Thursday, January 17, 2008

Associated Ready Mixed Concrete



Beep beep, goes the car.
Choo choo, goes the train.
What are you looking at? Goes the concrete truck.
Windows down. Radio cranked. 20 tons of concrete. Nobody's got a problem with you.

(El coche dice Beep beep.
El tren dice Choo choo.
El camionero dice ¿Que estás mirando?
Las ventanillas bajadas. La radio encendida. 20 toneladas de cemento. Nadie tiene problemas contigo
)


No self-respecting man goes home reeking of mousepad and toner cartridge.
Now hiring concrete truck drivers.
We need you. Mankind needs you.

(Ningún hombre que se precie de serlo vuelve a casa echando pestes del ratón y del toner.
Ahora estamos contratando conductores de camión.
Te necesitamos. La humanidad te necesita.
)


Agency: O'Leary and Partners, USA
Creative Directors: Eric Spiegler & Deirdre McQuaide
Art Director: Paul Christensen
Copywriter: Matt McNelis
Photographers: Paul Christensen & Andrea Caillier

Published: December 2007

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