Wrigley France latest campaign features an AR [Augmented Reality] music mixer.
How does it work?: Do you have a webcam? If you answered yes to the last question, then head over to the "5" website. Click on the "5 Mixer", print out the symbols, place them on your desk and you will be ready to start.
The symbols are used as the input device, each one of them corresponds to a track, thus to a sound and allow users to:
1) Change the volumes of each track by moving the symbol relative to the central reference one.
2) Modify the tracks themselves by rotating the symbols on their axis. This will change the effects of each track.
3) Remove the audio track from the mix by covering or removing the symbols.
Once you are done, you can save your tracks, add them to the public gallery or send them to your friends.
1) Change the volumes of each track by moving the symbol relative to the central reference one.
2) Modify the tracks themselves by rotating the symbols on their axis. This will change the effects of each track.
3) Remove the audio track from the mix by covering or removing the symbols.
Once you are done, you can save your tracks, add them to the public gallery or send them to your friends.
(La ultima campaña de Wrigley Francia incluye un mezclador de música con base de RA [Realidad Aumentada].
¿Cómo funciona?: ¿Tienes una webcam? Si la respuesta a esta última pregunta es afirmativa, dirígete a la pagina web de "5", haz click donde pone "5 Mixer", imprime los símbolos, colócalos sobre tu escritorio y estarás listo para comenzar.
Los símbolos hacen las funciones del dispositivo de entrada, donde cada uno corresponde a una pista de audio y permiten a los usuarios:
1) Cambiar el volumen de cada pista moviendo el símbolo relativo con respecto al central de referencia.
2) Modificar las pistas mediante la rotación de los símbolos sobre su propio eje. Esto cambiará los efectos de cada pista.
3) Retirar la pista de audio de la mezcla al cubrir o quitar el símbolo.
Una vez que has acabado, puedes guardar tus temas, añadirlos a una galería publica o enviárselos a tus amigos.)
Media Agency: Exposure Uk
Digital Developer: Bofswanna
Digital Director: Sebastian Bach
Need help with the rest of the credits...
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