Santander Rio Bank - Hair Conditioner

Copy: "Very personal loans.
Santander Rio."
(Prestamos muy personales.
Santander Rio)

Agency: Ogilvy Argentina
Executive Creative Director: Gastón Bigio
Head of Art: Jonathan Gurvit
Creative Directors: Ignacio Ferioli & Joaquin Cubria
Agency Producers: Marcelo Ramos & Valeria Pinto
Production Company: El.Ei Studios
Director: Jonathan Gurvit
Executive Producers: Sebastián Lopez & Rodrigo Carvajal
Director of Photography: Alejandro Giulani
Editor: Sabrina Mottino
Post-Production: Bleed VFX
VFX Supervisor: Paolo Cavalieri
Lead Compositor: Sergio Pickelny
Post-Production Producer: Valeria Andino
Executive Producer: Ezequiel Naya
3D Artists: Alejandro Ruiz & Pedro Casavecchia
Compositing: Ariel Picone & Pablo Biondi
Colorist: Che Revolution Post
Music: Andres Cortes

HSBC - Personal Responsibility

Copy: "Why would a bank be interested in people's values?
Because for many people responsibility is as important as money.
At HSBC we understand that people's values influence their financial decisions.
HSBC. The world's local bank."
(¿Por qué debería un banco interesarse por los valores de las personas?
Porque para mucha gente, la responsabilidad es tan importante como el dinero.
En HSBC nosotros entendemos que los valores de las personas pueden influenciar sus decisiones financieras.
HSBC. El banco local del mundo)

Agency: JWT, London, Uk
Art Director: Mark Norcutt
Copywriter: Laurence Quinn
Agency: Producer: Doug Wade
Production Company: Academy Films
Director: Frederic Planchon
Producer: Lucy Gossage
Director of Photography: Patrick Duroux
Editor: Sam Rice-Edwards

HSBC - Phone Banking

Copy: "HSBC Phone Banking. Bank anytime."
(Banca telefónica de HSBC. Tu banco, en cualquier momento)

Agency: PomatoAsia, Jakarta, Indonesia
Creative Directors: Herman Tan & Andri Kong
Art Director: Dedi Setiawan
Copywriter: Herman Tan
Photographer: Widarto Adi

Published: July 2009

HSBC - Integrity

Copy: "For many people, integrity is as important as money.
At HSBC we understand that people's values influence their financial decisions.
HSBC. The world's local bank."
(Para mucha gente, la integridad es tan importante como el dinero.
En HSBC entendemos que los valores de las personas influencian sus decisiones financieras.
HSBC. El banco local del mundo)

Agency: JWT, London, UK
Executive Creative Director: Russell Ramsey
Creative Director: Axel Chaldecott
Art Director: Mark Norcutt
Copywriter: Laurence Quinn
TV Producer: Doug Wade
Strategic Planning: Orlando Hooper-Greenhill
Global Director in Charge: Joseph Petyan
Media agency: Mindshare
Media planner: Alan Weetch
Production Company: HLA
Director: Simon Ratigan
Producer: Mike Wells
Production Manager: Daniel Carter
Production Assistant: Melissa Fallon
Director of Photography: Jan Richter-Friis
Editing House: The Quarry
Editor: Bruce Townend
Post Production: MPC
Sound: 750mph

ANZ - The Chase

Copy: "Getting hold of a small business expert at your bank shouldn't be hard. That's why at ANZ we've put on more small business specialists."
(Conseguir un experto de pequeña-mediana empresa en tu banco no debería ser muy difícil. Precisamente por eso, en ANZ hemos añadido más expertos de dicho tipo a nuestra plantilla)

Agency: M&C Saatchi Melbourne, Australia
Art Directors/Copywriters: Steve Crawford, Murray Bansgrove & Sandra Galliazzo
Agency Producer: Karen Muxworthy
Editor: Peter Whitmore (The Editors)
Post Production: The Editors
Director: Paul Middleditch (Plaza Films)
Producer: Peter Masterton (Plaza Films)
Sound: Barry Stewart (Sound Reservoir)

Santander Bank - Live More

Copy: "Live more."
(Vive más)

Agency: Euro RSCG Helsinki, Finland
Creative Director: Marko Vuorensola
Director: Pekka Hara
Production: Also Starring

AMF Pension - Caterpillar

Copy: " The Future - a pretty good reason for retirement."
(El futuro - una razón bastante buena para la jubilación)

Agency: Forsman & Bodenfors, Stockholm, Sweden
Art Director: John Bergdahl
Copywriter: Jacob Nelson
Agency Producer: Magnus Kennhed
Production manager: Linda Hymèr
Production Company: Camp David
Director: Filip Engström
Executive Producer: Peter Kydd
Producer: Anna Adamson
Director of Photography: Linus Sandgren
Editor: Noah Herzog @ General Editorial
Post-Production: The Mill
Producer: Asher Edwards
CG Supervisor: Robert Sethi
Shoot Supervisor: John Leonti
CG: Jamie O 'Hara, Steve Beck, John Leonti, Chris Cushley & Matt Longwell
Lead Compositor: Becky Porter
Compositing: Zach Lo, Tara DeMarco, Giles Cheetham, Chris Knight & Phil Crowe
Telecine: Damien Van Der Cruyssen

