Baygon - Fear

Copy: "Fight your worst fear. Use Baygon."
(Combate aquello que más miedo te da. Usa Baygon)

Agency: Giovanni+Draftfcb, Brazil
Creative Directors: Adilson Xavier, Cristina Amorim & Fernando Barcellos
Art Directors: Felipe Gomes & Marcelo Lobo
Copywriters: Rodrigo Dorfmann, Fábio Penedo & Daniel “Japa”
Photographer: Gustavo Malheiros