VW Touareg - Off-road GPS

Copy: "Turn left after the rabbit.
The Touareg now has off-road GPS."
(Gire a la derecha despues del conejo.
El Touareg ahora tiene GPS todoterreno)

Agency: DMG Beijing, China
Chief Creative Officer: Dan Mintz
Creative Directors: Weibing Xu, Kelvin Lai & Kevin An
Art Directors: Kelvin Lai, Suki Song & Jinyang Zhao
Copywriters: Ian Barnes & Kevin An

Published: October 2008