KitKat - Have a Breakism

Rijksmuseum Twenthe in the Netherlands is running the Abstract USA exhibition from September 2010 through February 2011. In line with the succesful KitKat slogan, the agency added one more work of art to the collection, a painting that has no meaning whatsoever, to give people a break from all the modern art with multiple layers and deeper meanings. The big red canvas is what it is. Have a Break, Have a KitKat.

(El Rijksmuseum Twenthe de Holanda alberga la exposición Abstract USA desde Septiembre de 2010 hasta Febrero de 2011. En linea con el exitoso slogan de KitKat, la agencia añadió una nueva obra de arte a la colección, un cuadro sin significado alguno, para dar a los espectadores un descanso de todo el arte moderno y sus múltiples capas con profundos significados. El gran lienzo rojo es lo que es. Tómate un respiro. Toma un Kit Kat.)

Agency: UbachsWisbrun/JWT, Amsterdam, The Netherlands
Creative Directors: Martijn van der Werf & Thijs de Boer
Art Director: Marco Sluijter
Copywriter: Jeroen de Korte

Published: December 2010

Mars - Messages From Mars

Answering to the client's request of a sales activation in which the target audience was engaged by giving them the opportunity to experience the brand in a whole new way, the agency created the “Messages from Mars” campaign. This campaign was based in removing the iconic labelling from the bar, leaving it black, and providing consumers with a set of stickers featuring the complete alphabet in Mars typography, including punctuation marks. This way, interaction was thereby created through the heart of the brand: on the package where normally the logo is printed, with the bar becoming an interactive object that gave people the possibility to create their own messages and give these to friends, colleagues or family.

(Respondiendo a la petición del cliente de una acción que activase las ventas a la vez que captaba la atención del publico objetivo dándole la oportunidad de experimentar la marca en un nuevo modo, la agencia creo la campaña "Mensajes de Mars". Esta campaña se baso en retirar el icónico etiquetado del producto, dejando un fondo negro, y proveer a los consumidores con un set de pegatinas que contenía el alfabeto entero en la tipografía de Mars, signos de puntuación inclusive. De este modo, la interacción fue generada en el propio corazón de la marca: el envoltorio en el que normalmente se encuentra el logo, con el producto convirtiéndose en un objeto interactivo que dio a la gente la posibilidad de crear sus propios mensajes para ser entregados a amigos, colegas o familia)

Agency: FHV BBDO, The Netherlands
Creative Director: Mark Muller
Creative Team: Joris van Elk, Gijs Sluijters, Joris Tol, Thomas Aberson & Demy Sapthu

Nike - Write the Future

Copy: "The moment lasts a second. The legend lasts forever.
Write the future. Nike."
(El momento dura un segundo. La leyenda es para siempre
Nike. Escribe el futuro)

Print version of this Tv spot/Versión impresa de este spot de Tv

Agency: Wieden+Kennedy, Amsterdam, The Netherlands
Co-Creative Directors: Mark Bernath & Eric Quennoy
Art Directors: Pierre Janneau & Chris Thurman (W+K Portland)
Copywriter: Ebba Hult
Print Producer: Sharon Kwiatkowski
Production Company: Happy Finish

Nike - Write The Future

Copy: "Write the future."
(Escribe el futuro)

Agency: Wieden + Kennedy, Amsterdam, The Nederlands
Executive Creative Director: Jeff Kling
Creative Directors: Mark Bernath & Eric Quennoy
Art Directors: Stuart Harkness & Freddie Powell
Copywriters: Freddie Powell & Stuart Harkness
Producers: Elissa Singstock & Olivier Klonhammer
Head of Broadcast: Erik Verheijen
Production Companies: Mokkumercials & Independent Films
Directors: Alejandro Gonzalez Inarritu, Stuart Harkness & Pablo Casacuberto
Director of Photography: Jeroen van der Poel
VFX Company: The Mill

Centraal Beheer - Just Call Us/Live Accidents

For Centraal Beheer's new “Just call us” campaign, the agency brought the slogan to the people. Several LIVE accidents where built and placed all around the country. Anyone could step into these accidents, and that generated thousands of unique photographs. At the “Just call us” LIVE website, people could download their own photo and vote for their favorite photos. The 80 photos that got the most votes were eventually used as outdoor posters. In this way, the Dutch people themselves determined what the new “Just call us” campaign looked like.

