IKEA - Augmented Reality

School: Nanyang Academy of Fine Arts, Singapore
Creatives: Gian Jonathan & Wai Wa

Breast Cancer Foundation - Obsessions

Copy: "Are you obsessed with the right things?
The difference between a pimple/a bad hair day/a big butt and breast cancer is that of life and death. Regular breast checks are the best way to fight cancer. Show support for the women in your life by purchasing a Pink Ribbon."

(Estás obsesionada con las cosas adecuadas?
La diferencia entre un grano/levantarse con el pelo indomable/un culo grande y el cancer de mama es de vida o muerte. Los exámenes regulares de mama son la mejor manera de luchar contra el cancer. Muestra que apoyas a las mujeres de tu vida comprando un Lazo Rosado)

Agency: DDB, Singapore
Executive Creative Director: Joji Jacob
Creative Director: Thomas Yang
Art Director: Andrea Kuo
Copywriter: Khairul Mondzi
Illustrator: Andy Yang Soo Kit
Digital retoucher: Agnes Teo
Photographer: Allan Ng (Republic Studios)

Penguin Books - Rough Guides

Copy: "See more. Spend less.
Rough Guides. Budget Travel Guides."
(Ve más. Gasta menos.
Rough Guides. Guías para viajes con un presupuesto ajustado)

Agency: DDB, Singapore
Chief Creative Officer: Neil Johnson
Executive Creative Director/Copywriter: Joji Jacob
Creative Director: Thomas Yang
Art Director: Thomas Yang
Photographer: Louis
Digital Imaging: Chew Peng

Durex - Video Tapes

Copy: "Delays your climax, so you can last longer. Durex Performa."
(Durex Performa. Retarda tu climax para que puedas durar más tiempo)

Agency: Publicis, Singapore
Executive Creative Director/Copywriter: Rodd Chant
Art Director: Buchoy Macasaet
Photographer: Stephen Stewart

Mizuno Running Shoes - Magic cup

Copy: "Designed to accelerate."
(Diseñadas para acelerar)

Agency: JWT Singapore
Executive Creative Director: Tay Guan Hin
Creative Director: Ali Shabaz
Art Director: Thomas Yang
Copywriter: Andrew McKechnie
Art Director: Faye Wong
Agency Producers: Sandra Ong & Daphne Ng
Photographer: Sebastien Siah (The Shooting Gallery)
Retouching: Suon & William Lin (Wishing Well)


Published: October 2007

Play-Doh - Safe

Copy: "Safe no matter what you make. Play-Doh."
(Play-Doh. Seguro, sin importar lo que hagas)

Agency: DDB Singapore

Need help with the rest of the credits...

Selleys Supa Glue - Acrobat

Agency: McCann Erickson, Singapore
Executive Creative Director: Farrokh Madon
Creative Director: Goh Wee Kim
Art Director: Ang Sheng Jin
Copywriter: Joseph Cheong
Illustrators: Ang Sheng Jin & Joseph Cheong
Typographer: Ang Sheng Jin
Producer/Art Buyer: Jacqueline Wong

ESPN - Wave

Copy: "It's like being there."
(Es como estar allí)

Agency: Saatchi & Saatchi Singapore
Executive Creative Director: Richard Copping
Creative Director: Andrew Petch
Art Directors: Richard Copping & Eddie Wong
Photographer: Sebastian Tan
Retouchers: Kendrick Wong & Deedee Ferninandus
Copywriter: Andrew Petch
Photo studio: Shooting Gallery
Digital Imaging: Quay Digital

Automobile Association of Singapore - Bottle

Copy: "Not everyone gets to pick up the pieces.
If you drink, don't drive."

(No todo el mundo consigue recoger los trozos.
Si bebes, no conduzcas.)

Agency: Studio Alapapa, Singapore
Art Director: Eryk Tam
Copywriter: Leo Jamorabo
Photographer: Teo Studio
Illustrator: Magic cube

Carl Zeiss Lenses - Closer

Agency: BBDO Proximity Singapore
Executive Creative Director: Jagdish Ramakrishnan
Art Directors: Ivan Hady Wibowo & Andrian Pranata
Copywriter: Sridhar Gopalratnam
Photographers: Andrian Pranata & Jonathan Tay
Retoucher: Procolor/Cliq

WWF - TicTacToe

Copy: "It's your turn.Visit wwf.sg."
(Es tu turno.Visita wwf.sg)

Continuation of this campaign / Continuación de esta campaña

Agency: JWT Singapore
Executive Creative Directors: Ali Shabaz & Tay Guan Hin
Creative Director: Ali Shabaz
Art Directors: Christiano Choo & Karen Muck
Copywriter: Pradeep D'souza
Production Manager: Neo Kian Heng

