Copy: "The tsunami killed 100 times more people than 9/11.
The planet is brutally powerful. Respect it. Preserve it."
(El tsunami acabó con la vida de un numero de personas 100 veces mayor que el del 11-S.
El planeta es brutalmente poderoso. Respétalo. Presérvalo)
The planet is brutally powerful. Respect it. Preserve it."
(El tsunami acabó con la vida de un numero de personas 100 veces mayor que el del 11-S.
El planeta es brutalmente poderoso. Respétalo. Presérvalo)
Agency: DDB, Brasil
Executive Creative Directors: Sergio Valente, Rodolfo Sampaio & Julio Andery
Creative Directors: Sergio Valente, Rodolfo Sampaio, Julio Andery & Guilherme Jahara
Copywriters: Adriano Matos & Rodolfo Sampaio
Art Director: Guilherme Jahara
Photographer: Getty Images
Illustrator: Big Studios
Art Buyers: Carmen Castillo, Carolina Galastri & Clariana da Costa
Producers: Nereu Marinho & Edson Harada
Published: February 2009