Copy: "All your cars are at Car One. Car One. Number one used cars dealer." (Todos tus coches están en Car One. Car One. El concesionario número uno de coches de segunda mano)
Agency: Leo Burnett Buenos Aires, Argentina Chief Creative Officers: Seto Olivieri & Pablo Capara Creative Directors: Luis Sanchez Zinny & Carmelo Maselli Art Director: Carmelo Maselli Copywriter: Luis Sanchez Zinny Agency Producers: Federico Puricelli & Francisco Tanto Production Company: ARGENTINACINE Buenos Aires Director: Augusto Gimenez Zapiola Producers: Nano Tidone & Marcos Landajo Editor: Agustin Devitorio Animation: Gizmo Post Production: Aldo Ferrari
Agency: Grey, Argentina Executive Creative Directors: Pablo Gil & Sebastián Garin Creative Director: Daniel Fierro Head of Art: Cecilia Ognio Art Directors: Tomás Duhalde Copywriter: Rodrigo Greco 3D Studio: Mosh VFX
Copy: "Because as soon as you stop thinking about football, you start think about woman again. Axe Play 2010." (Porque en cuanto dejas de pensar en fútbol, vuelves a pensar en mujeres de nuevo. Axe Play 2010)
Agency: Ponce, Buenos Aires, Argentina Creative Director: Ricardo Armentano; Joaquin Cubria; Analia Rios Creative: Juan Pablo Lufrano; Norberto Vatrano Director: Armando Bo Production: Rebolucion Producer: Mariano Avellaneda; Axel G Linari Director of Photography: Cristian Cottet Post Production: Pickle Editor: Gustavo Macri; Patricio Pena Music: Animal Music
Copy: "Standard Parking Assistance Control. Peugeot 207 SW Compact." (Peugeot 207 SW Compact. Con Sistema de Ayuda de Aparcamiento de serie)
Agency: Euro RSCG, Buenos Aires, Argentina Executive Creative Director: Gustavo Reyes Creative Director: Maximiliano Sánchez, Mariano Duhalde, Pedro Pappalardo & Fernando Arrossi Art Director: Pablo Carrera Copywriter: Rodrigo Raices Producer: Zoom Desarrollos Digitales Retoucher: Adrián Anarella Photographer: Martín Kohler
Agency: Grey, Buenos Aires, Argentina Executive Creative Directors: Pablo Gil & Sebastián Garin Creative Director: Daniel Fierro Head of Art: Cecilia Ognio Art Directors: Tomás Duhalde Copywriter: Rodrigo Greco 3D Studio: Mosh VFX&
Copy: "The product - Andes. 1# Beer in Mendoza, Argentina. The situation - Men love going to bars to drink beer with friends. The problem - Girlfriends. They hate it when men go to bars to drink beer with friends. The solution - Andes Teletransporter. A closed booth, completely soundproof, with a sound panel that recreates hundreds of different environments. To get men out of the bar, without actually leaving it. How it works: 1. Your girlfriend calls when you're at the bar. 2. Get in the teletransporter. 3. Pick an ambience sound effect. 4. Convince her that you're not at the bar. 5. Hang up and go back to your friends and your beer. The result: More happy men at bars, less broken up couples. Conclusion: Why lie if you can teleport?"
(El producto - Andes. La cerveza 1# en Mendoza, Argentina. La situación - A los hombres les gusta ir a los bares a beber cerveza con los amigos. El problema - Las novias. Ellas odian que los hombres vayan a los bares a beber cerveza con los amigos. La solución - Andes Teletransporter. Una cabina cerrada, completamente insonorizada, que cuenta con un panel que recrea cientos de entornos diferentes. Para emplazar a los hombres fuera de los bares, sin que tengan que salir de ellos. Cómo funciona - 1. Tu novia llama cuando estás en el bar. 2. Entras en el teletransportador. 3. Elijes un efecto de sonido ambiente. 4. La convences de que no estás en el bar. 5. Cuelgas y vuelves con tus amigos y a tu cerveza. El resultado - Más hombres en los bares y menos parejas destrozadas. Conclusión - ¿Por qué mentir si te puedes teletransportar?)
