Showing posts with label Portugal. Show all posts
Showing posts with label Portugal. Show all posts

Sunday, September 26, 2010

União Zoófila - Funeral

Copy: "He will never abandon you.
And you, would you be able to do the same?
Don't abandon your pets."
(Él nunca te abandonara.
¿Y tú, serias capaz de hacer lo mismo?
No abandones a tus mascotas
)



Agency: Strat, Lisbon, Portugal
Creative Director: José Carlos Campos
Art Director: Rui Fazenda
Production Company: Take It Easy
Director: Rui de Brito
Audio: Som de Lisboa

Broadcast: September 2006

Friday, August 13, 2010

AMI Prize - Journalism Against Indifference

Copy: "Let no story go untold.
AMI Prize. Journalism Against Indifference."
(No permitas que ninguna historia quede sin ser contada.
Premio AMI. Periodismo Contra la Indiferencia
)



Agency: Y&R Lisbon, Portugal
Creative Directors: Pedro Ferreira & Judite Mota
Art Director: Joao Rocha
Copywriter: Sofia Moutinho
Photographer: Ryan Lobo

Published: June 2010

Monday, May 10, 2010

Amnesty International - Tyrannybook

Social networks gather millions of people exchanging information all the time. And that has a huge power.
What if this power could be used not only to find out when the next party is going to happen, but to show places where human rights are not respected and ask people to do something about it?
http://www.blogger.com/www.tyrannybook.com
There you will find several profiles of tyrants whose politics have no respect for human rights. Their actions are updated in real time. Every act goes public as it happens.
Anyone can participate. Now you can watch what these tyrants are up to.
Exchange information with people from around the world. Because together we can make the difference.
The more people we have watching, the more this dictators will realize that their evil acts are not going unnoticed and the more powerful the human rights cause will become.

(Las redes sociales aunan a millones de personas intercambiando información continuamente. Y eso representa un gran poder.
¿Y si ese poder pudiera ser utilizado no sólo para saber cuando se va a celebrar la próxima fiesta, sino también para mostrar lugares en los que los derechos humanos no son respetados y pedir a la gente que haga algo por la causa?
http://www.tyrannybook.com/
Allí encontraras numerosos perfiles de tiranos cuyas políticas no tienen respeto alguno por los derechos humanos. Sus acciones son actualizadas en tiempo real. Cada acto se hace público en el momento de suceder.
Cualquiera puede participar. Ahora puedes ver a que se dedican estos tiranos.
Intercambia información con el resto del mundo. Porque juntos podemos marcar la diferencia.
Cuanta más gente tengamos mirando, más se darán cuenta estos dictadores de que sus actos malvados no pasan desapercibidos y más poderosa se volverá la causa de los derechos humanos
)





Agency: Leo Burnett Iberia, Portugal
Executive Creative Director Iberia: Chacho Puebla
Creative Directors: Erick Rosa & Renato Lopes
Creatives: ThiagoCarvalho & ThiagoArrighi
Chief Digital Officer: Alfredo Laguia
WebProdution: Rodrigo Barona & Mónica Rocha

Monday, January 25, 2010

Acção Animal & Liga Portuguesa dos Direitos do Animal (LDPA) - Circus

Copy: "“Roll up, roll up, ladies and gentlemen, boys and girls for the crack of the whip against the animal’s stinging wounds.
A big round of applause for the flaming hoops, the injuries and the electric shocks.
Come and see the famed number of cages and tightly binding chains allowing no escape from endless training sessions.
Laugh, applaud and join in with the repetitive choreographed routines typical of depressed animals under great stress.
All the fun of the circus travelling from city to city exhibiting animals as human caricatures.
Clowning around that’s no fun at all.
Animals are not clowns.
Animal circuses, don’t be part of the show.”











Monday, August 31, 2009

Amnesty International - Dog's Life

Copy: "The problem is not animals living like people, but so many people living like animals.
Amnesty International. United against poverty and social differences.
Join us."
(El problema no son los animales que viven como personas, sino que haya tantas personas viviendo como animales.
Amnistía Internacional. Unidos contra la pobreza y las injusticias sociales.
Únete a nosotros
)



Agency: Fuel, Lisbon, Portugal
Creative Directors: Marcelo Lourenço & Pedro Bexiga
Art Directors: Pedro Bexiga & Artur Pinheiro
Copywriter: Marcelo Lourenço
Director: Rita Nunes
Director of photography: André Schankovsky
Stylling: Carlos Soares
Make-Up: Rosarinho
Tv Producer: Miguel Barbosa
Sound: Indigo

