Leica - Sharpest Details

Copy: "Sharpest details.
Leica S2 with 37,5 million pixels."
(Detalles con mayor nitidez.
Leica S2. 37,5 millones de píxels)

Agency: Advico Y&R AG, Zurich, Switzerland
Creative Director: Christian Bobst
Copywriter: Johannes Raggio
Art Director: Lukas Wietlisbach
Photographer/Typographer: Luca Schneider

Insinuante - Juicer

Copy: "Help a fruit turn into juice. Best Price Juicer, R$ 149,00."
(Ayuda a que una fruta se convierta en zumo. Licuadora Best Price R$ 149,00)

Agency: Propeg, Bahia, Brazil
Creative Director/Copywriter: Emerson Braga
Art Director/Illustrator: Edson Rosa

Published: October 2010

Panasonic Viera 3D TV - Dino

Agency: Lobo, Santiago, Chile
Creative Director/Copywriter: Christian Quintana
Art Director: Edison Saravia
Illustrator: Ricardo Salamanca
Photographer: Patricio Pescetto

Published: July 2010

Videocon Air Conditioners - Shelves

Copy: "Videocon. Air conditioners with Turbo Cooling."
(Videocon. Aires Acondicionados con Turbo Cooling)

Agency: McCann Erickson, Delhi, India
Creative Chief: Prasoon Joshi
Executive Creative Director: Ashish Chakravarty
Art Directors: Vineet Mahajan, Natwar Singh & Denzil Machack
Copywriters: Natwar Singh & Ashish Chakravarty
Illustrators: Gurudev Singh & Kuldeep Soni

Midea Security Cameras - Spotlight

Agency: Ogilvy, Shanghai, China
Executive Creative Director: Kevin Lee
Creative Directors: Kevin Lee & Kit Ong
Art Directors: Robin Wu, Minsheng Zhang, Jordan Dong, Zhang Lei & Kevin Lee
Copywriter: Kit Ong
Photographer: Keno Zhao (Refine Images)
Typographer: Robin Wu
Retoucher: Joo Jeoh (Refine Images)

Vonage - Dinner

Copy: "High quality sound. And now get unlimited calls all around the world.
Call now."
(Sonido de alta calidad. Y ahora consigue llamadas ilimitadas a todo el mundo.
Llama ahora)

Agency: TBWA\CHIAT\DAY, New York, USA
Chief Creative Officer: Mark Figliulo
Creative Director: Jonathan Mackler
Art Director: Richard Ardito
Copywriter: Grant Smith
Agency Producer: Jason Souter
Executive Producer Of Media Arts: Matt Bijarchi
Planner: Jonathan Lee
Production Company: BISCUIT FILMWORKS
Director: Tim Godsall
Senior Executive Producer: Shawn Lacy
Executive Producer: Holly Vega
Line Producer: Rick Jarjoura
Editor: Ian Mackenzie (Mackenzie Cutler)
Executive Producer: Melissa Miller
Assistant Editor: Mona Salma
Sound Design/Arrangement: Sam Designer & Sam Shaffer (Mackenzie Cutler)
Audio Mix: Sound Lounge
Mixer: Tom Jucarone
Head Of Production: Laney Gradus
CG Supervisor/Lead Flame Artist: Murray Butler
Post Production: Telecine: Company 3
Colorist: Tim Masick
Graphics: Brand New School
Executive Producer: Ned Brown
Director Of Broadcast Production: Ozzie Spenningsby
Head Of Production (Graphics): Darren Jaffe (Mo)

LG - Mobile Data Backup

Copy: "Don’t lose your contacts. Mobile Data Backup. LG."
(No pierdas tus contactos. Copia de Seguridad de los Datos del Movil. LG)

Agency: Grey, Kuala Lumpur, Malaysia
Executive Creative Director: David Sin
Art Directors: Leong Kit Sze & David HK Tan
Copywriters: Sagar Paranjpe & EuJin Foong
Photographer: Loh Lin Shan

