HSBC - Integrity

Copy: "For many people, integrity is as important as money.
At HSBC we understand that people's values influence their financial decisions.
HSBC. The world's local bank."
(Para mucha gente, la integridad es tan importante como el dinero.
En HSBC entendemos que los valores de las personas influencian sus decisiones financieras.
HSBC. El banco local del mundo)

Agency: JWT, London, UK
Executive Creative Director: Russell Ramsey
Creative Director: Axel Chaldecott
Art Director: Mark Norcutt
Copywriter: Laurence Quinn
TV Producer: Doug Wade
Strategic Planning: Orlando Hooper-Greenhill
Global Director in Charge: Joseph Petyan
Media agency: Mindshare
Media planner: Alan Weetch
Production Company: HLA
Director: Simon Ratigan
Producer: Mike Wells
Production Manager: Daniel Carter
Production Assistant: Melissa Fallon
Director of Photography: Jan Richter-Friis
Editing House: The Quarry
Editor: Bruce Townend
Post Production: MPC
Sound: 750mph