Wednesday, August 26, 2009

Honda Compact Navigation System - Miss

Copy: "One simple miss can make one big mess."
(Un pequeño desvio puede derivar en un gran problema)



Agency: Fischer Lisbon, Portugal
Creative Director: Diogo Mello
Art Director: Marco Martins
Copywriter: Rafael Pitanguy
Illustrators: Alessandra Lemos & Marco Martins

Wednesday, July 22, 2009

Linic Anti-Dandruff Shampoo - Funny

Copy: "Dandruff is not funny."
(La caspa no es motivo de risa)



Agency: Lowe Ativism, Lisbon, Portugal
Creative Directors: Susana Albuquerque & Joao Coutinho
Art Director: Senhor Ricardo
Copywriters: Susana Albuquerque & Sofia Menezes
Photographers: Filipe Rebelo (Maquina Invisivel)

Sunday, July 19, 2009

Amnesty International: Report It

In order to raise awareness about the importance of reporting domestic violence cases, the agency took the gaps through wich sound passes in a building to highlight that in most cases of domestic violence noises are the main warning signs. The printed strips left in those gaps featured a message stating that those who hear and report them can save lives.

(Con la intención de crear conciencia social sobre la importancia de denunciar los casos de violencia doméstica, la agencia hizo uso de los huecos y ranuras a través de los cuales pasa el sonido en un edificio para hacer llegar el mensaje de que en la mayoría de los casos de violencia doméstica los sonidos de violencia son importantes señales indicadoras. Las tiras impresas que dejaron en dichos huecos y ranuras contenían un texto impreso incitando a aquellos que escuchan dichos sonidos a denunciar dado que tal acción puede llegar a salvar vidas)

Copy: "An escaping sound can be a cry for help.
Domestic violence. If you hear it, report it."
(Un sonido que escapa puede ser una petición de ayuda.
Violencia doméstica. Si escuchas, denuncia
)



Agency: TBWA\Lisbon, Portugal
Creative Director: Leandro Alvarez
Art Director: Julliano Bertoldi
Copywriter: Hellington Vieira

Sunday, June 7, 2009

Ministry of Health - Clogged straw

In order to raise awareness about coronary diseases being the main cause of death in Portugal and high blood cholesterol being a big risk factor, the agency replaced regular straws in some selected fast-food estaurants around the country for clogged ones. This new straws, simulating the effect of an artery blocked by cholesterol carried the following message written along the side: "High blood cholesterol will do the same to your arteries. Watch what you eat. Ministry of Health."

(Con la intención de crear conciencia social sobre el hecho de que las enfermedades coronarias son la principal causa de mortandad en Portugal, y el colesterol como alto factor de riesgo, la agencia cambio las pajitas de algunos restaurantes de comida rápida seleccionados a lo largo del país por otras que estaban atascadas, . Estas nuevas pajitas, simulando el efecto de una arteria bloqueada por el colesterol, tenían el siguiente mensaje impreso en el lateral: "El colesterol alto hará lo mismo con tus arterias. Vigila tu alimentación. Ministerio de Salud.")




Agency: Fischer Portugal, Lisbon, Portugal
Creative Director: Diogo Mello
Art Director: Fabiano Bomfim
Copywriter: Sandro Porto
Photographer: Claus Stellfeld
Producer: Sonia Saldanha

Released: March 2009

Sunday, May 24, 2009

Ministry Of Health - Sedentary

Copy: "Sedentary people can’t run away from diseases. Exercise."
(Las personas sedentarias no pueden huir de las enfermedades. Haz ejercicio)






Agency: Fischer Portugal
Creative Director: Diogo Mello
Art Directors: Marcelo Melo & Claudia Rolim
Copywriter: Nuno Leal
Photographer: Kenton Thatcher

Published: March 2009

Monday, May 4, 2009

Amnesty International - Bloody Soap

In 2008 alone, 16.832 cases of domestic violence were recorded in Portugal. 2.298 more cases than in 2007. In light of this situation, Amnesty International asked the agency to develop an initiative that would raise awareness amongst all Portuguese people concerning this question and, at the same time, make the public feel responsible for denouncing this kind of crime.
In order to accomplish this, the agency filled soap dispensers in WC's of several bars in Lisbon with soap that is identical in colour and thickness with blood. On the exterior of the soap dispensers they placed a sticker bearing a message charging people with the responsibility for denouncing crimes of domestic violence by calling Amnesty International's telephone line - on penalty of becoming accomplices to a crime.
Most people's initial reaction was a sense of shock and revulsion. Nonetheless, after reading and assimilating the message, the initiative helped increase the level of empathy with the cause and obtained a high level of visibility and notoriety amongst Lisbon's nightlife goers.

