Nike - Michael Jordan On Failure

Copy: "I've missed more than 9,000 shots in my career.
I've lost almost 300 games.
26 times I've been trusted to take the game winning shot and missed.
I've failed over and over and over again in my life and that is why I succeed."

(He fallado mas de 9,000 canastas en mi carrera.
He perdido casi 300 partidos.
26 veces se me confió la canasta decisiva para ganar y no acerté.
He fallado una y otra vez en mi vida, y es por ello que he triunfado)

Agency: Wieden + Kennedy, Portland, USA

Need help with the credits of this classic 1999 ad...

Sete Léguas Boots - Enemies

Copy: "Feet have a lot of enemies. Protect yourself."
(Los pies tienen multitud de enemigos. Protégete)

Agency: Talent, São Paulo, Brazil
Executive Creative Director: João Livi
Creative Director: Leo Macias
Art Director: Fábio Rodrigues
Copywriter: Antonio Nogueira
Art Buyer: Mario Coelho
Illustrator: Pedro Junior (Boreal)
Photographer: Eduardo Rodrigues

Havaianas - New Campaign

Copy: "Havaianas. A Brazilian original since 1962."
(Havaianas. Un original brasileño desde 1962)

$20 flip-flops are no luxury. Luxury is not having to wear shoes.
(Unas chanclas de 20$ no son un lujo. Un lujo es no tener que llevar zapatos)

Live life unlaced.
(Vive la vida sin ataduras)

Arrive in a convertible.
(Llega en un descapotable)

When it come to colors, less is not more. It's just boring.
(En lo que respecta a los colores, menos no es más. Es simplemente aburrido)

Agency: AlmapBBDO, São Paulo, Brazil
Chief Creative Officer: Marcello Serpa
Creative Director: Luiz Sanches
Art Director: Julio Andery
Copywriter: Sophie Schoenburg
Planners: Cintia Gonçalves, Sabrina Guzzon & Amanda Thomaz
Typographer: Jose Roberto Bezerra

Sete Léguas - Protection

Copy: "With Sete Léguas boots every foot is well protected."
(Con la botas de Sete Léguas todos y cada uno de los pies estan protegidos)

Agency: Talent, São Paulo, Brazil
Executive Creative Director: João Livi
Creative Directors: Leo Macias, Philippe Degen
Art Director: Fábio Rodrigues
Copywriter: Antonio Nogueira
Art Buyer: Mario Coelho
Illustrator: Boreal
Photographer: Gustavo Lacerda

Puma - Hardchorus

In order to help football fans solve the dilemma "They want to be in your arms. You want to be in the stands. What do you do when Valentines Day falls on game day?" the creative minds at Droga5 created the PUMA Hardchorus campaign, so enthusiasts of all kinds can go on-line and dedicate a special song, sung by special people, to that special someone. That someone who is destined to be home alone on Valentines Day, while they're busy knocking back a pint with fans of the team that makes their heart skip a beat.

(Con la intención de ayudar a los fans del fútbol a resolver el dilema "Ellas quieren estar en tus brazos. Tu quieres estar en las gradas. Que haces cuando San Valentín cae en día de partido?" las mentes creativas de Droga5 crearon la campaña PUMA Hardchorus, para que los entusiastas de todo tipo pudieran ir online y dedicar una canción especial, cantada por gente especial, a esa persona especial. Esa persona que está destinada a quedarse en casa en San Valentín mientras ellos están ocupados tomando cervezas con los fans del equipo que hace que se le acelere el corazón)


FRANCE



ENGLAND





ITALY





GERMANY

Agency: Droga5, New York, Usa
Creative Chairman: David Droga
Executive Creative Director: Ted Royer
Associate Creative Director/Digital: Neil Heymann
Art Director: Petter Hernmarck
Copywriter: Erik Hogfeldt
Head of Integrated Production: Sally-Ann Dale
Agency Producer: Dana May
Digital Producer: Andrew Allen
Director: Ben Gregor
Production Company: Knucklehead
Director of Photography: John Lynch
Managing Directors: Tim Katz & Matthew Brown
Producer: Ben Mann
Production Manager: Hannah May
Edit House: The Whitehouse
Editor: Alaster Jordan
Post House: The Mill
Sound House: Envy
Digital Production Company: Lolz, LLC
Technical Director: Usman Farman
Digital Creative Director: Mike Bodge

Released: February 2010

Buggy Shoes - Declaration of Independence

Copy: "Buggy. Declaration of independence."
(Buggy. Declaración de independencia)

Agency: Talents Only, France
Creative Director: Christelle Raynal
Art Director: Delphine Tabutin
Photographer: Vincent Fournier

Nike - Write the Future

Copy: "The moment lasts a second. The legend lasts forever.
Write the future. Nike."
(El momento dura un segundo. La leyenda es para siempre
Nike. Escribe el futuro)