Bose - Mimes

Copy: "Bose Quiet Confort. Acoustic noise cancelling headphones."
(Bose Quiet Comfort. Auriculares con reducción de ruido ambiente)

Agency: Euro RSCG Singapore
Art directors: Shawnn Lai & Hans Ibrahim
Copywriters: Victor Ng & Tham Yin May
Stylist: Xindi
Photographer: Jimmy Fok (Calibre)
Illustrator: Kris Tan (Magic Cube)

Ben & Jerry's Ice Cream

Copy: "Peace, love & ice-cream."
(Paz, amor y helados)

No, we don't remember the 60's, but when we woke up we had this ice-cream business and a bunch of freaky recipes.
(No, no recordamos los 60, pero cuando despertamos teniamos este negocio de helados y un puñado de extrañas recetas)

Like someone had a totally life-affirming completely mellow at one with the universe moment and froze it.
(Como si alguien hubiera tenido un momento totalmente revelador de sintonía con el universo y lo hubiera congelado)

Agency: Ogilvy & Mather Asia Pacific Singapore
Executive Creative Directors: Tham Khai Meng, Eugene Cheong & Todd Mccracken
Art Directors: Adrian Chan, Maurice Lim & Stuart Mills
Copywriters: Mike Sutcliffe, Craig Love & Eugene Cheong
Photographer: Edward Loh (October Skies)

Merceeds-Benz - Brake Assist Plus Technology

Copy: "Brake Assist Plus. Extra braking force when you need it."
(Brake Assist Plus. Fuerza de frenado extra cuando la necesitas)

Agency: BBDO Proximity, Singapore
Executive Creative Director: Jagdish Ramakrishnan
Art Directors: Andrian Pranata & Ivan Hady Wibowo
Copywriter: William Mathovani
Photographer: Sebastian Siah (Shooting Gallery)
Retoucher: Reina Teo (Wishing Well – The Imaging Station) & Wei Xin

WWF - Shark vs. Soup

Copy: "It's your turn.
Visit wwf.sg."
(Es tu turno.
Visita wwf.sg)

Agency: JWT Singapore
Executive Creative Director : Ali Shabaz
Art Director/Illustrator: Christiano Choo
Copywriter: Prateep D'Souza

General Nutrition Centers Sleep Formula - Fast

Agency: McCann Erickson, Singapore
Creative Director: Ng Tian It
Copywriter: Craig Rosenthal
Art Directors: Michael Qwah & Ivan Hady Wibowo
Photographer: Teo Chai Guan
Illustrator: Kin (Eye Candi )

Sony Bravia - Domino City

Copy: "Sony Bravia. Colour like no other."
(Sony Bravia. Color como ningún otro)

Agency: Bates 141, Singapore
Executive Creative Director: Sonal Dabral
Creative Director: Travis Sorge
Director: Nic Finlayson
Director of Photography: Aaron Morton
Agency Producer: Wan Shafie
Production Company: Film Construction
Producer: Phil Liefting
Editor: Steve Cox

Nikon S60 Camera - Face Recognition

Copy: "The Nikon S60. Detects up to 12 faces."
(La nueva Nikon S60. Detecta hasta 12 caras)

Agency: Euro RSCG Singapore
Photographer: Jeremy Wong
Executive Creative Director: Charlie Blower
Creative Director: Victor Ng
Art Director: Lee Hsueh Ling
Copywriter: Victor Ng, Stephen Kyriakou
Country: Singapore
Other Credits: Digital Artist/Retouching: Ricky Haryadi
Production Manager: Joel Ng

Olay - Stop The Clock

Agency: Saatchi & Saatchi, Singapore
Executive Creative Director: Andy Greenaway
Creative Directors: Richard Copping & Andrew Petch
Art Directors: Ronojoy Ghosh & Richard Copping
Copywriters: Rolando Cordova & Gian Carlo
Illustrators: Lee Chin Wee & Niharika Hukku
Retouchers: Niharika Hukku & Deedee Ferninandus Oen

ESPN - Everyday

Copy: "All day. Everyday."
(Todo el día. Todos los días)

Client: Entertainment and Sports Programming Network
Agency: Saatchi & Saatchi, Singapore
Executive Creative Director: Andy Greenaway
Creative Directors: Richard Copping & Andrew Petch
Art Directors: Ronojoy Ghosh, Richard Copping & Joel Clement
Photographer: Allan Myles
Art Buyer: Adrel Law
Retoucher: Magic Cube
Producer: Terry Ong