UNICEF - Switch On

Copy: "See what you can switch on, when the screen is off."
(Mira a lo que te puedes enganchar cuando la pantalla está apagada)

Agency: Lowe, Jakarta, Indonesia
Executive Creative Director: Din Sumedi
Creative Director: Ferly Novriadi
Art Director: Tania Huiny
Copywriter: Ferly Novriadi
Retoucher: Alexander Loppies
Photographer: Anton Ismael

Jatam - Hello, Mr. President!

In May 29th 2006, a volcanic mud eruption occurred in Porong, Sidoarjo, East Java, sinking over 10,000 houses and public facilities. Four years after the disaster, the mud-flow victims are still in limbo.
In order to help the victims of Sidoarjo mud-flow to build their life back and remind the President of their fates through a peaceful approach, the agency created this art installation that seemingly transported the current condicion of Sidoarjo directly in front of the presidential palace.

(El 29 de Mayo de 2006, una erupción volcánica de barro tuvo lugar en Porong, Sidoarjo, al Este de Java, hundiendo mas de 10,000 casas y edificios públicos. 4 años después, las víctimas de esta tragedia aún siguen en el limbo.
Con la intención de ayudar a los afectados a reconstruir sus vidas y recordar al Presidente de sus destinos de un modo pacífico, la agencia creó esta instalación de arte que transportaba en apariencia la situación actual de Sidoarjo directamente en frente del palacio presidencial)




Agency: Publicis, Jakarta, Indonesia
Executive Creative Director: Randy Rinaldi
Creative Director:Maulana Sagala
Art Directors: Dimaz Muktiarto, Arius Budiman & Iswanda Mardio
Copywriter: Dono Yuniarto
Illustrator: Teguh Yuswanto
Photographer: Marco Widjaja
Agency Producer: Ungky Widyoastono

Published: May 2010

Aspirin - Gone

Agency: BBDO, Jakarta, Indonesia
Executive Creative Director: Didit Indra
Creative Director: Didit Indra
Art Director: Herwindo
Copywriters: Eddie Nurcahyo & Awaluddin Rusdiansyah
Illustrator: Budi Sumanto, Milan
Photographer: Roy Genggam

Published: July 2009

Jointfit - Newspaper

Copy: "When pain becomes the same old news. Joinfit."
(Cuando el dolor pasa a formar parte de la actualidad de a diario. Joinfit)

Agency: Juara Idea Agency, Jakarta, Indonesia
Creative Director: Amalia Sari
Art Director: Tan Liana
Copywriter: Windy Andina
Agency Producer: Marwah Utomo
Photographer: Evelyn Pritt

Published: May 2010

Kinokuniya Book Store - Before/After

Agency: Ogilvy & Mather Jakarta, Indonesia
Executive Creative Director: Gary Caulfield
Creative Directors: Glenn Alexander, Joseph Dean & Yuwono Widodo
Art Director: Tania Huiny
Copywriter: Lydia Tarigan
Digital creatives: Rudy Haryanto & Aldo Khalid

Panasonic Nose Trimmer - Cables

In order to amusingly yet convincingly advertise the new Panasonic nose hair trimmers with safety cutting system, the agency built special billboards around actual electric wires and poles, dramatize the need for the product.
(Con la intención de anunciar de modo entretenido pero convincente las nuevas recortadoras de pelo nasal de Panasonic con sistema de seguridad, la agencia construyó unos carteles publicitarios especiales alrededor del tendido eléctrico, dramatizando la necesidad de usar el producto)

Agency: Saatchi & Saatchi, Indonesia
Creative Director: Juhi Kalia
Art Director: Audy Sutama
Copywriter: Pancaputera
Illustrator: Rudy Harianto (DeadWolf Studio)

Published: August 2009

HSBC - Phone Banking

Copy: "HSBC Phone Banking. Bank anytime."
(Banca telefónica de HSBC. Tu banco, en cualquier momento)

Agency: PomatoAsia, Jakarta, Indonesia
Creative Directors: Herman Tan & Andri Kong
Art Director: Dedi Setiawan
Copywriter: Herman Tan
Photographer: Widarto Adi

Published: July 2009

Big Babol - Shadow

Agency: DraftFCB, Indonesia
Creative Director: Dicky Erlangga
Art Director: Defitriadi
Copywriter: Redy Pramanjaya
Print Producer: Durmawel
Photographer: Willy Koesnaedi (Digital Active)
Retoucher: Larasita Mahardhika (Artvisuels)

Published: August 2009

KPAI - Against Child Abuse

Copy: "Sadly the one place they should feel safe is the one place they fear most.
Help report child abuse."
(Tristemente, el lugar donde deberían sentirse a salvo es el lugar que más temen.
Ayuda a denunciar el maltrato infantil)

