KitKat - Have a Breakism

Rijksmuseum Twenthe in the Netherlands is running the Abstract USA exhibition from September 2010 through February 2011. In line with the succesful KitKat slogan, the agency added one more work of art to the collection, a painting that has no meaning whatsoever, to give people a break from all the modern art with multiple layers and deeper meanings. The big red canvas is what it is. Have a Break, Have a KitKat.

(El Rijksmuseum Twenthe de Holanda alberga la exposición Abstract USA desde Septiembre de 2010 hasta Febrero de 2011. En linea con el exitoso slogan de KitKat, la agencia añadió una nueva obra de arte a la colección, un cuadro sin significado alguno, para dar a los espectadores un descanso de todo el arte moderno y sus múltiples capas con profundos significados. El gran lienzo rojo es lo que es. Tómate un respiro. Toma un Kit Kat.)

Agency: UbachsWisbrun/JWT, Amsterdam, The Netherlands
Creative Directors: Martijn van der Werf & Thijs de Boer
Art Director: Marco Sluijter
Copywriter: Jeroen de Korte

Published: December 2010

Mars - Messages From Mars

Answering to the client's request of a sales activation in which the target audience was engaged by giving them the opportunity to experience the brand in a whole new way, the agency created the “Messages from Mars” campaign. This campaign was based in removing the iconic labelling from the bar, leaving it black, and providing consumers with a set of stickers featuring the complete alphabet in Mars typography, including punctuation marks. This way, interaction was thereby created through the heart of the brand: on the package where normally the logo is printed, with the bar becoming an interactive object that gave people the possibility to create their own messages and give these to friends, colleagues or family.

(Respondiendo a la petición del cliente de una acción que activase las ventas a la vez que captaba la atención del publico objetivo dándole la oportunidad de experimentar la marca en un nuevo modo, la agencia creo la campaña "Mensajes de Mars". Esta campaña se baso en retirar el icónico etiquetado del producto, dejando un fondo negro, y proveer a los consumidores con un set de pegatinas que contenía el alfabeto entero en la tipografía de Mars, signos de puntuación inclusive. De este modo, la interacción fue generada en el propio corazón de la marca: el envoltorio en el que normalmente se encuentra el logo, con el producto convirtiéndose en un objeto interactivo que dio a la gente la posibilidad de crear sus propios mensajes para ser entregados a amigos, colegas o familia)

Agency: FHV BBDO, The Netherlands
Creative Director: Mark Muller
Creative Team: Joris van Elk, Gijs Sluijters, Joris Tol, Thomas Aberson & Demy Sapthu

Snickers - Office

Copy: "When you're hungry, you're not yourself.
Snickers satisfies."
(Cuando tienes hambre, no eres tú.
Snickers satisface)

Agency: Latinworks, Austin, USA
Chief Creative Officer: Sergio Alcocer
Creative Directors: Norbi Zylberberg & Alejandro Egozcue
Associate Creative Director: Morris Dávila
Copywriter: Alberto Calva
Production Company: Argentina Cine
Directors: Augusto Giménez Zapiola & Rafael López Saubidet
Sound Design: AZ Los Angeles

Published: May 2010

Vigorsol Cult - Walrus

Copy: "Vigorsol Cult. Sensational adventures."
(Vigorsol Cult. Aventuras sensacionales)

Agency: Bartle Bogle Hegarty, London, United Kingdom
Creative Directors: David Monk & Matt Waller
Creative Team: Dan Bailey & Brad Woolf
Director: Randy Krallman
Agency Producer: Georgina Kent
Production Company: Smuggler
Producers: Andy Barmer & Tim Lyall
Director of Photography: Ulrik Boel Bentzen
Post Production Company: Absolute Post
Editor: Andy McGraw (Cut & Run)

Mini Mentos Mint - No Guilt

Copy: "Mentos Single Pack.
Selfishness without guilt."
(Pack Individual de Mentos.
Egoismo sin sentimiento de culpabilidad)

I just got fired...
Can I keep your stapler?
(Acaban de despedirme...
¿Me puedo quedar con tu grapadora?)

I love hanging out with you. All the boys keep looking at me.
(Me encanta quedar contigo. Todos los chicos no dejan de mirarme a mí)

Agency: Neogama/BBH, Brazil
Chief Creative Officer: Alexandre Gama
Creative Directors: Márcio Ribas & Wilson Mateos
Art Director: Thiago Cruz
Copywriter: Raphael Quatrocci
Illustrator: Fernando Dias De Souza
Art Buyers: Mariah Bayeux, Janaína Lacerda & Rubens Gomes
Planners: Eduardo Lorenzi & Diana Junqueira

Freedent Chewing Gum - Swing

Copy: "Don't be afraid to open your mouth.
Freedent. For clean and healthy teeth."
(No tengas miedo a abrir la boca.
Freedent. Para tener unos dientes limpios y sanos)

