Havaianas - New Campaign

Copy: "Havaianas. A Brazilian original since 1962."
(Havaianas. Un original brasileño desde 1962)

$20 flip-flops are no luxury. Luxury is not having to wear shoes.
(Unas chanclas de 20$ no son un lujo. Un lujo es no tener que llevar zapatos)

Live life unlaced.
(Vive la vida sin ataduras)

Arrive in a convertible.
(Llega en un descapotable)

When it come to colors, less is not more. It's just boring.
(En lo que respecta a los colores, menos no es más. Es simplemente aburrido)

Agency: AlmapBBDO, São Paulo, Brazil
Chief Creative Officer: Marcello Serpa
Creative Director: Luiz Sanches
Art Director: Julio Andery
Copywriter: Sophie Schoenburg
Planners: Cintia Gonçalves, Sabrina Guzzon & Amanda Thomaz
Typographer: Jose Roberto Bezerra