Samusocial - Being a Homeless

In order to raise awareness on homelessness, Publicis Conseil and Samusocial, an emergency service dedicated to help this people, put the spectators in the shoes of a homeless person on the streets of Paris. Under the concept «The street, Easy to enter, Hard to escape» this "real-time" 24-hour web film recorded through glasses with a built-in camera shows the difficulties homeless people face in getting off the street and drive support for Samusocial, who work tirelessly to help them succeed.

(Con la intención de generar conciencia social sobre los sin techo, Publicis Conseil y Samusocial, un servicio de emergencia dedicado a las personas sin hogar, ponen a la gente en los zapatos de una de estas personas en las calles de París. Bajo el concepto «La calle, fácil de entrar, difícil de escapar» este video-web de 24 horas de duración grabado a través de unas gafas con cámara integrada muestra las dificultades que los sin techo tienen para salir de la calle y orienta el apoyo popular hacia Samusocial, organización que trabaja incansablemente para ayudarles a triunfar.)

Agency: Publicis Conseil / Publicis Net, Paris, France
General Manager: Jean-Patrick Chiquiar
Chief Creative Officer: Olivier Altmann
Creative Director: Veronique Sels
Art Director: Quentin Schweitzer
Copywriters: Veronique Sels & Daniel Chandler
Film Directors: 4 homeless people
Production Company Producer: Marcassin
TV Producers: Tim Rosenberg, Pierre Marcus (WAM)

Garnier Sun Control Daily Moisturizer - Shade

Copy: "Garnier Sun Control Daily Moisturizer protects you from the sun."
(La Crema Hidratante Garnier Control Solar te protege del sol)

Agency: Publicis Communications, Mumbai, India
Chief Creative Officers: Ashish Khazanchi & Prasanna Sankhe
Creative Director: Bapi Bit
Art Director: Dipti Deorukhkar
Copywriter: Karunasagar Sridharan
Producers: Shireesh Sabnis & Santosh Shetty
Photographer: Mahesh Khatate

Amnesty International - Leg

Copy: "When you lose a leg, you don't just lose a leg.
Help us win the fight for a complete ban on land mines."
(Cuando pierdes una pierna, no es lo único que pierdes.
Ayúdanos a ganar la lucha por la abolición definitiva de las minas antipersona)

Agency: Publicis Mojo Auckland, New Zealand
Executive Creative Director: Nick Worthington
Art Directors: Lorenz Perry& Derrick Kim
Copywriter: Karl Fleet

Burn Energy Drink - Ride

Agency: Publicis Mojo, Sydney, Australia
Chief Creative Officer: Craig Davis
Executive Creative Director: Micah Walker
Creative Team: Ian Williamson, Andrew Ostrom, Ruth Bellotti & Kirsty Gavin
Strategic Planners: Graham Ritchie, Simone Ellis & Will Davie
Production Company: EXIT FILMS
Producer - Karen Sproul
Agency Producers: Pip Smart, Corey Esse, Ali Dunlop & Lisa Vermaak
Director - Garth Davis
Editor - Jack Hutchings (The Butchery)
Director of Photography: Grieg Fraser
VFX - Colin Renshaw (Cutting Edge)
Digital Partners: The Rumpus Room
Creative Lead: Tomas Roope
Production Lead: Steve Wyles
Technical Lead: Kentaro Yamada
Social Media Strategy: Jessica MacCormick
Music Supervisor: Karl Richter (Level 2 Music)
Sound Mix: Jason Murphy (GAS)

Jatam - Hello, Mr. President!

In May 29th 2006, a volcanic mud eruption occurred in Porong, Sidoarjo, East Java, sinking over 10,000 houses and public facilities. Four years after the disaster, the mud-flow victims are still in limbo.
In order to help the victims of Sidoarjo mud-flow to build their life back and remind the President of their fates through a peaceful approach, the agency created this art installation that seemingly transported the current condicion of Sidoarjo directly in front of the presidential palace.

(El 29 de Mayo de 2006, una erupción volcánica de barro tuvo lugar en Porong, Sidoarjo, al Este de Java, hundiendo mas de 10,000 casas y edificios públicos. 4 años después, las víctimas de esta tragedia aún siguen en el limbo.
Con la intención de ayudar a los afectados a reconstruir sus vidas y recordar al Presidente de sus destinos de un modo pacífico, la agencia creó esta instalación de arte que transportaba en apariencia la situación actual de Sidoarjo directamente en frente del palacio presidencial)




Agency: Publicis, Jakarta, Indonesia
Executive Creative Director: Randy Rinaldi
Creative Director:Maulana Sagala
Art Directors: Dimaz Muktiarto, Arius Budiman & Iswanda Mardio
Copywriter: Dono Yuniarto
Illustrator: Teguh Yuswanto
Photographer: Marco Widjaja
Agency Producer: Ungky Widyoastono

