Insinuante - Juicer

Copy: "Help a fruit turn into juice. Best Price Juicer, R$ 149,00."
(Ayuda a que una fruta se convierta en zumo. Licuadora Best Price R$ 149,00)

Agency: Propeg, Bahia, Brazil
Creative Director/Copywriter: Emerson Braga
Art Director/Illustrator: Edson Rosa

Published: October 2010

Omo Detergent - Dirt Is Good

Copy: "Omo. Dirt is good."
(Omo. Ensuciarse es bueno)

Agency: Neogama BBH, São Paulo, Brazil
Chief Creative Officer: Alexandre Gama
Creative Directors: Márcio Ribas & Wilson Mateos
Art Director: Fabio Astolpho
Copywriter: Eduardo Andrietta
Photographer: Eduardo Rodrigues
Illustrator: Iran Alves da Silva

New Look Day Spa - Car

Copy: "Mom, I crashed your car.
Life looks more beautiful when you are relaxed."
(Mamá, he estrellado tu coche.
La vida parece más bonita cuando estas relajada)

Agency: Fields, Brazil
Creative Directors: André Sartorelli & Fernando Lopes
Art Director: Lucas Zaiden
Copywriter: Paulo Lima
Illustrators: Yulia Brodskaya, Herbert Carlos (Grupo Magneto) & Anderson Lisboa

Arraze - Game Over

Agency: Babel, Sao Paulo, Brazil
Creative Director: Ricardo Chester
Art Directors: Solon Giovanni & Pedro Henrique Fernandes
Copywriter: Pedro Cavalcanti
Photographer: Geison Genga

Published: March 2009

Volkswagen Parking Sensor - Garden Dwarf

Copy: "Get a Volkswagen with parking sensor."
(Cómprate un Volkswagen con sensor de aparcamiento)

Agency: AlmapBBDO, Sao Paulo, Brazil
Executive Creative Director: Marcello Serpa
Art Director: Paulo Marco Monteiro
Copywriter: Cesar Herszkowicz
Photographers: Hugo Treu (Estudio Nolan)

Sete Léguas Boots - Enemies

Copy: "Feet have a lot of enemies. Protect yourself."
(Los pies tienen multitud de enemigos. Protégete)

Agency: Talent, São Paulo, Brazil
Executive Creative Director: João Livi
Creative Director: Leo Macias
Art Director: Fábio Rodrigues
Copywriter: Antonio Nogueira
Art Buyer: Mario Coelho
Illustrator: Pedro Junior (Boreal)
Photographer: Eduardo Rodrigues

Billboard Magazine - Made Of

Copy: "Music. See what it’s made of."
(Música. Mira de lo que se compone)

Amy Winehouse
(Sarah Vaughan, Marvin Gaye, Billie Holiday, Sid Vicious)

Eminem
(Ice T, Run DMC, LL Cool J, Vanilla Ice)

Bono
(Bob Dylan, David Bowie, Lou Reed, Mother Teresa)

Agency: AlmapBBDO, Sao Paulo, Brazil
Chief Creative Officer/Executive Creative Director: Marcello Serpa
Creative Directors: Luiz Sanches & Dulcidio Caldeira
Art Directors: Marcos Medeiros & Danilo Boer
Copywriter: André Kassu
Illustrator: Marcos Kotlhar
Typographer: José Roberto Bezerra
Planner: Cintia Gonçalves

Havaianas - New Campaign

Copy: "Havaianas. A Brazilian original since 1962."
(Havaianas. Un original brasileño desde 1962)

$20 flip-flops are no luxury. Luxury is not having to wear shoes.
(Unas chanclas de 20$ no son un lujo. Un lujo es no tener que llevar zapatos)

Live life unlaced.
(Vive la vida sin ataduras)

Arrive in a convertible.
(Llega en un descapotable)

When it come to colors, less is not more. It's just boring.
(En lo que respecta a los colores, menos no es más. Es simplemente aburrido)

Agency: AlmapBBDO, São Paulo, Brazil
Chief Creative Officer: Marcello Serpa
Creative Director: Luiz Sanches
Art Director: Julio Andery
Copywriter: Sophie Schoenburg
Planners: Cintia Gonçalves, Sabrina Guzzon & Amanda Thomaz
Typographer: Jose Roberto Bezerra

Mini Mentos Mint - No Guilt

Copy: "Mentos Single Pack.
Selfishness without guilt."
(Pack Individual de Mentos.
Egoismo sin sentimiento de culpabilidad)

I just got fired...
Can I keep your stapler?
(Acaban de despedirme...
¿Me puedo quedar con tu grapadora?)

I love hanging out with you. All the boys keep looking at me.
(Me encanta quedar contigo. Todos los chicos no dejan de mirarme a mí)

Agency: Neogama/BBH, Brazil
Chief Creative Officer: Alexandre Gama
Creative Directors: Márcio Ribas & Wilson Mateos
Art Director: Thiago Cruz
Copywriter: Raphael Quatrocci
Illustrator: Fernando Dias De Souza
Art Buyers: Mariah Bayeux, Janaína Lacerda & Rubens Gomes
Planners: Eduardo Lorenzi & Diana Junqueira

Sete Léguas - Protection

Copy: "With Sete Léguas boots every foot is well protected."
(Con la botas de Sete Léguas todos y cada uno de los pies estan protegidos)

