New Straits Times - Perspective

Copy: "Gain a deeper perspective with the New Straits Times."
(Adquiere una perspectiva más profunda con el Nuevo Straits Times.)

True cost of Rwanda's coltan, higher than expected.
(El coste real del coltán de Ruanda es mas alto de lo esperado.)

Exciting times ahead with new stimulus package.
(El nuevo paquete de medidas promete un excitante futuro.)

Contents of Russian timber ship questioned.
(Los contenidos de un barco maderero ruso puestos en tela de juicio.)

Agency: McCann Erickson, Malaysia
Executive Creative Directors: Szu-Hung Lee & Hwa
Creative Director: Jules Tan
Copywriters: Szu-Hung Lee, Primus Nair, Zaidee Zainal & Benjamin Ng
Art Directors: Jules Tan & Jerome Ooi
Agency Producers: Jimmy Ong & Bridget Hong
Photographer: Loh Lin Shan (iRom)

Nestle Nescafé - Frappé

Copy: "Programmed to Frappé."
(Programado para hacer Frappé)

Agency: McCann Erickson, Prague, Czech Republic
Creative Director: Tomas Otradovec
Art Director: Stefan Suchy
Copywriter: Jaromir Fischer
Agency Producer: Roxana Pfeffermannova
Production Company: Stillking
Director: Wolfberg
Director of Photography: Alexander Surkala
Sound: Soundsquare
Post Production: AVION

Published: May 2010

King's Stella Air Freshner - Flower Power

Copy: "Flower Power."
(El poder de las flores)

Agency: McCann, Thailand
Creative Director: Theerapol Koomsorn
Copywriter: Sorn Manawanitcharoen
Art Director: Akaroj Vorabunpott
Photographer: Chubcheevit
Studio: Chubcheevit

Videocon Air Conditioners - Shelves

Copy: "Videocon. Air conditioners with Turbo Cooling."
(Videocon. Aires Acondicionados con Turbo Cooling)

Agency: McCann Erickson, Delhi, India
Creative Chief: Prasoon Joshi
Executive Creative Director: Ashish Chakravarty
Art Directors: Vineet Mahajan, Natwar Singh & Denzil Machack
Copywriters: Natwar Singh & Ashish Chakravarty
Illustrators: Gurudev Singh & Kuldeep Soni

Fowin - Get Her Back

Copy: "Get her back.
Fowin. Sexual efficiency ring."
(Consigue que vuelva a ti.
Fowin. Anillo de eficiencia sexual)

Agency: McCann Worldgroup, Bangkok, Thailand
Creative Director: Thidarat Nitikijphaiboon
Art Director: Wutthinun Jundafai
Copywriter: Thidarat Nitikijphaiboon

Published: February 2010

Hygiene Color Bleach - Red Stain

In order to show the product's efficacy, the agency created an ad that featured an optical illusion so that from a distance, it appears there is a stain on the clothes, but as one comes closer, the stain disappears. Finally, when close enough, the message can be read: Hygiene Color Bleach removes stains fast.

(Para mostrar la eficacia del producto, la agencia creó un anuncio a base de una ilusión óptica de modo que al verlo desde lejos, pareciera que la ropa tenia una mancha, pero al acercarse la misma desaparece. Finalmente, al estar suficientemente cerca, se puede leer el mensaje: Lejía de Color Hygiene, acaba rápido con las manchas)

Agency: McCann Worldgroup, Bangkok, Thailand
Chief Creative Officer: Martin Lee
Creative Director: Thidarat Nitikijphaiboon
Art Director: Apichai Inthutsingh

Ansell - Grip

Copy: "Ultra grip glove."
(Guantes ultra adherentes)

Agency: McCann Worldgroup, Bangkok, Thailand
Chief Creative Officer: Martin Lee
Creative Director/Art Director: Supachai Toemtechatpong
Copywriter: Surakai Ngenmaneerongroj

Vanarai Foundation - Water Waste

Due to indiscriminate usage of water, a lot of people are deprived of their share. To make people aware of this, the agency designed this advertisement where a transparent sheet in between both images let readers transfer the stream of water from the running tap to the dry one.
(Debido al uso indiscriminado de agua, muchas personas sufren restricciones o incluso se ven privadas de dicho bien. Para concienciar a la sociedad, la agencia diseñó este anuncio en el que una lamina transparente colocada entre ambas imágenes permite al lector transferir el chorro de agua desde el grifo innecesariamente abierto hasta el que está seco)

