Adam Le Adam Community For The Elderly - Hangman's Noose

Copy: "Over 50% of all suicides are committed by senior citizens."
(Más del 50% de los suicidios son cometidos por personas de la tercera edad)

Agency: Shimoni Finkelstein Draftfcb, Tel Aviv, Israel
Executive Creative Director: Kobi Barki
Creative Director: Ori Ganot
Art Director: Eldad Levi
Copywriter: Kobi Barki
Photographer: Menahem Reiss

Published: December, 2009

Big Babol - Shadow

Agency: DraftFCB, Indonesia
Creative Director: Dicky Erlangga
Art Director: Defitriadi
Copywriter: Redy Pramanjaya
Print Producer: Durmawel
Photographer: Willy Koesnaedi (Digital Active)
Retoucher: Larasita Mahardhika (Artvisuels)

Published: August 2009

Baygon - Fear

Copy: "Fight your worst fear. Use Baygon."
(Combate aquello que más miedo te da. Usa Baygon)

Agency: Giovanni+Draftfcb, Brazil
Creative Directors: Adilson Xavier, Cristina Amorim & Fernando Barcellos
Art Directors: Felipe Gomes & Marcelo Lobo
Copywriters: Rodrigo Dorfmann, Fábio Penedo & Daniel “Japa”
Photographer: Gustavo Malheiros

Glade - Cop

Copy: "Your car never smelled so good."
(Tu coche nunca ha olido tan bien)

Agency: Giovanni+Draftfcb, Brazil
Creative Directors: Adilson Xavier, Cristina Amorim & Fernando Barcellos
Art Directors: Felipe Gomes & Marcelo Lobo
Copywriters: Rodrigo Dorfman, Fábio Penedo & Daniel Japa Brito
Photographer: Ricardo Cunha

Oreo Cookies - Magnetism

Agency: Draft FCB, New York, USA
Creative Directors: Sandy Greenberg, Terri Meyer & Keith Loell
Art Director: Jeseok Yi
Chief Creative Officer: Michael Simons
Agency Producer: Paddy Giordano
Producer: Lori Stonebraker
Director: Paul Goldman
Director of Photography: Alex Melman
Editor: Andrea Macarthur (Peepshow Edit)
Animation: Rhino

Aired: April 2009

Sky Tv - Airport Tv

Copy: "TV invades reality. Sky, true High Definition)
(La Tv invade la realidad. Sky, Alta Definición de verdad)

Agency: Giovanni+DraftFCB, Brazil
Production Company: O2 Filmes
Producer: Fernando Meirelles
Director: Nando Olival

Avena Nestlé - Wolf

Copy: "For stronger kids."
(Niños más fuertes)

Agency: Mayo Draft FCB, Quito, Ecuador
Creative Director/Copywriter: Carlos Serrano
Art Director/Illustrator: Roger Ycaza

Published: March 2009

Humana - Helping Clothes

Copy: "Humana. Let your 2nd hand clothes help the 3rd world."
(Humana. Permite que tu ropa de segunda mano ayude al tercer mundo)

Agency: Lowe DraftFcb Amsterdam, Netherlands
Art Director: Maarten Vrouwes
Copywriter: Friso Ludenhoff
Director: Ismaël
Production Company: Pink Rabbit
Agency Executive Producer: Peter Burger
Post Production: Condor
Special Effects/VFX: Rob’s Propshop
Sound Design Companies: The Alamo Race Track & FC Walvisch

Alcoholics Anonymous - Tunnel

Copy: "This way out. www.alcoholics-anonymous.org."
(Salida por aquí. www.alcoholics-anonymous.org)

Agency: Draftfcb/Lowe Group, Zurich, Switzerland
Executive Creative Directors: Keith Loell & Daniel Comte
Creative Director: Nicolas Vontobel
Art Director: Sebastian Hugelshofer