Google Chrome - Speed Test

Agency: BBH, NY, USA / Google Creative Lab
Chief Creative Officer: Kevin Roddy
Executive Creative Directors: Pelle & Calle Sjoenell (BBH) & Robert Wong (Google Creative Lab)
Art Direct: Steve Peck
Copywriter: Jared Elms
Project Manager: Jessica Bigarel (Google Creative Lab)
Head of Broadcast: Lisa Setten
Producer: Orlee Tatarka
Production Company: 1st Avenue Machine
Director: Aaron Duffy
Conceptual Fabricator: Bob Partington
Executive Producer: Sam Penfield
Line Producer: Michael Solomon
Editorial Company: Lost Planet
Editor: Charlie Johnston
Assistant Editor: Chris Huth
Executive Producer: Krystyn Wagenberg
Producer: Meagen Carroll
Telecine Company: Katabatic
Telecine Artist: Emery Wells
Producer: Dave Escovitz
Online Facility: Black Hole
VFX Artist: Tim Farrell
Producer: Tim Vierling
Audio Facility: Plush NYC
Audio Engineer: Rob Fielack
Sound Designer: Joseph Fraioli (JafBox Sound)

Aired: May 2010

LG Air Conditioners - Cool Down Quickly

Copy: "Cool down quickly.
LG TS-H2428 Air Conditioner with Jet Cool Technology."
(Enfríate rápidamente.
Aire acondicionado LG TS-H2428 con Tecnología Jet Cool)

Agency: Young & Rubicam New York, USA
Global Executive Creative Director: Tony Granger
Executive Creative Directors: Scott Vitrone & Ian Reichenthal
Global Creative Director: Darren Moran
Associate Creative Directors: Menno Kluin & Graeme Hall
Art Director: Michael Schachtner
Copywriter: Julia Neumann
Art Buyer: Maggy Lynch-Hartley
Photographer/Designer: Dimitri Daniloff
Set Designer: Herve Sauvage
Hair and Make-up Artist: Corinne Gues
Post Production: Sparklink
Agency Digital Artist: Raul Pardo

Loewe - Swan Lake

Copy: "Loewe. Extremely realistic images."
(Loewe. Imágenes extremadamente realistas)


In line with the previous execution/En linea con la ejecución anterior

Agency: Scholz & Friends Berlin, Germany
Creative Directors: Matthias Spaetgens & Oliver Handlos
Copywriter: Caspar Heuss
Art Director: Michael Schmidt
Director: Reto Caffi
Production Company: Element E Filmproduktion GmbH
Post Production: Deli Pictures GmbH
Music Arrangement: Supreme Music

Yamaha - Octopus

Copy: "Super high output."
(Potencia extrema)

Agency: Publicidad Causa, Lima, Peru
Creative Director: Rafael Hernández
Art Director: Diego Vásquez
Copywriter: Renato Farfán Basauri
Illustrator: Renzo Decheco
Photographer: Alex Freundt

Published: February 2010

Olympus Pen - PEN Giant

Copy: "Shooting great pictures has never been so easy."
(Hacer grandes fotografías nunca ha sido tan fácil)

Agency: DSG Dialog Solutions, Germany
Creative Team: Christian Wilfer & Alexandra Lier
Directors: Takeuchi Taijin & Peter Göltenboth
Production Company: BIG FISH
Production Designer: Serban Rotariu

Energizer - Light Graffiti

Copy: "Take your day everywhere.
Energizer 6 LED headlight."
(Lleva tu día a todos sitios.
Frontal de 6 LED Energizer)

Agency: DDB, Buenos Aires, Argentina
Executive Creative Directors: Hernán Jauregui & Pablo Battle
Creative Directors: Fernando Tchechenistky & Lisandro Grandal
Art Director: Alejandro Hara
Copywriter:Emilio Yacon
Illustrator: Katherine Dossman
Photographer: Julian Russo
Retouch: Gabriel Vañek

Published: March 2010

HP Printers - Unique Quality

Copy: "HP Printers. Unique Quality Prints."
(Impresoras HP. Impresiones de calidad única)

Agency: CLM BBDO / Boulogne Billancourt, France
Executive Creative Directors: Gilles Fichteberg & Jean-François Sacco
Creative Director: Eric Pierre
Art Director: Cedric Moutaud
Copywriter: Vincent Pedrocchi
Photographer: Joseph Ford