Agency: McCann Worldgroup, Mumbai, India
Regional Executive Creative Director: Prasoon Joshi
Executive Creative Director: Ryan Menezes
Art Director: Sandip Gaikwad, Milind Palav
Copywriter: Lolita D’souza
Photographer: Saish Kambli

Casa Do Menor - Hands

Copy: Certain things hang on forever.
Set the kids free from abuse and violence."
(Hay cosas que nunca se dejan atrás.
Libera a los niños del abuso y la violencia)

Agency: Mccann Erickson, Spain
Executive Creative Directors: Marco Cremona & Gaetano Del Pizzo
Art Director: Federico Fanti
Copywriter: Valerio Delle Foglie
Photographer: Akim Lipphot
Postproduction: The Scope

Casa Do Menor - The Burden

Copy: "Sexual abuse can be a heavy burden for a child.
Help us. casadomenor.org"
(El abuso sexual puede ser una carga muy pesada para un menor.
Ayúdanos. casadomenor.org)

Agency: McCann Erickson, Italy
Executive Creative Director: Marco Cremona
Art Director/Copywriter: Gaetano Del Pizzo
Directors: Nico & Martin
Production Companies: Mercurio Cinematografica & Primo
Producers: Luca Fanfani & Carolina Cordini
Director of Photography: Leandro Filloy
Post Production: Cinecolor
Editor: Mauro Carpinacci
Sound: Estudio Nando
Music Supervisor: Frederic Schindler
Music Publisher: Rock Mon Amour

Acciona - Re_Acciona

Copy: "Re_born, re_invent, re_solve, re_double, re_think, re_establish, re_concile, re_allocate, re_claim, re_conquer, re_imagine. Re
Acciona. Renewable energies, water, infrastructure."
(Re_nace, re_inventa, re_suelve, re_dobla, re_capacita, re_ivindica, re_concilia, re_ilusiona, re_clama, re_organiza, re_imagina. Re
Acciona. Energías renovables, agua, infraestructuras)

Agency: McCann Erickson, Madrid, Spain
Creative Director: Juan Carlos Salas
Art Director: David Fernandez
Copywriter: Virginia Mosquera
Agency Executive Producers: Diego Mañas & Luis Felipe Moreno
Production Company: Garlic.tv
Director: Marcelo Burgos
Director of Photography: Pancho Alcaine
Executive Producer: Alvaro Gorospe
Production Manager: Chema Sayago
Editor: Pablo Plant
Music: Jose Battaglio (Heaven)
Post Production Company: Serena Digital
VFX Supervisor/Lead Flame Artist: Emilio Perez
CG Lead: Fernando Jariego

Norwegian State Railways - Think

Copy: "Thanks for thinking."
(Gracias por pensar)

Agency: McCann-Erickson , Oslo, Norway
Creatives: Tore Woll & Erlend Klouman Høiner
Agency producer: Beril H. Rasmussen
Production Companies: Motion Blur & BakerCogan
Director: Roenberg
Producer: Espen Horn
Post production: Chimney Pot
Muppets: Scott Brooker

Selleys Supa Glue - Acrobat

Agency: McCann Erickson, Singapore
Executive Creative Director: Farrokh Madon
Creative Director: Goh Wee Kim
Art Director: Ang Sheng Jin
Copywriter: Joseph Cheong
Illustrators: Ang Sheng Jin & Joseph Cheong
Typographer: Ang Sheng Jin
Producer/Art Buyer: Jacqueline Wong

Act TV - Numbers

Copy: "Size doesn't matter. Numbers do.
Join forces with Act TV's growing customer base and fight off the bigger challenges."
(El tamaño no es lo importante. Los numeros lo son.
Une tus fuerzas con la creciente clientela de Act TV y enfréntate a retos mayores)

Agency: McCann Erickson, Bangalore, India
Creative Director: Anil Thomas
Art Director: Ratheesh P
Copywriter: Mansoor Jamal
Illustrator: Sanjay Garud

Published: August 2009

Medecins San Frontieres - No Photo

Copy: "Our doctors go to places photographers don't."
(Nuestros médicos van a lugares donde los fotografos no llegan.
Lo que deberías estar viendo es una imagen de un médico de MSF en Somalia, retirando la metralla de la cara de un niño de cinco años. Pero allí no habia un fotógrafo. Porque la mayoría de las personas que necesitan ayuda médica desesperadamente están en lugares ovidados por los medios. Paises donde la guerra civil, los desastres naturales y las enfermedades han matado a miles. Pero que las camaras se mantengan alejadas no quiere decir que nosotros tampoco nos acerquemos. Y con tu ayuda nuestros médicos y enfermeras pueden seguir salvando vidas en los lugares más ignorados del mundo. Por favor entra en www.msf.org.uk para mostrar tu apoyo)