Agency: CLM BBDO / Boulogne Billancourt, France
Creative Director: Gilles Fichteberg & Jean-François Sacco
Art Director: Cedric Moutaud
Copywriter: Vincent Pedrocchi
Director: Les Uns
Production: Stink France
Post Production: Nightshift

Published: May 2010

Polo Mints - Hole

Copy: "Polo. The mint with the hole."
(Polo. Los caramelos de menta con agujero)

Agency: JWT, Dubai, UAE
Executive Creative Directors: Chafic Haddad & Russell Heubach
Art Director: Husen Baba
Copywriter: Zahir Mirza
Illustrator: Xavier Cacho

KitKat - Chair Poster

Agency: JWT, Auckland, New Zealand
Executive Creative Directors: Peter Ogden & Angus Hennah
Art Director: Jordan Young
Copywriter: Mike Ramsay
Photographer: Troy Goodall
Production Manager: Darryn Warhaft
Production: Carl Moody (Bootleg)
Head of TV & Content: Megan Robertson

Caribu Bitter - Bird

Copy: "The dark side of sweetness."
(El lado oscuro de la dulzura)

Agency: El Garaje Lowe, Lima, Perú
Creative Directors: Marco Caballero & Luis Ramirez-Gastón
Art Directors: Maria-Paula Villlanueva & Iván Tahara
Copywriter: Gino Pezzia
Photographer: Leonel Ortiz

Twix - Crooked Face

Copy: "Invent a pause. Open a Twix.
(Inventa una pausa. Abre un Twix)

Agency: AlmapBBDO, Brazil
VP Creatives: Dulcidio Caldeira & Luiz Sanches
Creatives: Cezar Herszkowics, Marco Monteiro & Renato Fernandez
Agency Producer: Egisto Betti
Production Company: Hungry Man
Director: Bryan Buckley
Director of Photography: Scott Henriksen
Executive Producers: Alex Mehedff & Renata Dumont
Line Producer: Rodrigo Castello
Editor: Paulo De Barros
Post Production/3D: Tribbo Post
Post Production Supervisor: Rodrigo Oliveira
Audio Prod Company: Raw Audio Production
Song: Jimmy McHugh - "On The Sunny Side Of The Street”

Orbit - Clean It Up

Copy: "Clean it up."
(Límpialo)

Agency: Evolution Bureau, San Francisco, USA
Executive Creative Director: Stephen Goldblatt
Artist: Goons
Agency Producer: Christine Gomez
Earned Media Director: Craig Batzofin
Production Company: Partizan
Executive Producer: Sheila Stepanek
Head Of Production: Ian Bearce
Producer: Charles Spano
Director: Ace Norton
Production Manager: Ross Girard
Director of Photography: Ross Riege
Production Designer: Chelsea Oliver
Animators: Musa Brooker, Sihanouk Mariona, Alex Kamer, Celeste Leipham, Nancy Parczyk, Max Winston & Melissa Goodwin
Color Grade: Steven Drypolcher
VFX: Steven Drypolcher
Sound Design: Rohan Young & Joel Waters
Sound Design Company: Lime Studios
Editor: Isaac Hagy
Editorial Company: Bonnie Brae Editorial
Music: Camera Obscura - "Keep It Clean"

Cadbury Dairy Milk Chocolate - Dogs

Copy: "A glass and a half full of joy."
(Un vaso y medio lleno de alegría)

Agencies: Fallon London, UK & Saatchi & Saatchi Sydney
Creative Director: Steve Back
Directors: Ben Lawrence & Emma Lawrence (Caravan)
Agency producer Kate Whitfield & Evonne Sciberras
Production Companies: Caravan Pictures & The Feds
Director of Photography Anna Howard
Post Producer: Crash Carlucci (Frame Set Match)

Stride Gum - Heirloom

Copy: "The ridiculously long lasting gum. Stride."
(Stride. El chicle ridículamente duradero)

Agency: JWT Puerto Rico
Chief Creative Officer: Jaime Rosado
Art Director: Andres Justo
Copywriter: Lizette Morazzani
Agency Producer: Noro Sebastian
Production/Post-Production/Editing Company: Hocus Pocus
Director: Luis Gerard
Editor: Mizael Morales
Music: Glenn Monroig (Mezzalunna)