Barclays Bank - Fake

Copy: "These are strange times in finance. Everything seems to be built on hunches and trends. Is it too much to ask for a little insight and sound judgment? Maybe it's our devotion to these principles that's made us a bit more substantial."
(Corren tiempos extraños en el mundo de las finanzas. Todo parece estar construido sobre una base de presentimientos y tendencias. ¿Es demasiado pedir algo de entendimiento y criterio sensato? Quizás sea nuestra devoción a dichos principios lo que nos hace un poco más substanciales)

Agency: Venables Bell & Partners, USA
Creative Director: Paul Venables
Associate Creative Director: Tom Scharpf
Copywriter: Crockett Jeffers
Director of Broadcast Production: Craig Allen
Production Company: MJZ
Director: Nicolai Fuglsig
Line Producer: Emma Wilcockson
Editorial Company: Final Cut
Editor: Rick Russell
Post Production: The Mill
VFX Supervisor: Angus Kneale
Senior CG Artist: Ben Smith
Music Company: Elias Arts
Composer: Dave Wittman
Sound Design: 740 Sound Design

Bontrust Finance - Money Love

Copy: "See your money multiply with us."
(Observa a tu dinero multiplicarse con nosotros)

Agency: Grabarz & Partner Werbeagentur GmbH, Germany
Creative Director: Andreas Pohl
Art Director: Petra Delitsch
Producers: Tobias Ziegler, Steffi Beck
Production Company: OPTIX Kreation
Animation: Markus Geerts, Michael Gottschalk, Florian Weyh & Mark Goecke

Visa - Flow

This new Visa ad features Bill Shannon. He is a self-taught conceptual dancer who was born with a degenerative hip condition as a result of a disease called Legg Calvé Perthes. His legs cannot carry his own weight and so he has lived a life on crutches, developing a new way of moving through life.
(El nuevo anuncio de Visa esta protagonizado por Bill Shannon. El es un bailarín conceptual autodidacta que nació con un problema degenerativo en la cadera como consecuencia de una enfermedad llamada Legg Calvé Perthes. Sus piernas no pueden sostener su propio peso y ha vivido siempre ayudándose de muletas, desarrollando una nueva manera de moverse por la vida)

Copy: "Life flows better with Visa."
(La vida fluye mejor con Visa)

Agency: Saatchi & Saatchi London, Uk
Executive Creative Directors/Creative Directors/Art Directors/Copywriters: Paul Silburn, Kate Stanners
Production Company: Academy Films
Director: Joey Garfield
Agency Producer: Andy Gulliman
Music: Don Thomas - "Come On Train" (Ian Parton Remix)

Axa Bank - Stability

To emphasize the stability of AXA Bank, the agency made a house of cards out of 2 square meters billboards in Brussels main train station.
(Para enfatizar la estabilidad del banco AXA, la agencia construyó un castillo de naipes con soportes publicitarios de exterior de 2 metros cuadrados en la estación central de trenes de Bruselas)

Agency: Duval Guillaume Antwerp, Belgium
Creative Director: Geoffrey Hantson
Art Director: Tommy Jadot
Copywriter: Lionel Martin

Released: February 2009

HSBC Investment

Copy: "With this simple idea, we saved RS 137,246,00 in royalties.
HSBC. Good ideas for your money."
(Con esta simple idea hemos ahorrado 137,246,00 RS en royalties.
HSBC. Buenas ideas para tu dinero)

Agency: JWT, São Paulo, Brazil
Chief Creative Officer: Mario D’Andrea
Creative Directors: Mario D’Andrea, Roberto Fernandez
Art Director: Pedro Izique
Copywriter: Gustavo Gusmão
Photographer: Rogério Miranda

AE Investimentos

Copy: "Don't be lost in the weird world of investments."
(No te pierdas en el extraño mundo de las inversiones)

Agency: Leo Burnett, São Paulo, Brazil
Creative Director: Ruy Lindenberg
Art Director: Breno Balbino
Copywriter: Fábio Nagano
Illustrator: Tiago Hoisel

HSBC - Swiming Pool

As the world’s first carbon neutral bank, HSBC pursues environmental initiatives throughout its organization. The task at hand was to increase awareness of their website, www.globalwarmingsolutions.co.in, thus educating people on minimizing climate change in a less theoretical manner. They glued an arial view of a city to the base of a swimming pool. Consequently, shocked swimmers and onlookers witnessed how global warming could destroy our world someday. www.globalwarmingsolutions.co.in received 300% more hits in the subsequent days of the activity. They also observed increased registrations pledging support for the cause. The idea received widespread media coverage and word of mouth publicity.

