Honda Compact Navigation System - Miss

Copy: "One simple miss can make one big mess."
(Un pequeño desvio puede derivar en un gran problema)

Agency: Fischer Lisbon, Portugal
Creative Director: Diogo Mello
Art Director: Marco Martins
Copywriter: Rafael Pitanguy
Illustrators: Alessandra Lemos & Marco Martins

Ministry of Health - Clogged straw

In order to raise awareness about coronary diseases being the main cause of death in Portugal and high blood cholesterol being a big risk factor, the agency replaced regular straws in some selected fast-food estaurants around the country for clogged ones. This new straws, simulating the effect of an artery blocked by cholesterol carried the following message written along the side: "High blood cholesterol will do the same to your arteries. Watch what you eat. Ministry of Health."

(Con la intención de crear conciencia social sobre el hecho de que las enfermedades coronarias son la principal causa de mortandad en Portugal, y el colesterol como alto factor de riesgo, la agencia cambio las pajitas de algunos restaurantes de comida rápida seleccionados a lo largo del país por otras que estaban atascadas, . Estas nuevas pajitas, simulando el efecto de una arteria bloqueada por el colesterol, tenían el siguiente mensaje impreso en el lateral: "El colesterol alto hará lo mismo con tus arterias. Vigila tu alimentación. Ministerio de Salud.")

Agency: Fischer Portugal, Lisbon, Portugal
Creative Director: Diogo Mello
Art Director: Fabiano Bomfim
Copywriter: Sandro Porto
Photographer: Claus Stellfeld
Producer: Sonia Saldanha

Released: March 2009

Ministry Of Health - Sedentary

Copy: "Sedentary people can’t run away from diseases. Exercise."
(Las personas sedentarias no pueden huir de las enfermedades. Haz ejercicio)

Agency: Fischer Portugal
Creative Director: Diogo Mello
Art Directors: Marcelo Melo & Claudia Rolim
Copywriter: Nuno Leal
Photographer: Kenton Thatcher

Published: March 2009

Macacolandia Design Studios

Copy: "Give more life to your illustrations"
(Da más vida a tus ilustraciones)

Agency: Fischer America Comunicacao Total, Brazil
Creative Directors: Jader Rossetto, Flávio Casarotti & Pedro Cappeletti
Copywriter: Omar Caldas
Art Director: Hugo Amaral
Account Supervisor: Mauro Rabello
Advertiser's Supervisor: Marcelo Daldoce
Typographer: Macacolândia
Photographer: Lucio Cunha

Bardahl Air & Sealant - Balloons

Copy: "Essential. Air and sealant for motorcycle tires."
(Esencial. Aire y sellado para ruedas de motocicleta)

Agency: Fischer America, Buenos Aires, Argentina
Creative Director: Fernando Fernández
Art Director: Luciano D'Amelio
Copywriter: Diego Sica
Photographer: Matías Posti

Published: February 2008

Analisis & Strategia Magazine

Copy: "Marketing needs new ideas."
(El marketing necesita nuevas ideas)

Agency: Toro vazquez Mora/Fischer América Colombia
Creative Director: Jaime Cueto
Art Director: Andrés Mejía
Copywriters: Diego Arenas & Jaime Cueto
Photographer: Javier Crespo

Published: July 2008

Honda Civic Hybrid - Dummies

Copy: "Honda Civic Hybrid. Designed to protect nature."
(Honda Civic. Diseñado para proteger la naturaleza)

Agency: Fischer Portugal, Lisbon
Creative Director: Diogo Mello
Art Directors: Fabiano Bomfim & Marcelo Melo
Copywriters: Joao Fraitas & Gustavo Vilela
Photographer: Artluzstudio

Published: April 2008

Semorin Stain Remover

Copy: "Never underestimate the power of Semorin."
(Nunca subestimes el poder de Semorin)

Agency: Fischer America, Brazil
Art Director: Ricardo Big Passos
Creative Director: Flávio Casarotti
Editor: Gustavo Diehl
Photographer: Marcel Valvassori
Image Editor: Litokromia Produção
Graphics: Edson Santos