Agency: McCann-Erickson London, UK
Art Director: Ben Brazier
Copywriter: Johnny Skinner

Published: May 2009

National Animal Protection Body - Holidays

Copy: "Plan your holidays with your pets on petholiday.org"

(Planea tus vacaciones con tus mascotas en petholidays.org)

Agency: McCann-Erickson, Milan, Italy
Creative Director: Marco Cremona
Art Director: Matteo Civaschi
Copywriter: Gianmarco Milesi
Photographer: LSD

Published: April 2009

Chlormint - Camo

Agency: McCann Erickson Mumbai, India
Executive Creative Director: Prasoon Joshi
Creative Director: Ryan Menezes
Art Director: Milind Palav
Copywriter: Ketan Deshpande
Photographer: Sanjeev Angne

Amnesty International - Bloody Soap

In 2008 alone, 16.832 cases of domestic violence were recorded in Portugal. 2.298 more cases than in 2007. In light of this situation, Amnesty International asked the agency to develop an initiative that would raise awareness amongst all Portuguese people concerning this question and, at the same time, make the public feel responsible for denouncing this kind of crime.
In order to accomplish this, the agency filled soap dispensers in WC's of several bars in Lisbon with soap that is identical in colour and thickness with blood. On the exterior of the soap dispensers they placed a sticker bearing a message charging people with the responsibility for denouncing crimes of domestic violence by calling Amnesty International's telephone line - on penalty of becoming accomplices to a crime.
Most people's initial reaction was a sense of shock and revulsion. Nonetheless, after reading and assimilating the message, the initiative helped increase the level of empathy with the cause and obtained a high level of visibility and notoriety amongst Lisbon's nightlife goers.

(Sólo en 2008, se registraron en Portugal 16.832 casos de violencia doméstica. 2.298 casos mas que en 2007. En vista de esta situación, Amnistía Internacional contrató a la agencia para desarrollar una iniciativa que pusiera de manifiesto dicha situación a la vez que inculcara en el público la responsabilidad de denunciar este tipo de crímenes.
Para conseguir dicho objetivo, la agencia lleno los dispensadores de jabón de varios bares de Lisboa con un jabón similar a la sangre tanto en consistencia como en color. En el exterior del dispensador se emplazó una pegatina que mostraba un mensaje apelando a la responsabilidad de la gente de denunciar los crímenes de violencia doméstica llamando a la linea telefónica de Amnistía Internacional, sugiriendo la posibilidad de convertirse en cómplices de un crimen al no denunciar.
La reacción inicial de la mayoría rondaba el shock y la repulsión. Sin embargo, tras leer y asimilar el mensaje, la iniciativa ayudó a incrementar el nivel de empatía con la causa y obtuvo un alto nivel de visibilidad y notoriedad entre aquellos que frecuentan el ambiente nocturno de Lisboa)

Copy: "If you don't denounce domestic violence you become an accomplice to a crime.
Call 213 861 664 and wash your hands of it."
(Si no denuncias la violencia doméstica te conviertes en un cómplice del crimen.
Llama al 213 861 664 y lávate las manos)

Agency: McCann Erickson Lisboa, Portugal
Art Director: Pedro Morgado
Copywriter: Pedro Dias

Released: March 2009

United Nations Millennium 2015 - Execution room

Copy: "For lack of healthcare, for many women in poor countries pregnancy is a death sentence.
Don't let the world leaders forget it.
Objectivo215.org."
(La ausencia de asistencia sanitaria convierte el embarazo de muchas mujeres de países pobres en una sentencia de muerte.
No permitas que los lideres del mundo lo olviden.
Objetivo2015.org)

Agency: McCann Erickson, Lisbon, Portugal
Creative Directors: Diogo Anahory & José Carlos Bomtempo
Art Director: Federico Barbato
Copywriter: Márcio Martins
Planner: Pedro Pessanha
Producer: Nuno Calado
Production Agency: Krypton
Director: Augusto Fraga

Aired: December 2008

Alpella Ole - Fingers

Copy: "Alpella Ole. Ten fingers, ten chocolates."
(Alpella Ole. Diez dedos, diez chocolatinas)

Agency: McCann Erickson, Istanbul, Turkey
Creative Directors: Ugur Çakir & Oktar Akin
Art Directors: Firat Yıldız & Nilüfer Erden
Copywriters: Deniz Tan & Tolga Sirkeci
Director: Gaute Hesthagen
Producer Company: Depo Film.
Director of Photography: Anders Flatland
Post Production Company: Imaj