Sony PSP - Magician

Agency: TBWA, Spain
General Creative Directors: Juan Sánchez & Guillermo Ginés
Creative Director: Vicente Rodríguez
Art Director: Fran López
Copywriter: Vicente Rodríguez
Photographer: Gonzalo Puertas
Agency Producer: Nuria Mazarío

Published: March 2010

Energizer Flashlights - Single Out

Agency: ARS DDB, Caracas, Venezuela
Executive Creative Directors: Exequiel Rodríguez & Horacio Maggi
Creative Directors: Eugenio Reyes & Gerardo Pernia
Art Directors: Eugenio Reyes & Leslie Neime
Copywriters: Julián Guarín, Heidi Nobrega & Gustavo Rubel
Photographer: Pedro Primavera

Published: January 2010

Samsung - Wonder-full

Copy: "Ever wondered how amazing it would be to experience life in another dimension? We did.
Introducing a new dimension in television: Samsung 3D Tv. The world's first LED 3D Tv.
That's the wonder of Samsung."
(¿Te has preguntado alguna vez como sería experimentar la vida en otra dimensión? Nosotros si.
Presentamos una nueva dimensión en televisión: Samsung 3D. La primera Tv LED en 3D.
Esta es la maravilla de Samsung)

Agency: Leo Burnett, USA
EVP/ Executive Creative Director: Bob Price
Executive Creative Director: Mark Gettner
Creative Director: Mike Doyle
SVP/ Agency Executive Producer: Vincent Geraghty
Production Company: Rabbit
Director: TWiN
Director of Photography: Mauro Fiore
Executive Producers: Douglas Howell, Joby Barnhart & Michael Raimondi
Head of Production: Jeff Sommar
Producer: Shelby Ross
Production Supervisor: Jay Spangler
Assistant Production Supervisor: Lana Greenaway
Editorial Company: Union Editorial
Editor: Jim Haygood
Post/Effects: Digital Domain

GE - Doctors

Copy: "Imagine a day when your medical history could be on one secure place, easily accesed by your doctors who could collaborate more effectively and treat you better.
Electronic Medical Records from GE. Better health, for more people."
(Imagina un día en el que tu historial médico pudiera encontrarse en un lugar seguro, fácilmente accesible por tus médicos para que puedan colaborar más eficientemente y tratarte mejor.
Historial Medico Electrónico de GE. Mejor salud, para más personas)

Agency: BBDO New York, USA
Chief Creative Officer: David Lubars
Executive Creative Director: Don Schneider
Art Director: Matt Rivitz
Copywriter: Tyler Mangusson
Head of Production: Regina Ebel
Producer: Regina Iannuzzi
Editor: Nate Taylor (Crew Cuts)
Animation/Effects: Framestore
Music: Rani Vaz (Music For Picture)
Production company: Traktor
Director of Photography: Emmanuel Lubezki
Sound Design: Sonic Union

Pelephone - Musix

Copy: "Welcome to an infinite world of music.
Pelephone proudly presents: Musix. All the music you could ever want, on your laptop and on your mobile on the high-speed GSM network.
Pelephone. Welcome to another world."
(Bienvenido a un mundo infinito de música.
Pelephone se complace en presentar: Musix. Toda la música que puedas desear, en tu portatil y en tu móvil a través de la red GSM de alta velocidad.
Pelephone. Bienvenido a otro mundo)

Agency: BBR Saatchi & Saatchi Tel Aviv, Israel
Chief Creative Officer: Yoram Levi
Creative Director: Nadav Pressman
Art Directors: Oren Amiran & Tani Zeiffer
Copywriters: Tom Reuveni, Ori Slonim & Eliad Friedman
Planning Director: Libby Katz
Planner: Nir Duer

Sennheiser - Nano Notes

Copy: "There is no silence.
Senheiser. Supreme audio engineering."
(No hay silencio.
Senheiser. Ingenieria suprema de audio)

Agency: Tribal DDB, Hamburg, Germany
Creative Director: Martin Drust
Art Directors: Alexander Livigni & Bjoern Halfmann
Copywriter: Nikolai Baradoy
Illustrators: Chis Iskander & Rafael Ahamad
Director: Michael Reissinger
Production Company: Deli Pictures

Published: January 2010