(Sólo en 2008, se registraron en Portugal 16.832 casos de violencia doméstica. 2.298 casos mas que en 2007. En vista de esta situación, Amnistía Internacional contrató a la agencia para desarrollar una iniciativa que pusiera de manifiesto dicha situación a la vez que inculcara en el público la responsabilidad de denunciar este tipo de crímenes.
Para conseguir dicho objetivo, la agencia lleno los dispensadores de jabón de varios bares de Lisboa con un jabón similar a la sangre tanto en consistencia como en color. En el exterior del dispensador se emplazó una pegatina que mostraba un mensaje apelando a la responsabilidad de la gente de denunciar los crímenes de violencia doméstica llamando a la linea telefónica de Amnistía Internacional, sugiriendo la posibilidad de convertirse en cómplices de un crimen al no denunciar.
La reacción inicial de la mayoría rondaba el shock y la repulsión. Sin embargo, tras leer y asimilar el mensaje, la iniciativa ayudó a incrementar el nivel de empatía con la causa y obtuvo un alto nivel de visibilidad y notoriedad entre aquellos que frecuentan el ambiente nocturno de Lisboa
)

Copy:
"If you don't denounce domestic violence you become an accomplice to a crime.
Call 213 861 664 and wash your hands of it."
(Si no denuncias la violencia doméstica te conviertes en un cómplice del crimen.
Llama al 213 861 664 y lávate las manos
)



Agency: McCann Erickson Lisboa, Portugal
Art Director: Pedro Morgado
Copywriter: Pedro Dias

Released: March 2009

Thursday, April 23, 2009

Leo Burnett - Opportunity


Leo Burnett Lisbon has created an online plug-in that inserts the word "opportunity" in place of the word "crisis" on every webpage.
The agency aims to use the internet device to reinstate positivity in the world as a response to the doom and gloom of the economic crisis. A statement from Leo Burnett said: "We want to stop seeing the problem and start seeing the solution."
The plug-in, that can be downloaded at http://www.see-the-opportunity.com/, has been developed to operate on Firefox, is free, easy to install and available in three languages: Portuguese, English and Spanish.

(Leo Burnett Lisboa ha creado un plug-in online que reemplaza la palabra "crisis" por "oportunidad" en cada pagina web.
La agencia pretende usar dicho programa para reinstaurar el pensamiento positivo en el mundo en respuesta a la penumbra y fatalidad de la crisis económica. En declaraciones afirman: "Queremos dejar de ver el problema y comenzar a ver la solución."
El plug-in, que puede ser descargado en
http://www.see-the-opportunity.com, ha sido desarrollado para funcionar con Firefox, es gratuito, facilmente instalable y está disponible en tres idiomas: Portugués, Español e Inglés.)


Agency: Leo Burnett Lisbon, Portugal
Executive Creative Director: Chacho Puebla

Sunday, April 19, 2009

United Nations Millennium 2015 - Execution room

Copy: "For lack of healthcare, for many women in poor countries pregnancy is a death sentence.
Don't let the world leaders forget it.
Objectivo215.org."
(La ausencia de asistencia sanitaria convierte el embarazo de muchas mujeres de países pobres en una sentencia de muerte.
No permitas que los lideres del mundo lo olviden.
Objetivo2015.org)



Agency: McCann Erickson, Lisbon, Portugal
Creative Directors: Diogo Anahory & José Carlos Bomtempo
Art Director: Federico Barbato
Copywriter: Márcio Martins
Planner: Pedro Pessanha
Producer: Nuno Calado
Production Agency: Krypton
Director: Augusto Fraga

Aired: December 2008

Monday, April 6, 2009

Anesty International - Against

Copy: "Everybody is against everybody. Somebody has to be for them.
Amnesty International. 25 years supporting the right of all."
(Todos contra todos. Alguien tiene que estar a favor.
Amnistía internacional. 25 años apoyando los derechos de todos
)