Agency: JWT, Jakarta, Indonesia
Executive Creative Director: Ivan Hady Wibowo
Art Director: Adam Pamungkas
Copywriter: Morian Madjid
Producers: Gina Virginia & Dimas Fajar
Photographer: Peddy Suyadinata
Retoucher: Kin (EyeCandi)

Groovy Pet Services

Copy: "Some deliveries need an expert.
Groovy Pet Movers."
(Algunas entregas precisan un experto.
Servicio de transporte de mascotas Groovy)

Agency: Bates141 Jakarta, Indonesia
Creative Director: Hendra Lesmono
Art Directors: Ulva Prinka Tulip & Tommy Siagian
Copywriter: Laura Marina
Photographer: Evelyn Pritt
Retoucher: Heru Suryoko

Published: November 2008

Hard Rock FM - Music Is My Life

Agency: Advantage Advertising, Jakarta, Indonesia
Creative Director/Copywriter: Rajesh Menon
Art Director: Wang Zhi Liang

Released: December 2008

Adobe Photoshop CS4

Copy: "As real as it gets."
(Tan real como la vida misma)

Agency: Bates141 Jakarta, Indonesia
Creative Director : Hendra Lesmono
Art Directors: Andreas Junus & Irawandhani Kamarga
Copywriter: Darrick Subrata
Photographer: Anton Ismael

World Vision Indonesia - Rorschach Inkblot Test

Copy: "Their misery is not invisible."
(Su miseria no es invisible)

Join us to stop violence against children
(Únete a nosotros para detener la violencia contra los niños)

Help us to take children of the street
(Ayúdanos a sacar a los niños de la calle)


Help us to prevent sexual abuse on children
(Ayúdanos a prevenir los abusos sexuales a menores)

Agency: Bates 141, Jakarta, Indonesia
Executive Creative Director: Hendra Lesmono
Art Director: Andreas Junus
Illustrators: Andreas Junus & George Ananda
Copywriter: Iyan Susanto

Kayaking Jumbo Peanuts

Agency: Ogilvy & Mather, Jakarta, Indonesia
Executive Creative Director: Gary Caulfield
Creative Director: Glenn Alexander
Art Directors: Alfa Aphrodita & Yogi Wiweka
Copywriter: Glenn Alexander
Photographers: Heru Suryoko & Leonardus Bramantya
Designer: Aldo Khalid

Published: 2008

Sunlight Dishwasher Soap

Copy: "Only one tea spoon."
(Con solo una cucharada de las de café)

Agency: Lowe, Jakarta, Indonesia
Executive Creative Director: Din Sumedi
Creative Director: Danang
Art Director: Budi Utama
Retouchers: Hario Yudhono & Rudi Haryanto

Citra Bodywash - Rubberducky

Product: Citra Whitening Bodywash (Jabón corporal blanquante Citra)
Agency: Lowe Indonesia
Executive Creative Director: Din Sumedi
Creative Director: Firman Halim
Art Director: Andruya Andrus
Copywriter: Anton Jaya
Agency Producer: Handayani Wirdan
Photographer: Artli
Retoucher: Heru Suryoko

Lifebuoy Handwash

Copy: "You eat what you touch."
(Comes lo que tocas)

Agency: Lowe Indonesia
Executive Creative Director: Din Sumedi
Creative Director: Firman Halim
Art Director: Andruya Andrus
Copywriter: Anton Jaya
Planner: Krismalina Sinaga
Agency Producer: Yoseph Wisnuaji
Retoucher: Evan (Magic Cube)
Photographer: Jeremy Wong (Nemesis Pictures)

Big Babol - Big Bubble (Trap)

Agency: Draft FCB Indonesia
Creative Director: Dicky Erlangga
Art Director: Cahyo Baskoro
Photographers: Willy Koesnaedi & Cahyo Baskoro
Digital Imaging: Steven Sahardjo, Marseno & Yudi T

Surf Washing Powder - Nurse

Agency: JWT, Jakarta, Indonesia
Executive Creative Director: Juhi Kalia
Creative Director: Randy Rinaldi
Art Director: Imelda Untoro
Copywriter: Dessi Tambunan
Photographer: Sam Nugroho
Digital Imaging: Rudi Harianto
Print Producer: Gina Virginia Ma'ruf

Published: May 2007

Aspirin

Agency: BBDO Jakarta, Indonesia
Creative Director/Copywriter: Didit Indra
Art Director: Yudi Ciputra
Illustrator: Denny Kurniawan

Published: July 2007