(Para la nueva campaña "Simplemente llámanos" de Centraal Beheer, la agencia sacó el eslogan a la calle. Varios accidentes EN VIVO fueron construidos y emplazados a lo largo de la geografía holandesa. Cualquiera podía formar parte de estos accidentes y ello generó miles de fotografías únicas. La página web "Simplemente llámanos" EN VIVO, daba a los participantes la opción tanto de descargarse sus fotografías como de votar por sus instantáneas favoritas. Las 80 imágenes que obtuvieron un mayor número de votos fueron en algún momento usadas como carteles de exterior. De este modo, fue el pueblo holandés el que determinó la imagen de la campaña "Simplemente llámanos")

Agency: DDB, Amsterdam, The Netherlands
Art Directors: Robert van der Lans & Dennis Baars
Copywriters: Ruben Sonneveld & Erik Falke
Illustrator: Joris Blomjous
Photographer: Mark Groen

Published: December 2009

KIXX Protective Working Gear - Fashionable Line

Copy: "Gloves to protect and impress."
(Guantes para proteger e impresionar)

Agency: RadeMakkers, Amsterdam, The Netherlands
Creative Director: Lodewijk van der Peet
Art Director: Marc Linderhof
Copywriter: Lodewijk van der Peet
Photographer: Gerrit Schreurs

Published: January 2010

Armadillo Scooterwear - Gauntlet

Copy: "Armadillo Scooterwear. Tough enough."
(Ropa para scooter Armadillo. Suficientemente dura)

Agency：Haam and Kaas，Netherlands
Directors: DarkFibre
Director of Photography：Michael Bonvillian
Editor: Nick Lofting
Music: High Frequency Bandwidth

Mini - Christmas Boxes

Agency: JWT Amsterdam, The Netherlands
Creative Directors: Thijs de Boer & Martijn van der Werf
Art Director: Thom van Rijckevorsel
Copywriter: Thomas Reinhold

Greenpeace - Sink Plug

Copy: "Stop global warming."
(Detén el calentamiento global)

Art Directors/Copywriters: Marlon von Franquemont and Reinier Gorisser

Jeep - Conquer

Copy: "Conquer any road."
(Conquista cualquier carretera)

Agency: Le Shou, Amsterdam, Netherlands
Creative Directors: F. Shoudesh & G. Leendert
Art Directors/Copywriters: Marlon von Franquemont & Reinier Gorissen
Photographer: gettyimages.com

Phillips Wake-up Light - Phillips vs. The Sun

In order to promote the new Phillips Wake-up Light, the agency decided to find out whether the product will be able to make a rooster crow before the break of dawn...
(Para promocionar los nuevos despertadores Phillips Wake-up Light, la agencia decidió descubrir si el producto era capaz de hacer que un gallo cacarease antes del amanecer...)

Agency: DDB London, Tribal DDB Amsterdam, Netherlands
Global Creative Director: Neil Dawson
Creative Directors: Chris Baylis & Tim Voors
Creative Team: Bart Mol, Keith Kornson, Mike Hambleton, Pascal Boogaert, Maximiliano Chanan & Wijbrand Stet
Agency Producer: Jeroen Jedeloo
Production Company: Pool Worldwide
Director: André Maat
Producer: William Griffioen
Production Manager: Laura Rippen
Director of Photography: Coen Stroeve
Sound: Michiel Sanchez-Infante
Editor: Benjamin Putland
Motiongraphics: Superelectric.nl

Pringles - PacMan Billboard

Copy: "Once you pop, you can't stop."
(Cuando haces pop, ya no hay stop)

Agency: PnT, Amsterdam, Netherlands
Art Director: Paul Stienen
Copywriter: Thijs Vrieselaar

Released: July 2009

TimeOut Amsterdam - You

Copy: "The only thing stopping you from going out is you."
(Lo único que te está impidiendo salir de casa eres tú mismo)

