't a goal because it missed."


"There's only one possible outcome: either we win, or we lose, or we draw."


"We lost because we didn't win"


Copy: "Sport needs AS"

Agency: Contrapunto Madrid, Spain
Creative Directors: Antonio Montero, Jose Maria Cornejo & Fernando Galindo
Art Director: Daniel Toranzo
Copywriter: Andrés Alcázar

Published: January 2008