Agency: Del Campo Nazca Saatchi & Saatchi, Argentina Chief Creative Directors: Maxi Itzkoff & Mariano Serkin Creative Director: Javier Campopiano Art Director: Carlos Muller Copywriter: Patricio del Sante Designers: Bruno Tortolano & Juan Pedro Porcaro Agency Producers: Adrian Aspani, Camilo Rojas & Patricio Martinez Booth designers: AD Productions Production Company: Primo Directors: Nico & Martin Executive Producer: Carolina Cordini Photography Director: Leandro Fillol Post-Production Service Company: Cinecolor Audio Post-Production: Supercharango
Copy: "So sorry destiny. Axe. The power of a fragrance." (Mala suerte destino. Axe. El poder de una fragancia)
Agency: Ponce, Buenos Aires, Argentina Group Creative Directors: Hernan Ponce, Hernan Ibarra-Puentes & Walter Aregger Creative Directors: Ricardo Armentano & Analia Rios Art director Christian Rosli Copywriter: Juan Ure Agency Producer: Jose Silva Head of Production: Roberto Carsillo Director: Paul Hunter (Prettybird) Director of Photography: Don Davis Executive Producer: Kerstin Emhoff Editor: Damion Clayton (Rock Paper Scissors) Post Production Company: A52 Music/Sound Production: Animal Music
"Kid's never forget what you say." (Los niños nunca olvidan lo que dices)
"Kid's believe every word you say." (Los niños creen cada palabra que dices)
Agency: Ogilvy, Argentina General Creative Director: Gastón Bigio Head of Art: Jonathan Gurvit Creative Directors: Joaquín Cubría & Ignacio Ferioli Art Directors: Facundo Zapata & Percy Bustos Fernández Copywriter: Andrea Ventura Production Company: Peluca Films Directors: Vladimir Duran & Diego Nuñez Yrigoyen Executive Producers: Alejandro di Michele & Fabio Cimmarusti Producer: Mariano Scarpatti Post Producer: Gabriel Porras Post-Production: Che Revolution Post Sound: La Casa Post Sound
Copy: "What they do happens to us. The powers are the main cause of the changing climate. Let's demand a fair agreement in Copenhagen." (Lo que hacen nos pasa. Las potencias son las principales causantes del cambio climático. Exijamos un acuerdo justo en Copenhague)
Agency: Francisco Espinosa, Mar del Plata, Argentina Creative Director: Francisco Espinosa Art Director: Barrilete Dg Copywriter: Rocío Vazquez Photographers: Ron Jeffreys & Rybson
Copy: "Refugees would like to have the same problems you have." (A los refugiados les gustaría tener los mismos problemas que tú tienes)
Agency: Young & Rubicam, Buenos Aires, Argentina Creative Director: Hernán Damilano Art Director: Gustavo Sucri Copywriter: Francisco Ferro Illustrators: Daniel Romanos & Gastón Cardozo Photographer: Matías Posti GCD: Martín Mercado
Copy: "We needed a health care provider that treated people like people. Fides Salud, personalized care." (Necesitábamos un proveedor de asistencia médica que tratase a las personas como personas. Fides Salud, cuidado personalizado)
Agency: Braga Menendez, Buenos Aires, Argentina Creative Director: Bruno Gerondi Art Director: Horacio Ledesma Copywriter: Catriel Aiello
Copy: "If you look for it, the sun is always there." (Si lo buscas, el sol siempre está)
Agency: Young & Rubicam Argentina General Creative Director: Martín Mercado Executive Creative Directors: Darío Rial, Martin Goldberg & Diego Tuya Art Director: Diego Tuya Copywriters: Martin Mercado, Dario Rial & Martin Goldberg Producers: Agustin Borgognoni & Florencia Caputo Producer Company: Blue Directors: Pucho Mentasti & Watta Fernández Photography Director: José García Executive Producer: Gonzalo Fernández Post-Production: Bitt Animation Editor: Carla Muzzi Music: Juan Blas Caballero
Copy: "PRIP. The sound of success!" (PRIP. ¡El sonido del éxito!)
Agency: Madre, Argentina Creative Directors: Rafael D'Alvia, Sebastián Stagno & Carlos Bayala Art Director: Daniela Podkamisky Producer Company: Landia Director: Andy Fogwill Executive Producer: Claudio Amoedo Producer: Marcelo Fontao Direction Assistant: Sebastián Hall Directors of Photography: Juan Carlos Ferro & Marcelo Lavitman Post Production: Che Revolution Post Post Producer: Maldito Render Sound: La Casa Post Sound
Copy: "Your home wasn't made to watch films. Go to the movies." (Tu hogar no está hecho para ver peliculas. Ve al cine)
Agency: Ogilvy, Argentina Executive Creative Director: Gaston Bigio Head Of Art: Jonathan Gurvit Creative Directors: Rodrigo Grau & Ramiro R. Cohen Art Director: Santiago Dulce Copywriter: Hernan Rebalderia Agency Producers: Andres Salmoyraghi & Marcelo Ramos Account Director: Ramiro Dirube Production Company: Argentinacine Directors: Augusto Giménez Zapiola, Rafael López Saubidet & Martín Romanella Editor: Agustin De Vittorio Executive Producer: Marcos Landajo Producers: Carolina Pena & Florencia Foscaldii Post-Production: Metrovision Sound: La Casa Post Sound & Swing Music: Swing Musica
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