Agency: Saatchi & Saatchi, Amsterdam, Netherlands
Creative Director: Magnus Olsson
Art Director: Tim Bishop
Copywriter: Avinash Sampath
Production Company: Blink Productions
Director: Ramon Bloomberg
Director of Photography: Peter Suschitzky
Post production: The Mill
Agency Producer: Sue Workman
Producer: Lauren Mott

Voltaren - Control

Copy: "Take control again."
(Toma el control de nuevo)

Agency: Saatchi & Saatchi Amsterdam, Netherlands
Executive Creative Directors: John Pallant, Roger Kennedy, Dereck Green & Jean-Francois Fournon
Creative Director: Magnus Olsson
Art Director: Alexandre Lagot
Copywriter: Rick Coolegem
Post production: Magic Group
Art Buyer: Tania Retchisky

Auping - Madly In Love

Copy: "Auping introduces ventilating pillows and duvets."
(Auping presenta las almohadas y edredones transpirables)

Agency: Selmore, Amsterdam
Creatives: Niels Westra, Jakko Achterberg & Diederick Hillenius
Production Company: Fat Fred's Film Company
Director: Robert Nylund
Producer: Suzanne Huisman
Director Of Photography: Paer Ekberg
Editor: Johan Wik
Online/Grading: Hectic Electric & Avp
Sound Studio: Fc Walvisch
Composer: Eelco Bakker

Philips Cinema 21:9 LCD TV - Carousel

A short fully interactive movie from Adam Berg and Stink Digital for the launch of Philips Cinema 21:9 LCD TV, the world's first cinema proportioned television screen.
Filmed in one continuous tracking shot, it offers an exploration into the world of movies being made for the cinema screen through the eyes of the director and the special effects and lighting experts. More info & the interactive version here.

(Un corto completamente interactivo de la mano de Adam Berg y Stink Digital para el lanzamiento de la TV Philips Cinema 21:9 LCD, la primera pantalla de televisión con proporciones de cine.
Grabado en un solo plano continuo, ofrece la oportunidad de explorar el mundo de las películas hechas para ser proyectadas en cine desde la perspectiva del director y los expertos de iluminación y efectos especiales. Mas información y la versión interactiva aquí)

Advertising Agency: Tribal DDB, Amsterdam, Netherlands
Global Creative Director: Neil Dawson
Creative Director: Chris Baylis
Art Director: Mariota Essery, Andrew Ferguson
Copywriter: Carla Madden, Chris Baylis
Agency Producers: Jeroen Jedeloo, Iwona Echt
Production Company: Stink Digital London
Director: Adam Berg
Executive Producers: Mark Pytlik, Daniel Bergmann, Stephen Brierley
Producer: Simon Eakhurst, Stephen Brierley
DP: Fredrik Backar
Production Service Company: Stillking, Prague
Stillking Line Producer: Zuzana de Pagter
1st AD: Jiri Ostry
Production Designer: Petr Kunc
Czech Production Manager : Jiri Kotlas
Stunt Co-Ordinator: Lada Lahoda @ Filmca
Editor: Paul Hardcastle @ Trim
VFX: Redrum, Stockholm
Post Production Supervisor: Richard Lyons
Music & Sound Design: Michael Fakesch
Additional Sound Design: Tim Davis
Colorist: Jean-Clement Soret @ MPC London
UK Production Manager: Jemma Daniel

Honda Insight - Let It Shine

Copy: "Everyone wants to be good.
And now there is a hybrid for everyone. The affordable Honda Insight."
(Todo el mundo quiere ser bueno.
Y ahora hay un híbrido para todos. El económico Honda Insight)

Agency: Wieden + Kennedy Amsterdam, Netherlands
Executive Creative Directors: Jeff Kling & John Norman
Creative Director: Sue Anderson
Copywriter: Zach Watkins
Art Directors: Nacho Guijarro & Craig Melchiano
Animator: Nacho Guijarro
Head of Broadcast: Corey Bartha
Agency Producer: Erik-Jan Verheijen
Associate Agency Producer: Ross Plummer
Production Company: Bouffant, Cape Town
Director: Erik van Wyk
Executive Producer: Melina McDonald
Line Producer: Chris Reed
Director of Photography: Tim Pike
Light Design: Tim Dunn (Gear House)
Off-line edit: Kobus Loots (Upstairs Post)
Head Flame Artist: Marco Raposa de Barbosa (Black Ginger)
Flame Artist: Pheng Sisopha
Music: Berend Dubbe & Gwen Thomas
Sound Design: Rens Pluym (The Ambassadors)