Published: May 2010

Durex - Video Tapes

Copy: "Delays your climax, so you can last longer. Durex Performa."
(Durex Performa. Retarda tu climax para que puedas durar más tiempo)

Agency: Publicis, Singapore
Executive Creative Director/Copywriter: Rodd Chant
Art Director: Buchoy Macasaet
Photographer: Stephen Stewart

Samu Social - Graves

Copy: "Indifference Kills.
Call 115. Samu Social."
(La indiferencia mata.
Llama al 115. Samu Social)

Agency: Publicis Conseil, Paris, France
Creative Directors: Véronique Sels & Olivier Altmann
Art Director: Yves-eric Deboey
Assistant Art director : Jean Weessa
Copywriter: Mathieu Degryse
Photographer: Cedric Delsaux

Released: May 2010

Samusocial - Asphaltisation

Copy: "The longer you live on the street, the harder it is to get off it."
(Cuanto más tiempo vives en la calle, más difícil es conseguir salir)

Agency: Publicis Conseil, Paris, France
Chief Creative Officer: Olivier Altmann
Creative Director/Copywriter: Véronique Sels
Head of Art: Frédéric Royer
Art Director: Alexandra Offe
Photographer: Marc Paeps
Art buying: Jean-Luc Chirio
Production: Gael Cheval & Charly Forin (Elysian Fields)

Published: April 2010

Rotaract Club - Hidden Pattern

Copy: "Over 1 million children are secretly employed in industries across India. To end this exploitation, log on to www. rcmsp.org and vote for the use of 'No Child Labour' labels on products."
(Más de 1 millón de niños son empleados secretamente en industrias a lo largo de India. Para acabar con esta explotación, entra en www. rcmsp.org y vota por el uso de las etiquetas 'No al Trabajo Infantil' en los productos)

Agency: Publicis, Mumbai, India
Executive Creative Directors: Ashish Khajanchi & Prasanna Sankhe
Creative Directors: Akash Das & Vivek Rao
Art Directors: Ashish Phatak, Siddhesh Khatavkar & Snehal Bhuvad
Copywriter: Denise D'Silva
Illustrator: Sahebrao
Photographer: Avadhut Hembade

HP - Inventions

Copy: "Great ideas start mini.
HP mini notebooks."
(Las grandes ideas tienen comienzos mini.
Mini ordenadores portátiles HP)

Agency: Publicis, Gurgaon, India
National Creative Director: Emmanuel Upputuru
Creative Director: Anindya Banerjee
Art Directors: Raylin Valles & Rajit Gupta
Copywriters: Sudhir Das & Binoy S. Sarkar
Illustrators: Rajit Gupta & Raylin Valles

Published: December 2009

Nike - 10K Street

Agency: Publicis Impetu, Montevideo, Uruguay
Creative Directors: Mario Taglioretti & Esteban Barreiro
Art Directors: Joaquín Rodríguez Frau, Carolina Fagget & Diego Bensenzoni
Copywriters: Germán Lagamma & Roberto Genta.
Illustrator: Ricardo Salamanca

Published: November 2009

Vereniging Verkeersslachtoffers - Family

Copy: "A traffic accident affects a whole family.
Vereniging Verkeersslachtoffers. For victims and relatives."
(Un accidente de tráfico afecta a toda una familia.
Vereniging Verkeersslachtoffers. Para las víctimas y sus parientes)

Agency: Alfred International, The Netherlands
Art Director: Jan-Willem Smits
Copywriter: Edsard Schutte
Production company: Notcom
Director: Tom Driessen

Orange - Cinema

Copy: "Enterntainment has arrived.
Introducing Orange TV."
(El entretenimiento ha llegado.
Presentamos Orange TV)

Agency: Publicis, Paris, France
Executive Creative Director : Olivier Altmann
Art Director : Yves-Eric Deboey
Copywriter : Mathieu Degryse
Production company: Irene
Director : Frederic Planchon
TV Production Company : WAM
TV Producers: Muriel Allegrini & Pierre Marcus
Post-Production : Antoine Daubert & Olivia Farges
Sound Production: Boris Nicou
Music : PSAPP - "Hill of our home"

Aired: November 2008

Orange - Airball

Copy: "I am 1 billion people, one passion and one common language: football.
Orange proud sponsor of African football.
Orange. Together we can do more."
(Soy 1 billón de personas, una pasión y una lengua común: fútbol.
Orange se enorgullece de ser sponsor del fútbol africano.
Orange. Juntos podemos hacer más)

Agency: Publicis Conseil, Paris, France
Creative Director: Steve O'leary
Art Director: Vychnevsky Roman
Copywriter: David Mc Donald
Photographer: Alejandro Gonzalez Inarritu
Director of Photography: Emmanuel Lubezki