Print version of this Tv spot/Versión impresa de este spot de Tv

Agency: Wieden+Kennedy, Amsterdam, The Netherlands
Co-Creative Directors: Mark Bernath & Eric Quennoy
Art Directors: Pierre Janneau & Chris Thurman (W+K Portland)
Copywriter: Ebba Hult
Print Producer: Sharon Kwiatkowski
Production Company: Happy Finish

Nike - Write The Future

Copy: "Write the future."
(Escribe el futuro)

Agency: Wieden + Kennedy, Amsterdam, The Nederlands
Executive Creative Director: Jeff Kling
Creative Directors: Mark Bernath & Eric Quennoy
Art Directors: Stuart Harkness & Freddie Powell
Copywriters: Freddie Powell & Stuart Harkness
Producers: Elissa Singstock & Olivier Klonhammer
Head of Broadcast: Erik Verheijen
Production Companies: Mokkumercials & Independent Films
Directors: Alejandro Gonzalez Inarritu, Stuart Harkness & Pablo Casacuberto
Director of Photography: Jeroen van der Poel
VFX Company: The Mill

Decathlon - Trekking

Copy: "Make room for hiking.
From April 30 to May 17: Trekking Promo."
(Haz hueco para el senderismo.
Del 30 de Abril al 17 de Mayo: Promoción de material de Trekking)

Agency: Young & Rubicam, Paris, France
Creative Director: Les Six
Art Director/Copywriter: Guillaume Auboyneau
Photographer: Yann Le Pape
Art Buyer: Sylvie Reveillard
Retoucher: Pierrick Guen
Designer 3D : Jean-Philippe Sanquer

Aigle - Boots

Copy: "Aigle. For the reintroduction of man into nature."
(Aigle. Por la reintroducción del hombre en la naturaleza)

Agency: BETC Euro RSCG, France
Creative Director: Rémi Babinet
Art Director: Florence Bellisson
Assistant Art Directors: Cyril Arandel & Jane Girard
Copywriter: Valérie Chidlovski
Producer: Florence Douaud
Art Buyer: Corinne Blancheton
Photographer: Thiemo Sander
Producer: Rita
Model-maker: Gaël Langevin

Nike - Human Chain

Agency: Wieden+Kennedy, Portland, USA
Executive Creative Directors: Mark Fitzloff & Susan Hoffman
Creative Directors: Alberto Ponte & Jeff Williams
Art Director: Ryan O’Rourke
Copywriter: Jason Bagley
Agency Executive Producer: Ben Grylewicz
Agency Producers: Cherie Appleby & Shannon Worley
Production Company: Smuggler
Director: Brian Beletic
Executive Producers: Lisa Rich, Brian Carmody & Patrick Milling-Smith
Head of Production: Laura Thoel
Line Producers: Suzanne Hargrove, Tim Kerrison & Dave Bernstein
Directors of Photography: David Lanzenberg & Matthieu Libatique
Production Designer: James Chinlund
Editorial Company: Rock Paper Scissors
Editor: Angus Wall
Post Producers: Mike Goble & Tricia Sanzaro
Post Executive Producers: CL Weaver & Linda Carlson Wall
VFX Company: MassMarket
Sound Designer: Brian Emrich
Music: The Hours - "Ali in the Jungle"
Mixer: Jeff Payne (Eleven Sound)
Producer: DJ Fox Engstrom

Mizuno Running Shoes - Magic cup

Copy: "Designed to accelerate."
(Diseñadas para acelerar)

Agency: JWT Singapore
Executive Creative Director: Tay Guan Hin
Creative Director: Ali Shabaz
Art Director: Thomas Yang
Copywriter: Andrew McKechnie
Art Director: Faye Wong
Agency Producers: Sandra Ong & Daphne Ng
Photographer: Sebastien Siah (The Shooting Gallery)
Retouching: Suon & William Lin (Wishing Well)


Published: October 2007

Fayreform Lingerie - Work Your Curves

Copy: "Fayreform. Work your curves."
(Fayreform. Trabaja tus curvas)

Bet you didn't notice the guy in the ape suit.
(Seguro que no te has fijado en el tipo disfrazado de simio)

Bet you didn't notice the armadillo.
(Seguro que no te has fijado en el armadillo)

Agency: Saatchi & Saatchi, New Zealand
Executive Creative Director: Mike O'Sullivan
Creative Group Heads: Rob Beamish & Hilary Badger
Photographer: Craig Owen

Nike - 10K Street

Agency: Publicis Impetu, Montevideo, Uruguay
Creative Directors: Mario Taglioretti & Esteban Barreiro
Art Directors: Joaquín Rodríguez Frau, Carolina Fagget & Diego Bensenzoni
Copywriters: Germán Lagamma & Roberto Genta.
Illustrator: Ricardo Salamanca

Published: November 2009

KIXX Protective Working Gear - Fashionable Line

Copy: "Gloves to protect and impress."
(Guantes para proteger e impresionar)