Volkswagen Golf - Product Recall

Copy: "Product recall.
Volkswagen Golf Type I, 1974 model. It has been shown that, due to vibration, the closing mechanism of the glove compartment can be subject to wear. In the long run, in some cases, this might result in a more difficult handling of this mechanism. Even though no complaints have been registered, Volkswagen is making Golf Type I owners aware of this, as as precaution.
As this is not in line with the high standards of quality that Volkswagen has for its products, owners of the above-mentioned model are requested to go to www.volkswagen.nl/recall before 12 January 2008. If necessary, Volkswagen will have the closing mechanism replaced free of charge. Volkswagen regrets any inconvenience caused. This is why Volkswagen offers dissatisfied customers free servicing for their cars as compensation.
Volkswagen emphasizes that this only applies to the Volkswagen Golf Type I, 1974 model.
Once again Volkswagen offers its apologies for any inconvenience caused."

(Retirada de productos.

Volkswagen Golf Tipo I, modelo 1974. Se ha demostrado que, debido a la vibración, el mecanismo de cierre de la guantera puede estar sujeto a desgaste. A la larga, en algunos casos, esto podría resultar en una manipulación más difícil de este mecanismo. Aunque no se ha registrado queja alguna, Volkswagen Golf está informando, como precaución, a los propietarios del Golf Tipo I.
Como dicho problema no está en consonancia con los altos estándares de calidad que tiene Volkswagen para sus productos, se pide a los propietarios del mencionado modelo que visiten www.volkswagen.nl/recall antes del 12 de enero de 2008. En caso de ser necesario, Volkswagen sustituirá el mecanismo de cierre sin coste adicional para el propietario. Volkswagen lamenta las molestias causadas, siendo esta la razón por la que Volkswagen ofrece a los clientes insatisfechos el servicio gratuito para sus coches como compensación.
Volkswagen hace hincapié en que este problema sólo es aplicable a los Volkswagen Golf Tipo I, modelo 1974.
Una vez más, Volkswagen ofrece sus disculpas por las molestias causadas)

Agency: DDB Amsterdam, Netherlands
Executive Creative Directors: Joris Kuijpers & Dylan De Backer
Art Director: Joris Kuijpers
Copywriter: Dylan De Backer
Account Supervisor: Nelly De Wit

Humana - Helping Clothes

Copy: "Humana. Let your 2nd hand clothes help the 3rd world."
(Humana. Permite que tu ropa de segunda mano ayude al tercer mundo)

Agency: Lowe DraftFcb Amsterdam, Netherlands
Art Director: Maarten Vrouwes
Copywriter: Friso Ludenhoff
Director: Ismaël
Production Company: Pink Rabbit
Agency Executive Producer: Peter Burger
Post Production: Condor
Special Effects/VFX: Rob’s Propshop
Sound Design Companies: The Alamo Race Track & FC Walvisch

DHL - Tunnel Box

To draw attention for the superfast DHL Express service from Asia, the agency provided DHL boxes with a very special inlay. The inlay, at the bottom of the box, shows another open box and together they make a long "tunnel". At the end of the "tunnel" there is an Chinese person handing over something.
(Para llamar la atención sobre el servicio ultra-rápido DHL Express desde Asia, la agencia creó para DHL unas cajas con un encarte muy especial. Dicho encarte, situado en el fondo de la caja, mostraba otra caja abierta de modo que diera la sensación de estar ante un largo "túnel", en el que al otro lado se encontraba una persona china ofreciendo un objeto)

Copy: The fastest way to Hong Kong/Shanghai/Beijing. Take a look at www.dhl.nl to see our sharp prices."
(El modo más rápido de llegar a Hong Kong/Shanghai/Beijing. Visita www.dhl.nl para consultar nuestros ajustados precios)

Agency: Ogilvy Amsterdam, The Netherlands
Art Director: Jan-Willem Smits
Copywriter: Edsard Schutte
Illustrator: Pieter van der Meer
Photographer: Arno Bosma

Released: August 2008