Agency: Leo Burnett Lisbon, Porrtugal
Executive Creative Director: Chacho Puebla
Copywirters: Chacho Puebla, Bruno Ribeiro & Fernando Bellotti.
Art Director: Mico Toledo & Chacho Puebla.
Creative Advisor: Tura
Direction: Mateus de Paula Santos
Production Design Company: Lobo & Animatório
Animation: Animatório
Executive Producer: Alberto Lopes
Producer : Loic Dubois
Sound Design: Paulo Beto
Agency Producer: Cristina Almeida

Wednesday, March 11, 2009

Amnesty International - Leftovers

Copy: "Human rights for refugees. With your help they will achieve them.
1997 International Year of the Refugees."
(Derechos humanos para los refugiados. Con tu ayuda ellos los conseguirán.
1997 Año Internacional del Refugiado
)


"All the leftovers of our society end up the same way."
(Todas las sobras de nuestra sociedad terminan del mismo modo)


"Finally he has the right to occupy a piece of land."
(Finalmente tiene derecho a ocupar un pedazo de tierra)


Agency: W/Portugal Lisbon, Portugal
Creative Director: Jaime Mourao-Ferreira
Art Director: Joao Bacelar
Copywriter: Cristina Abranches
Photographer: Miguel Fonseca Da Costa

Thursday, February 26, 2009

APAV (Associação Portuguesa de Apoio à Vítima) - Brands

Copy: "“There are brands no one should wear. Domestic violence is a crime."
(Hay marcas que nadie debería llevar. La violencia domestica es un crimen)






Agency: Grey Lisbon, Portugal
Client: APAV Portuguese Association for Victim Support
Creative Director: Cristiano Zancuoghi
Art Director: Nádia Pinto
Copywriter: Carlos Garcia
Photographer: Gonçalo Almeida

Thursday, February 12, 2009

Volvo S80 - Car Free Day

Copy: "Volvo supports the European Car Free Day."
(Volvo apoya el Día Europeo Sin Coches)





Agency: Fuel Lisbon, Portugal
Creative Directors: Marcelo Lourenço & Pedro Bexiga
Art Director: António Silva
Copywriter: Richard Warrell
Photographer: Volvo Archive/ Snipershot
Producer: Luis Silva

Wednesday, August 6, 2008

APCC - Small Artists

Copy: "Help small artists to become great. Buy prints from famous portuguese artists and help APCC build an art education youth center. You can invest in 35 works of reputation artists at exceptional prices while helping thousands of children develop their artistic skills."
(Ayuda a los pequeños artistas a convertirse en grandes. Compra láminas de artistas portugueses famosos y ayuda a la APCC a construir un centro educativo de arte para jóvenes. Puedes invertir en 35 trabajos de reputados artistas a precios excepcionales mientras ayudas a miles de niños a desarrollar sus cualidades artísticas)


Vincent 5 years old (5 años)

Joan 4 years old (4 años)

Pablo 4 years old (4 años)



Client: Associação para a Promoção Cultural da Criança (APCC)
Agency: EuroRSCG, Lisbon, Portugal
Creative Director: José Alfredo Neto
Art Director/Illustrator: Sofia Silva
Copywriter: Filipa Silva

Published: May 2008

Monday, July 14, 2008

AMI, International Medical Association

Copy: "It’s everybody's turn to help."
(Es el turno de todos para colaborar)

AMI needs all of us to help the China earthquake victims.
(AMI nos necesita a todos para ayudar a las víctimas del terremoto de China)
AMI needs all of us to help the Myanmar victims
(AMI nos necesita a todos para ayudar a las víctimas de Myanmar)

Client: AMI, International Medical Association
Agency: Y&R Portugal
Creative Directors: Pedro Ferreira & Judite Mota
Art Director: Pedro Ferreira
Copywriter: Judite Mota
Photographer: Image Tap & Corbis
Post production: Andy Wagner

Published: June 2008

Thursday, May 22, 2008

Portuguese League Against AIDS - Recycle

Copy: "Science is doing everything to fight AIDS. Even plastic is helping. For every 20 bottles that you put in the recycling bin, the Portuguese League Against AIDS will receive a donation. Recycle and help us to defend those who are defenseless. "
(La ciencia está haciendo todo lo posible para luchar contra el SIDA. Hasta el plástico está ayudando. Por cada 20 botellas que pongas en el contenedor de reciclaje, la Liga Portuguesa Contra el SIDA recibirá una donación. Recicla y ayúdanos a defender a aquellos que se encuentran indefensos)





Agency: McCann Erickson Portugal
Creative Directors: Diogo Anahory & José Carlos Bomtempo
Art Director: André Lopes
Copywriter: Emerson Braga
Photographer: Claus Stellfeld

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