Agency: RadeMakkers, Amsterdam, The Netherlands
Creative Director: Lodewijk van der Peet
Art Director: Marc Linderhof
Copywriter: Lodewijk van der Peet
Photographer: Gerrit Schreurs

Published: January 2010

Armadillo Scooterwear - Gauntlet

Copy: "Armadillo Scooterwear. Tough enough."
(Ropa para scooter Armadillo. Suficientemente dura)

Agency：Haam and Kaas，Netherlands
Directors: DarkFibre
Director of Photography：Michael Bonvillian
Editor: Nick Lofting
Music: High Frequency Bandwidth

Prada - First Spring

Director: Yang Fudong (杨福东)
Director of Photography: Zhou Shuhao (周书豪)

Wrangler RED - Animals

Copy: "We're animals."
(Somos animales)

Agency: Fred & Farid, Paris, France
Executive Creative Director: Fred & Farid
Copywriters/Art Directors: Fred & Farid, Feng Huang
Photographer: Jeff Burton
Photographer Assistant: Rob Hamada
Film editor Yannis Rachid
Art Buyer: Marie Moulin

Meltin' Pot - Revolution

Copy: "Start a revolution. The new MP 001."
(Comienza una revolución. Los nuevos MP 001)

Agency: Armando Testa, Italy
Executive Creative Director: Michele Mariani
Art Directors: Francesco Guerrera & Laura Sironi
Copywriters: Nicola Lampugnani & Maria Meioli

Diesel Jeans - Be Stupid

Copy: "Like balloons, we are filled with hopes and dreams.
But. Over time a single sentence creeps into our lives. Don’t be stupid.
It’s the crusher of possibility. It’s the worlds greatest deflator.
The world is full of smart people. Doing all kind of smart things… Thats smart.
Well, we’re with stupid.
Stupid is the relentless pursuit of a regret free life.
Smart may have the brains…but stupid has the balls.
The smart might recognize things for how they are. The stupid see things for how they could be. Smart critiques. Stupid creates.
The fact is if we didnt have stupid thoughts wed have no interesting thoughts at all.
Smart may have the plans… but stupid has the stories.
Smart may have the authority but stupid has one hell of a hangover.
Its not smart to take risks… Its stupid. To be stupid is to be brave.
The stupid isnt afraid to fail. The stupid know there are worse things than failure… like not even trying.
Smart had one good idea, and that idea was stupid.
You can’t outsmart stupid. So don’t even try.
Remember only stupid can be truly brilliant.
So, BE STUPID"

(Como globos, estamos llenos de esperanzas y sueños.
Pero, con el tiempo, una simple frase se cuela en nuestras vidas. No seas estúpido.
Es algo que machaca las posibilidades. Es el mayor aliado del desaliento.
El mundo esta lleno de gente lista. Haciendo todo tipo de cosas inteligentes. Eso es bastante espabilado.
Pero, nosotros apoyamos lo estúpido.
Estúpida es la eterna búsqueda de una vida libre de arrepentimiento.
Puede que los listos tengan el cerebro... pero los estúpidos tienen las pelotas.
Los listos quizá reconozcan las cosas por como son. Los estúpidos ven las cosas por lo que pueden llegar a ser.
Los listos critican. Los estúpidos crean.
De hecho, si no fuese por los pensamientos estúpidos, no tendríamos pensamientos interesantes en absoluto.
Es posible que los listos tengan planes... pero los estúpidos tienen historias que contar.
Quizá los listos tengan la autoridad pero los estúpidos tienen una resaca estupenda.
No es inteligente tomar riesgos... es estúpido. Ser estúpido es ser valiente.
El estúpido no tiene miedo a fracasar. El estúpido sabe que hay cosas peores que el fracaso... como ni siquiera intentarlo.
El listo tuvo una buena idea, y esa idea era estúpida.
No puedes burlar al estúpido. Así que no trates de hacerlo.
Recuerda que solo el estúpido puede ser verdaderamente brillante.
Así que SE ESTÚPIDO)

(El estúpido puede fallar. El listo ni siquiera lo intenta)

(El listo tiene los planes. El estúpido tiene historias que contar)

(El listo escucha a su cabeza. El estúpido escucha a su corazón)

(El listo ve lo que hay. El estúpido ve lo que podría llegar a ser)

(El listo planea. El estúpido improvisa)

(Si no tuvieramos pensamientos estúpidos, no tendríamos pensamientos interesantes en absoluto)

(Los estúpidos crean. Los listos critican)

(Puede que los listos tengan el cerebro... pero los estúpidos tienen las pelotas)

Agency: Anomaly, London, Uk
Creative Director: Bruno Collin (WAD)
Photographers: Kristin Vicari, Melodie Mcdaniel & Chris Buck
Interactive Production Company: Stink Digital
Music: We Have Band - "Honey Trap"

Published: January 18, 2010