Orange - Snowball

Copy: "Mobile, internet, Tv. Enjoy your gifts all year long."
(Movil, internet, Tv. Disfruta de tus regalos todo el año)

Agency: Publicis Conseil WAM, Paris, France
Creative Director: Olivier Altman
Art Director: Mathieu Vinciguerra
Copywriter: Olivier Dermaux
Agency Producer: Muriel Allegrini
Production Company: Irene
Director: Frederic Planchon
Producer: Guillaume de Bary
Line Producer: Francois Lamotte
Director of Photography: Patrick Duroux
Post-Production: Mikros Image
Post producer: Anne Segrettin
Music: Leadbelly - "Christmas is A-Coming (Chicken Crows at Midnight)"

James Boag's Pure - Possible

Copy: "From the only place it's possible.
Pure Tasmanian lager."
(Del único lugar en el que es posible.
Cerveza lager pura de Tasmania)

Agency: Publicis Mojo, Sydney, Australia
Creative Director: Micah Walker
Creative Team: Justine Armour, Grant McAloon
Agency Producer: Sacha Loverich
Production Company: RevolverDirector: Noam Murro
Production Company Producer: Michael Ritchie
Director of Photography: Simon Duggan
Editor: Stewart Reeves (Guillotine)
Post Production: Animal Logic
Visual Effects Supervisor: Colin Renshaw
Post-Production Director: Toby Grime
Post Production Producer: Melanie Wickham
Sound Design: Soundtree UK, Nylon Studios
Music: The Books - "It Never Changes to Stop"

National Geographic Channel - Live curious

Copy: "National Geographic Channel. Live curious."
(Canal National Geographic. Vive con curiosidad)

Replace fear of the unknown with curiosity.
(Reemplaza el miedo a lo desconocido por curiosidad)

Is it possible to know the truth without challenging it first?
(¿Es posible conocer la verdad sin desafiarla primero?)

Agency: Publicis, Italy
Creative Director: Patrizio Marini
Art Director: Claudia Ganapini
Copywriter: Federico Russo
Production Company: Mercurio Cinematografica
Director: Bryan Little (Fly on the wall)
Executive producer: Luca Fanfani
Producers: Annalisa De Maria & Alessandro Cavriani
Still photographer: Filipa Domingues (Fly on the wall)
Director of Photography: Grant Appleton (Fly on the wall)
Production Designer: Latisha Duarte (Fly on the wall)
Post- Production: Green Movie
Editor: Massimo Magnetti
Sound Engineer: Roberto Grassi

Stihl - 3 Year Guarantee

Copy: "Your equipment stays as good as new.
3-year guarantee."
(Tu equipo se mantiene como nuevo.
Garantía de 3 años)

Agency: Publicis Conseil, Paris, France
Chief Creative Officer: Olivier Altmann
Creative Directors: Olivier Desmettre & Fabrice Delacourt
Art Director’s Assistant: Nicolas Delille
Art Buyers: Jean-Luc Chirio & Flore Silberfield
Photographer: Herve Plumet

Renault - Dresses

Agency: Publicis, Madrid, Spain
Executive Creative Directors: Marcelo Vergara & Fabio Mazia
Art Director: Jose Ignacio Pereira
Copywriter: Jose Pereira Torres
Production Company: Got Film
Executive Producer: David de la Flor
Producers: Gustavo Samiego, Triana Jimenez & Sergio Martinez
Director: Lemon
Director of Photography: Albert Roige
Production Designer: Montse Sanz
Sound Design: Sonoris
Post Production Company: OZ
Music: Libreria

Orange - Words

Copy: "An encounter, an impulse, a silence, a fight, a cry, a shock.
The same word can have different meanings.
Internet. Internet by Orange."
(Un encuentro, un impulso, un silencio, una lucha, un llanto, un shock.
La misma palabra puede tener diferentes significados.
Internet. Internet por Orange)

Agency: Publicis Conseil, France
Executive Creative Director: Olivier Altmann
Copywriters: Mathieu Degryse, Olivier Dermaux & Cedric Leplat
Art Directors: Yves-Eric Deboey, Mathieu Vinciguerra & David Polonia
Creative Director: Philippe Simonet
Production Companies: WAM & 75
Director : Vincent Lobelle
Director Of Photography: Glynn Speeckaert
Producers: Florent Villiers, Pierre Marcus & Emmanuel Guiraud
Post-Production : Jeanne Raibaut
Sound Production: Eric Cervera & Boris Nicou
Editors: Cyril Nakache & Stephane Couturier
SFX images: Mikros images
Music Composer: Eric Cervera
GM Strategic Planning: Valerie Henaff