Fiat Mille

Never in the history of this country has a car been so economical.
(Nunca en la historia de este país ha sido un coche tan económico)

How many miles to the galon does the most economical car in Brazil get?
Add another 10%.
(Cuantos kilómetros por litro rinde el coche más económico de Brasil?
Añade otro 10%)

Agency: Giovanni + DraftFcb, São Paulo, Brazil
Creative Directors: Adilson Xavier, David Romanetto, Ricardo John &Sidney Araújo
Art Directors: Sidney Araújo & , Juliana Utsch
Copywriters: Ricardo John & David Romanetto

Published: September 2008