Cadbury Dairy Milk Chocolate - Zingolo

Agency: Fallon, London, Uk
Creative Directors: John Allison & Chris Bovill
Creatives: Filip Tyden & Dan Watts
Agency Producer: Gemma Knight
Production Company: Rattling Stick
Director: Ringan Ledwidge
Producers: Sally Humphries & Gemma Smith
Directos of Photography: Franz Lustig
Editor: Rich Orrick (Work Post)
Post Production: The Mill
Colourist: Mick Vincent
Lead 3D: James Sindle & Tom Bussell
Lead 2D: Barnsley
Lead Flame: Barnsley & Gary Driver
Shoot Supervisors: James Sindle & Gary Driver
Flame Assist: Ilia Mokhtareizadeh
Combustion: Adam Lambert
After Effects: Bob Wolf & Nils Kloth
3D: Josh Fourtwells, Sergio Xisto, Per Bergsten, Jamie Lancaster, Rob Stipp, Graeme Turnbull ,Suraj Odedra & Teemu Eramaa
Bean Concept: Dave Gibbons, Ross Urien & Carlos Nieto

Orbit Aqua - Mouth

Copy: "Your mouth’s been through a lot. Show it a good time."
(Tu boca ha tenido que aguantar muchas cosas. Muéstrale lo que es pasar un buen rato)

Agency: DDB, Johannesburg, South Africa
Executive Creative Director: Gareth Lessing
Art Director: Andre Vrdoljak
Copywriter: Candice Hellens
Photographer: Des Ellis
Illustrator: Pete Harrison
Typographer: Andre Vrdoljak

Big Big Gum - Giant Bubbles

This action, created to show that with the chewing gum Big Big you can make giant and fun bubbles, was done in places with a big concentration of children and parents.
(Esta acción, creada para demostrar que con el chicle Big Big se pueden hacer globos gigantes y divertidos, fue realizada en zonas con gran concentración de padres y niños)

Agency: Leo Burnett, Brazil
Creative Director: Ruy Lindenberg
Art Director: Gustavo Figueiredo
Editor: Flavia Coradini

Big Babol - Shadow

Agency: DraftFCB, Indonesia
Creative Director: Dicky Erlangga
Art Director: Defitriadi
Copywriter: Redy Pramanjaya
Print Producer: Durmawel
Photographer: Willy Koesnaedi (Digital Active)
Retoucher: Larasita Mahardhika (Artvisuels)

Published: August 2009

Lay’s - Local Grown

Copy: "Our potatoes are grown closer than you may think.
Lays. Happiness is simple."
(Nuestras patatas son cultivadas más cerca de lo que creesLays.
La felicidad es algo sencillo)

Agency: Juniper Park, USA
Chief Creative Officers: Alan Madill, Terry Drummond & Barry Quinn
Associate Creative Directors: Hylton Mann & Andy Linardatos
Art Director: Hylton Mann
Copywriter: Andy Linardatos
Producer: Debbie Ingham

Wrigley 5 Gum - AR DJ

Wrigley France latest campaign features an AR [Augmented Reality] music mixer.

How does it work?: Do you have a webcam? If you answered yes to the last question, then head over to the "5" website. Click on the "5 Mixer", print out the symbols, place them on your desk and you will be ready to start.

The symbols are used as the input device, each one of them corresponds to a track, thus to a sound and allow users to:
1) Change the volumes of each track by moving the symbol relative to the central reference one.
2) Modify the tracks themselves by rotating the symbols on their axis. This will change the effects of each track.
3) Remove the audio track from the mix by covering or removing the symbols.

Once you are done, you can save your tracks, add them to the public gallery or send them to your friends.

(La ultima campaña de Wrigley Francia incluye un mezclador de música con base de RA [Realidad Aumentada].

¿Cómo funciona?: ¿Tienes una webcam? Si la respuesta a esta última pregunta es afirmativa, dirígete a la pagina web de "5", haz click donde pone "5 Mixer", imprime los símbolos, colócalos sobre tu escritorio y estarás listo para comenzar.

Los símbolos hacen las funciones del dispositivo de entrada, donde cada uno corresponde a una pista de audio y permiten a los usuarios:
1) Cambiar el volumen de cada pista moviendo el símbolo relativo con respecto al central de referencia.
2) Modificar las pistas mediante la rotación de los símbolos sobre su propio eje. Esto cambiará los efectos de cada pista.
3) Retirar la pista de audio de la mezcla al cubrir o quitar el símbolo.

Una vez que has acabado, puedes guardar tus temas, añadirlos a una galería publica o enviárselos a tus amigos.)

Media Agency: Exposure Uk
Digital Developer: Bofswanna
Digital Director: Sebastian Bach

Need help with the rest of the credits...

Baskin Robbins - Ice Cream Truck

Copy: "Don't be so vanilla.
Baskin-Robbins have 31 ways to do Soft Serve."
(No seas tan vainilla.
Baskin-Robbins tiene 31 modos de preparar helados)

Agency: Cliff Freeman & Partners, New York, USA
Production Company: Smuggler
Associate Creative Directors: Cliff Freeman, Brad Emmett & Lee Seidenberg
Art Director: Sherrod Melvin
Copywriter: James Maravetz
Director: Randy Krallman
Director of Photography: Brian Newman
Editor: Tony Chang