Omo Detergent - Dirt Is Good

Copy: "Omo. Dirt is good."
(Omo. Ensuciarse es bueno)

Agency: Neogama BBH, São Paulo, Brazil
Chief Creative Officer: Alexandre Gama
Creative Directors: Márcio Ribas & Wilson Mateos
Art Director: Fabio Astolpho
Copywriter: Eduardo Andrietta
Photographer: Eduardo Rodrigues
Illustrator: Iran Alves da Silva

Mini Mentos Mint - No Guilt

Copy: "Mentos Single Pack.
Selfishness without guilt."
(Pack Individual de Mentos.
Egoismo sin sentimiento de culpabilidad)

I just got fired...
Can I keep your stapler?
(Acaban de despedirme...
¿Me puedo quedar con tu grapadora?)

I love hanging out with you. All the boys keep looking at me.
(Me encanta quedar contigo. Todos los chicos no dejan de mirarme a mí)

Agency: Neogama/BBH, Brazil
Chief Creative Officer: Alexandre Gama
Creative Directors: Márcio Ribas & Wilson Mateos
Art Director: Thiago Cruz
Copywriter: Raphael Quatrocci
Illustrator: Fernando Dias De Souza
Art Buyers: Mariah Bayeux, Janaína Lacerda & Rubens Gomes
Planners: Eduardo Lorenzi & Diana Junqueira

Playboy - Hot

Copy: "The hot Ana Paula Tabalipa this October in Playboy."
(La caliente Ana Paula Tabalipa este Octubre en Playboy)

Agency: Neogama/BBH, São Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Director: Márcio Ribas & Wilson Mateos
Art Director: Pepê
Copywriter: Laura Esteves
Photographer: Thiago Souza
Digital Retouch: Eduardo Oliveira

Renault UV - Start

Copy: "With you from the start.:
(Contigo desde el principio)

Agency: Neogama/BBH, São Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Wilson Mateos & Márcio Ribas
Art Director: Pedro Utzeri
Copywriter: Márcio Juniot
Photographer: Bruno Cals

Published: September 2008

ESPN - Not Good Enough for Beijing

Copy: "Olympic Games. For the few good ones."
(Juegos Olimpicos. Para los pocos realmente buenos)

Dimitri Ivanov. Headweight lifting champion. Not good enough for Beijing.
(Dimitri Ivanov. Campeón de halterofilia con la cabeza. No lo suficientemente bueno para Pekín)

Emy Mccalister. Hanging spoon champion. Not good enough for Beijing.
(Emy Mccalister. Campeona de colgarse cucharas. No lo suficientemente buena para Pekín)

Masakatsu Yamamoto. Fish Slicing Champion. Not good enough for Beijing.
(Masakatsu Yamamoto. Campeón de filetear pescado. No lo suficientemente bueno para Pekín)

Agency: Neogama/BBH, São Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Wilson Mateos & Márcio Ribas
Photographer: Jair Lanes
Copywriter: Isabella Paulelli
Art Director: Vico Benevides

Bank of the Planet

Copy: "Bank of the Planet. Investments generating information and actions."
(Banco del Planeta. Inversiones que generan información y acciones)

Our planet could be called Water. But remember, only 3% is drinkable.
(Nuestro planeta podría llamarse agua. Pero recuerda, solo un 3% es potable)

From our planet's point of view, there is no throwing garbage out. Because there is no "out".
(Desde el punto de vista de nuestro planeta, no se puede sacar fuera la basura. Porque no hay "fuera")

We created a foundation in Amazon to make the forest worth more standing than chopped down.
(Creamos una fundación en el Amazonas para conseguir que la selva fuese más valiosa en pie que talada)

Renewable energy sources mean nothing unless we renew our energy consumption habits.
(Fuentes de energía renovables no significa nada a menos que nosotros renovemos nuestros hábitos de consumo de energía)

What changes our planet is consciousness. What creates consciousness is education.
(Lo que cambia nuestro planeta es la conciencia. Lo que crea conciencia es la educación)

Agency: Neogama/BBH, São Paulo, Brazil
Executive Creative Director/Copywriter: Alexandre Gama
Art Directors: Márcio Ribas & Cláudia Issa
Photographer: Paulo Vainer
Illustration 3D: Caio Montanari
Digital Retouch: Daniel Leão & Willian Teixeira

Prime Personal Banking - Watch

Copy: "Time and life. If you don't have the first, you don't have the second."
(Tiempo y vida. Si no tienes lo primero, no tienes lo segundo)

Agency: Neogama BBH, São Paulo, Brazil
Executive Creative Director/Creative Director: Alexandre Gama
Art Director: Márcio Ribas
Copywriter: Patrícia Leme
Photographer: Cássio Vasconcellos
Illustrators: Roberto Jun & Daniel Leão
Artist: Sang
Digital Retouch: Daniel Leão & Alexandre Calvin

ADESF - Organs

Copy: "Stop consuming your body."
(Deja de consumir tu cuerpo)

Client: ADESF Association of Defense of the Smokers Health

Agency: NeogamaBBH, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Márcio Ribas, Wilson Mateos
Copywriter: Silvio Amorim, Marcelo Correa
Art Director: Fábio Baraldi
Photographer: Marcus Hausser
Artist: Sang
Digital Retouch: Daniel Leão, Alexandre Calvin, Willian Teixeira

Hospital Sao Luiz - Rubik's

Copy: "Hospital Sao Luiz. Newborn care classes."
(Hospital Sao Luiz. Clases de cuidado de recién nacidos)

Agency: Neogama/BBH, São Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Márcio Ribas & Wilson Mateos
Art Director: Daniel Prado
Copywriter: Patricia Leme
Illustrator: Marcelo Baltazar

General Electric Refrigerators - Write-on

Copy: "GE Write-on. The refrigerator for those who like to express themselves."
(GE Write-on. La nevera para aquellos a los que les gusta expresarse)

(¡No toques la tarta!)


(Descongela las albóndigas)


(Compra cerveza)


(Hay pasta en el tupperware)

Agency: Neogama BBH, São Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Márcio Ribas & Wilson Mateos
Art Director: Felipe Zambon
Copywriter: Raphael Quatrocci
Illustrators: Antônio Ezequiel, Pablo & Roberto Jun
Photographer: Marcus Hausser
Digital Retouching: Carlos Morelli

ADESF - Live To See

Copy: "In 2048, traffic will grind to a standstill. In 2049, the second layer will be opened.
Live to see it. Quit smoking. "
(En el año 2048, el tráfico se detendrá con un chirrido. En 2049, la segunda capa sera inaugurada .
Vive para verlo. Deja de fumar)

Agency: Neogama/BBH, São Paulo, Brazil
Creative Directors: Alexandre Gama, Márcio Ribas & Wilson Mateos
Art Director: Max Geraldo
Copywriter: José Luiz Martins
Illustrator: Bruno Borges

Published: April 2008

Mentos - Teens

Copy: "It's a puberty thing."
(Es cosa de la pubertad)

Agency: NeogamaBBH, Sao Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Márcio Ribas & Wilson Mateos
Art Director: Vico Benevides
Retoucher: Roberto Jun
Illustrator: Tiago Hoisel
Copywriter: Isabella Paulelli