Agency: Talent, São Paulo, Brazil
Executive Creative Director: João Livi
Creative Directors: Leo Macias, Philippe Degen
Art Director: Fábio Rodrigues
Copywriter: Antonio Nogueira
Art Buyer: Mario Coelho
Illustrator: Boreal
Photographer: Gustavo Lacerda

Aruba Tourism - Heaven

Copy: "Nobody is good enough for Heaven.
Go to Aruba."
(Nadie es suficientemente bueno para el cielo.
Ve a Aruba)

I pretend I'm sleeping so I don't have to give up my seat on the bus.
(Me hago el dormido para no tener que ceder mi sitio en el autobus)

I only tip if somebody is watching.
(Sólo dejo propina si hay alguien mirando)

I told her the camera was off.
(A ella le dije que la cámara estaba apagada)

Agency: Lew'Lara\TBWA, São Paulo, Brazil
Chief Creative Officer: Jaques Lewkowicz
Executive Creative Director: Andre Laurentino
Creative Directors: Manir Fadel & Luciano Lincoln
Art Director: Luciano Lincoln
Copywriter: Manir Fadel
Art Buyer: Giuliano Springhetti
Photographer: Image Bank

smart - 90° Parking

Copy: "90 degree parking. Only for smart owners.
smart. Open your mind."
(Parking a 90 grados. Sólo para los dueños de un smart.
smart. Abre tu mente)

Agency: Ponto de Criacao, Brazil
Creative Directors: Ana Paula Marques & Margit Junginger
Art Director: Nando Zenari
Copywriter: Margit Junginger
Photographer: Luis Moretti
Producer: Richard Denami
Art Buyer: Silvana Santos
Planner: Juliana Nappo
Media Director: Lusia Nicolino
Project Manager: Francine Novo

Published: June 2010

Bayer Aspirin & Cafiaspirin - Stronger

Copy: "If it gets stronger, we get stronger."
(Si se hace más fuerte, nosotros tambien)

(Hija adolescente, su novio)

Agency: Almap BBDO, Brazil
Executive Creative Director: Marcello Serpa
Creative Directors: Luiz Sanches & Dulcídio Caldeira
Art director: Ary Nogueira
Copywriter: Marco Giannelli
Typographer: José Roberto Bezerra

Do Bem Juice - Music

Copy: "Do Bem. True drinks.
No sugar added. No water added. No conservants."
(Do Bem. Bebidas verdaderas.
Sin azucar añadido. Sin agua añadida. Sin conservantes)

Agency: Hardcuore, Brazil
Creative Directors: Breno Pineschi & Rafael Cazes
Design Assistant: Luiza Rosa
Photographer: Breno Pineschi
Sound Effects: João Brasil

Fedex - World

Agency: DDB, Brazil
Creative Directors: Rodrigo Almeida, Renata Florio & Sergio Valente
Art Director: Max Geraldo
Copywriter: Aricio Fortes
Photographer: Manolo Moran

Telhanorte Home Center - Solutions

Copy: "We have the tools.
You have the need.
Telhanorte Home Center."
(Nosotros tenemos las herramientas.
Tú tienes la necesidad.
Tienda para el Hogar Telhanorte)

Agency: DDB, Brazil
Creative Directors: Sergio Valente, André Pedroso, Daniel Bottas & Joao Mosterio
Creative Team: Adriano Alarcon, Bruno Salgueiro & Marcio Fritzen
Art Buyers: Clariana da Costa, Carmen Castillo & Carolina Galastri
Producer: Edson Harada
Photographer: Rogerio Miranda

Alka Seltzer - Evil Food

Copy: "Beware of the evil food. Alka Seltzer."
(Estate alerta de la comida malvada. Alka Seltzer)

Agency: Almap BBDO, Sao Paulo, Brazil
Creative Director: Luiz Sanches
Art Directors: Denis Peralta & Guilherme Sakosigue
Copywriter: Andre Kassu
Illustrator: Marco Furtado

Hospital Santa Marcelina - Maze

Copy: "The faster you help the better.
Call 11 2070-6160 and donate any amount."
(Cuanto más rápido ayudes, mejor.
Llama al 11 2070-6160 y dona cualquier cantidad)

Agency: Hifi, São Paulo, Brazil
Creative Directors: Omar Caldas & Renato Prado
Art Director: Hugo Amaral
Copywriter: Omar Caldas
Illustrator: Bruno Mariano

Tok&Stok - Matches

Copy: "Easy to assemble chairs/desks from the box to the living room/office."
(Sillas/escritorios fáciles de montar, de la caja al salón/a la oficina)

Agency: DDB Brazil
Creative Directors: Sergio Valente, Joao Mosterio, Daniel Bottas & André Pedroso
Creatives: Tiago Freitas, Flavio Pina & Denis Scorsato
Photographer: Sergio Prado

Twix - Crooked Face

Copy: "Invent a pause. Open a Twix.
(Inventa una pausa. Abre un Twix)

Agency: AlmapBBDO, Brazil
VP Creatives: Dulcidio Caldeira & Luiz Sanches
Creatives: Cezar Herszkowics, Marco Monteiro & Renato Fernandez
Agency Producer: Egisto Betti
Production Company: Hungry Man
Director: Bryan Buckley
Director of Photography: Scott Henriksen
Executive Producers: Alex Mehedff & Renata Dumont
Line Producer: Rodrigo Castello
Editor: Paulo De Barros
Post Production/3D: Tribbo Post
Post Production Supervisor: Rodrigo Oliveira
Audio Prod Company: Raw Audio Production
Song: Jimmy McHugh - "On The Sunny Side Of The Street”