WWF - Turn It Off

Copy: "If you don´t use it, turn it off."
(Si no lo usas apágalo)

Agency: Contrapunto BBDO, Madrid, Spain
Creative Director: Antonio Montero
Art Director: Tontcho Ponsoda
Copywriter: Jose Maza

Published: March 2010

Best Buy Canada - Twins

Copy: "The best gifts get the best reactions."
(Los mejores regalos provocan las mejores reacciones)

Agency: Zig Canada
Creative Director: Martin Beauvais
Creative: Niall Kelly
Agency Producer: Dave Medlock
Director: James Haworth
Production: Partners Film
Producer: Todd Huskisson
Director of Photography: Tico Poulakakis
Editor: Brian Williams

AMAM (Association of Women Against Genital Mutilation) - Razor

Contrapunto had the task of creating a campaign with little budget to make women aware of the need to collaborate with the Association of Women Against Genital Mutilation (AMAM). With that objective,they produced hygienic protectors for women's swimming costumes with an image of a razor blade (as used in genital mutilation practice) and text saying: "Every year two million girls worldwide are unable to avoid genital mutilation".
During the activity, a 72% web visitors increase was registered, along with a parallel increase in phone calls to the association.
(Contrapunto tenía la tarea de crear una campana de bajo presupuesto para comunicar a las mujeres la necesidad de colaborar con la Asociación de Mujeres Contra la Mutilación Genital (AMAM). Con dicho objetivo, produjeron protectores higiénicos para trajes de baño femeninos con la imagen de una cuchilla de afeitar (como las usadas en las ablaciones genitales) y un texto que decía: "Cada año dos millones de niñas en el mundo son incapaces de evitar la mutilación genital."Durante la actividad, se registro un incremento de visitas a la web de un 72%, junto con un incremento paralelo de llamadas a la asociación)

Client: AMAM
Agency: Contrapunto BBDO, Barcelona, Spain
Creative Directors: Tomas Oliva & Carlos De Javier
Art Director: Lucas Jatobá
Copywriter: Marta Caseny
Photographer: Eduardo Colesi
Released: February 2008

Amnesty International - Nose

Hu Jintao (China)

Kim Jong Il (North Korea)

Vladimir Putin (Russia)

Robert Mugabe (Zimbabwe)

Agency: Contrapunto, Madrid, Spain
Creative Directors: Antonio Montero, Carlos Jorge & Felix del Valle
Art Director: Carlos Jorge
Copywriter: Felix del Valle

Published: January 2008

Metro de Madrid - Transparente

Agency: Contrapunto, Madrid, Spain
General Creative Director: Andres Nassar
Creative Directors: José María Cornejo & Fernando Galindo
Production Company: Tesauro
Producer: Gabe Ibañez
Post Production: La Huella

Aired: 2006

Amnesty International - Death

Copy: "The death penalty comes from another age. There are still 76 countries that apply it."
(La pena de muerte es cosa de otra época. Todavía hay 76 paises que la aplican)

Agency: Contrapunto, Madrid, Spain
Creative Directors: Antonio Montero, Carlos Jorge & Felix del Valle

AS Sport Newspaper

"It wasn't a goal because it missed."


"There's only one possible outcome: either we win, or we lose, or we draw."


"We lost because we didn't win"


Copy: "Sport needs AS"

Agency: Contrapunto Madrid, Spain
Creative Directors: Antonio Montero, Jose Maria Cornejo & Fernando Galindo
Art Director: Daniel Toranzo
Copywriter: Andrés Alcázar

Published: January 2008