Copy: "Every child has the right to be a child.
Omo. Dirt is good."
(Todo niño tiene derecho a ser niño.
Omo. Porque ensuciarse hace bien)
Agency: Bartle Bogle Hegarty (BBH) Uk
Agency Producer: Helen Powlette
Creative Director: John O'Keefe
Art Director/Copywriters: Alex Grieve & Adrian Rossi
Director: Philippe André
Production: Bikini Films
Producer: Dominic Wilcox
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