Gettyimagesultimate.com - Bullet

Copy: "Sadly, in parts of Africa, bullets still outnumber grains of rice.
Raise your voice against the violence."
(Tristemente, hay zonas de África en las que hay más balas que granos de arroz.
Levanta la voz contra la violencia)

Agency: Draft FCB Ulka, New Delhi, India
Creative Director: Siddharth Prasad
Art Director/Illustrator: Shubhojit Sengupta
Copywriter: Vikram Sengupta

Published: August 2008

Fiat Mille

Never in the history of this country has a car been so economical.
(Nunca en la historia de este país ha sido un coche tan económico)

How many miles to the galon does the most economical car in Brazil get?
Add another 10%.
(Cuantos kilómetros por litro rinde el coche más económico de Brasil?
Añade otro 10%)

Agency: Giovanni + DraftFcb, São Paulo, Brazil
Creative Directors: Adilson Xavier, David Romanetto, Ricardo John &Sidney Araújo
Art Directors: Sidney Araújo & , Juliana Utsch
Copywriters: Ricardo John & David Romanetto

Published: September 2008

Dolocordralan Pain Relief - Circus

Agency: Mayo DRAFT FCB, Lima, Peru
Executive Creative Director: José Razuri
Art Director:Renzo Sanguinetti
Copywriter: Martin Aquise
Designer: Alex Sanchez
Illustrator: Jorge Rodriguez
Account Director: María Beatriz Rodo

Raid - Death

Copy: "Kills bugs dead."
(Los mata bien muertos)

Agency: Draft FCB Bucharest, Romania
Creative Director: Dragos Radulescu
Art Director: George Grosescu
Copywriters: Dan Bondrea & Adina Stanescu
Illustrator: Valentin Petridean
Strategic Planner: Oana Padure

Oreo Cookies - Elevator

Copy: "Milk's Favorite Cookie."
(La galleta favorita de la leche)

Agency: Draft FCB, New York, USA
Chief Creative Officer: Chris Becker
Executive Creative Directors: Sandy Greenberg & Terri Meyer
Art Director: Jeseok Yi
Copywriter: Claudio Lima
Photographer: William Tran

Released: April 2008

Prime Condoms - Wherever

Copy: "Wherever the mood strikes you."
(Dondequiera que te apetezca)

Agency: Draft FCB, Buenos Aires, Argentina
Executive Creative Directors: Juan Cruz Bazterrica & Guillermo Castañeda
Copywriter: Fernando Fryd
Art Director: Jorge Martinez
Account Supervisor: Rodrigo Luque

Climate Crisis - Plants, Trees & Flowers

Client: Climate Crisis
Agency: Draftfcb, Milan, Italy
Art Director/Illustrator: Anna Cairanti
Copywriter: Gianluca Belmonte

Published: October 2007

Big Babol - Big Bubble (Trap)

Agency: Draft FCB Indonesia
Creative Director: Dicky Erlangga
Art Director: Cahyo Baskoro
Photographers: Willy Koesnaedi & Cahyo Baskoro
Digital Imaging: Steven Sahardjo, Marseno & Yudi T

Secret Diary Of A Call Girl Tv Show

Agency: Draft FCB Auckland, New Zealand
Photographer: Craig Owen
Creative Director: James Mok
Art Director: Dave Brady
Copywriter: Hayley Marks

SABC Radio

Copy: "There's more to see on radio."
(Hay mucho más que ver en la radio)

Agency: Draft FCB, South Africa
Creative Directors: Rob Mclennan & Grant Jacobsen
Art Directors: Grant Jacobsen & Marcus Moshapalo
Copywriters: James Dodd, Grant Jacobsen & Grant Sithole
Illustrator: AmI Collective

Published: March 2008

Panado Tablets

Copy: "Kids get headaches too."
(Los niños también tienen dolores de cabeza)

Agency: Draft FCB, Johannesburg, South Africa
Creative Directors: Rob Mclennan & Adam Wittert
Art Directors/Copywriters: Lawrence Katz & Olivia Tesson
Photographer: Michael Lewis

Published: March 2007