Tide Bleach - Brighter

Copy: "Tide bleach. For a whiter wash."
(Lejía Tide. Para una colada más brillante)

Agency: Saatchi & Saatchi, Guangzhou, China
Chief Creative Officers: Edmund Choe & Andy Greenaway
Executive Creative Director: Ng Fan
Creative Directors: Au Kin Cheong & Wendy Chan
Art Directors: Ng Fan, Wendy Chan, Wang Zong Liang & Huang Yan Jun
Copywriter: Arthur Tsang
Photographer: Gao Shi Yuan
Retouchers: Guo Jin Xing & James Chan