(Teniendo en cuenta que HSBC es el primer banco en reducir sus emisiones de dióxido de carbono a 0 mientras lleva a cabo diversas iniciativas ecológicas mediante su organización, la agencia fue encargada de sensibilizar al consumidor a través de la pagina web www.globalwarmingsolutions.co.in a la vez que educaba a la gente sobre la importancia de minimizar el cambio climático de una manera menos teórica.
Mediante una imagen aérea de una ciudad pegada al fondo de una piscina, la agencia consiguió impresionar tanto a los nadadores como al resto de los observadores, haciéndoles participes de como el cambio climático puede llegar a destruir el mundo.
www.globalwarmingsolutions.co.in recibió un 300% más de visitas en los días posteriores a la actividad y se percibió un notable incremento en los registros de gente dispuesta a comprometerse a ayudar a la causa. Además la idea tuvo una gran cobertura mediática y se benefició de la difusión boca a boca)

Agency: Ogilvy & Mather, Mumbai, India
Executive Creative Director: Piyush Pandey
Creative Director: Rajiv Rao
Art Director: Shirin Johari
Copywriter: Shirin Johari
President Ogilvy Action, India: Nabendu Bhattacharyya
Client Servicing Director: Hanoz Patel
Group Account Manager- Signscapes: Vikram Dutta
Account Executive: Shilov Mani

Western Union - It Matters

Copy: "It matters."
(Importa)

Shelter (Protección)

School (Educación)

Support (Ayuda)

Agency: Lonsdale Saatchi & Saatchi, Port of Spain, Trinidad
Creative Director: Jon Slater
Art Directors: Chris Guinness & Leizelle Guinness
Copywriter: Chris Guinness

Published: May 2008

Standard Bank Chip & Pin

Copy: "If only they we're this easy to spot.
Standard Bank's Chip & PIN technology gives you the power to protect yourself from the criminals who might not look like criminals."
(Si fuera asi de sencillo reconocerlos...
La tecnología Standard Bank's Chip & PIN te da el poder de protegerte de los criminales que puede que no parezcan criminales)

Agency: TBWA Tequila\ Johannesburg, South Africa
Creative Director/Art Director: Justin Wright
Copywriter: David Edworthy
Photographer: Chris Saunders

Published: October 2008

SulAmerica Health Insurance - Torn money

Copy: "SulAmerica prevents you from doing the same with the resources of your company."
(SulAmerica evita que usted haga lo mismo con los recursos de su empresa)

Agency: MPM Advertising, Brazil
Creative Directors: Aaron Sutton & Jorge Iervolino
Creatives: Jose Arnaldo Suaid, Augusto Coelho, Luter Son & Daniel Bronfen
Production: Anelito Nobrega
Media: Daniel Chalfon, Gabriel Queiroz, Patricia Russo & Suellen Kiss

Royal Bank of Canada - Muffin Man

Copy: "Create a bright future for your business."
(Crea un futuro brillante para tu negocio)

Agency: BBDO Toronto, Canada
Executive Creative Director: Ian MacKellar
Creative Directors: Carlos Moreno & Peter Ignazi
Art Director: Carlos Moreno
Copywriter: Peter Ignazi
Agency Producers: Beatrice Bodogh & Tracey Azzopardi
Account Services: Vince Aragona & Katie Wilson
Account Planner: Lori Davison
Animation House: Nexus Productions
Animation House Producer: Melody Sylvester (Julia Parfitt)
Directors: Tom & Mark
Music/Sound: Brains & Hunch

Allan Gray Investments - Puzzle

To illustrate the fact that, when it comes to investing, patience is always rewarded, the agency decided to build a billboard out of roughly 6000 puzzle pieces over a 4 week period.
The billboard was placed next to a busy road, where a little piece of the headline was revealed to commuters every day. After 4 weeks, Allan Gray's logo was finally revealed.
(Para ilustrar el hecho de que en lo que a las inversiones se refiere la paciencia siempre es recompensada, la agencia decidió construir un anuncio a partir de 6000 piezas de puzzle a lo largo de un periodo de 4 semanas.
La valla publicitaria sobre la que se monto el anuncio estaba situada en una carretera muy transitada, y cada día se iba descubriendo a los usuarios un poco más del cartel final. Tras 4 semanas, el logo de Allan Grey fue finalmente revelado)

Client: Allan Gray Investments
Agency: King James Advertising, Cape Town, South Africa
Executive Creative Director: Alistair King
Creative Director/Copywriter: Devin Kennedy
Art Director: Damian Bonse

Prime Personal Banking - Watch

Copy: "Time and life. If you don't have the first, you don't have the second."
(Tiempo y vida. Si no tienes lo primero, no tienes lo segundo)

Agency: Neogama BBH, São Paulo, Brazil
Executive Creative Director/Creative Director: Alexandre Gama
Art Director: Márcio Ribas
Copywriter: Patrícia Leme
Photographer: Cássio Vasconcellos
Illustrators: Roberto Jun & Daniel Leão
Artist: Sang
Digital Retouch: Daniel Leão & Alexandre Calvin